Red Rock, NV May 2021

M AY 2 02 1

L AD I E S I SSU E FOOD + DRINK G O O D EN O U G H FO R M A M A LI F E + C U LTU R E WO M EN C HAN G I N G T H E WO RK PL AC E HOME + DESIGN I NSPI R AT I O NAL T REN D S

UPGRADE YOUR GRASS TO WATER SMART LANDSCAPING TO SAVE TIME, MONEY AND WATER

and get a $3 per sq. ft. cash incentive from the Southern Nevada Water Authority.

Water-efficient landscapes are a lot less upkeep than grass and a lot more than just rocks and cacti. Beautiful, vibrant tree and plant options prove that conservation doesn’t have to mean sacrifice. So, you can do a lot of good, while still looking good.

LEARN MORE AND APPLY FOR THE WATER SMART LANDSCAPES PROGRAM AT SNWA.COM

SNWA is a not-for-profit water agency

IN PAIN? CALL SHANE. 702.999.9900 W W W. YO U N G I N J U RY L AW N V. CO M

L A S V E G A S · N O RT H L A S V E G A S · H E N D E R S O N · S U M M E R L I N · G R E E N VA L L E Y WE ARE PROUD TO BE RECOGNIZED AS BEST OF LAS VEGAS

SERVING YOUR LEGAL NEEDS (702) 999-9900

LIFESTYLE LETTER

MAY 2021 PUBLISHER

Cristine Lindholm | cristine.lindholm@lifestylepubs.com

A celebration of womanhood in our community!

WELCOME TO THE LADIES ISSUE OF RED ROCK LIFESTYLE. May is the month we celebrate women! It is through their caring and nurturing example that our community can be strengthened.

My mom and my niece, both pictured here, are amazing examples of women I admire.

Anyone who knows Ruth and Leslie has been touched in the most positive ways. This photo was taken of them together in my brother’s backyard last September. This was not the original date or venue booked for Leslie's wedding. But like so many other events in 2020, COVID-19 created reason for change. Leslie’s advice printed on a

EDITOR

Paige Candee | paige.candee@lifestylepubs.com AD DESIGNER

Matthew Endersbe L AYO UT DESIGNER

Kelsey Proctor CONTRIBUTING WRITERS

Daniel Krohmer, Patranya Bhoolsuwan, Jeanette Schneider, Shaena Engle, Amy Belka, Liza Ruan CONTRIBUTING PHOTOGRAPHERS

Tonya Harvey, Marcy Johnson, Jerry Metellus, Corey Fox, Erin Rochetto, Amanda Gibson, Lakeside Weddings, Ferguson Bath, Kitchen & Lighting Gallery, Christopher Grabowski, Michael Spain Smith

refrigerator magnet along with the second invitation said it best: PRAY. ADAPT. SURVIVE. THRIVE. The event turned out amazing and so much credit goes to Leslie and her mom, who

CORPORATE TEAM CHIEF EXECUTIVE OFFICER Steven Schowengerdt CHIEF SALES OFFICER Matthew Perry CHIEF FINANCIAL OFFICER DeLand Shore

have always been great event planners. I realized something else after this wedding.

ART DIRECTOR Sara Minor

Managing change and loss with so much grace is something our family has inherited

OPERATIONS DIRECTOR Janeane Thompson

from Ruth, our matriarch. Thanks for setting this example Mom!

AD MANAGER Chad Jensen REGIONAL SALES DIRECTOR Eric Williams

In this issue of Red Rock Lifestyle, we feature community members whose respect

WEB APPLICATIONS Michael O’Connell

and admiration for women is exemplary. Whether it is their positive influence on other women or their gratitude for the positive influence women have had on them, these people appreciate being, knowing, or raising females. Each individual you will meet in this issue is worth knowing, so consider this our warm introduction. In today's world of social media, you can also reach out and introduce yourself. I promise you will be inspired.

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Whether it was in the home, in school, or during your career path, each of us can reflect on an amazing lady who influenced the person you have become. Take a moment to thank them. Recognition is contagious and goes an awfully long way.

ARIZONA | CALIFORNIA | COLORADO | CONNECTICUT | FLORIDA | GEORGIA

Cristine Lindholm, Publisher

NORTH CAROLINA | OHIO | OKLAHOMA | OREGON | PENNSYLVANIA

IDAHO | ILLINOIS | KANSAS | MARYLAND | MASSACHUSETTS | MICHIGAN MINNESOTA | MISSOURI | MONTANA | NEVADA | NEW JERSEY

ON THE COVER Other Mama’s Geraldine Cocktail: Bourbon, spiced cherry syrup, pineapple, bitters, and Japanese spice.

