West Springfield, MA June 2022

AUTO + M A R I N E

AUTO SERVI CE WITH ST YLE I N AGAWAM F O O D + B E V E R AG E

CERRATO’ S LEGACY CARRIES O N B E AU T Y

SHOT SHO P DELIVERS STATE O F TH E ART WELLN ESS

THE

GENTLEMEN'S ISSUE

J U N E 2 022

SHOT SHOP MEDICAL REJUVENATION

FACIAL REJUVENATION

WELLNESS

BODY REJUVENATION

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722 BLISS RD LONGMEADOW, MA 841 ENFIELD ST ENFIELD, CT

413-561-SHOT 860-746-0007 @SHOTSHOPMEDSPA SSMEDSPA.COM

Reiki Infused with Sound Healing

Deborah Pileika

Thai Yoga Bodywork Infused with Reiki & Sound Healing

Interiors

One-on-one yoga privates and small group private

Specializing in residential decor

Sound Healing with Guided Meditation events

Yoga classes for all levels from beginner to advanced

Yoga and Ayurveda workshops Trainings & events

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More than 25 years in interior design Hot and non-hot yoga, gentle yoga, alignment-based yoga, restorative, power yoga and meditation

860.668.6324 West Suffield, Connecticut deborahpileika.com

413.426.3899 • amybourque.com 470 Westfield St, West Springfield, MA 01089 JUNE 2 0 2 2 | C I TYL I FE STYL E . C OM/WE STS P R I N G F I E L D

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LIFESTYLE LETTER

Honoring the Men in Our Lives

June 2022 PUBLISHER

Amanda Waterfield amanda.waterfield@citylifestyle.com EDITOR

An inspirational man has the incredible power and privilege of shaping and mentoring the young people in his life to grow and mature in a multitude of ways. Whether they are a father, a coach, an uncle, or a boss, being a role model and leading by example can make a lasting impact on those watching.

We can all probably think of a man in our life who has had a big impact on us at one time or another. Whether it was someone pushing us to be a better version of ourselves, or someone who sees the best in us, or someone we look up to for guidance, or perhaps someone we don’t personally know but who inspires us by their greatness, we can recognize the impact these role models can make in our lives.

I have had the privilege of having some incredibly generous, loving, creative, and inspiring men in my life, especially my father and stepdad, who have been supportive of every move I’ve made – they have held me up when I’ve struggled and celebrated my successes. I have the gift of brothers and male friends who bless my life with friendship and Y chromosome balance.

My greatest gift, my son Andrew, is a joy to know and has helped shape me as a person with his lessons, humor, and kindness.

To all of the men out there who are making a difference in someone’s life, big or small, we applaud you. The lasting impact that you are making and the ripple effect that often ensues is worth it.

Kelly Hawkins | kelly.hawkins@citylifestyle.com AD DESIGNER

Hunter Richie LAYOUT DESIGNER

Kirstan Lanier CONTR IBUTING WR ITER S

Leah Kenney, Hailey MacDonald CONTR IBUTING PHOTOGR APHER S

Michael Epaul, j81 Studios, Karen Slack

Corporate Team CHIEF EXECUTIVE OFFICER Steven Schowengerdt CHIEF SALES OFFICER Matthew Perry CHIEF FINANCIAL OFFICER DeLand Shore CHIEF OPERATING OFFICER Randy Radosevich

A M A N DA WAT E R F I E L D, P U B L I S H E R @WESTSPRINGFIELD_LIFESTYLE

DIRECTOR OF SOCIAL MEDIA Mindy Hargesheimer ART DIRECTOR Sara Minor OPERATIONS DIRECTOR Janeane Thompson AD MANAGER Chad Jensen WEB APPLICATIONS Michael O’Connell

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Proverbs 3:5-6 West Springfield Lifestyle™ is published monthly by Lifestyle Publications LLC. It is distributed via the US Postal Service to some of the West Springfield area’s most affluent neighborhoods.

Articles and advertisements do not necessarily reflect Lifestyle Publications’ opinions. No portion of this magazine may be reproduced in any form without written consent. Lifestyle Publications does not assume responsibility for statements made by advertisers or editorial contributors. Information in West Springfield Lifestyle™ is gathered from sources considered

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L I F E ST Y LE LE T T E R

to be reliable, but the accuracy of all information cannot be guaranteed.

