The S tyle I ssue ARTS + CULTURE GETTING THE MOST OUT OF BUSINESS AND PERSONAL PHOTO SESSIONS STYLE + BEAUTY JUST FOR THE GENTS — EXPLORING A MEN’S SHOP IN WEST SPRINGFIELD BEAUTY ENHANCING YOUR LOOK WITH HAIR, LASH, AND SKIN SERVICES SEPTEMBER 2022
SHOT SHOP M E D I C A L R E J U V E N A T I O N 722 BLISS RD LONGMEADOW, MA 841 ENFIELD ST ENFIELD, CT 413 561 SHOT 860 746 0007 @SHOTSHOPMEDSPA SSMEDSPA.COM I V V I T A M I N T H E R A P Y C R Y O T H E R A P Y | L E D R E D B E D H Y D R A F A C I A L D I A M O N D G L O W S E X U A L W E L L N E S S T R E A T M E N T S L A S E R S K I N R E S U R F A C I N G R F M I C R O N E E D L I N G M E D I C A L G R A D E P E E L S B O T O X I N J E C T A B L E F I L L E R S B O D Y C O N T O U R I N G S K I N T I G H T E N I N G C E L L U L I T E T R E A T M E N T L A S E R H A I R R E M O V A L Z O S K I N H E A L T H | A L A S T I N S K I N C A R E FACIAL REJUVENATION WELLNESS BODY REJUVENATION Have you joined our VIP membership program yet? Save 15% off on services, 20% off on products, and 5% off on packages with our Black Card!
THE LAW OFFICE OF RONDA G. PARISH, PC Trusts and Estate Planning | Elder Law | Probate Guardianships and Conservatorships | Business Law Taxation | Residential and Commercial Real Estate Qualified Retirement Plans and IRAs Recognized for over 30 years in Best Lawyers in America 413-301-0850 1350 MAIN STREET, SUITE 1003 SPRINGFIELD MA ronda.parish@rgparishlaw.com01103 3| CITYLIFESTYLE.COM/WESTSPRINGFIELDSEPTEMBER 2022
SARA ANDERSON, MANAGING @WESTSPRINGFIELD_LIFESTYLEEDITOR PUBLISHER Amanda Waterfield | amanda.waterfield@citylifestyle.com MANAGING EDITOR Sara Anderson | sara.anderson@citylifestyle.com PUBLISHER ASSISTANT Alaura Calavas | alauracalavas@citylifestyle.com AD DESIGNER Hunter Richie LAYOUT DESIGNER Kirstan Lanier CONTRIBUTING WRITERS Sara Anderson, Jordan Lemarier, Amanda Waterfield CONTRIBUTING PHOTOGRAPHERS Jonathan Jones, Karen Slack September 2022 Scan QR code to visit our Instagram Corporate Team CHIEF EXECUTIVE OFFICER Steven Schowengerdt CHIEF SALES OFFICER Matthew Perry CHIEF FINANCIAL OFFICER DeLand Shore CHIEF OPERATING OFFICER Randy Radosevich DIRECTOR OF SOCIAL MEDIA Mindy Hargesheimer ART DIRECTOR Sara Minor OPERATIONS DIRECTOR Janeane Thompson AD MANAGER Chad Jensen WEB APPLICATIONS Michael O’Connell LIFESTYLE LETTER Proverbs 3:5-6 Learn how to start your own publication at: citylifestyle.com/franchise CITYLIFESTYLE.COM/WESTSPRINGFIELD | West Springfield Lifestyle™ is published monthly by Lifestyle Publications LLC. It is distributed via the US Postal Service to some of the West Springfield area’s most affluent neighborhoods. Articles and advertisements do not necessarily reflect Lifestyle Publications’ opinions. No portion of this magazine may be reproduced in any form without written consent. Lifestyle Publications does not assume responsibility for statements made by advertisers or editorial contributors. Information in West Springfield Lifestyle™ is gathered from sources considered to be reliable, but the accuracy of all information cannot be guaranteed. The Joy of Cultivating Your Personal Style
As the sunny days of summer give way to cooler weather, September is the perfect month to take stock of your fall fashion options, inspired by the beautiful colors and tones of autumn foliage. For many of us, fall is our favorite season: warm days and cool evenings, and sweater weather once again! This month, we challenge you to take your personal style to the next level with new fashion options and a myriad of hair and beauty enhance ments. The fall season ushers in more formal attire for work and events, as well as casual yet stylish weekend wear for enjoying the many outdoor activities New England has to offer in the month of September. Who can resist the delights of a fresh-picked apple, a road trip for leaf peeping, or the much-anticipated Big E?
LIFESTYLE LETTER 4
Personal style is not only something to consider for workwear. Style is rewarding on many levels: the enjoyment of discovering looks that make you feel confident, the self-care pleasures of visiting a salon or spa, and ele vating your creativity in the ways you show the world who you are. Fashion is a way of getting in touch with yourself, but your style can also include clothes and accessories that are conversation starters with others and dis play your unique flair every day. Honing your fall style also means opportunities to give back. September is the ideal time to organize your closet and pass along the things that no lon ger serve you for others to enjoy. In this issue, we feature Suit Up Springfield, an organization that collects and curates menswear for individuals in need of formal wear for new job opportunities and other occasions. We wish you a stylish autumn with plenty of quality time with friends and family!