PHOTOGRAPHY BY TONYA HARVEY 4

Red Rock Lifestyle | May 2021

CityLifestyle.com/RedRock

SOUTH CAROLINA | TENNESSEE | TEXAS | VIRGINIA | WASHINGTON

Proverbs 3:5-6 Red Rock Lifestyle™ is published monthly by Lifestyle Publications LLC. It is distributed via the US Postal Service to some of the Red Rock area’s most affluent neighborhoods. Articles and advertisements do not necessarily reflect Lifestyle Publications’ opinions. No portion of this magazine may be reproduced in any form without written consent. Lifestyle Publications does not assume responsibility for statements made by advertisers or editorial contributors.

Information in Red Rock Lifestyle™ is gathered from sources considered to be reliable, but the accuracy of all information cannot be guaranteed.

LIVE AN INSPIRED LIFE...

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Now more than ever there’s no place like home, and Kristen Routh-Silberman, global real estate advisor, embraces this mantra. In fact, no individual agent in Nevada sells more residential real estate by volume than her as she is ranked the state’s number 1 agent in 2020 by Real Trends.

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By NRT Incorporated. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. * All information from sources deemed to be reliable although not warranted or guaranteed by Sotheby’s International Realty®

INSIDE THE ISSUE MAY 2021

FEATURES 12 Other Mama Is Looking Out for Mamas Mother’s Day cuisine for everyone

22 Fearless Females How women business owners are changing workplace dynamics

30 Experts Reimagine Events Corporate, wedding, and private event planners share local experience

12 30

36 Girl Dad For STEM How one family is changing the face of their industry

22

36

DEPARTMENTS 4

Lifestyle Letter

8

Good Times

10

Around Town

12

Culinary Creations

18

Trend Setter

22 Local Limelight 30 City Scene 36 Locally Owned 42 Lifestyle Calendar

Exceptional Customer Service and Satisfaction is Our Top Priority Here at Findlay RV • Knowledgeable Friendly No Hassle Sales Staff

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GOOD TIMES

Sunset Dine and Drive Jaguar Land Rover Las Vegas hosted a Sunset Dine and Drive at The Ranch at Red Rock with music, cocktails, hors d'oeuvres, dinner and new vehicles on display. The country chic event was on the future site of a 65-acre community of private residential lots and public gathering spaces within the Red Rock Canyon National Conservation Area. PHOTO CREDIT: TONYA HARVEY

LIVE ELECTRIED International Women's Day Celebration Ford Country hosted LIVE ELECTRIED on International Women's Day. Headline speaker Elaine P. Wynn and Family Foundation Executive Director Punam Mathur inspired 70 community leaders, most of whom were gathering for the first time in a year.

Guests enjoyed women-owned wine and Graze Kitchen vegan food. Event proceeds will support a female selected for the Leadership Las Vegas Class of 2022. PHOTO CREDIT: AMANDA GIBSON

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Red Rock Lifestyle | May 2021

2021 JAGUAR F-TYPE

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GIRLS SCOUTS OF SOUTHERN NEVADA CELEBRATES WITH DESSERT BEFORE DINNER Girl Scouts of Southern Nevada celebrated seven female leaders at the Dessert Before Dinner fundraising event on Saturday, April 24. Honorees included Colleen Birch, Betsy Fretwell, Kelly LeGrow, Fafie Moore, Lauralyn Sandoval, and sisters Nancy and Patty Becker. Postponed from earlier in 2020, Girl Scouts of Southern Nevada reimagined Dessert Before Dinner into a virtual experience that attend-

8

Consecutive Years

2021, 2020, 2019, 2018, 2017, 2016, 2015, 2014

ees viewed from their homes. The annual fundraising event directly benefits local Girl Scouts who depend on financial aid to engage in outdoor experiences, STEM activities, entrepreneurship opportunities, and life skills programs. girlscoutsnv.org

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Red Rock Lifestyle | May 2021

SPRINGTIME IS LOVELY AT LAKESIDE VILLAGE IN DESERT SHORES May means "Marvelous" for Lakeside Village in Desert Shores on the westside as you enjoy stunning views of Lake Jacqueline. Take a cruise along

the lake's shimmering waters as you depart from Lakeside Village’s brand new Marina 2. Sip wine and enjoy a picnic basket from renowned and award-winning

Marche

Bacchus.

