Love Local
F E B R UA RY 2 02 3
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LIFESTYLE LETTER
Love Your Neighbor As Yourself I don’t know about you, but this time of year I am always torn. Torn between resisting the commercialization of another greeting card holiday and indulging in all the sweet excuses to enjoy the season. To do a Valentine’s Day date out or enjoy a simple night at home? To gift a token of affection or just say a kind word and perform an act of service? I'm either 0 to 100. You and I will individually arrive at different answers based on our preferences and personalities, but what we hold in common is an opportunity to make sure those around us know we love them. And regardless of how you choose to cherish this reminder, we hope the pages of this month’s magazine will help you do just that as we celebrate and highlight businesses in the communities of Westfield and Southwick. “Love local” means your local businesses - those in our community. 7B’s Bar & Grill is celebrating 10 years of success supported by loyal family, hardworking friends, and local community members who love the handcrafted flavors and hometown feel. Looking for something sweet? Grab a treat from Chrissy G’s Bakery, Sweets by Mahlia, or Firetype Chocolate! For anyone looking to step up and into the best and most beautiful version of themself, visit Beauty and the Brow for your taste of permanent makeup and jewelry. There’s also a guide tucked inside for a quick look at local businesses that the guys might love! While we teeter between the chill of winter and the excitement of spring, we hope you’ll be inspired to take a moment to come together with the people in your life. Not only the ones in your home but in your neighborhood passing on the street. We’ve always believed what we can do together is so much more than what we can do apart. And we continue to see that demonstrated through the many stories told in love for our local businesses month after month. Thanks for letting us be a part of the life you’re building, whatever that may look like. Our hope is that we inspire you to love more than you did before.
February 2023 PUBLISHER
Candice Berube | candice.berube@citylifestyle.com EDITOR
Virginia Maldonado virginia.maldonado@citylifestyle.com SOCIAL MEDIA COOR DINATOR
Madeline LeBlanc | madeline.leblanc@citylifestyle.com CONTR IBUTING WR ITER S
Mindy Dow, Angela Hayes, Madeline LeBlanc, Virginia Maldonado, Maureen Sullivan CONTR IBUTING PHOTOGR APHER S
Hannah Josephine Photography, Kat Kattler Photography, Madeline LeBlanc
Corporate Team CHIEF EXECUTIVE OFFICER Steven Schowengerdt CHIEF SALES OFFICER Matthew Perry CHIEF FINANCIAL OFFICER DeLand Shore DIRECTOR OF SOCIAL MEDIA Mindy Hargesheimer ART DIRECTOR Sara Minor OPERATIONS DIRECTOR Janeane Thompson WEB APPLICATIONS Michael O’Connell AD DESIGNER Whitney Lockhart LAYOUT DESIGNER Kirstan Lanier
Cheers to letting the love in this February,
VIRGINIA MALDONADO, EDITOR @WESTFIELD_ NORTHAMPTON _CL
Learn how to start your own publication at: citylifestyle.com//franchise
Scan QR code to visit our Instagram CIT YLIFEST YLE.COM/ WESTFIELD |
Proverbs 3:5-6 Westfield City Lifestyle™ is published monthly by Lifestyle Publications LLC. It is distributed via the US Postal Service to some of the Westfield area’s most affluent neighborhoods. Articles and advertisements do not necessarily reflect Lifestyle Publications’ opinions. No portion of this magazine may be reproduced in any form without written consent. Lifestyle Publications does not assume responsibility for statements made by advertisers or editorial contributors. Information in Westfield City Lifestyle™ is gathered from sources considered to be reliable, but
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L I F E ST Y LE LE T T E R
the accuracy of all information cannot be guaranteed.
Dr. Michael Gousy offers comprehensive eye exams, contact lens fittings, and medical visits for adults and children.
Visit our brand new showroom today! 413.568.0180 | 509 Southwick Road
| Westfield, Massachusetts
F E B R UA RY 2 0 2 3
inside the issue The Local Love Issue
28
20
26
42
F E ATU R E D
D E PA RTM E NTS
20 7B’s Bar & Grill
6
Lifestyle Letter
10
City Scene
12
Business Monthly
14
Local Experiences
16
Must See
20
Locals Only
26
Gift Guide
28
Trend Setter
34
Inspired By
36
Fashion Forward
40
Events
42
Culinary Creations
Celebrating 30 Years of Good Food, Good Drink, and Good Times
26 Local Love - For Men
A Shoutout to Local Businesses Guys Love
28 Beauty and the Brow Permanent Makeup with a Side of Beauty
42 Firetype Chocolate
#Route10Corridor Article & Monthly @HelloFoodReviews Column featuring Hot Spots from Westfield to Northampton!
O N T H E C OV E R
Photography: Hannah Josephine Photography Beauty and the Brow Studio in Southwick, MA
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FO O D + B EV ER AGE FO O D + B EV ER AGE
S HO PPI NG B EAU T Y
HEA LT H + WELLNE SS ST YLE + B E AU TY
FO O D + B E V E R AG E
Thank you for voting us “BEST DENTIST”
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Specializing in expert dental care including preventive, restorative, implant and cosmetic services 79 B roa d St re e t , We st f iel d , M A • (41 3 ) 562- 5494 • d rka s p e rows ki .com
PERSONAL INJURY LAW BUSINESS & CIVIL LITIGATION MEDICAL MALPRACTICE
FEBR UARY 2 0 2 3 | C I TYL I FE STYL E . C OM / W E ST F I E L D
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F E B R UA RY 2 0 2 3
city scene
Where neighbors can see and be seen. 1
3
6
GRIGCINEMA
4
SALON SAGE+ HOT OVEN COOKIES
2 HILLTOWN CHIC
7 PIONEER VALLEY FIBERGLASS POOLS & SPA
5
ANDREW WELLMANN, WESTERN MASS NEWS
SERENDIPITY PSYCHE
1: Salon Sage+ shows off their new handcrafted reception desk at 320 College Hwy in Southwick. 2: Say hello to Sheila Coon, Owner of Hot Oven Cookies coming to downtown Westfield! 3: Fly Lugu adds a Multi-Engine to their fleet. 4: Pioneer Valley Fiberglass Pools & Spa wins 3 awards at the Leisure Pools Ceremony 2022! 5: Gene Galuszka saves a WSU student from choking! “Somebody needs help - You help ‘em.” 6: Hilltown Chic is 2 years old! Swing by 24 School St for some retail therapy! 7: Local families enjoy free shopping experience at Serendipity Psyche’s Giving Tree’s 2nd Free Santa Shop!
