South Vegas, NV May 2024

Women Igniting the Entrepreneurial Spirit

In this month's issue, we celebrate the ingenuity, resil ience, and sheer brilliance of women entrepreneurs who are making waves in South Vegas. From fashion to fitness, beauty to wellness, these women are not just breaking barriers—they're redefining success on their own terms.

An entrepreneur and female business owner myself, I understand the trials and tribulations of launching and building a successful business. I can identify with the ladies highlighted in this issue and stand shoulder-to-shoulder with them in building our dreams.

Highlighted in this month's issue are four remarkable female-owned businesses that are leaving an indelible mark on Vegas. Apricot Lane, a locally-owned women's clothing boutique known for its curated selection of today's most coveted trends and styles, offers a shopping experience unlike any other. Additionally, we delve into the world of fitness with Stance Pilates, where personalized oneon-one sessions empower clients to achieve their fitness goals with precision and care at any stage of life. We discover Sugaring NYC, where a granddaughter's inspiration from her grandmother led to the creation of a gentler alternative to traditional waxing, revolutionizing hair removal with safety and effectiveness. And, we explore Esōes Cosmetics, where beauty, science, and technology converge to produce a lipstick that not only enhances but also could save your life, embodying the innovative spirit of its local female entrepreneur.

These stories serve as a testament to the resilience and ingenuity of women in business, inspiring us all to reach for our dreams and pursue our passions with unwavering determination. So, to all the women out there, remember that you're not alone, and you have the power to achieve anything you set your mind to. Lean on your community, believe in yourself, and go and conquer the world.

EDITOR

May 2024

PUBLISHER

Chad Jeffry | Chad.Jeffry@citylifestyle.com

EDITOR

Paige Candee | paige.candee@citylifestyle.com

CONTRIBUTING WRITERS

Stacey Escalante, Taylor Shea West, Paige Candee, Vivian Gregory, Alexander Fraser, Amy Bernstein, Andres Molina

CONTRIBUTING PHOTOGRAPHERS

Tonya Harvey, Jessica Vargas, AYYA Hospitality Group/Key Lime Photo, Casey Jade, Jes Summerlea

Corporate Team

CHIEF EXECUTIVE OFFICER Steven Schowengerdt

CHIEF OPERATING OFFICER Matthew Perry

EXECUTIVE DIRECTOR OF HR Janeane Thompson

TECHNICAL DIRECTOR Josh Klein

AD DESIGNER Andrew Sapad

LAYOUT DESIGNER Rhiannon Coffman

Learn how to start your own publication at citylifestyle.com/franchise.

city scene

1: The American Lung Association’s Scale The Strat event welcomed all three local City Lifestyle publishers at The STRAT Hotel, Casino & Tower.

2: Over 600 participants showed up to walk/run the 108 flights of stairs. 3: Even our brave men and women in uniform participated in their full gear.

4: Overjoyed participants were happy to have completed the climb and helped to raise crucial funds. 5: No man or woman was left behind as friends, colleagues and families climbed together. 6: Participants raised funds and awareness about lung disease. 7: Proud participants were congratulated after their climb was complete. Photography by Cashman Photos and R2I Photography.

business monthly

Todo Bien Now Open at UnCommons

Todo Bien is now open at UnCommons, serving handcrafted tiki cocktails celebrating the rich flavors of Mexico with tequila, mezcal, sotol and other spirits, and a well-curated cerveza list. With lush greenery, hanging foliage, detailed textiles and patterned rugs, the 1,300-square-foot space is an intimate desert hideaway featuring an outdoor patio adorned with altar candles.

Academy Award-Winning Actress and Novelist/Filmmaker Mark The Beverly Theater First Anniversary

Las Vegas’ indie film house, storytelling headquarters, and intentional live music venue, The Beverly Theater, marked its first anniversary with a weekend full of film screenings and special guests. Novelist and filmmaker Rebecca Miller attended for an introspective on the renowned novelist and filmmaker as well as the screening of "She Came To Me" with a surprise appearance by the star of the film, Academy Award-Winning Actress Marisa Tomei followed by a Q&A.