FriendsBestNewYourMeet R o u t i n e D i a g n o s t i c s & E x a m s H e a r t w o r m Te s t i n g Va c c i n a t i o n s M i c r o c h i p p i n g We l l - P e t Vi s i t s S i c k & E m e r g e n c y A p p o i n t m e n t s A t - H o m e E u t h a n a s i a At-Home Veterinary Services for Dogs & Cats Kara M. Ryczek, dr.pawscalls@gmail.com617.797.3070DVMLONGMEADOW,MALicensedinMA&CTPaws Calls helped us with our 4 dogs and 2 cats They all got their exams, vaccinations, and annual lab work, and we didn’t have to leave home So easy and convenient Dr Ryczek is so easy to work with knowledgable and gentle with our senior pets I will recommend her to all of my friends Thank you!’ A M Y G , E a s t L o n g m e a d o w 781 Shoemaker Lane, Feeding Hills, MA 413.786.2088 St. Anne County Club Public Golf Course • Wedding Venue Beautiful views • Awards Program for Golfers Find out more at www.STANNECC.com 781 Shoemaker Lane, Feeding Hills, MA 413.786.2088 St. Anne County Club Public Golf Course • Wedding Venue Beautiful views • Awards Program for Golfers Find out more at www.STANNECC.com 781 Shoemaker Lane, Feeding Hills, MA 413.786.2088 St. Anne County Club Public Golf Course • Wedding Venue Beautiful views • Awards Program for Golfers Find out more at www.STANNECC.com Public Golf Course Wedding Venue Beautiful Views Awards Program for Golfers 5| CITYLIFESTYLE.COM/WESTSPRINGFIELDSEPTEMBER 2022
inside the issue The Style Issue SEPTEMBER 2022 ON THE DEPARTMENTSCOVER 4 Lifestyle Letter 8 Business Monthly 14 Local’s Choice ARTS + CULTURE 18 Giving Back STYLE + BEAUTY 22 Fashion Forward STYLE + BEAUTY 26 Spa Day BEAUTY 32 Events 34 Trend Setter STYLE + BEAUTY 26 18 22 14 FEATURED 14 What’s PersonalYourBrand? Karen Slack is Focusing on the Right Things 18 Styled for Success Suit Up Springfield Launches Men on their Journey into the World of Work 22 The Custom Menswear Experience for the SharpDressed Man Formal Affair of West Springfield Takes Men’s Style to the Next Level 26 Taking Beauty from Basic to Fantastic Area beauty businesses offer a variety of services to upscale your look and confidence Photography: Karen Slack Formal Affair of West Springfield has it all for the man of style. 6
ATTORNEY PATRICIA M. HEBERT Family Law Practice Divorce Mediation Child Support Alimony Restraining Orders Pre and Post Nuptials Wills All courts: Probate District Housing 413 786 2211 hebert.pmh@gmail.com 7| CITYLIFESTYLE.COM/WESTSPRINGFIELDSEPTEMBER 2022
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Hair of Fame The Salon & Spa We invite you to enjoy an atmosphere of tranquility where you can feel beautiful from the inside out. Maritza Rivera • Salon Owner 82 Elm Street, West Springfield, MA 01089 (413)733 9444 We specialize in the latest trends with • hair color • hair extensions • manicures • wax • haircuts and styles • facials • pedicures BUSINESS MONTHLY SEPTEMBER 2022 business monthly A round-up of exciting news from local businesses. Laura's Unique Boutique is Now Open in West Springfield Now open at 209 Elm Street in West Springfield, Laura’s Unique Boutique offers a wide array of accessories, jewelry, tops, hats and more. Owner Laura Roe has curated a collection that emphasizes glamor and sparkle. Brides and pageant con testants will find standout pieces, as will anyone looking for something special.
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Scoops of Agawam Opens Under New Ownership
During the Big E, Laura’s Unique Boutique will be moving to the fair for its full run.
Scoops of Agawam has re-opened at its location at 495 Springfield Street in Feeding Hills. Manager Marie Hervieux has been a fixture at the store for years, while owners Valerie and Frank Bond, Nick Krolicki and Chris Martin are new to the operation of the shop. With a refreshed interior and a family-friendly vibe that includes classic video games, Scoops is open seven days a week for your favorite frozen treats.
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Get in touch by heading over to our landing page to connect: CityLifestyle.com/WestSpringfield
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413-240-2106 bnapoliitalian.com 185 Elm Street West Springfield Seasonal Dishes CONTINUED >
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9| CITYLIFESTYLE.COM/WESTSPRINGFIELDSEPTEMBER 2022
The Crest Room is Focusing on Family
Since reopening after the pandemic shutdown, West Springfield staple The Crest Room has shifted its focus to a more family-oriented experience. With an expanded menu featuring slow-smoked barbecue, the Crest has something for every palate, from brisket tacos to layered mac and cheese to traditional fish and chips. You’ll find live entertainment each weekend, with trivia offered on Tuesdays.
Now open on Riverdale Street, The Wellness Drip offers IV infusions touted to improve your physical and mental wellbeing. The company provides a tremendous array of medically supervised and prescribed infusion treatments in a spa-like atmosphere. Treatments are available for weight management, nutrition, hydra tion, wellness, anxiety, energy, recovery and more. Owner Alyssa McKenna is a registered nurse with a specialty in infusion nursing.