Want to be seen in the magazine? Tag your Instagram photos with @Westfield_Northampton_CL
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C I T Y SC E N E
LAFLAMME’S AUTO & TRUCK SERVICES
SHOW YOUR CAR SOME LOVE BY SCHEDULING YOUR OVERDUE SERVICES TODAY!
EASY, CONVENIENT, FAST BOOKING ON OUR WEBSITE! (413) 562-9509 • WWW.LAFLAMMESAUTO.COM VB 33 FAIRFIELD AVENUE, WESTFIELD, MASSACHUSETTS 01085
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F E B R UA RY 2 0 2 3
business monthly A round-up of exciting news from local businesses. bankESB Donates to Westfield Food Pantry The Westfield Food Pantry’s success depends on the support of the local community and organizations. The holidays, especially, earmark a time of need. bankESB is one such organization that felt called to help with a generous $2500 donation!
Scan to read more.
Photography: Westfield Food Pantry
Local Businesses Gift Middle School Staff a Room to Recharge Teachers and staff at Westfield Middle School received a New Year's surprise after local businesses pooled their resources, time, and talent to put together a comfortable, calming space for the school employees to relax and recharge during their day. Elm Electrical and school administration coordinated the efforts for creating the concept of the room alongside local businesses such as Raleigh Rug Company, One Development, Exposure Light and Graybar, Aaron's Kitchen, Competitive Kitchens, and JAN Woodworks.
Photography: Elm Electrical
LaFlamme's Auto & Truck Services Celebrates One Year Work Anniversary LaFlamme's Auto & Truck Services is a full-body auto repair shop for all make and model vehicles. LaFlamme's is celebrating their first year in business after much community support and success! Schedule your vehicle repair needs by calling (413) 562-9509 or stopping by 33 Fairfield Ave in Westfield. Visit LaFlammesAuto.com for more info!
Scan to read more. Photography: LaFlamme's Auto & Truck Services
Want to be featured?
Get in touch by heading over to our landing page to connect: CityLifestyle.com/Westfield
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Before
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DESIGNERS CHOICE CABINETRY Color: Ice Green CAMBRIA QUARTZ COUNTERTOPS Color: Montgomery After
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FEBR UARY 2 0 2 3 | C I TYL I FE STYL E . C OM / W E ST F I E L D
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F E B R UA RY 2 0 2 3
local experiences The best places and things to do in our area.
From home bakers to doggy caretakers to product engravers and more! Enjoy these local establishments that you’re sure to love while simultaneously giving back to our city’s economy.
Our Picks to Show Your Local Love SWEETS BY MAHLIA: Owner Mahlia Reyes whips up treats including over-
loaded dessert platters and custom cakes for holidays or events - Find her Facebook or Instagram to order! JOUR NEY MASSAGE & WELLNESS: Looking to unwind and give your muscles some well-deserved release? Schedule a massage appointment with Jean at Journey Massage & Wellness by calling (413) 237-8829! Phillip Avenue, Westfield CAMP K-9 DOGGIE DAY CAMP AND BOAR DING: Camp K-9 hosts doggy day camp, boarding sleepovers, and birthday parties for your pet! Visit their website to get started on registering. 202 Union Street, Westfield CHH ENGR AVING, INC. : CHH Engraving is a team of local pros who engrave high-quality company logos into promotional products and gifts. Get your order started today! 430 Main Street, Agawam CIR CUIT COFFEE: Circuit Coffee is the town's favorite spot to connect with others over a cup of coffee or specialty cafe drink. 22 Elm Street, Westfield
Scan for more photos and the full list. Sweets by Mahlia
Want to recommend a local experience? Scan the QR code and message us on Instagram.
14
LOCA L E X P E R IE N C E S
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CREATIVE & COST-EFFECTIVE PROMOTIONAL PRODUCTS
SHOW YOUR LOVE CUSTOM BRANDED GIFTS FOR YOUR STAFF & CUSTOMERS 430 Main Street Agawam, MA 01001 chhengraving@cs.com 413-789-2041 FEBR UARY 2 0 2 3 | C I TYL I FE STYL E . C OM / W E ST F I E L D
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CHRISSY G’S BAKERY ARTICLE BY ANGELA HAYES
A local bakery serving an assortment of pastries and baked goods plus custom confectionaries
Fond memories of baking in the kitchen with my mom and grandma arise as soon as I step into Chrissy G’s Bakery. The delicious aroma of baked goods lingers in the air, mixing with the smell of fresh coffee brewing. Chrissy G’s Bakery is nestled in the middle of Elm Street, marked by a sign with bright purple lettering. It’s a fantastic place to buy a sweet treat to eat while getting homework done or studying. During my visit, I had the pleasure of speaking with the store’s owner, Christine Gustafson, and the manager, Lee. I learned that before opening up her bakery, Christine was a dispatcher. Eventually, she found that baking was a business she could create at home. After doing this for about a year, Christine wanted to expand the business and have her own bakery open up on Elm street. Something unique about Chrissy G’s is that the menu changes weekly! Be on the lookout as it is posted on Instagram and Facebook. I found all of the desserts affordable, ranging in price from $3.00 to $8.00, which is good considering the fact that the portions are large. If you are craving something savory, you could try a handmade sandwich which is typically offered between 11AM-2PM. Recently, over the holidays, charcuterie boards were featured, and Chrissy G’s often offers soups and breads.