And, the highly anticipated Vino Las Vegas Wine Club is now open at the Village and features wine seminars with winemakers, educational experiences, and small bites to enjoy. lakesidevillage.vegas

DELIVERING WITH DIGNITY EMPOWERS GIRLS ON INTERNATIONAL WOMEN'S DAY On

March

8,

Delivering

with

Dignity partnered with three organizations — all led by women — for an event at Honey Salt restaurant to empower girls through community service. Representatives from the Girl Scouts, Junior League, and Girlfriend Time gathered to assemble and deliver meals to the doorsteps of families who cannot safely leave their homes for food due to the COVID-19 crisis. More than 700 boxes of Girl Scout cookies were purchased and donated from the local community before being loaded into meal bags by the volunteers. deliveringwithdignitylv.org

Would you like to get in touch with us? We would love to hear from you!

Contact us at CityLifestyle.com/ RedRock using the Get In Touch link and let us know what you think.

CityLifestyle.com/RedRock

11

CULINARY CREATIONS ARTICLE DANIEL KROHMER | PHOTOGRAPHY TONYA HARVEY

OTHER MAMA IS

LOOKING OUT FOR MAMAS MOTHER'S DAY SELECTIONS FOR EVERYONE

“WOULD YOU SERVE THAT TO YOUR MOM?” I’ve found this question to be the best way to completely crush a line cook’s soul when they put up a dish that is not up to the restaurant’s standards. Instead of yelling, I lay a heavy guilt trip with a connected feeling that we all have; that we all owe our mothers the highest level of respect and attention to detail.

I try to think of every customer as someone’s family member and it helps me to stay grounded in what we really are here to do in hospitality.

Having a mother who was raised in New York, and a father with deep Oklahoma roots, I grew up with a very broad understanding of what people eat and how they like to dine. Bagels and lox with Mom, and fried okra with Dad. I love it all.

When I moved to Las Vegas, I immediately knew I didn’t want to work in a hotel, but instead I wanted to know my customers; locals drive me to do what I do. When I created my “Other Mama” restaurant, I wanted a place with no cultural boundaries, so that everyone could come in with an open mind and experience the best we can offer adapted to different tastes.

“But Uncle Jimmy doesn’t eat sushi.” Yes, we have some sushi - the best from my time training in Japan - but we are not a sushi bar. Just show Uncle Jimmy the menu and he’ll see things like grilled Heritage pork with a spicy glaze, prime NY steak with hollandaise and fresh waffle fries, and responsibly-sourced seafood. We have vegan menu items for the large increase in Las Vegas’ vegan community and we always buy local when possible. Everything from the oils to the salts, I ask if this is what I would serve to a loved one.

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Red Rock Lifestyle | May 2021

CONTINUED >

“ T H E R E ’ S A L O T O F R E S P O N S I B I L I T Y B E I N G T H E F A M I LY M E M B E R T H AT M A K E S T H E R E S E R V AT I O N F O R M O T H E R ’ S D AY, I T ’ S O U R G O A L T O M A K E Y O U L O O K G O O D O N Y O U R C H O I C E .”

CityLifestyle.com/RedRock

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CULINARY CREATIONS (CONTINUED)

There’s a lot of responsibility being the family member that makes the reservation for Mother’s Day, it’s our goal to make you look good on your choice.

I always dread it when I have to pick dinner for a group. Everyone says they don’t care where, but then they all have an opinion if it wasn’t for them. This is when I usually start getting cranky and need a drink. With more than 10 seasonal cocktails to choose from, you can take that edge off of spending time with some family members that you don’t see very often. We’ve recently acquired the largest selection of Japanese sake on this side of town and with our in-house sake sommelier, we can guide you on a journey through them. Such as our Beatrice cocktail, which is a perfect May drink because of the smell of fresh lemon and chamomile paired with Japanese Shochu, a special distilled beverage made of rice and barely.

Our open kitchen and intimate dining room aspires to create direct relationships with our customers, to constantly be improving what we offer. Relationships are an important part of our business.

“Other Mama” is named after my great grandmother who helped raise my dad and his siblings. This has been something that we learn in life, that a mother’s love doesn’t always come directly from your mother. It’s a certain kind of person, someone who loves, cares, and does everything she can to set you up for success in life. It’s our job to repay that by working hard and being the best version of ourselves. My career is my life and I’m honored to show all moms respect through my outlet, Other Mama. Thanks, Mom, love you.