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The Wellness Drip Comes to West Springfield
West CroissantWelcomesSpringfieldtheCrustyCafe
Committed to Excellence Get to Know Bobbi-Jo as your Local Real Estate Expert Using my detailed preparation system focusing on your home’s uniqueness makes the selling process effortless for you and the most rewarding for the return on your investment. Bobbi-Jo Girroir, Luxury Homes Realtor Call My Cell! (413) 519-5636 267 S. Westfield Street, Feeding Hills FALL MARKET IS HOT VACATIONS ARE OVER AND HOME BUYERS ARE READY TO MOVE. WITH LESS COMPETITION FROM SUMMER SELLERS, YOUR HOME TYPICALLY WILL HAVE LESS COMPETITION, FEWER DAYS ON THE MARKET, AND WILL SELL FOR A HIGHER MARGIN.
BUSINESS MONTHLY CONTINUED
Looking for a new place for lunch?
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The Crusty Croissant Cafe is now open for business. The sandwich shop spe cializes in croissant sandwiches for breakfast and lunch, and also offers delectable fresh smoothies. Catering is available as well! The Crusty Croissant Cafe is located at 751B Union Street in West Springfield.
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Habitat for Humanity
BUSINESS MONTHLY10
Congratulations to the Gonzalez and Rolon families!
Dedicates New Holyoke Homes Habitat For Humanity dedicated new homes in Holyoke with the support of local businesses, including Springfield law firm Pellegrini, Seeley, Ryan & Blakesley, which also donated a new electric lawnmower to each family!
BE OWNYOURBOSS SET SCHEDULEYOUR FRANCHISELOW FEE WORK-LIFEBALANCE DO REALLYYOUHAVETOCHOOSE? Franchising with us means making money and time for your life. START YOUR OWN CITYLIFESTYLE.COM/FRANCHISEPUBLICATION« 1-800-LAW NCARE G reenstuff greenstufflawns.com | 211 Union Street West Springfield, Massachusetts | 413-739-5500 Your local, family-owned lawncare company offering personalized lawncare programs since 1991 Services include: • Lawncare Programs • Tree & Shrub Programs • Core Aeration & Overseeding • Tick & Mosquito ControlCall today! 800-Lawncare CARUSO PAINTING RESIDENTIAL PAINTING SERVICES West413.244.9003Springfield, carusopainting@yahoo.comMA 11| CITYLIFESTYLE.COM/WESTSPRINGFIELDSEPTEMBER 2022
THE WASHSOFTPROS SERVING WESTERN MA & NORTHERN CT beforeafter • Soft Wash House Wash & Touchless Roof Wash • The Absolute Best in Residential & Commercial Soft Washing Services • Family Owned & Operated 413.262.4836 | THEPROFESSIONALCLEANERS.NET Brittany Means Business WORKING WITH HOMEBUYERS, SELLERS, AND INVESTORS A MULTIMILLION DOLLAR PRODUCER SINCE 2015 BRITTANY413-335-7323THEROUX West Springfield, brittanytheroux.lockandkeyma.comMA Dupre Hypnosis Under the guidance of certified clinical hypnotist Cristina Di Nardo-Dupre, MSW, LICSW you can quickly and easily reach your health goals. Clinical Hypnosis for: Weight andSmokingLoss,Cessation,Anxiety 413.789.9198duprehypnosis.com 12
Always at Your Service...For Over 40 Years! We are a full service HVAC contractor providing repair, maintenance, and installation for all types of heating and air conditioning systems. We have been servicing Hampden and Hampshire counties since 1971. We look forward to exceeding your expectations! 413-239-5550 • 8 Capital Dr., West Springfield, MA 01089 License# 4162 License# 16691 Trust Us, Your Neighbor Just Did! You know he’s a stickler for a clean house, orange juice with no pulp, and the thermostat at 67º. We’ll know that, too. Find out how our extensive training and care philosophy help us make meaningful connections that lead to better, more engaging care. Start home care 413.785.1111hwcg.com/springfield-matoday. JOHN R. SWEENEY INSURANCE AGENCY HOME ◆ AUTO ◆ SMALL BUSINESS John R Sweeney Ins u rance Agency provides s uperior customer se r v ice and represents the top l ocal and national i nsurance carriers. We have an experienced team that can analyze your insurance needs and suggest the best options SERVING WEST SPRINGFIELD AND THE SURROUNDING COMMUNITY SINCE 1952. John R. Sweeney WestWestCIC,CISRSpringfield1233WestfieldSt.Ste.1Springfield,MA01089 Phone: (413)-732-5465 Fax:John@jrsins.com(413)-732-5450 Christine Whitehead Office Manager East Longmeadow 264 North Main Street Suite 6 East Longmeadow, MA 01028 Phone: (413)-525-6386 Fax:Chris@jrsins.com(413)-525-6387 JRSINS.COM 13| CITYLIFESTYLE.COM/WESTSPRINGFIELDSEPTEMBER 2022
What’s Your Personal Brand?
PHOTOGRAPHY
One of her first subjects was Westfield Realtor Joanne Papadimitriou, who hired Karen to do branding pho tos for her business. The collaboration between the two women inspired Joanne to hire Karen to build her brand with a podcast (“Jo Knows”), social media mar keting and graphic design work.