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M UST SE E | FOOD + BEV E RAGE
If you have ideas for specialty or custom desserts, the staff can create the perfect treat for your next birthday, party, holiday, or event! There are even student discounts applied for those who show their ID at the register. This makes all of the delicious food even more affordable for the average college student who is strapped for cash. Chrissy G’s provides a wonderful environment with incredibly friendly staff members. It makes going into the store that much better. Stop in to Chrissy G’s Bakery (124 Elm Street, Westfield) from Tuesdays 10AM-4PM; Wednesday, Thursday, and Fridays from 10AM-5PM; or Saturdays 9AM-4PM.
CONTACT 124 Elm Street, Westfield, MA 01085 Phone: (413) 579-5867 Email: ChristineGustafson97@gmail.com Facebook / Instagram: Chrissy G’s Bakery Angela Hayes is a Freshmen at Westfield State University. Angela submitted her Chrissy G’s Bakery business profile as an assignment for her Discover Westfield class. Westfieldnative, Professor Vanessa Diana, teaches the course.
1.
What To Try 2.
1
| Italian Love Cake
A rich chocolate cake with ricotta filling topped with decadent chocolate cream on top. It was absolutely delicious and I got a few servings out of it.
2
| Lemon Blueberry Cupcake
The sweetness of the frosting and slight tartness of the cake made me fall in love.
3 3.
| Sandwiches
Many different types of sandwiches are offered here. Not only BLTs and clubs, but also build-your-own sandwiches too! This guarantees that you will fill your stomach with exactly what you want.
4
| Lee’s Favorites
Lee mentioned her favorites include the waffle cake, cookie sandwiches, Italian love cake, and honey pies!
4. FEBR UARY 2 0 2 3 | C I TYL I FE STYL E . C OM / W E ST F I E L D
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Want to know more about the services we offer? PERMANENT MAKEUP, SPRAY TAN, LASHES AND MASSAGE ARE JUST A FEW! Scan the QR code for more info & to book an appointment!
Happy Valentine's Day Come Celebrate with us for Valentine's Day!
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Tuesday, Wednesday, Saturday 3:30pm-8pm Thursday and Friday 12pm-8pm
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Love the Journey At CrossFit Swarm we offer fitness and nutrition programs to help you reach your goals. Follow us on Instagram/Facebook and contact us at 413.729.3273 to get started. We're here when you are ready! ( 4 1 3 ) 5 7 9 - 2 8 2 7 | office@adorseyconstruction.com w w w. a d o r s e y c o n s t r u c t i o n . c o m FEBR UARY 2 0 2 3 | C I TYL I FE STYL E . C OM / W E ST F I E L D
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7B’S BAR & GRILL BEERS, BURGERS, AND CHOCOLATE CHIP COOKIES
Bill, John, Jane and Jeff Boisseau
ARTICLE BY MAUREEN SULLIVAN PHOTOGRAPHY BY HANNAH JOSEPHINE PHOTOGRAPHY
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LOCA LS ON LY | FOOD + BE VE RAGE
It all began 10 years ago last November when Bill Boisseau decided to trade his corporate career for the restaurant business. Although Bill had no restaurant experience – he knew where to turn to create a successful business – his son Jeff. After Jeff Boisseau graduated from Johnson and Wales with a degree in restaurant management, he went on to own and operate 15 restaurants, including one in Rhode Island. It was there that his dad walked in the door one day and told him he was leaving his job to buy the old Purple Onion in Westfield. Jeff had just closed one of his restaurants, leaving him time to help his dad transform what had been the Purple Onion into 7B’s – named for Bill Boisseau, his wife Jane and their five children - John, Jeff, Sara, Steve, and Kate. Jeff recalled gutting the entire inside of the building – his uncle Jack was the contractor and they hired local tradesmen. “It was all local people, and we created a buzz even before we opened,” Jeff said.
“ I T ’ S A LWAYS A B O U T THE LOCAL PEOPLE WHO SUPPORT US SOME COME IN 5, 6, O R 7 T I M E S A W E E K .” — J E F F B O I S S E AU
7B’s was an instant hit. “Once the doors opened, it never stopped,” Jeff said, remembering that he and his dad worked “morning, noon, and night until we hired the crew we wanted. Now, we pride ourselves on having some of the best employees in the business. They’re all amazing employees.” Three of 7B’s employees have been with the restaurant since the beginning – John Smith, the first dishwasher hired, is now an integral part of the back of house crew. 10 years later, Kate Warner is still managing the bar and mixing up a list of creative cocktails that change with the seasons, along with bartender/server Hannah Taylor. Jeff is quick to point out that 7B’s is, at its heart, a family business. His brother Steve manages maintenance. Bill supports front of the house and he and Jane come in every morning to clean. Jane whips up daily batches of chocolate chip cookies, known as “Jane’s Chippers.” Lucky are the customers who get one of the complimentary cookies before they are gone each day. Jeff’s twin brother John, also a Johnson and Wales graduate, moved with his family from New York City to join the business. He is part owner of 7B’s, focused on back of house operations and managing the always-changing beer and liquor inventories.
CONTINUED >
FEBR UARY 2 0 2 3 | C I TYL I FE STYL E . C OM / W E ST F I E L D
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From the beginning, the Boisseaus knew they wanted 7B’s to be a burger bar, but Jeff would not settle for just any burger. “We tried 20-plus burgers with different blends of meat until we found one we liked,” he recalled. The perfect burger? For 7B’s it’s a blend of chuck, sirloin, and brisket, according to Jeff. There are seven different specialty burgers on the menu, and there is always a “Burger of the Month.” Most burgers are served on a brioche roll. The Patty Melt is served on Texas Toast and the Irish Burger on rye bread. Then there’s the Bacon Jam Burger with housemade bacon jam. At 7B’s everything is fresh and homemade – the restaurant has no freezers or microwaves. The rolls and breads are made at a Massachusetts bakery, Jeff noted.