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JUNE 2022

inside the issue The Gentlemen’s Issue

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20

14

24

F E ATU R E D

D E PA RTM E NTS

14 Spring Brings Renewal and Excitement to The Shot Shop

4

Lifestyle Letter

8

City Scene

10

Business Monthly

14

Self Care

20

Expert Help

24

Auto Club

28

Culinary Creations

32

Events

34

Local Limelight

Science and Art Combine for the Latest Developments in Rejuvenation Technology at the Longmeadow Medspa

20 Mark Hunter Keeps it Outside

Hunter Termite and Pest Management Prioritizes Transparency and Accuracy

24 Driven to Succeed

Family Inspires Armando Ruiz’s Agawam Auto Service Shop

28 Cerrato’s Pastry Shop: A Family Legacy Lives On Westside’s Longtime Pastry Shop is 34 Years Strong

O N T H E C OV E R

Photography: j81 Studios LLC Armando Ruiz of A&S Tires Plus in his Agawam automotive shop.

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B EAU T Y HO ME S ERV I C ES

AU TO + MA R I NE FO O D + B E V E R AG E

A RTS + C ULTU R E

At-Home Veterinary Services for Dogs & Cats Routine Diagnostics & Exams Heartworm Testing

Dr. Paws Calls is Fantastic. My dog has b e e n s u ff e r i n g f o r w e e k s w i t h a l l e r g i e s .

Finally I called to see if there was something I could give her, and Kara came over and gave her an allergy injection. It has been a total game changer. My nine year old dog is like a brand new puppy!

Vaccinations Microchipping

- ALICE G.

Kara M. Ryczek, DVM 617.797.3070 dr.pawscalls@gmail.com

We l l - P e t Vi s i t s Sick & Emergency Appointments

LONGMEADOW, MA Licensed in MA & CT

At-Home Euthanasia

Seasonal Dishes R E F R E S H I N G C O C K TA I L S &

F I N E D I N I N G | I TA L I A N C U I S I N E

413-240-2106 bnapoliitalian.com 185 Elm Street West Springfield

Hair of Fame The Salon & Spa

82 Elm Street, West Springfield, MA 01089 (413)733-9444

We specialize in the latest trends with • haircuts and styles • hair color • facials • hair extensions • pedicures • manicures • wax We invite you to enjoy an atmosphere of tranquility where you can feel beautiful from the inside out.

Maritza Rivera • Salon Owner JUNE 2 0 2 2 | C I TYL I FE STYL E . C OM/WE STS P R I N G F I E L D

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JUNE 2022

city scene

Where neighbors can see and be seen.

ALLISON KASPEREK

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MICHAEL EGER

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1: Agawam High School senior Amelia Ellison and Principal Jim Blain at the Academic A ceremony. 2: Agawam Rotary Club members on the Day of Service at the former Senior Center. 3: West Springfield Rotary Club members at Pintu’s for a social hour. 4: Lynne Mercari (Agawam Junior Women’s Club) presents Yamilca Nogue (Children’s Study Home) with Easter treats. 5: Agawam High teachers attend the “Bingo for Designer Bags” fundraiser supporting the Agawam band program. 6: The Jose Gonzalez and Criollo Clasico performed as part of Agawam Cultural Council’s Applause Series. 7: WSHS principal Patrick Danby gets taped to a wall for a student fundraising event.

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C I T Y SC E N E

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JUNE 2022

business monthly A round-up of exciting news from local businesses.

DeCaro Landscaping and Garden Center Inc Fulfilling Your Outdoor Needs

Homewatch CareGivers - Making Meaningful Connections That Enhance Lives

DeCaro Landscaping and Garden Center Inc is a family owned and operated business proudly serving western Massachusetts for over 45 years. Joe and his sons, Joey and John, are ready to help with all of your landscape, hardscape and gardening needs. The newly renovated garden center offers unique and one of a kind garden accents to spruce up your yard along with a vast variety of annuals, perennials, shrubs, mulch, stone, and much more.

Homewatch CareGivers, located in West Springfield and Northampton MA, has been serving elders and people with disabilities in Hampden, Hampshire, and Franklin counties for 20 years. We're a non-medical home care agency, offering a full range of services, including: companionship/engagement, meal preparation, transportation and errands, medication reminders, dementia care, homemaking services, and personal care.

We care for the whole person, not just their condition.

Photography: Dianna DeCaro

Scan to read more.

