our contributors
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life university President Dr. Guy Riekeman Director of Communications Craig Dekshenieks craig.dekshenieks@life.edu
EDITORIAL REVIEW BOARD
Simone Branham
Craig Dekshenieks
Dr. Gerry Clum
Dr. Kathryn Haag
Dr. Matt McCoy
Dr. Guy Riekeman
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NEW SOUTH PUBLISHING, INC.
Gwyn Herbein
Laura Newsome
A native of Knoxville, Tenn., Gwyn Herbein is a graduate of Emory University with a degree in creative writing and women’s studies and a graduate of Emerson College in Boston with a master’s degree in magazine publishing. She has worked in the consumer and medical publishing fields in Boston, Philadelphia and Atlanta. In “Telling Chiropractic’s Story,” (pg. 35), Herbein looks at the unique ways in which LIFE is using the strategies put forward by marketing guru Seth Godin. “It was so interesting to look at someone outside the profession whose philosophy is often simpatico with Life University,” she says. “Godin’s groundbreaking approach to marketing, and the ways in which LIFE has tailored it to Chiropractic, is really pushing the profession forward and into the mainstream.”
With degrees in English and magazine journalism, Laura Newsome is a professional freelance writer living in the heart of New York City. A contributor to Today’s Chiropractic LifeStyle since its inception, Newsome has written for numerous publications on topics as diverse as health care, business trends, history, music, food and travel. As a high school distance runner who logged her fair share of 400s in practice, Newsome was able to appreciate the depths of Zoila Stewart’s talent, training and tenacity (pg. 24). “I have never interviewed an Olympian before, so it was exciting to speak with Zoila about her experiences in Barcelona and Atlanta—both Games I watched with great enthusiasm growing up. The Olympics have a remarkable way of bringing countries together, and I think Zoila Stewart really exemplifies the Olympic spirit. Through hard work and dedication she elevated the profile of Costa Rica before the world’s stage, she elevated Life University’s sports program with first-place performances at national competitions and now she is doing the same thing for Chiropractic as she brings her beloved profession back home to Costa Rica.”
President Larry Lebovitz Vice President John Hanna Publisher Jamie Ryan Editor Gwyn Herbein editor@todayschiropractic.com Associate Editor Jacqui Frasca Art Director Katja Adams Advertising Sales Colin Villone colin@todayschiropractic.com Production Coordinator Amber Mosler Circulation Coordinator Amy Fine Controller Marilyn Walker Editorial Policy Today’s Chiropractic Leadership magazine (ISSN 0091-2360) is published six times per year by New South Publishing, 450 Northridge Parkway, Suite 202, Atlanta, GA 30350. 770.650.1102; Fax: 770.650.2848. Postmaster: Send address changes to Today’s Chiropractic Leadership, 1269 Barclay Circle, Marietta, GA 30060-9854. It is the purpose of Today’s Chiropractic Leadership to nurture the spirit, mind and body of today’s chiropractors. Our goal is for the magazine to be a spearhead for progress in chiropractic health care, to offer a forum for new ideas and to promote chiropractic awareness and understanding. However, the publisher and editorial staff do not necessarily endorse the conclusions or opinions expressed by contributing authors or advertisers. Life University, a private, nonprofit institution, was founded in 1974. For more information, write to Life University, 1269 Barclay Circle, Marietta, GA 30060. Material in this publication may not be reprinted without written permission from the editorial offices in Marietta. All rights reserved. © Copyright 2013–2014 Life University. Printed in the USA.
4 Today’s Chiropractic leadership
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December 2013/January 2014