E V E R Y T H I N G I S
H O M E M A D E
T H E 1 0Y R C R A N N I V E R S A RY B U R G E R A burger topped with cheddar cheese, cranberry aioli, sauteed onions, served with lettuce and tomato all on Texas Toast in celebration of serving close to half a million burger and 10 years in business! THE WINTER MENU This menu changes three times a year and features Pulled Pork, Chicken, Crazy Grilled Cheese, and Reuben sandwiches... not to mention the Roast Beef Bomb!
W E ’ R E A LWAYS T RY I N G SOMETHING NEW – I T K E E P S E V E RYO N E I N T H E B U S I N E S S G O I N G ,”
The Boisseaus with staff John Smith and Jason Blair
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LOCA LS ON LY | FOOD + BE VE RAGE
W H AT ’ S
A
W I T H O U T
B U R G E R A
B E E R ?
7B’s has 14 drafts available on a rotating basis, and there’s the Mug Club – only 100 numbered mugs are sold and come with some perks. While burgers may take center stage, there are other stars of the show like the Crispy Chicken made with 7B’s own buttermilk put in their own flour dredge, for example. “We’re definitely a sandwich-style hand-held restaurant,” said Jeff, but the menu also features appetizers, soups, the popular Barbecue Chopped Salad, a menu for kids, and a Fish ‘n’ Chip lunch and dinner entrée served Thursday through the weekend. “It rivals any in the area,” Jeff said. What’s next? “We’re always trying something new – it keeps everyone in the business going,” Jeff said. During the pandemic, the restaurant bought a smoker trailer and created a drive-through barbecue. It was so successful that Jeff purchased a second one. Now 7B’s caters weddings and other events. He said they will be putting a big emphasis on freshly made barbecue this spring and summer. 7B’s is really all about family – the Boisseaus and the families who dine there every day are a true testimonial to 10 years of success.
7B’S 1152 Southampton Road | Westfield | (413) 579-5310 FEBR UARY 2 0 2 3 | C I TYL I FE STYL E . C OM / W E ST F I E L D
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Local Love For Men A S H O U T O U T T O LO C A L B U S I N E S S E S G U Y S LO V E ARTICLE BY VIRGINIA MALDONADO The month of February and our Love Local issue is not just for the ladies! Whether you need inspiration for a gift he’ll love or you are a guy reading this yourself - we want to give a shoutout to a handful of local businesses that are sure to be a hit. Ranging from power sports to auto parts to custom signs and food, this small guide is worth reading and reaching out to support!
MONTY’S MOTORSPORTS. Passionate about powersports. 1 Arch Rd, Westfield.
FABZ WELD & DESIGN. Custom Signs & CNC Cutting: Sewing with Fire and Cutting with High Voltage.
WESTFIELD AUTO PARTS. 8 Birge Ave, Westfield. (413) 568-8944.
M O NT YS M OTO RS PO RTS .CO M
FACE BOOK .COM/FABZ WE LDN DES IG N
WESTFI E LDAUTOPARTS .COM
KETTLEBREAD DELI RESTAURANT. All-natural, specialty grilled sandwiches with an unmistakable depth of flavor. 491 College Hwy, Southwick.
LAFLAMME’S AUTO & TRUCK SERVICES.. Auto and truck repairs for all makes and models. 33 Fairfield Ave, Westfield.
BUDSUDS. Award-winning soaps, topicals, and skin care products like massage oils. 14 School St, Westfield.
L AFL AM M ESAUTO.COM
BU DSU DSSOAPE RY.COM
KET TLE B R E A D.COM
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G IF T GU ID E | SHOPPIN G
• COMPLETE STRUCTURE REMOVAL • SELECTIVE/INTERIOR DEMOLITION
• ASBESTOS ABATEMENT • LOW BED & EQUIPMENT MOVING • DUMPSTER SERVICES
BRINGING DEDICATION, QUALITY, AND EXCEPTIONAL RESULTS TO OUR CUSTOMERS
IN GOD WE TRUST
CONTACT US AT: WMDEMOCORP.COM OR CALL US AT 413-579-5254 | WESTFIELD, MA
• 15 & 20 YARD DUMPSTERS • 10 DAY RENTALS • DELIVERY AND PICK UP FOR HIRING INQUIRIES PLEASE SEND RESUME TO INFO@WMDEMOCORP.COM
TWO GENERATIONS OF MASCIADRELLIS.