Golfing for a Great Cause The West Springfield Boys & Girls Club's 39th Golf "Fore" Our Kids Tournament is Monday, June 20, 2022 at Tekoa Country Club. Over 200 golfers are expected to register for the tournament, and spots fill up quickly.

Golfers can choose a Morning or Afternoon Flight. Proceeds provide Summer Camperships for local families in need. Registration/Sponsorship information is online at WSBGClub. org. The Club’s next fundraiser is Flutes & Flavors on Friday, September 9, 2022.

Scan to read more.

Scan to read more.

CONTINUED >

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B USIN E SS M ON T H LY

Your personal financial goals deserve a personal approach.

Susan N Alvanos, CFP®, CLTC®, ChFC®, CEPA® Private Wealth Advisor 413.821.9380 1349 Springfield St. Feeding Hills, MA 01030 susan.n.alvanos@ampf.com ameripriseadvisors.com/ susan.n.alvanos

Providing short-term rehab, long-term care and respite care needs of patients and their families—always with attention, understanding, compassion and respect. Chestnut Hill tranquil environment for our patient-centered approach to care, promoting healing, recovery and comfort.

413-525-1893 32 Chestnut St. East Longmeadow, Massachusetts 01028 Ameriprise Financial Services, LLC. Member FINRA and SIPC. Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and CFP (with plaque design) in the U.S. © 2021 Ameriprise Financial, Inc.

bearmountainhc.com/locations/ chestnut-hill-of-east-longmeadow/

JUNE 2 0 2 2 | C I TYL I FE STYL E . C OM/WE STS P R I N G F I E L D

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The New Age of First Impressions

B U S I N E S S M O N T H LY C O N T I N U E D Advertisement

(YOU ARE PROBABLY MAKING ONE RIGHT NOW) ARTICLE BY J. BROOKS | PHOTOGRAPHY BY J81 STUDIOS LLC

“Good eye contact and a firm handshake.”

Advice as old as time passed from parent to child, grandparent to grandchild across countless generations. “Remember, you only get one first impression, so make it count.”

Meraki Boutique Opens in Agawam

While I can still hear my father giving me the same advice in my youth, our generation redefines how we meet each other - both socially and professionally.

These days we have access to information about each other that our parents never had.

Across the variety of social and professional online networks, that new client you’re meeting in the morning has access to everything from what you majored in college to the pic you just snapped of the sandwich you’re eating while you read this. But what was the gatekeeper to all of this information?

What standard button must be pressed by current associations and future colleagues, clients, and managers alike? You guessed it, your headshot.

From your firm’s website to your own LinkedIn profile, anyone who wants to know more about you starts by clicking your headshot.

The image you choose will effectively replace the handshake of a first meeting and is now making first impressions for you online, around the clock. No image? No handshake.

Bad image? Weak handshake. No eye contact?

Well... no eye contact. You get the idea.

Scan to read more.

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B USIN E SS M ON T H LY

The good news is that you can easily hire a professional to help you nail that online “first impression.” A pro headshot photographer or studio will know more than the tools of their trade; they will have experience setting people like you up for success in whatever field they work.

Jon Jones from j81 Studios in Granville recently said “At the end of the day, none of my training, technical skills, or years of experience will matter unless you’re comfortable or maybe even having fun; that’s why I treat my clients like new friends rather than the next time slot in a busy day. People first, photography second; that’s how amazing headshots are created.”

If you’re in the market for a headshot - be selective; not all photographers are the same.

You should browse a few websites and look for pages or sites dedicated specifically to headshots (don’t hire a plumber to build your cabinets), then read reviews about their headshot expertise.

With the right shot at the top of your social media or on your company website, you’ll begin making positive first impressions around the clock and possibly open doors to opportunities previously unknown.

Meraki Boutique is a new shop featuring on-trend women's attire, accessories, and shoes. Owned by mother-daughter duo Laura Hutchins and Summer Boucher, the business held its Grand Opening on April 16 and aims to fill a need for fashion options. Meraki is located at 303 Springfield Street Agawam.

Stop in for the latest in spring and summer fashions.

Scan to read more.

Greta's Beauty Bar Adds Services Greta’s Beauty Bar has added new antiaging services to their skincare offerings. Collagen skin renewal threading is a noninvasive procedure that tightens and smooths skin while stimulating the production of collagen. Appropriate for the face, neck, abdomen, and other areas of the body,

threads provide long lasting, natural results. Also new is dermotechnology, a wand-based process of delivering serums for improved skin texture and brightness. Considered a nonsurgical face lift, dermotechnology is instant and cumulative.