Right Things "Enjoy the journey." 14
ARTICLE BY AMANDA WATERFIELD & KAREN SLACK | BY KAREN SLACK
LOCAL’S CHOICE | ARTS + CULTURE
Karen began her business focusing on senior por traits. From there she added personal branding to her portfolio because, as she describes, “Personal branding is similar to senior portraits, but for adults.”
Karen Slack is Focusing on the
Other professionals took notice, and Karen’s busi ness took off. She is now in demand for senior portraits, Not long ago, Karen Slack decided to take a leap of faith and in March of 2021, the Westfield-based pho tographer purchased her first camera and taught her self the art and science of professional photography.
Juan is an Agawam realtor. Devin is an Enfield-based realtor. Shannon is a veterinary professional. CONTINUED > 15| CITYLIFESTYLE.COM/WESTSPRINGFIELDSEPTEMBER 2022
In growing her photography business, Karen has harnessed the power of build ing a strong personal brand. Here she shares her tips with us: Be consistent in sharing who you are and what you do: The human brain is wired to respond to faces above all other forms of communication. The more people see my face, the more top of mind I remain.
DylanTOP: owns a digital marketing agency.
“A opinionKarenenthusiasticoptimistrelentlesswithannature,isvocalinherthatbeautyisnotaboutperfection,andthathergoalistocapturehersubject’sinneressence.”
Karen can be reached at @karenslackbranding. atkarenslackphotography.com,413.896.0047,onFacebookKarenSlackandonInstagramat
LOCAL’S CHOICE | ARTS + CULTURE16
“KarenBOTTOM:isso real – fun, funny, kind, and patient. I love working with her and it shows in her photos.” — Joanne Papadimitriou.
personal branding, and design work. You’ll see her work on real estate signage through out the area, in addition to headshots for professionals in many industries. A relentless optimist with an enthusi astic nature, Karen is vocal in her opinion that beauty is not about perfection, and that her goal is to capture her subject’s inner essence. She has a devoted following on social media, where she posts tips for getting the best out of your photo session. Her marketing videos are endearing in their messaging: embrace yourself with all your quirks and enjoy the journey.
Push through fear: The bottom line is that fear of judgment is what keeps us from put ting ourselves out there and showing who we are. So I ask myself, if someone doesn’t like me and what I’m doing, can I live with that? And the answer is yes, because no single human is liked by everyone. Comparison is a trap to avoid. I refuse to compare myself or my work to anyone else. This keeps negativity from taking root so that I can continue to put my best efforts into my work. Find your unique style and develop it to best suit you, your goals and your clients’ needs. Your business and marketing should reflect you and no one else. Authenticity builds your reputation and your ability to serve your clients with integrity.
TREE REMOVAL AND PRUNING LAND CLEARING SITE WORK AND EXCAVATION ORGANIC MATERIALS RECYCLING (413) 747-7500 | FULL-SERVICEGREENSITETREE.COMTREECARE WITH AN EMPHASIS ON ECOLOGICAL PRACTICES 377 South West Street, Feeding Hills, Massachusetts BUILDERS ARCHITECTS CONTRACTORS 413.357.4949 j81studios.com/architecture Providing short-term rehab, long-term care and respite care needs of patients and their families—always with attention, understanding, compassion and respect. Chestnut Hill is a tranquil environment for our patient-centered approach to care, promoting healing, recovery, and comfort. 413-525-1893 32 Chestnut St. East MassachusettsLongmeadow,01028 bearmountainhc.com/locations/ chestnut-hill-of-east-longmeadow 17| CITYLIFESTYLE.COM/WESTSPRINGFIELDSEPTEMBER 2022
Menswear for a job interview is necessary but often costly, yet there’s no denying that a profes sional presentation is critical. Other occasions, such as weddings and proms, also call for formal attire. When resources are limited but a man needs to look his absolute best, Suit Up Springfield provides a much-needed solution. Located at 139 State Street in Springfield, it offers an extensive showroom of style. Chris Martin, board president, notes that the organization helps men obtain suits, and also offers “mentoring and connecting them with the proper channels to attend job fairs, achieve employment and overall become professionally minded.” A full suit is $50, with proceeds going toward store rent and utilities, but most clients qualify for free. We asked Chris to share about this fabulous organization. THEIR JOURNEY THE WORLD OF WORK
GIVING BACK | STYLE+ BEAUTY
ARTICLE BY SARA ANDERSON | PHOTOGRAPHY PROVIDED BY CHRIS MARTIN
SUIT UP SPRINGFIELD LAUNCHES MEN ON
There is a submission form on our website, suitupspringfield.com, and we can also be reached via our Facebook page. Our store man ager, Ron Cole, has experience in high-end men’s clothing estab lishments, including Brooks Brothers, and is well versed in finding the perfect suit for every client, as well as knowledge and skills about dressing.
INTO
Styled for Success 21 3 4 5 18
Why, how, and when did Suit Up Springfield get started?
Suit Up be gan as a social media campaign founded by Justin Roberts in 2014, and a storefront nonprofit in 2015. We’ve forged many relationships with other organizations, including the Hampden County Sheriff’s Department, rehabilitation centers, shelters/missions, veterans’ nonprofits, and more, to reach our demographic. Suit Up moved to its new location this spring, one that’s easily accessible via public transportation. Now we’re forg ing deeper ties not only in the local community, but in the state. We’ve suited up over 4,000 men since our inception. How can men get menswear and style advice from your organization?