A team you can trust for all your heating and cooling needs. Call: 413-562-0500 or email: masciadrelli@comcast.net
FEBR UARY 2 0 2 3 | C I TYL I FE STYL E . C OM / W E ST F I E L D
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Beauty and the Brow
PERMANENT MAKEUP: EMPOWERING L AIDBACK LUXURY
ARTICLE BY VIRGINIA MALDONADO PHOTOGRAPHY BY HANNAH JOSEPHINE PHOTOGRAPHY
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T R E N D SE T T E R | BEAU TY
Melding her passions for beauty and body art, Kelly Miller forged a new way by founding Beauty and the Brow in Southwick, Massachusetts - a safe haven for people seeking a balance between makeup, jewelry, and ink. Beauty and the Brow is much more than a simple salon. Here, clients find harmony between low maintenance luxury and art as life. The studio is a creative space charged with a tattoo parlor meets beauty boutique feel. There is an eclectic combination of florals, teals, and gold contrasted by polished wood and black - it is edgy but warm and welcoming, just like the staff. The technicians here feel like family from the moment you are seated on one of the velvety or leather sofas. The studio hums as the hive goes to work with their continued training - each employee undergoing countless hours of continued education on their craft. Every esthetician commits to a mentorship so they can hone in and refine their repertoire of skills. Beauty and the Brow is a trend-setter. The services offered are not only unique and distinct but increasingly popular. Staple services include permanent eyeliner, lip blushing, and microblading. These are the perfect choices for people looking to define their eyes, color their lips, or fill their brows without having to “do” their makeup daily. Touch-ups are recommended and give clients the chance to choose a new hue to suit their look and mood in the future. One of the most popular offerings is permanent jewelry, where your accessories are welded together rather
than implanted to the skin. Permanent jewelry is a creative service where the client customizes their jewelry piece - a bracelet, necklace, or anklet for example - by selecting their preferred chain and accessories to pair. Options vary from sleek and simple to selections more sassy and bold. The process is fast and pain-free with no piercings required! Appointments for services such as trendy faux freckles and tooth gems are also on the rise. The first uses ink to replicate realistic, natural facial characteristics and the latter its own version of modern day bling. Tooth gems are small jewels subtly added to the smile and come in a sensational array of colors. Both services are fun, long-lasting, and unique. The studio also has openings for classic appointments like eyebrow waxing, lamination, tint, and lash extensions, of course. The workers encourage new (and familiar) faces to stop in for any of the esthetic services available. In fact, Beauty and the Brow is one of the few places in Western Mass that welcomes walk-ins! Beauty and the Brow is also humbled to service women who have triumphed through mastectomy surgery by providing unparalleled 3D areola tattooing. This professional, paramedical-grade service is custom-tailored to help create hyper-realistic results and restore the natural look of women’s breasts after surgery. Women who participate in 3D areola tattooing testify to the strength in feeling like a more beautiful and whole version of themselves. In order to further share their expertise, Beauty and the Brow is an approved partner of the Cancer House of Hope and volunteers time towards the ongoing mission of providing hope and encouragement to the lives of people with cancer. Beauty and the Brow can’t be fit into a box. Permanent makeup (“PMU”) is as equally badass as it is beautiful. It is a blend of cosmetology, aesthetics, and tattoos, and the team here at Beauty and the Brow mirrors this craft with an equal amount of skill, personality, and love for the arts.
We’re not just a salon. We’re a balance between beauty estheticians and body artists who make you feel your best. To book your services or meet the team, stop by the studio or contact Beauty and the Brow by phone or online! 627 College Hwy Suite #5 | Southwick, MA 010755 | (413) 378-4087. Website: Beautyandthebrow.com | Facebook: @BeautyandtheBrowKelly Instagram: @Beauty.and.the.Brow CONTINUED >
FEBR UARY 2 0 2 3 | C I TYL I FE STYL E . C OM / W E ST F I E L D
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the
TEAM
S TA P L E :
Permanent eyeliner, microblading, lip blushing, and lip neutralization RENOWN:
3D areola tattooing NEW:
Permanent jewelry UNIQUE:
Faux freckles and tooth gems C L A S S I C : Brow lamination,
tint, waxing, and extensions
Nikki, Kelly, Jackie, KT, Nicole, Maddie, & Miles
Thanks to meticulous ongoing training and a fervent passion for aesthetics, the crew at Beauty and the Brow is a beast. In fact, the technicians here are professionals at performing corrections, which is a remedy for unresolved or poor work resulted from visiting an underskilled apprentice. This dream-team is comprised of cosmetology clinicians who are equipped with top-tier training.
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T R E N D SE T T E R | BEAU TY
Pictured above from left to right: Nikki Kane (Master Esthetician and Educator), Kelly (Lead PMU Artist/ Owner/Educator), Jackie Boxley (Artist/Esthetician), KT Callahan (Tattoo Apprentice and Esthetician), Nicole Allen (Junior PMU Artist and Esthetician), Maddie (Junior Artist and Permanent Jewelry Specalist), and Miles Cigal (Tattoo Apprentice). Not pictured: Jennifer Herrera (Client Specialist and Esthetician), Emma (Licensed Massage Therapist), Murph Avery (Spray Tan Magician).
MOM’S NEXT ADVENTURE STARTS HERE Experience the benefits of Assisted Living at Armbrook Village. Our unique short-term and trial stay option has “no minimum stay” requirement! Stay as long or as short as you need. SPEND TIME WITH NEW FRIENDS. Freed from home maintenance chores, Mom will spend time with new friends, pursuing hobbies together and taking part in a variety of specially tailored, innovative social and wellness programs aimed at promoting independence, inspiring curiosity, and encouraging connections with others. INDEPENDENT & ASSISTED LIVING COMPASS MEMORY SUPPORT 551 North Road, Westfield, MA ArmbrookVillage.com I 413-568-0000
BE WELL NOURISHED. Mom's taste buds will be awakened at each meal in our dining room, choosing from a fresh and healthy menu of dishes crafted by our own chefs.
DISCOVER OUR HOLISTIC APPROACH TO MEMORY CARE. Compass Memory Support Neighborhood® treats the whole person with evidence-based social programming aimed at slowing the symptoms of the disease. KNOW WHAT YOU ARE PAYING FOR. Our transparent and predictable pricing model leaves you with no surprises on your bill.
Bring Mom in for a tour and get a Brain Healthy Meal, to-go!
FAMILY OWNED AND OPERATED Serving the community since 1976
Pet & Familv Friendly ~ Integrated Pest Management ~ Free Commercial Assessments ~ 10% Senior & Military Discounts Fully Licensed & Insured ~ State IPM Certified ~ Free Insect Identification ~ Problem Wildlife Removal
413.586.1009 | minutemanpest.com | 90 Conz Street Northampton, Massachusetts
Come on in to get YOUR RELIABLE WOOD PELLET DESTINATION
288 Union Street Westfield
15% off
boots this month!
Mon-Fri 8-6 | Sat 8-4 | Sun 10-4
413-562-3689 www.westfieldfeed.com
Step confidently in the direction of your dreams in 100% waterproof footwear from Dry Shod. FEBR UARY 2 0 2 3 | C I TYL I FE STYL E . C OM / W E ST F I E L D
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Ready to eat right?