Scan to read more.

Business Development Skills Training Workshop Offered Frabul, LLC, a business development solutions company, is hosting a Business Development Skills program in Framingham MA June 13-15. Focusing on the "how to" of ten critical areas of Business Development, attendees will gain practical knowledge that can be put to work immediately to improve sales results. There is limited seating, so reserve your spot today. For more information, see Frabul-LLC.com/events.

Want to be featured?

Get in touch by heading over to our landing page to connect: CityLifestyle.com/WestSpringfield

JUNE 2 0 2 2 | C I TYL I FE STYL E . C OM/WE STS P R I N G F I E L D

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ARTICLE BY LEAH KENNEY | PHOTOGRAPHY BY J81 STUDIOS LLC

SPRI NG BRI NGS REN EWAL AN D EXCITEM ENT TO TH E SHOT SHOP Science and art combine for the latest developments in rejuvenation technology at the Longmeadow medspa

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S ELF CA R E | BEAU TY

Leah Kenney, PA-C has been a physician assistant for more than 24 years, initially spending 21 years in plastic surgery, but also worked in urgent care and addiction medicine. Leah describes her plastic surgery experience as “pure joy” as she helped her patients achieve positive outcomes. Leah opened The Shot Shop Medical Rejuvenation Med Spa in Enfield in 2019 and in Longmeadow in 2021. One of Leah’s main goals in opening The Shot Shop was to make patients look and feel better by marrying aesthetics with medical rejuvenation and wellness.

Read on for a personal message from Leah.

TOP LEFT: Stephanie Tu, RN; Leah Kenney, PA-C; and Ann Bauchiero, PA-C | BOTTOM LEFT: The reception area offers a welcoming space and a range of wellness products | TOP: Cryotherapy supports weight loss and reduces inflammation, aches, and swelling. | RIGHT: The waiting area is private and serene.

CONTINUED > JUNE 2 0 2 2 | C I TYL I FE STYL E . C OM/WE STS P R I N G F I E L D

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Spring at The Shot Shop is in full force! There are new services, new treatments, new staff and lots of other exciting things to make this truly the season of renewal. We’re all looking forward to spending more time with friends, family, and patients after what has been an unparalleled two years. The Shot Shop is here to make sure you are looking and feeling your best for that re-entry!

We will be celebrating our one-year anniversary at our Longmeadow Shot Shop and our three-year anniversary at our Connecticut Shot Shop and it’s looking like we may even be able to plan some phenomenal IN-PERSON group events to celebrate these milestones!

We’re also very excited to be bringing you a phenomenal medically supervised weight loss program, Skinnyshotz™ using a safe FDA approved medication that is both well tolerated and has impressive results! This aligns very well with our tried-and-true Core to Floor muscle strengthening program. Core to Floor uses the newest, hottest technology for body contouring: EMsculpt Neo, EMsella and Venus Bliss to build muscle and burn fat! We now offer the entire EMsuite of devices at the Shot Shop, which adds Exilis for skin tightening, Emtone for cellulite destruction and UltrafEMme for sexual wellness. We continue to offer you wellness vitamin infusions, cryotherapy, Lightstim therapy and of course what we’re known for, which is our aesthetic enhancements using fillers, neurotoxins, laser, and the BEST medical grade skin care!

Go to our website at SSMedSpa.com or text us at 339.204.9631 to learn about our new membership offerings and make an appointment to come see one of our wonderful Shot Shop team members.

Happy Spring from the Shotboss!

– Leah

TOP: Our team of professionals welcomes you to The Shot Shop MIDDLE: EMsculpt NEO technology delivers muscle toning and cellulite reduction BOTTOM: LightStim therapy bed

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S ELF CA R E | BEAU TY

St. Anne County Club Public Golf Course Wedding Venue Beautiful Views Awards Program for Golfers Public Golf Course • Wedding Venue Public Golf Course • Wedding Venue Beautiful views • Awards Program for Golfers Beautiful views • Awards Program for Golfers Find out more at www.STANNECC.com

Find out more at www.STANNECC.com

781 Shoemaker Lane, Feeding Hills, MA

781 Shoemaker Lane, Feeding Hills, MA 413.786.2088

413.786.2088

Public Golf Course • Wedding Venue Beautiful views • Awards Program for Golfers Find out more at www.STANNECC.com

781 Shoemaker Lane, Feeding Hills, MA

413.786.2088

Focusing on life insurance, long-term care insurance, disability insurance, investments, and wealth management.