HopeLink of Southern Nevada Welcomes Anthony McCrary

HopeLink of Southern Nevada, a nonprofit organization focused on preventing homelessness, welcomed Anthony McCrary as its director of development – a position created to support the organization’s ambitious growth plans to meet the accelerating homelessness crisis. McCrary has more than 20 years of strategic partnership experience. He is focusing on developing and sustaining long-term strategic business partnerships for HopeLink, as well as improving and strengthening the framework for corporate giving and grant programs. link2hope.org

Photography by HopeLink of Southern Nevada

Photography by The Beverly Theater

Photography by LJ De La Roca

STYLE REVIVAL

ARTICLE BY VIVIAN GREGORY

PHOTOGRAPHY BY TONYA HARVEY

DISCOVER

As the seasons shift from the gentle hues of spring to the sizzling heat of summer that draws near, it's time to revamp your wardrobe with the latest trends. From soft pastels to chic denim staples, this year's fashion scene is buzzing with excitement. And who better to guide you through this style evolution than a local female entrepreneur who turned her dream into reality?

Meet Brooke Taylor, owner of Apricot Lane Boutique Las Vegas. Hailing from Southwest Georgia and now calling Southern Highlands home, Brooke brings her passion for fashion to life with her carefully curated collection at Apricot Lane. With two years of local success under her belt, Brooke's boutique has become synonymous with affordability and uniqueness in the southwest part of the valley.

Turquoise Fleece Cropped Hoodie, zip front, great spring color, perfect staple for any wardrobe. Denim Shorts, high rise with a rhinestone trim; flirty and fun.

This spring and summer, Brooke is all about embracing the hottest trends while staying true to her boutique's signature style. Pastels, wide-leg pants, matching sets, and denim are taking center stage, offering a blend of sophistication and comfort for the modern woman. And at Apricot Lane, it's not just about following trends—it's about crafting a look that's uniquely you.

With a keen eye for style and a commitment to personalized service, Brooke and her team at Apricot Lane are dedicated to helping you elevate your wardrobe. Whether you're in search of a statement piece or looking to refresh your entire ensemble, their knowledgeable and friendly staff are ready to assist you on your fashion journey.

Sleeveless Midi in latte, great staple, simple sexy silhouette, can be dressed up or down, easily paired with a jacket or sweater, accessorize for unique touch.

“It's about crafting a look that's uniquely you.”

Embrace the changing seasons and explore the latest in spring and summer fashion. Apricot Lane Boutique has all things trendy and timeless and with Brooke's passion for fashion and dedication to her customers, you are sure to find the perfect pieces to express your individual style. Get ready to step out in confidence and make a statement wherever you go.

Oversized Pink Hoodie, raw edge, button front closure, perfect for the breezy Vegas evenings. Judy Blue Jeans, bone, straight leg stretch.

Mauve Wide Leg Jumpsuit, ruffle detail, open back, tie closure detail.

JUSTICE Prevails

RECENT AWARDS RECOVERED FOR INJURY CLIENTS

• $38.8 Million Dollar Jury Verdict

• $7.2 Million Dollar Award

• $2.1 Million Dollar Award

• $2.0 Million Dollar Settlement

• $2.0 Million Dollar Judgement

• $1.9 Million Dollar Settlement

Esōes Cosmetics Revolution

How

ARTICLE BY STACEY ESCALANTE

BY CASEY JADE AND JES SUMMERLEA

PHOTOGRAPHY

Photo credit: Downtown Lens

They say necessity is the mother of invention. For Joy Hoover, a mother of two young girls, her invention came about in 2021 while she was sitting with her 4-year-old daughter.

Joy describes the moment she had an epiphany, "You like lipstick, Mommy. Can we do lipstick next?" That simple question took her down the rabbit hole of researching personal safety in the world of cosmetics. She couldn't find anything, so one thing led to another, and eventually, Joy applied for a “cosmetics with safety features” patent.

It’s no surprise she tackled this venture with gusto and passion. Her effervescent personality and can-do attitude are contagious. Joy and her partner in life and business, husband Phil, hosted a small “I have this idea” launch party in their backyard.

"As soon as I shared the idea of a lipstick that tests your drink for roofies, there were audible ‘wows’," explained Joy.

People raised their hands to join the crusade and Joy garnered monetary support through different levels of crowdfunding. She recruited engineers and scientists, and they went from being a company that revolved around lipstick with roofie test strips to a tech-enabled company with an app, and Esōes Cosmetics was born.

"Esōes is the phonetic spelling of S.O.S.," explains Joy. "We're combining beauty, science, and technology to create a lipstick that could save your life."