4 Family Medicine 4 Walk-In Care 4 CORE Physical Therapy 4 Lab Draw Services 4 Gastroenterology
Stay Healthy. HolyokeHealth.com/Westfield
140 Southampton Road, Westfield
Call me to get started! jenthedietitian.com | 413-579-5450 jen@jenthedietitian.com 102 Elm Street, Suite 17 Westfield, MA
Join A Team Where You Will Be Valued! 4 $7,000 annual tuition reimbursement program 4 $1,000 annual CEU benefit 4 Generous health benefits with low employee contribution levels 4 Bonuses for licensure and for bilingual applicants 4 Flexible schedule with opportunities to work from home, telehealth
HIRING BONUSES UP TO $15K! RVCC is hiring psychologists and licensed/licensed-eligible clinicians: Ph.D. • Psy.D. • LCSW • LICSW • LMHC Visit www.rvccinc.org/careers to view current opportunities and to apply online. rvccinc.org 32
WE ARE GROWING! Careers in Manufacturing, Customer Service, Design, Engineering, Finance and Administrative Services Close to home Great Benefits For more information: www.mestekcareers.com Call 413-564-5746 260 North Elm Street Westfield, MA 01056 Mestek is an Equal Opportunity Employer
COMPREHENSIVE EYE EXAMS AGES 5 AND UP LARGE SELECTION OF DESIGNER EYEWEAR & SUNGLASSES
DR. CAMEROTA IS ACCEPTING APPOINTMENTS
CALL 413.264.0600 OR VISIT US AT www.westernmasseyecare.com
413.264.0600 53 Court Street, Westfield, MA
FEBR UARY 2 0 2 3 | C I TYL I FE STYL E . C OM / W E ST F I E L D
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START AT THE BEGINNING
Moosewood Restaurant Cookbooks
ARTICLE AND PHOTOGRAPHY BY MINDY DOW
NOTES FROM AN ECO LIFE COACH
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I NSP IR E D BY | HEA LTH + W E LLNE S S
When I was nineteen years old, I was in my second year of college, switched my major from Biology to English Literature, and landed the best part-time job as a sales associate at Wild Oats Organic Food Co-op, which became Wild Oats Community Market in Williamstown, Massachusetts. WildOats.coop. I loved working there. My colleagues became my mentors, and I learned many life skills I hold onto today. A typical week at Wild Oats in the 1990s looked like this: Conscientious community members discussing environmental issues and hugging each other in the aisles, children chewing on bell peppers like they were apples, NPR’s All Things Considered playing towards closing time, Appalachian folk music playing softly in the background, listening to the flour grinder outback grinding down red wheat berries, the fresh scent of an entire crate of cilantro in the back produce kitchen, and on the first Saturdays of the month, half the staff would carpool together to a contradance after the store closed.
Here, I learned about nutrition, herbs, and supplements to help naturally balance my health. After I graduated from college and moved into my first apartment, the staff gifted me my first cookbook as a housewarming present; Mollie Katzen’s Moosewood Cookbook. This was my work family, and they helped inspire the plant-forward eating I enjoy today. When I think about meal planning and what foods will keep my body running well, I know I can always come back to my Moosewood Cookbooks. Today there are so many vegan options that didn’t exist commercially in the 1990s, so it would be easy to tweak any Moosewood recipe to be vegan or cleaner (fewer or no oils, for example). And if you wanted to add some meat, it would be easy to do that too. Sometimes I overthink meal planning and nutrition planning (‘Does this meal match my dosha? How fattening is this? How long will this take? Is this in season?’ LOL) and when I stop and get quiet to think about the foods that I love that bring me home to myself, I always find true home in my Moosewood Cookbooks. Where do you find your true home and cooking joy? And if you aren’t sure, because these days the options can be overwhelming, I highly recommend starting right here. MollieKatzen. com/Books.php and some other cookbooks can be bought at the Moosewood Restaurant (online store, too), which is a fabulous place to have lunch! MoosewoodRestaurant.com Mindy Dow is an Eco Life Coach, Founder of NatureMind Coaching, and a member of the International Coaching Federation. She is also Outdoor Faculty at Kripalu in Stockbridge, MA. She holds an MFA in Creative Writing from UMASS AMherst.
Fresh Ingredients • Cold Beer Unique Cocktails ...ALL MIXED IN WITH A BIT OF COUNTRY! 1152 SOUTHAMPTON RD • WESTFIELD, MA
413-579-5310 • www.7BsBarandGrill.com
Medically-trained, licensed staff offering Anti-aging, Acne and Aesthetic treatments, Manicures and Pedicures in a physician-supervised, well-appointed Spa setting.
FE ATU R I NG : S KINC E U TI C ALS | EM I NENC E AND G LY TONE PRODUC TS MIC RO N E E D LI NG | L ASER HAI R R EMOVAL | CHEMIC AL P EEL S
C los e d S un d ay/Mond ay | O p e n Tue sd ay/ Th u rs da y 1 0-8 , Wed n e sd ay 10 - 6, Frid ay 10 - 5 , Saturd a y 9 -3
(4 13) 6 8 6- 98 0 0
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5 7 U n i o n S t r e e t We s t f i e l d , M a s s a c h u s e t t s 0 1 0 8 5
Westfield City lifestyle™ Good news happening right in your neighborhood.
Inspiration for your best local life.
Exclusive giveaways.
stAy CONNeCted tO yOUR COMMUNity FOLLOW US ON INSTAGRAM
Hidden gem alert!
Local content by local creators.
SCAN TO CONNECT
FEBR UARY 2 0 2 3 | C I TYL I FE STYL E . C OM / W E ST F I E L D
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ELEVATE YOUR CLOSET 8 WAYS TO O R G A N I Z E A N D
Every woman dreams of an organized and beautiful closet space, but it often comes last on the list of places that get their time and attention. Follow our eight tips for transforming and elevating your closet as you Spring clean and declutter for a more peaceful, inspired space you absolutely love. A sneak peek inside the closet of active mom and entrepreneur Keri Tarantino of Leawood, KS reveals a dressing room that rivals celebrity homes in Beverly Hills. But it didn’t come easily. Keri painstakingly planned, designed and curated the space with care. When we first stepped inside, we gasped as our eyes beheld the glory. No detail went unnoticed in this dreamy dressing room. Here are some guiding principles that can be drawn from her exquisite taste and vision. How you organize your closet will of course differ based on the size of your space, the size of your wardrobe, and the kind of life you lead. But applying the guidelines Keri used in her space will result in a much more organized and aesthetically pleasing space.