How does your organization impact men’s lives?
When they face the mirror suited up, clients stand up straighter, smile, a nd show inner confidence. Many have mul tiple barriers to building their careers, so if we can remove the obstacle of clothing, we can then focus on building the men in our community up. Numerous men have received jobs with suits they have worn to career fairs and interviews, and we conduct tie tying tutorials in schools and community programs. We also fit teens for prom and allow them to enjoy their special evenings.
How can people donate clothing, money and volunteer time to Suit Up Springfield?
Our store is open 10:00 a.m. to 2:00 p.m. Friday and Saturday to receive clothing and monetary donations, and at other dropoff times as arranged. People can also donate money through our website, and can message us on our website or Facebook to volunteer. We’ve held suit drives, secured funding for rent, util ities and programs, and received proceeds from charity events. The community in general is also very generous with their cloth ing donations and valuable volunteer time. We’re incredibly grateful for all the support we receive.
What’s your favorite part of being the board president of Suit Up Springfield? It’s getting to meet those that come in for a suit, listening to their stories and backgrounds, sharing some laughs and being someone in their corner as they strive to reach their goals. Meeting so many dedicated people in the community that help our organization and witnessing the talents and passion of the Suit Up Board and volunteers is also tremendously rewarding.
678 SUIT UP SPRINGFIELD 1. Suit Up’s options reflect current style trends 2. Suit Up helps men look their best 3. Dressed for success by Suit Up Springfield 4. The Suit Up store offers extensive options 5. Chris Martin, Board President of Suit Up Springfield 6. A satisfied Suit Up client 7. Donations of clothing, funds and volunteer time help Suit Up offer excellent quality menswear 8. Men can be outfitted to suit all occasions 19| CITYLIFESTYLE.COM/WESTSPRINGFIELDSEPTEMBER 2022
TRADITIONAL PIPES & TOBACCO, HUMIDORS, CIGAR ACCESSORIES, & MORE 51 SPRINGFIELD ST | AGAWAM, MA | 413-285-8078 Relax. Unwind. Indulge. Granny’s Your local spot for vegetables, plants, homemade ice cream, and more! We’re growing corn, squash, watermelon, cucumbers and all of your favorites. Stop in for cut flowers or try our farm share veggies. (413) Agawam,grannysplacefarm.com786-9366844MainStreetMassachusetts PLACE And don’t miss fresh apple cider donuts on weekend!the 20
Casa di Lisa Tues-Thurs: 4 – 8 pm • Fri-Sat: 4 – 9:30 pm Sun & Mon: Closed For Waitlist.meReservationsApporCallUs! 21| CITYLIFESTYLE.COM/WESTSPRINGFIELDSEPTEMBER 2022
SLACKKARENBYPHOTOGRAPHY|ANDERSONSARABYARTICLE FORMAL AFFAIR OF WEST SPRINGFIELD TAKES MEN’S STYLE TO THE NEXT LEVEL FASHION FORWARD | STYLE + BEAUTY THE C U S T O M M E N S W EAR EXPERIENCE FOR THE SHARP-DRESSED MAN 22
In 2016, Kevin completely remodeled his store to accommodate full service for suit sales; he also added a rental division for events such as wedding and proms. Because Formal Affair has all of its attire in stock at the store, even last-minute needs can be fulfilled.
Upon arrival, every Formal Affair customer is mea sured and consulted about their desired look, be it a traditional fit or the newly popular slim fit. Color coordination with accessories and customers’ wed ding or prom partners’ outfits is also carefully con sidered. Kevin keeps abreast of all the latest trends, brands, colors and accessories and is a stickler for the in-person experience.
MIDDLE RIGHT: The tuxedo is always an elegant classic CIRCLE: Formal Affair owner Kevin Kousch For men who are concerned about quality and fit in their suits and formal wear, the West Springfield busi ness Formal Affair, located at 581 Westfield Street just past Liquori’s Pizza, offers a total experience that ensures a custom fit and complete satisfaction. Owner Kevin Kousch opened Formal Affair in 2008 after Yale Genton closed and he saw an opportunity to provide men in Western Massachusetts with in-stock inventory and custom tailoring. Yale Genton’s highly experi enced tailor, Zeza, followed to become Formal Affair’s in-house tailor.
Customers can see and touch all of their options instead of taking their chances on items that are at a separate warehouse. And Kevin doesn’t just take care of your suiting needs; he also has in-stock shoes, ties, vests, suspenders, and other accessories to complete your look to perfection.
LEFT: Model Maksim Shtyba in formal blue paisley TOP RIGHT: Ties are trending toward bright colors and patterns
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For weddings, the new navy blue tuxedo rental is the most popular, with black as second choice. I’m seeing a lot of bright colors in ties: bright salmon, blue paisley, and stripes, as well as bow ties in bright yellows and pinks with matching
For customers who choose to purchase their suits, Formal Affair’s vast in-stock inventory is a huge hit. Kevin and his staff help customers choose accessories to com plete the package as a rental of shirts, shoes, ties, sus penders and vests. They carry the popular, high-quality brands Hart Schaffner Marx, Mantoni, Peerless Clothing, Tallia, Giorgio Fiorelli, Carlo Russo, and more. For the fall, they’re planning to stock Jack Victor, Hugo Boss, Calvin Klein, Armani and many other brands. We asked Kevin to share his perspective about current trends: WHAT IS POPULAR RIGHT NOW IN MEN’S FORMAL WEAR?