Photo credit: Downtown Lens

The lipstick case hides roofie test strips you can dip into your drink to determine whether it is safe or spiked. The customizable app enables 24/7 monitoring. If the user presses the logo on the app, it goes into safety mode, which enables a personalized message, before you leave the house, that you can send to your contacts. Then, when you are out, if you find yourself in danger, you can push the panic button on the lipstick, and it will automatically send a text or phone call to your chosen contacts. If you don’t answer or someone puts in the wrong pin, the service will immediately dispatch first responders.

“My 10-year-old carries the lipstick,” says Joy. “We don’t have to live in fear anymore.”

Before this business venture, Joy spent over a decade in the nonprofit world advocating for women’s safety in Las Vegas. She was frustrated that violence against women wasn't decreasing, so now she's focused on prevention all over the country and says she is grateful for her supporters: "Women and survivors who understand the problem of violence against women who have a stake in the solution."

Joy wants to leave a legacy for her daughters and other females, in hopes they won’t endure the pain and suffering she has experienced in life.

Her husband is her biggest cheerleader and says her goal is to get more men to champion her cause,

"Esōes is the phonetic spelling of S.O.S.," explains inventor Joy Hoover. "We're combining beauty, science, and technology to create a lipstick that could save your life."

"If it's not a hell yes, it's a no. There's no way women can solve this problem alone. We need men to stand up and say ‘We see you;’ this is an epidemic. Our passion is to end generational violence in our families and in yours. We save lives by creating innovative solutions."

The entrepreneurial business continued to evolve in 2024 in ways Joy never imagined. She now distributes her lipstick starter kits to universities, bars, clubs, hair salons, and individuals across the country. Businesses can co-brand the roofie strips with Es ō es and companies who purchase a certain amount of product will get free Safe Spaces certification training. esoescosmetics.com.

As Es ō es Cosmetics continues to expand its reach and impact, Joy Hoover's mission to safeguard women's safety through innovation brings us all hope, signaling a new era of empowerment and security.

Hydrafacial » Miradry » Botox » Xeomin & Dysport

(Vampire Facial) » Restylane » Juvederm Versa Radiesse » Tattoo Removal » Laser Hair Removal

PDO Threadlift » Fibroblasting with Plasma Pen » FotofaciaI

Meso-Therapy » Chemical peels » Clearlift Laser » Aquagold

PRP/PRF treatments » Hair Restoration » IV Nutrition

Teeth Whitening » Keratin Lash Lift » Dermaplaning

Eye Candy Medspa offers state of the art technology and treatments. Our medical spa specializes in a natural approach to aesthetics. We provide an environment that is warm & welcoming for all of our patients. We love our patients like family and can’t wait to see you!

TRENDING:

RITUAL Ancient Beauty

EXPLORE THE POSSIBILITIES OF A HAIR REMOVAL ALTERNATIVE WITH SUGARING NYC

ARTICLE BY TAYLOR SHEA WEST PHOTOGRAPHY BY JESSICA VARGAS

There is one local female-owned business in town that is way ahead of the trend—generations ahead. Mona Dahdah, owner of Sugaring NYC–Spring Valley, located at 7325 South Rainbow Boulevard, Suite 120, Las Vegas, Nev., had a passion for “sugaring” long before its recent surge in popularity. Her motivation for opening this business stemmed from her desire to educate others about the benefits of sugaring as a hair removal alternative.

"The concept of sugaring, and the reason I opened a Sugaring NYC, is deeply rooted in my personal heritage," Mona shared. "I grew up watching my Lebanese grandmother craft sugar paste and perform sugaring on her friends. That truly is what ignited my fascination with this traditional technique."

Inspired by the ancient practice of sugaring, which dates back to Cleopatra's era, Mona was captivated by its natural and gentle qualities.

"When I stumbled upon the opportunity to turn my passion into a business, it felt like a natural calling. Not only did the concept resonate with me on a personal level, but also it allowed me to honor my grandmother's legacy," Mona reflects.

She poured her heart and soul into building her all-organic waxing franchise, focusing on personalized care and top-notch service.

"As a licensed esthetician, I have the privilege of working directly with clients in my salon," she explains. "I thrive on being hands-on with my business, ensuring that every individual who walks through the doors of Sugaring NYC – Spring Valley leaves with a fantastic experience."

"Sugar waxing is a method of hair removal that utilizes a natural paste made of sugar, water, and lemon juice," explained Mona. "This paste is applied in the opposite direction of hair growth and quickly removed." This method is known to be a gentler alternative to traditional waxing, as the paste is applied at body temperature and will not burn the skin.