USE R EAL ESTATE W ISELY Reserve the front and middle of the closet for clothes worn most often. For someone who gets dressed for work each morning at 6 a.m., work clothes should be at the front of the closet. Store lesser-worn items like formal wear and out-of-season clothes toward the back and on the upper shelves. The large mirror and counter with chair provides the perfect spot to select jewelry and finalize finishing outfit touches. While every closet is different, the key here is everything has a home.
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FASH ION F OR WA R D | STYLE + BE AUTY
ARTICLE BY HALEY WILLIAMS | PHOTOGRAPHY BY CASSANDRA CASTANEDA
INJECT ST YLE INTO YOUR SPACE
02
ORGA NIZE BY K IND A ND COLOR
Group clothes by kind first and color second. This ensures quick location of that favorite shirt when it’s needed. Bonus - it’s easy on the eye. Group like with like: Gather belts, sweaters, long-sleeve shirts, work pants, dresses, button-down shirts, jeans, shorts, etc., and decide the best place to store each item as a group (e.g., hang pants in the closet, fold and stack sweaters in a bureau). Working with groupings will help you figure out how much space you need and the best way to store each type of item.
03 04 NEGATIVE SPACE
Using space efficiently is important, but keep in mind every good design includes some negative space. For instance, consider adding built-ins on the long wall of your closet but keep the short wall open with a mirror.
FACE CLOTHES THE SA ME DIR ECTION
It may seem silly, but when dealing with a small space, little things count. Hanging all clothes the same direction is a no-brainer for continuity in your closet.
BAG & SHOE STOR AGE Alternate the way shoes are facing. This ultimately helps fit more on each row and provide a visually appealing way to display those prized possessions. Everyone understands the frustration of searching for that one clutch when rushing out for the evening. Bags benefit from a space all their own. Get clear container storage for small bags and purses so you can locate and access them easily. CONTINUED > FEBR UARY 2 0 2 3 | C I TYL I FE STYL E . C OM / W E ST F I E L D
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06
UPGR ADED HA NGERS The simplest and fastest way to make a BIG difference in your closet organization is to get matching hangers that go beyond the traditional plastic or wire hangers. And for sure ditch any with paper from the dry cleaner! Here’s a few of our favorite elevated hangers:
07 08 LIGHTING
Lighting is everything in a closet. Gone are the days of dim recessed lighting being sufficient. Consider adding a statement lighting fixture like a chandelier or pendant that provides ample bright lighting to your space, no matter how big or small.
M AK E A STATEMENT
Why use an armchair when you have room for a sofa? Slide up a stool and colorful area rug to complete the look. If you have excessive wall space, consider a mini gallery wall or a statement wall with wallpaper to polish things off.
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FASH ION F OR WA R D | STYLE + BE AUTY
Offering flexible courses for •
Undergraduate programs
•
Graduate programs
•
Professional Development and Personal Enrichment programming
Ready to enroll? We can help! Visit GoBackNow.com or call us at (413) 572-8461
Tim Flynn
IRT-1848F-A
Financial Advisor 20 Elm Street Suite A Westfield, MA 01085 413-562-4030
edwardjones.com Member SIPC
FEBR UARY 2 0 2 3 | C I TYL I FE STYL E . C OM / W E ST F I E L D
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F E B R UA RY 2 0 2 3
events A curated selection of the most intriguing upcoming events in our area. F E B R UA RY 4 T H
Changes in Latitudes Band
WESTFIELD RIVER BR EW IN G C O MPA NY, 7 0 7 C O L L E G E H WY, S O UT H WI C K | 7 :0 0 P M Changes in Latitudes is the premier Jimmy Buffett tribute will be performing a very rare and intimate acoustic show in the barn. Free admission, very limited capacity. Find the Event Page on Facebook at Facebook.com/ WRBCo for more information.
F EB RUA RY 5T H
Winter Whisk(e)y Dinner
SKY LIN E BEER COMPAN Y, 98 SO UT H WI C K R D, WE ST F I E L D | 3:30 P M Skyline puts on another special four course whisky and food pairing dinner hosted by "Whisky Pirate" Jay Cole who will cover history and tasting notes. Tickets are $60 plus tax and gratuities, and are available at the front register at Skyline or online at Skylinebeerco.com.
F E B R UA RY 8T H
Countdown to Kindergarten
WESTFIELD MIDDLE S CHOOL, 30 WE ST S I LV E R ST, WE ST F I E L D | 6 :0 0 P M Come and receive information about registering your child for Kindergarten! Children must be five(5) years old on or before September 1 2023. The portal to register will be open as soon as February 1 2023.For more information call (413) 572-6439 or email s.kotarski@schoolsofwestfield.org. For translation assistance please call (413)642-9320 or email l.surprise@schoolsofwestfield.org.
F E B R UA RY 9 T H
GALentine's Day with Beauty and the Brow
BEAUTY AN D THE BROW, 627 C O L L E G E H WY, S O UT H WI C K | 6 :30 P M Grab your best gals and hang with the babes at Beauty and the Brow for GALentine's Day! There will be snacks, drinks, and a dreamy makeup look instructed by the super talented Jackie B. Sample products will be gifted to everyone! Admission tickets cost $40 per person - Call (413) 378-4087 for more information.