Todd Bajor

Licensed Agent New York Life Insurance Company tnbajor@ft.newyorklife.com

413-885-6864

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Always at Your Service...For Over 40 Years!

We are a full service HVAC contractor providing repair, maintenance, and installation for all types of heating and air conditioning systems. We have been servicing Hampden and Hampshire counties since 1971. We look forward to exceeding your expectations!

Trust Us, Your Neighbor Just Did! 413-239-5550 • 8 Capital Dr., West Springfield, MA 01089 License# 4162 License# 16691

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MARK HUNTER KEEPS IT OUTSIDE ARTICLE BY AMANDA WATERFIELD PHOTOGRAPHY BY MICHAEL EPAUL

Hunter Termite and Pest Management Prioritizes Transparency and Accuracy

West Springfield’s Mark Hunter has figured out what is important in life. As a business owner, his concern with honest and appropriate customer service is his top priority. He launched Hunter Termite and Pest Management last year and is bringing his blend of experience and integrity to the residents and business owners of our area.

Mark has worked in the industry for more than 20 years and decided last year that the time was right to go into business for himself. With a focus on wood-destroying insects, Hunter Termite and Pest Management prioritizes personal attention for each customer and stresses the importance of getting an accurate assessment of your situation before tackling the problem. Mark holds a Category 43 commercial license, which focuses on termite control; this level of training is more specialized than a standard applicator’s license.

When it comes to addressing homeowners’ pest problems, it is important to work with a specialist with the proper license and training. “Transparency and honesty are important,” says Mark, noting that oftentimes, companies or home inspectors don’t distinguish between termites and carpenter ants. However, the two treatments vary greatly in cost and need to be treated differently. “I am here to help people. I want to be straightforward and honest with customers.” He notes that homeowners can save themselves money in the long term by getting a pest

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EXP E RT H E LP | HOM E SE RVI CE S

inspection every few years. Paying $50 to $150 to identify issues early on can save a lot of money and trouble down the line. An informed approach of Integrated Pest Management (IPM) helps homeowners balance effective prevention and treatment.

Mark’s business ethics are easy to sense as soon as you meet him. His integrity and “do unto others” philosophy grew out of his early years, which were incredibly difficult.

A native of Springfield, he entered the foster care system as a teen and spent the next six years struggling for survival.

An introduction to one of Jehovah’s Witnesses was the turning point. At age 20, he began studying and applying Biblical principles and started turning his life around.

Now happily married and the father of a daughter, Tia, Mark notes that his principles are based on the Golden Rule. “I am here to serve. There is hope for anyone who is struggling,” says Mark. “There’s always hope. A bad past doesn’t have to hold you back.” He has shared his story of growth and renewal as inspiration for thousands of people at conventions and assemblies.

Balance is important to Mark and he prioritizes family, friendship, and his love of the outdoors. With his wife, Nancy, Mark enjoys the flexibility that his work provides.

The Hunters enjoy traveling, particularly to Southeast Asia, and Mark is a snowboarder.

T O P : West Springfield’s Mark Hunter.

B O T T O M : Mark prioritizes assessment and accurate treatment.

JUNE 2 0 2 2 | C I TYL I FE STYL E . C OM/WE STS P R I N G F I E L D

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LIQUID NITROGEN ICE CREAM SHOP WITH A FULL BAR

Father’s Day Menu

1425 WESTFIELD ST | (413) 301-5876

CHOCOLATE BOXES Assorted chocolate boxes. Comes in gift bag.

6 COUNT $12 * 12 COUNT $22 * 16 COUNT $27

FRESH FRUIT TART White tart, custard, sponge cake, mixed fruit on top. $40

MEN’S CHOCOLATE SHOE Available in milk or white chocolate. *Designs will vary. $15-$20

CHOCOLATE MOUSSE TART Chocolate tart, chocolate cake, chocolate mousse, mixed berries on top $40

MINI PASTRY Assortment of mini pastry by the dozen. $15 PER DOZEN

STRAWBERRY CREAM CHEESE TART Almond tart, cream cheese, white cake, strawberries and almonds on top. $40

MINI CANNOLI TRAY Mini cannoli tray by the dozen. *Minimum of 2 dozen on a tray.