"The paste cannot adhere to live skin cells, resulting in less discomfort and trauma to the skin," she added. "Sugaring can lead to smoother results and is often favored by those with sensitive skin."

"Sugar waxing is a method of hair removal that utilizes...sugar, water, and lemon juice."

By raising awareness of and providing access to this ancient beauty ritual, Mona hopes to empower individuals to make informed choices about their skincare routines.

"We pride ourselves on providing clients with an exceptional experience, regardless of gender," she emphasizes. "What sets us apart is our unwavering commitment to delivering top-notch customer service, ensuring every client feels valued and cared for during their visit."

Clients consistently rave about the remarkable results they achieve through sugaring, leaving them smoother and more satisfied than ever before. Moreover, Mona's salon's cleanliness and charming ambiance contribute to an overall delightful experience, making every visit a memorable one.

Sugaring NYC–Spring Valley offers a comprehensive range of services designed to cater to clients' every need.

"Our specialty lies in full-body sugaring, including facial hair removal, a favorite among women seeking gentle exfoliation of the skin along with hair removal," Mona explained. "In addition to sugaring, we provide V-Facials, lash lifts, brow laminations, and custom organic airbrush tanning services."

Mona encourages customers to look for exciting additions to their menu, ensuring that her clients always have access to the most cutting-edge and timeless beauty treatments available.

Attacked by the Drive-Thru?

Are your wheels starting to show signs of wear and tear, or simply not looking as sharp as they used to? Whether it’s due to wear and tear over time or a little bit of damage, we specialize in restoring and refinishing wheels to bring back that fresh, like-new appearance.

Ask us about special incentives for our City Lifestyle audience!

wellness in

MOTION

TAILORED PILATES SESSIONS FOR WOMEN'S VITALITY IN ALL STAGES OF LIFE

ARTICLE BY ALEXANDER FRASER | PHOTOGRAPHY BY JESSICA VARGAS

Around the corner, in South Vegas, lies Stance Pilates—a sanctuary for women seeking empowerment through personalized fitness. Recently founded by Teya Lorts, a passionate Pilates instructor with a background in dance and web development, Stance Pilates offers a unique approach to fitness, focusing on individualized sessions tailored to each client's needs.

For Teya, Pilates is more than just a workout; it is a calling—a way to fuse her love for movement with her desire to empower others. "During the COVID-19 pandemic, Pilates became my refuge," Teya recalls. "It was a way to channel my energy and help others thrive amidst uncertainty."

At Stance Pilates, the emphasis is on personalized attention and proper technique. Unlike traditional group classes, clients receive one-on-one guidance to ensure correct form and address specific needs.

Equipped with state-of-the-art facilities and extensive training from the BASI Pilates Comprehensive Teacher Training Program, Teya is dedicated to building resilience and lifelong mobility in her clients.

"In a private session, every detail matters," Teya emphasizes. "My goal is to prevent injuries and help clients forge a deeper connection with their bodies." Witnessing her clients experience their own "aha" moments as they master Pilates techniques is immensely gratifying to Teya, reinforcing her belief in the power of personalized instruction.

But what sets Stance Pilates apart is its tailored approach to women's wellness. From prenatal Pilates, offering expectant mothers a safe way to maintain movement during pregnancy, to strength training during menopause, Stance Pilates recognizes the importance of adapting exercises to different stages of life.

"Pilates is not just a workout—it's a journey towards empowerment."

"My goal is to prevent injuries and help clients forge a deeper connection with their bodies."

"Pilates is not just a workout—it's a journey towards empowerment," Teya reflects. Beyond physical benefits, Pilates serves as a form of movement meditation, providing women with a sacred space to prioritize self-care amidst the chaos of everyday life.

As Teya navigates the uncertainties of entrepreneurship, she remains committed to continuous growth and learning. "Being a great teacher starts with being a great student," she affirms. By immersing herself in her own learning journey, Teya ensures that she brings the best possible experience to her students, embodying the ethos of Stance Pilates—empowerment through movement.

In a world where women's wellness often takes a backseat amidst so many responsibilities, Stance Pilates is an advocate for the importance of self-care. With Teya's guidance and support, women of all ages and fitness levels embark on a journey towards strength, wellness, and holistic well-being.

NO ONE BETTER TO TRUST WITH YOUR SKIN

For more than 30 years, Thomas Dermatology, guided by the vision of its founder Dr. Douglas Thomas, has provided comprehensive medical, surgical, and cosmetic dermatology care to the residents of the greater Las Vegas Valley. As always, we look forward to welcoming you and your family to our clinics!