F E B R UA RY 1 8T H
Boyz II Men: Live in Concert
SY MPHON Y HALL, 34 COURT ST, S P R I NG F I E L D | 8 :0 0 P M Boyz II Men redefined popular R&B and continues to create timeless hits that appeal to fans across all generations. The group has earned: 4 Grammy Awards, 9 American Music Awards, 9 Soul Train Awards, 3 Billboard Awards, a star on the Hollywood Walk of Fame, and more. Buy tickets online at ticketmaster.com.
F EB R UA RY 2 8T H
"She's Booked" Social Bookclub
PA RALLEL S KIN S PA, 28 5 COL L E G E H WY, S O UT H A MP TO N | 7 :30 P M February Read: "Archer’s Voice". Join at any time! No monthly commitment, come when you can, ebb & flow. This is an ongoing Parallel Reads Social on the last Tuesday of every month at 7:30PM Snacks, drinks, and good conversation will be provided. Reserve your spot using the Schedule Now button on Parallelskinspa.com
40
EVE N TS
Cozy up to savings! 15 MONTH CERTIFICATE
www.pncu.com | 866.592.7628 Scan to open or visit us at one of our 8 convenient locations.
1Annual Percentage Yield (APY), effective November 18, 2022. The Dividend Rate is paid on the entire balance in your account. Rate is subject to change without prior notice. Fees could reduce earnings. The minimum balance to open a Term Share account is $25,000. The minimum balance to earn the stated APY for a Term Share account is $25,000. You must have a Perks Checking Account to earn the 3.09% APY. Not eligible for IRAs. Available for individuals only. Maximum deposit or balance per account for this special is $250,000. A penalty may be imposed for early withdrawal. New money only. Other restrictions may apply. Compounds daily. Contact a member service representative for additional information about applicable fees and terms. Offer can be rescinded at any time. Membership required. 2Annual Percentage Yield (APY), effective November 18, 2022. The Dividend Rate is paid on the entire balance in your account. Rate is subject to change without prior notice. Fees could reduce earnings. The minimum balance to open a Term Share account is $25,000. The minimum balance to earn the stated APY for a Term Share account is $25,000. A Perks Checking Account is not needed to earn the 2.05% APY. Not eligible for IRAs. Available for individuals only. Maximum deposit or balance per account for this special is $250,000. A penalty may be imposed for early withdrawal. New money only. Other restrictions may apply. Compounds daily. Contact a member service representative for additional information about applicable fees and terms. Offer can be rescinded at any time. Membership required.
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ARTICLE BY MADELINE LEBLANC
Firetype Chocolate #ROUTE10CORRIDOR ARTICLE & MONTHLY @HELLOFOODREVIEWS COLUMN FEATURING HOT SPOTS FROM WESTFIELD TO NORTHAMPTON! “New name. Same spice.” Previously known as Heavenly Chocolate, Firetype Chocolate’s still got it! I tried 5 different chocolate truffles. Each was so unique and rich in flavor. When I took a bite, the delicate chocolate shell broke and out poured a buttery filling. It melted in my mouth and I didn’t want this creamy sensation to end - I could’ve eaten a whole tray!
From Left to Right • Crème Brulee • Hazelnut Heart • Salted Caramel • Hot Cocoa Truffle • Razzmatazz • Razzmatazz For more footage, head to my Instagram page @hellofoodreviews. #hellofoodreviews
Hours and Contact Monday -Thursday: 10AM - 6PM Friday - Saturday: 10AM - 8PM Sunday: 12PM - 5PM Location: Thornes Marketplace, 150 Main Street, Northampton Number: (413) 586-0038 Website: Firetypechocolate.com
About The Author: Madeline LeBlanc - @hellofoodreviews Influencer, Food Blogger, and Author
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C ULIN A RY C R E AT ION S | F OOD + BE VE RAGE
Get your banking off on the right foot. EXCLUSIVE CHECKING OFFER
ENJOY UP TO A
$200
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ACCOUNT BONUS when you open a FREE Get Real CheckingSM account. Ask us how! • FREE Mobile Banking with Biometric ID and Zelle® • FREE Online Banking and Bill Pay • FREE of monthly service charges • ATM Refunds** Visit our Westfield Office at 85 Broad Street to get started.
Unlock your potential Member FDIC | Member DIF
*Special offer is for opening a new Basic or Get Real Checking account. Minimum balance to open both accounts is $10. $100 promotional offer is for opening a Basic or Get Real Checking account and activating direct deposit (of at least $25) OR signing up for Online Banking and conducting 5 debit card transactions using your debit card within the first 60 days of account opening ($100 will be credited to the account by the last day of the statement cycle following the 60th day the account has been open). $50 promotional offer is for making 5 bill payments using Online Banking OR enrolling in eStatements within 60 days of account opening ($50 will be credited to the account by the last business day of the statement cycle following the 60th day the account has been open). Minors (anyone under the age of 18) are not eligible for Online Bill Pay. $50 loyalty bonus will be paid after the account has been open for 12 months ($50 will be credited to the account by the last day of the statement cycle following the 365th day the account has been open). Bonuses for new checking account customers and limited to one account per customer. Bonus payouts may be 1099 reportable. Account must be in good standing and have a positive balance at the time the bonus is paid. May not be combined with other promotional offers. This is a limited time offer and subject to change without notice. **For Get Real Checking: Other bank ATM surcharge fees that are charged to the account during the current statement cycle will be refunded on the last business day of the current statement cycle up to a maximum of $7.00 per account. Accounts closed or changed to another product during statement cycle will not receive a refund of other banks’ ATM surcharge fees. Not responsible for surcharges or fees imposed by other banks, ATM operators and/or networks. Zelle and the Zelle related marks are wholly owned by Early Warning Services, LLC and are used herein under license.
INTRODUCING THE 2023 LINCOLN AV I ATO R G R A N D TO U R I N G
C E L E B R AT I N G O U R
93 rd ANNIVERSARY Monday - Thursday 9a-8p | Friday - 9a- 6p Saturday 9a-5p | Sunday 12p - 4p
Where customers become friends since 1929!
245 Springfield Street, Agawam 413-786-0430 | saratlincoln.com