WEALTH DESIGNED. LIFE DEFINED. Live the Life you Planned For 702.405.0415 » DiamondWM.com shanna@diamondwm.com 6910 South Cimarron Road, #210 in Las Vegas, 89113 Securities and advisory services offered through Cetera Advisor Networks, LLC, Member FINRA/SIPC, a broker/dealer and Registered Investment Advisor. Investment advisory services offered through CWM, LLC, an SEC Registered Investment Advisor. Cetera Advisor Networks LLC is under separate ownership from any other named entity. Carson Partners, a division of CWM, LLC, Is a nationwide partnership of advisors.

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Red Rock Lifestyle | May 2021

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Red Rock Lifestyle | May 2021

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TREND SETTER

A STUDY IN BLUE

Connecting Feelings to Design Trends and Products

01

Not only does blue pair well with nearly every other color, but its various hues can help create a calming serene environment.

MTI Mallory Freestanding Tub in Sapphire Blue, Photo courtesy of MTI at Ferguson Bath, Kitchen & Lighting Gallery

LOCAL FERGUSON BATH, KITCHEN & LIGHTING GALLERY CONSULTANT SHARES NEW TRENDS

Utilize fixtures that feature rough tree bark, cold hard

ARTICLE PAIGE CANDEE

stone, and lively green grass to create a space that’s as close to being one with nature as possible without living in the forest.

WITH INSIGHT FROM STYLE ICONS, INDUSTRY INFLUENCERS, AND LEADING MARKET RESEARCH,

FERGUSON

BATH,

KITCHEN

&

KOHLER Real Rain® Shower Panel, Photo courtesy of Kohler at Ferguson Bath, Kitchen & Lighting Gallery

DUO OF THE YEAR: NATURE & TEXTURE

LIGHTING GALLERY RELEASED TRENDS & INFLUENCES VII, FEATURING INNOVATIONS IN PLUMBING, LIGHTING, AND APPLIANCES. Showroom Consultant and Product Expert Paige Snodgrass shared why we lean toward trends.

“Think about when you turn on the radio and hear a song from when you were a teen. Memories come flooding back and it’s like you are experiencing them again. Or when we turn on a type of music so we can feel a certain way. It’s the same in design selection.

They may not know how to describe the feeling in words, but homeowners want products that recreate a feeling. We look to trends for inspiration. Trends give words to those feelings.”

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Red Rock Lifestyle | May 2021

02

05

TROPICAL TANGENT

03

PERFECTLY PAIRED

Diamonds and pearls, linen and lace, strawberries and champagne. Much like the products seen here, some things just go together naturally.

SIGNATURE HARDWARE Burleson Porcelain Console Sink with Brass Stand, Photo courtesy of Signature Hardware at Ferguson Bath, Kitchen & Lighting Gallery

04

Feel that? That’s the peaceful warm breeze of paradise, and you can bring it home with a variety of naturally alluring fixtures and appliances.

HESTAN Outdoor Beer Dispenser, Photo courtesy of Hestan at Ferguson Bath, Kitchen & Lighting Gallery

Your taste isn’t limited to one specific style. Instead, you borrow from many regions, eras and fashions to create something truly you and truly unique.

FANIMATION Kute™ Ceiling Fan, Photo courtesy of Fanimation at Ferguson Bath, Kitchen & Lighting Gallery

VIBRANT ECLECTICISM

06 SIMPLY STUNNING Plain doesn’t mean boring, and clean doesn’t mean sterile. Sometimes, simplicity is all you need in a space.

Make the most of your space with a select number of uncomplicated fixtures and appliances.

GRAFF Luna Wall-Mounted Lavatory Sink Filler with Deck-Mounted Handles, Photo courtesy of Graff at Ferguson Bath, Kitchen & Lighting Gallery CityLifestyle.com/RedRock

19

Subaru salutes your service.

Subaru supports you on and off the road with the Subaru Military Discount program for active-duty and reserve military personnel, as well as veterans and retirees within 12 months of your date of separation.

Call to learn more about our Military Discount Program.

Subaru of Las Vegas honor America’s heroes, both past and present, who give their lives to defend our freedom. The United States remains “the land of the free and the home of the brave” because of their selfless service and sacrifice.

This month, we pay special tribute to their valor and honor their memory.

One could easily assume that Subaru of Las Vegas is just another car dealership, but doing so would be a big mistake. What distinguishes Subaru from every other automotive brand is the Subaru Love Promise. These guiding principles are the platforms for engaging with our local community, and the pillars that define our unique culture.

At Subaru of Las Vegas, it is our mission to continue to make positive changes in the community and to spread love as far as possible. This month, Subaru of Las Vegas is activating the Subaru Loves to Help stewardship pledge with donations to the United Service Organizations (USO).