CHOCOLATE COVERED $18. REGULAR $15

LEMON CURD TART White tart, fresh lemon curd, and mixed fruit on top. $40

Store Hours

9-5 MON-SAT | SUN 9-1

255 Elm Street West Springfield Call (413) 781-1139 or go to cerratos.com

AUTOMOTIVE REPAIR, DETAILING, AND TIRE SALES Highly trained technicians Licensed and insured 18+ years experience Discount programs for military, seniors, and first responders

Quality Service at Competitive Pricing astiresplus.com

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413.209.8200

astiresplus@gmail.com

31 Saint Jacques Ave, Unit A, Agawam MA 01001

Relax. Unwind. Indulge.

TR ADI TIONAL PI PES & TOB AC C O, H UMI D OR S, CIG AR AC CES S ORI ES, & M ORE

51 SPRINGFIELD ST | AGAWAM, MA | 413-285-8078 JUNE 2 0 2 2 | C I TYL I FE STYL E . C OM/WE STS P R I N G F I E L D

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driven to succeed FAMILY INSPIRES ARMANDO RUIZ’S AGAWAM AUTO SERVICE SHOP

Lead technician Robert Munet.

ARTICLE BY AMANDA WATERFIELD | PHOTOGRAPHY BY J81 STUDIOS LLC

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AU TO C LU B | AU TO + M A RI NE

Armando is involved of all aspects of the work.

Armando Ruiz has automotive service in his blood. The owner of A&S Tires Plus knew from his earliest days that he would operate his own business. The accomplishments of his father, who had a service shop, and his uncles helped him form his own vision of success. “The dream was to have a family business… My dad gave me exposure to the auto service industry and helped my business savvy as well…I wanted to follow in his footsteps, but I saw an even bigger vision,” says Armando.

Since opening on St. Jacques Avenue in Agawam in 2017, A&S Tires Plus has continued to thrive and grow thanks to Armando’s dual focus on industry currency and customer service. A&S is a full-service automotive repair shop. Tire sales are just one aspect of what the shop offers. Detailing, brakes, and engine repair are among the services A&S provides.

Respect for his customer’s time and money are the basis for Armando’s business philosophy. “We try to make people educated consumers,” says Armando. “We want to show you transparency.” All services come with a visual inspection, video, and photo assessment. “We offer a dealer experience without the dealer price tag,” says Armando, noting that a free car wash and shuttle service are part of the service.

It’s always been vehicles for this Springfield native. “I have always loved cars and everything about them – I love being able to work on my own vehicle. If it weren’t cars, it would be business for me. I always have had a passion for business and entrepreneurship – building something from nothing,” he says.

“When I first started, I was doing a lot of the work, but as we have grown, I have passed on my standards and principles to my team, ensuring that my employees are holding up those standards. Now I’m more focused on the customer side of things,” he says. “I want customers to experience something they’ve never experienced before.” He points out that a fair price for service is only part of what makes up a great customer experience. Armando also prioritizes respect for the customer’s time and their happiness with the communication and transparency of the repair process.

“Clear communication is the foundation of trust and rapport,” says Armando. “I want to focus on building solid relationships and forming trust with our customers.”

The inspiration for the integrity and drive that fuel the business comes from Armando’s family. In addition to his own dad, he had two uncles who took an interest in his development as a young man and whose thriving careers whetted his own appetite for success.

Personal development is another area that is a priority for Armando. The teachings of business leaders such as Grant Cardone, Tony Robbins, and Henry Ford have been instructive and inspiring. “Anyone who was financially successful in the industry and left behind clues – I was interested in that information and still am,” notes Armando.

Ultimately, pride in the reputation and standards of A&S Tires Plus is what matters most to this business owner. “Quality service at competitive pricing. We live by that.”

JUNE 2 0 2 2 | C I TYL I FE STYL E . C OM/WE STS P R I N G F I E L D

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JOHN R. SWEENEY I N S U R A N C E AG E N C Y

Brittany Means Business WORKING WITH HOMEBUYERS, SELLERS, AND INVESTORS

HOME ◆ AUTO ◆ SMALL BUSINESS John R. Sweeney Insurance Agency provides superior customer service and represents the top l o c a l a n d n a t i o n a l i n s u r a n c e c a r r i e r s . We h a v e a n ex p e r i e n c e d t e a m t h a t c a n a n a l y z e y o u r i n s u r a n c e needs and suggest the best options

SERVING WEST SPRINGFIELD AND THE SURROUNDING COMMUNITY SINCE 1952.