WHAT TRENDS ARE DIFFERENT NOW?
Formal Affair will be offering an extensive sale through September. They can be reached at 413.781.4889, formalaffairtux.com , and on Facebook at Formal Affair Clothier and Tailoring.
FASHION FORWARD | STYLE + BEAUTY
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WHY IS TAILORING SO IMPORTANT? You can buy many things online, but it is almost always prob lematic in terms of size and fit. Formal Affair carries on the tra dition of outfitting all our guests with our in-house tailor shop. Choose a suit from us and you can have our tailor give you the exact fit and look you desire. Formal Affair is one of the last brickand-mortar retail businesses in the area that offers this level of service to make sure our guests look their best.
Slim pants are in versus wide pants; pleats have been out for years, but the single-pleat pant is gaining popularity. In suits and formalwear, solids are hot, but plaids are through the roof. We do not see a lot of white at the moment. All shades of blue are in and brown is making its way back. Plaid pants are on the rise. The tra ditional navy blazer is still in but now with a tight, updated fit with cuffs showing. Long sleeves on coats are out. Show those cuffs!
LEFT: Brown is making a stylish comeback |
TOP RIGHT: Plaid is popular in sports coats and trousers
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suspenders and pocket squares. Traditional charcoal and black is still a popular choice for very formal events. Fashion shoes with short, slim pants seem to be the number one new trend right now.
BOTTOM RIGHT: Formal Affair has extensive in-store stock
Todd Bajor Licensed Agent New York Life Insurance Company tnbajor@ft.newyorklife.com Protect413-885-6864your Love NOW OPEN IN AGAWAM Fun fresh fashion | On-trend styles Tops | Jeans | Dresses | Footwear | Accessories 303 Springfield St. Agawam, Massachusetts 01001 www.merakiboutiquema.com Find us on B @Meraki Boutique or V @ merakiboutique. ma 413.537.4558ambiancehairreplacement.com | lcastellini@comcast.net 100 Shaker Road, East Longmeadow MA Solutions for Male and Female Hair Loss EFFECTIVE | NONSURGICAL | PAINLESS | DISCRETE Also providing customized hair pieces and wigs Call today for your free, confidential consultation. Hair Replacement is a Private Matter. Your privacy is our utmost concern. We treat hair loss with state-of-the-art FDA-approved laser technology with proven results. Ambiance HAIRBeforeREPLACEMENT After MENTION THIS AD FOR 10% OFF YOUR LASER PROGRAM 25| CITYLIFESTYLE.COM/WESTSPRINGFIELDSEPTEMBER 2022
SPA DAY | BEAUTY TAKING BEAUTY FROM BASIC TO FANTASTIC Area beauty businesses offer a variety of services to upgrade your look and confidence ARTICLE BY JORDAN LEMARIER | PHOTOGRAPHY BY JONATHAN JONES AND KAREN SLACK 26
Greta D’Amours, owner of Greta’s Beauty Bar Microblading by Greta’s Beauty Bar creates lush brows
“My clients are beautiful inside and out, and my job is to enhance that beauty. When they walk out of my salon, I want them to smile, f eel confident, and be ready to conquer the world.”
Maritza Rivera works with color and hair extensions
Maritza is also an expert in hair extensions, a hot celebrity trend that can add length, volume and even a change of color without a permanent commitment. Hair of Fame isn’t just about beautiful hair; it’s a total experience. Maritza and her team of stylists strive to artistically create their clients’ hair goals. Visit Hair of Fame on Facebook or call 413.733.9444 to plan your personal transformation.
— Maritza Rivera
Madison Murphy, owner of The Mad Lasher House of Beauty, really is mad about eyelash extensions. Madison takes pride in the art of lashes, and brings years of expe rience from high-end Boston salons to her business at 341 North Westfield Street in Feeding Hills. At the Mad Lasher, clients can choose from discrete, classic extensions through an all-out lush, dramatic look. The eyes often reveal a lot about a person, and when a client of finishes a session, Madison wants them to leave feeling beautiful.
The Mad Lasher House of Beauty owner Madison Murphy Madison Murphy works her magic on eyelash extensions
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Maritza Rivera, owner and stylist at Hair of Fame: The Salon and Spa at 82 Elm Street in West Springfield, elevates her clients’ personal style to a whole new level, offering top-tier hair coloring and cuts with the latest trends. Maritza relies on her 24 years of experience and talent to transform clients’ hair to complement their features. “My clients are beautiful inside and out, and my job is to enhance that beauty. When they walk out of my salon, I want them to smile, feel confident, and be ready to conquer the world,” Maritza shares.