AWARD-WINNING | BOARD-CERTIFIED FELLOWSHIP-TRAINED

Spring Into Flavor

ARTICLE BY PAIGE CANDEE

PHOTOGRAPHY BY AYYA HOSPITALITY GROUP/KEY LIME PHOTO

Try the Sumac Smack cocktail at home or Pine Bistro

With spring blooming around, why not embrace a refreshing twist to your cocktail experience? Whether you opt to whip up this flavorful mixed drink at home with friends or indulge in it at Pine Bistro, let the season inspire your libation choices.

Sumac Smack

ingredients:

• ¾ oz. Lemon Juice

• ½ oz. Pomegranate Juice

• ½ oz. Pine Bistro's Signature Sumac Syrup

• ½ oz. Liquor 43

• 1 ½ oz. Leblon Cachaca

directions:

Step 1. Sumac Syrup: combine some honey, sumac, and water, let it rest for 24 hours

Step 2. Pour all ingredients into a shaker

Step 3. Dry shake

Step 4. Pour over crushed ice in a Collins glass with a sumac rim

Step 5. Top off with soda water, if needed

Step 6. Garnish with pomegranate seeds

Recipe contributed by Pine Bistro, a modern Mediterranean restaurant in Southern Highlands offering an upscale, yet welcoming exploration of Mediterranean and Lebanese cuisine.

Curated by AYYA Hospitality Group. The restaurant has a menu designed for sharing and an exciting cocktail program.

The Las Vegas Science and Technology Festival

The EXPO at World Market Center | 12:00 PM

Hosted annually by the Las Vegas Natural History Museum, this festival strives to spark curiosity and highlight the amazing science, technology, engineering, and math taking place right here in our community. Learn more and register for events at www.scifest.vegas.

“Once Upon A Time” Circus Couture

The Theater at Virgin Hotel | 7:30 PM

The 13th Annual Circus Couture event, Once Upon a Time, will be an enchanting evening that promises to be one of the most anticipated charity events, blending the mesmerizing worlds of circus, art, and fashion. For more information, visit www.cure4thekids.org.

4th Annual Saddle Up for Kids

Dragon Ridge Country Club | 5:30 PM

Nevada Childhood Cancer Foundation hosts its 4th Annual Saddle Up for Kids at the exclusive DragonRidge Country Club. This western-themed evening includes dinner, music, live entertainment, and silent auctions to support the basic living needs of children diagnosed with cancer and other life-threatening illnesses living in our community. Tickets, tables, and sponsorships may be purchased at www.nvccf.org MAY 10TH

27th Annual Power of Love® Gala

MGM Garden Arena | 5:30 PM

Keep Memory Alive will honor country music sensation Blake Shelton at the 27th Annual Power of Love® gala on Friday, May 10, 2024, at MGM Garden Arena. The star-studded event will raise essential funds to benefit the Cleveland Clinic Lou Ruvo Center for Brain Health. Learn more at www.keepmemoryalive.org/POL

Want to be featured?

Don Giovanni by Vegas City Opera

Charleston Heights Art Center | 7:00 PM

Maestro Paul Schrage makes his debut with Vegas City Opera and members of the Las Vegas Sinfonietta to bring you an updated, electrified adaptation of this Mozart classic. Celebrate the strength of the female trio as they conquer the Don. For tickets, visit www.vegascityopera.org.

All City Youth Breaking Tournament

Legacy Traditional School Southwest | 11:30AM

BTR BREAKIN, an in-person and online program that teaches breakdancing with a sport science twist, will host its 3rd All City Youth Breaking League - School Series, sponsored by Truman Orthodontics-Henderson. BTR offers after-school breakdancing classes, using breakdancing as a vehicle to teach athleticism, creativity, self-expression, and social emotional learning. At this event, the youth will compete in a breakdancing battle.

DIY VANILLA ORANGE SUGAR SCRUB

Create your own DIY sugar scrub for a perfect gift for a special person in your life.

To make one 8 ounce mason jar of vanilla orange sugar scrub, you need:

• 1/4 cup of coconut oil

• 3/4 cup of sugar

• 1 teaspoon pure vanilla extract

• 10 drops of orange essential oil

Soften the coconut oil in the microwave for a few seconds. Next add the vanilla extract and the orange essential oil. Then, stir in the sugar, a little at a time. Print off a fun label or attach a ribbon to the jar, and your gift is ready. Enjoy!