A MULTIMILLION DOLLAR PRODUCER SINCE 2015

BRITTANY THEROUX

413-335-7323 West Springfield, MA brittanytheroux.lockandkeyma.com

John R. Sweeney CIC,CISR West S p r i n g f i el d

Christine Whitehead Office Manager E a s t Lo n g m e a d o w

1233 Westfield St. Ste. 1 West Springfield, MA 01089

264 North Main Street Suite 6 East Longmeadow, MA 01028

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JUNE 2 0 2 2 | C I TYL I FE STYL E . C OM/WE STS P R I N G F I E L D

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CERRATO’S PASTRY SHOP: A FAMILY LEGACY LIVES ON

Bella Cerrato is carrying on her father's vision and success.

Westside’s Longtime Pastry Shop is 34 Years Strong ARTICLE BY HAILEY MACDONALD | PHOTOGRAPHY BY KAREN SLACK

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C ULIN A RY C R E AT ION S | F OOD + BE VE RAGE

Specialized pastry creations tantalize the palate.

Tony Cerrato established the business in 1988.

Cakes are crafted with elegance and originality.

Cannoli are a customer favorite.

So many choices!

There is something for everyone at Cerrato’s.

“Customers are the main reason that keep us going, with also of course [Tony’s] legacy that keeps us going. I love people, so I love customers and I love that they appreciate us, and we appreciate them.” – Rosa Cerrato From cannoli and cakes to macaroons and tarts, Cerrato’s Pastry Shop has been serving authentic European-style desserts to the West Springfield community since 1988. Located at 255 Elm Street, they have been dedicated to providing their loyal customers with quality service and delicious sweets made with care for decades.

Tony Cerrato opened the doors of his bakery with the passion of a pastry chef and the drive of a business owner. He moved from Italy to the States when he was 20 years old, already having ten years of baking experience that translated into pure talent in the kitchen.

“He had a dream to have his own business, and it was very successful right from the beginning,” said Cerrato’s wife, Rosa.

Rosa has taken over the business since her husband’s passing in January 2020.

Their daughter, Bella, has been committed to the family business as well, becoming the lead pastry chef and continuing the legacy of her father with grace and perseverance. Bella grew up in the kitchen, watching and working alongside her father as he mastered products and recipes for the 32 years he operated the business. Now, it’s her turn to continue his establishment and make it her own while staying true to its roots.

Cerrato’s Pastry Shop has maintained their staple recipes while also expanding their menu as they see fit. “We’ve added new pastries through the years as things have become trends,” reflected Rosa, particularly mentioning their French macarons and hot chocolate bombs.

CONTINUED >

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Cerrato's offers specialty coffees in addition to delectable pastries.

“Like any business owner, you want to see the business successful. Not just to make money, but also to share something from your family.”

Cerrato’s also prepares seasonal desserts and chocolates to correlate with the different times of the year. Around Easter this year, Bella made special chocolate eggs, which are called l’uovo di Pasqua in Italy. They had small gifts inside of them to be true to the Italian tradition.

Something that makes Cerrato’s extremely successful is not only their authenticity and dedication to put out the best product, but also the support of their loyal customers over the years.

“Customers are the main reason that keep us going, with also of course [Tony’s] legacy that keeps us going,” says Rosa. “I love people, so I love customers and I love that they appreciate us, and we appreciate them.”

In addition, the employees of Cerrato’s are what make the business thrive each day.

The pastry shop employs a handful of full-time employees, some of whom have been working there for over a decade. Their customers and staff have acted as pillars to keep the business going and growing over the years.

Rosa and Bella Cerrato are proud to continue sharing their family business with West Springfield and the surrounding communities and will do so for many years to come.

“Like any business owner, you want to see the business successful. Not just to make money, but also to share something from your family.”

Stop by Cerrato’s for a sweet taste of Italy and to support a family business with proven success and dedication to their patrons. The shop offers a wide range of desserts to satisfy each and every palette. They make unique, custom wedding and party cakes to order as well as a variety of flavors of cannoli, eclairs, cupcakes, bonbons, and so much more. A full list of their products can be viewed on their website: Cerratos.com.