SPA DAY | BEAUTY28
Greta’s Beauty Bar at 430 Main Street in Agawam takes eyebrows to another level with microblading, a semi-permanent enhancement using pigment gently etched into the skin in fine strokes resembling hair. Greta D’Amours, a professional cosmetologist for over a decade, knows that one size does not fit all when it comes to eyebrows, and has the experience and technology to fit every customer’s needs. Visit GretasBeautyBar.com , on Facebook at Greta’s Beauty Bar or call 413.886.4172. We all want to meet the world with our best face forward. Hair of Fame, The Mad Lasher, and Greta’s Beauty Bar provide accessible options for everyone aiming to look and feel their best. As we head into autumn, honing your style through hair and eye enhancements can bring polish and fun to your look this colorful season.
Making an investment with lash enhancements allows clients to feel and look more beautiful, awake and according to Madison, “Lashes take years off the face. Everyone loves them! It’s definitely worth it, and you will become addicted!” While getting their lash extensions, clients can sit back, close their eyes and relax as Madison works her mad magic. For more information, call 413.363.1386 or visit themadlasher.com or Instagram @themadlasher.
“Greta D’Amours, a professional cosmetologist for over a decade, knows that one size does not fit all when it comes to eyebrows, and has the experience and technology to fit every customer’s needs.”
The Mad Lasher offers a soothing environment for eyelash extensions
AUTOMOTIVE REPAIR, DETAILING, AND TIRE SALES astiresplus.com 413.209.8200 astiresplus@gmail.com 31 Saint Jacques Ave, Unit A, Agawam MA 01001 Q u a l i t y S e r v i c e a t C o m p e t i t i v e P r i c i n g Highly trained technicians Licensed and insured 18+ years experience Discount programs for military, seniors, and first responders At XTREME PAINTBALL, we offer fun and exciting sports for all ages! Have a safe, fun experience playing paintball, Airsoft or low impact paintball at our 20-acre field. Whether you’re a first time player or a veteran, you’ll have the time of your life at our field! Your birthday party, corporate outing, or other event will be unforgettable. Also offering open play, memberships, and rentals. $50 off your private party booking by mentioning this ad. (413) 626-8212 | xtremepbma.com 365 Main Street Agawam, Massachusetts 29| CITYLIFESTYLE.COM/WESTSPRINGFIELDSEPTEMBER 2022
WESTERN MASSACHUSETTS’ ONLY MULTI-SPORT TRAINING FACILITY $30 MONTHLY GYM OFFERINGS:MEMBERSHIPSTraining in all sports / Clinics year round Small group and individualized training offered Affiliated with the Greater Springfield Aces Home of the Patriots baseball program / Golf tournaments, lessons, fittings Individual, small group or team training / Strength and conditioning Birthday parties mcutrainingcenter.com | 413-301-6040 | 153 Springfield Street, Agawam MA 01001 30,000 square feet including: 2 Smaller Ice Rinks, Golf Simulators, Batting Cages, Turf Field, Boxed Field, Full Workout Gym Susan N Alvanos, CFP®, CLTC®, ChFC®, CEPA® Private Wealth Advisor 413.821.9380 1349 Springfield St. Feeding Hills, MA susan.n.alvanosameripriseadvisors.com/susan.n.alvanos@ampf.com01030 Your deservefinancialpersonalgoalsapersonal approach. Ameriprise Financial Services, LLC. Member FINRA and SIPC. Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and CFP (with plaque design) in the U.S. © 2021 Ameriprise Financial, Inc. © 2022 Mortgage Network, Inc. NMLS ID# 2668. 171 Dwight Rd, Longmeadow, MA 01106. Massachusetts Mortgage Lender and Broker MC2668; Connecticut Mortgage Lender License 3785; South Carolina-BFI Mortgage Lender / Servicer License MLS – 2668. This is not a commitment to lend. Rates, terms, fees, and equity requirements are subject to change without notice. Restrictions apply. Equal Housing Lender. For full legal disclo sure, visit www.mortgagenetwork.com License and Disclosure Information page. Contact me for all your mortgage needs. Janna McLaughlin Loan Officer – NMLS #1796918 jannamclaughlin.com413-330-8608 197 Main Street Agawam, Massachusetts 01001 taplinyardpumpandpower.com 413.781.4352 Pick up | Delivery ThatCommitmentCountsServiceonallequipment - even if you didn’t buy it from us 30
Mad Lasher House of Beauty 341 N Westfield St, Feeding Hills 413.363.1386 LASH EXTENSIONS • HENNA BROW TINTING BROW LAMINATION • FACIALS • SPRAY TANS CHEMICAL PEELS • DERMAPLANING 31| CITYLIFESTYLE.COM/WESTSPRINGFIELDSEPTEMBER 2022
Flutes & Flavors Fundraiser
49th Annual Mattoon Street Arts Festival
Old Deerfield Fall Craft Fair 8 MEMORIAL STREET, DEERFIELD, MA | 10:00 AM Held on the lush and beautiful grounds surrounding Memorial Hall Museum, delight in all of the smells, sounds and styles of fall! Browse the creations of over 100 artisans, partake in specialty foods, eat under the food tent, and create at the free family craft table. Visit deerfield-craft.org . Only $7 admission and children under 12 are free! Open Sunday too.
221 APPLETON STREET, HOLYOKE, MA | 12:00 PM
Grandparents' Day at the Holyoke Merry-Go-Round
THE SHORTSTOP BAR AND GRILL, 99 SPRINGFIELD STREET, WESTFIELD, MA | 6:00 PM
This fun-filled evening presents an exciting auction and samplings from the area’s finest food restaurants, brew eries and wineries. Proceeds raised from Flutes & Flavors help to support the variety of life-enhancing programs offered at the West Springfield Boys & Girls Club. Buy your tickets online at wsbgclub.org/flutes-flavors.