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C ULIN A RY C R E AT ION S | F OOD + BE VE RAGE

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413-301-0850

1350 MAIN STREET, SUITE 1003 SPRINGFIELD MA 01103

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JUNE 2 0 2 2 | C I TYL I FE STYL E . C OM/WE STS P R I N G F I E L D

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JUNE 2022

Committed to Excellence

events A curated selection of the most intriguing upcoming events in our area.

Your home is special.

JUNE 8TH - 11TH

Shouldn’t your Realtor be?

Real Living Realty Professionals is now

Berkshire Hathaway HomeServices Realty Professionals BERKSHIRE HATHAWAY NATIONAL SWEEPSTAKES Can you even imagine how cozy your pet would be in a custom-built, life-sized home just for them? Make their dreams come true by entering the Berkshire Hathaway HomeServices Pawfect Home Sweepstakes before it ends June 6!

FOR MORE INFORMATION, VISIT WWW.BHHSPAWPERFECTHOME.COM.

2022 Connecticut Morgan Open Horse Show

E AST E R N STAT E S E XP OS I T I ON What began as a "backyard" horse show in 1960 now attracts exhibitors from across the country to showcase world-class equestrians and provides the Connecticut Morgan Horse Association with key funding for community programs, scholarships, clinics, and youth outreach. Wednesday, June 8 – Saturday, June 11. 305 Memorial Avenue, West Springfield, MA

JUNE 9 TH

Annual Summer Concert: Dan Kane & Friends

H E R I TAG E WO O DS , AGAWA M 6 :0 0 P M Heritage Woods is pleased to announce our annual Summer Concert: Dan Kane & Friends! The concert will be held on Thursday, June 9th from 6-8 p.m. at 462 Main Street, Agawam. This event is FREE and open to the public. Please bring your own lawn chairs. 413.786.9704

JUNE 17TH - 19 TH

Suffield Summer Fair

Get to Know Bobbi-Jo as your Local Real Estate Expert Using my detailed preparation system focusing on your home’s uniqueness makes the selling process effortless for you and the most rewarding for the return on your investment.

Bobbi-Jo Girroir, Luxury Homes Realtor (413) 519-5636 267 S. Westfield Street, Feeding Hills 32

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35 0 MO UNTA I N R OA D, S UF F I E L D, C T 0 6 0 7 8 The Suffield Summer Fair will be an amazing weekend featuring: carnival rides from the Big E, food, entertainment, community vendors, crafters, fireworks, and more! There will be live music all weekend including: Country, Pop, Latin, R&B, Rock, and rising stars!

For additional details, please visit: Suff ieldCT.gov/Departments/PR/ Suffield-Summer-Fair

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30,000 square feet including: 2 Smaller Ice Rinks, Golf Simulators, Batting Cages, Turf Field, Boxed Field, Full Workout Gym

OFFERINGS: Training in all sports / Clinics year round Small group and individualized training offered Affiliated with the Greater Springfield Aces Home of the Patriots baseball program / Golf tournaments, lessons, fittings Individual, small group or team training / Strength and conditioning Birthday parties

$30 MONTHLY GYM MEMBERSHIPS mcutrainingcenter.com | 413-301-6040 | 153 Springfield Street, Agawam MA 01001

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413-786-2211 hebert.pmh@gmail.com JUNE 2 0 2 2 | C I TYL I FE STYL E . C OM/WE STS P R I N G F I E L D

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WEST SPRINGFIELD LOSES A BELOVED COMMUNITY MEMBER

Ted Hebert and Tony Di Giore at a Rotary fundraiser in 2007

West Springfield lost a beloved leader earlier this spring with the passing of Tony Di Giore. A longtime Rotarian, Tony was the epitome of the organization’s “service above self” slogan. He was a music educator in town for over 30 years, and he helped create the West Side Summer Concert Series. Tony’s contributions also extended to the West Springfield Arts Council, on which he served for many years.

“Tony’s enthusiasm for music was contagious,” says Rotarian Dave Griffin. “He was truly one of a kind and will be sorely missed.”

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LOCA L LIM E LIGH T | A RTS + CULTURE

ARTICLE BY AMANDA WATERFIELD | PHOTOGRAPHY PROVIDED

Remembering Tony Di Giore

Termite Inspections for Real Estate Over 20 Years’ Experience

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FULLSERVICE HOME IMPROVEMENT

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