SPRINGFIELD COUNTRY CLUB, 1375 ELM STREET, WEST SPRINGFIELD, MA | 6:00 PM
MATTOON STREET, SPRINGFIELD, MA | 10:00 AM
Grandparents ride for only $1 on this special day at the beautiful, indoor Holyoke Merry-Go-Round located in Holyoke Heritage State Park, from 12:00 to 4:00 p.m. After you ride, explore the landscaped grounds for picnicking and the Children’s Museum of Holyoke and Volleyball Hall of Fame, also at the Park! Learn more at holyokemerrygoround.org or call 413.538.9838.
Explore pairings of scotch whiskies with a range of cigar styles. What better to complement these indulgenc es with than a fine sirloin steak prepared just to your liking? Visit the Shortstop patio for an evening you won't soon forget. RSVP to 413.642.6370.
events
The Eastern States Exposition 1305 MEMORIAL AVENUE, WEST SPRINGFIELD, MA | 8:00 AM September 16 to October 2 means Big E time! Enjoy all the new foods, state buildings, tons of vendors, the Big Parade, rides, and concerts including G-Eazy, Lynyrd Skynyrd, Bring Me The Horizon, Sublime with Rome, Chase Rice and Jimmie Allen, and Brantley Gilbert. Don't forget to visit Farm-A-Rama, equestrian events, the circus, and more! Visit thebige.com or call 413.737.2443.
SEPTEMBER 6TH SEPTEMBER 9TH SEPTEMBER 10TH SEPTEMBER 11TH SEPTEMBER 16TH SEPTEMBER 17TH EVENTS SEPTEMBER 2022 32
A curated selection of the most intriguing upcoming events in our area. Sirloins, Cigars and Scotch
It's time to get artsy at this free and family-friendly festival on beautiful, Victorian Mattoon Street! Satur day, September 10 and Sunday, September 11 from 10:00 a.m. to 5:00 p.m. Over 90 exhibitors, food vendors, and strolling musicians. Great for holiday shopping! Parking at the TD Bank lot. Visit mattoonfestival.org for more information.
Personalized Pest Control for Home and Business Termite Inspections for Real Estate Over 20 Years’ Experience We keep the outdoors,outdoors! 413 221 3065 huntertermiteandpest.com 413.426.3899 • transform@amybourque.comamybourque.com 470 Westfield St, West Springfield, MA 01089 Transform 200 Hour Yoga Teacher Training - Fall 2022 Qigong Infused Yoga Training October 2022 For more information about our upcoming trainings please visit the website or email the studio. YOGA CLASSES REIKI INFUSED WITH SOUND THAI YOGA WORKSHOPSBODYWORK•TRAININGS 33| CITYLIFESTYLE.COM/WESTSPRINGFIELDSEPTEMBER 2022
SUZANNE LOONIE IS A MASSACHUSETTSBASED STYLE INFLUENCER
STYLE vs FASHION
Massachusetts-based influencer Suzanne Loonie focuses on style for 50-plus and tall women. We asked her to share what style means to her: What’s the difference between fashion versus style? If I love fashion, am I stylish? If I have great style, am I fashionable?
PROVIDED BY SUZANNE LOONIE
ARTICLE BY SUZANNE LOONIE
PHOTOGRAPHY
Oscar de la Renta said, “Fashion is about dressing according to what’s fashionable. Style is more about being yourself.” Style is personal. It evolves with age and life circumstances. What your style was in your twenties may or may not be your style today. Style is an individual’s way of expressing them selves through clothes. Your style is a reflection of you. Fashion, on the other hand, is based in a particular period in time and is about trends. Fashion changes. You may lean into some fashionable trends, but not others. Just because an item of clothing is on trend, it may not fit your personal style, but that does not make you any less fashionable. My name is Suzanne and I am A Tall Drink of Style. I am all about timeless, classic style. I believe if you look good, you’ll feel good in whatever style suits you! You can never go wrong with a classic. Some of Suzanne’s favorites are pictured here: black patent shoes with a statement heel, a classic bag with a Burberry scarf, the Cartier Love bracelet, pearls in three colors, a gold clutch with tassel and ring handle, and Tory Burch sunglasses. Suzanne can be reached at atalldrinkofstyle61@gmail.com, on Facebook at A Tall Drink of Style, and on Instagram @atalldrinkofstyle.
TREND SETTER STYLE + BEAUTY
INFLUENCER SUZANNE LOONIE WEIGHS IN ON WHY STYLE IS ABOUT BEING YOURSELF 34
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• FLOORING • WINDOWS • DECKS • BATHROOMS • ADDITIONS • KITCHEN • BASEMENTS FULL-SERVICE HOME IMPROVEMENT Home improvement has been my passion for as long as I can remember. After years of training and running a plumbing business, we launched HG Home Improvement in 2020. We’ve been working harder than ever, supporting multiple property management companies with the goal of serving more commercial properties and residential homes. - Eric Galarza and Sasha Rodriguez, Owners of HG Home Improvement 413.977.3154 | HGHOMEIMPROVEMENT.COM | b