The USO strengthens America’s military service members by keeping them connected to family, home and country,

throughout their service to the nation. USO Nevada provides a home away from home and a sense of community for the 32,245 active duty troops, 4,760 National Guard personnel, Reservist, and their families based in Southern Nevada. They offer moraleboosting and family-strengthening programs, deployment and re-deployment support to help our troops adjust to the duty ahead, resiliency training, discreet and compassionate support for Families of the Fallen, as well as passenger terminal assistance for troops and loved ones alike. Since 2010, USO Nevada has served more than 155,000 troops and their families. Though the USO is not part of the federal government, the Las Vegas community has been vital in helping the USO Nevada fulfill their mission. The USO relies on the generosity of individuals, organizations and corporations to support its activities, and is powered by a family of volunteers to accomplish their mission of connection.

This May, in celebration of National Military Appreciation Month, Subaru of Las Vegas and its customers are declaring their support to those who serve through donations. Starting May

SUBARU OF LAS VEGAS SENT 200 EASTER CARE PACKAGES TO LOCALLY DEPLOYED MEN AND WOMEN OF THE MILITARY.

SUBARU OF LAS VEGAS TOOK IN DONATIONS FOR CARE PACKAGES BEING SENT TO LOCALLY DEPLOYED MEN AND WOMEN OF THE MILITARY.

SUBARU OF LAS VEGAS EMPLOYEES AND CUSTOMERS WROTE LETTERS OF HOPE AND THANKS TO ENCOURAGE MILITARY TROOPS.

SUBARU OF LAS VEGAS WELCOMED BLUE STAR MOTHERS OF HENDERSON AND BOULDER CITY, A 501(C)3 ORGANIZATION MADE UP OF MOTHERS, STEPMOTHERS, GRANDMOTHERS, FOSTER MOTHERS AND FEMALE LEGAL GUARDIANS WHO HAVE CHILDREN SERVING IN THE MILITARY, GUARD OR RESERVES.

1st and through May 31st (2021), $50 for every vehicle purchased and $3 for every oil change service will be donated to the USO Nevada. Subaru of Las Vegas will also be offering free oil change services on ‘Armed Forces Day’ (May 15th) to active duty military on Subaru vehicles.

Subaru salutes all of the men and women of the military and supports them on and off the road all year long with our Military Discount Program. Active-duty and reserve military personnel, as well as veterans and retirees within 12 months of their date of separation, can shop affordable deals and save money on popular new Subaru models, including Crosstrek, Impreza, and Forester. For more information, please call, or contact us online at Subaru of Las Vegas to find out more about the Military Discount Program.

To all who serve or have served in our United States Military, Subaru of Las Vegas salutes you for your bravery, courage, and dedication to our country.

702.495.2100 » subaruoflasvegas.com

LOCAL LIMELIGHT ARTICLE PATRANYA BHOOLSUWAN

HOW WOMEN BUSINESS OWNERS ARE CHANGING WORKPLACE DYNAMICS THROUGH LEADERSHIP

SHANE YOUNG More than any other time in history, women are taking over. Female business owners are fearlessly running their own companies, some for decades, some newly taking the plunge. As the economy of Southern Nevada continues to diversify, we are seeing more “boss ladies” in a variety of industries, each making their mark and breaking stereotypes of what leadership used to look like.

“I’m authentic, relations-based, and lead by example.

I get in the trenches and expect the same from each of my team members,” said Shane Young, founder, owner and attorney and counselor at law at Young Law Group.

Young launched her Las Vegas-based firm in 2017 after practicing law for more than a decade. Young said it’s the women in her family, including her two grandmothers who each raised eight children while running their own small businesses, who continue to be her role models today.

“We are a family business, and my family is what motivates me every day,” said Young. “I want to make sure that all of my employees enjoy the time they have with their loved ones and work in a way that is efficient, effective, and produces the highest results and service to our community.”

Photo Credit: Jerry Metellus 22

Red Rock Lifestyle | May 2021

FEARLESS FEMALES

K I M B E R LY M I L E S Kimberly Miles, founder and president of TPC Payroll/HR Consultants, Nevada’s largest privately held national payroll and human resources management firm is celebrating its 20th anniversary and Miles credits her employees for her firm’s success.

“I count myself fortunate to work with a great team; because they go above and beyond for our clients, we continue to flourish.”

But it is the Miles-led values system at TPC that provides the foundation for prosperity.

“It is because of our commitment to our values, such as ‘our people make the difference,’ that we’ve been so successful. I started this company to create a safe place for all our teammates to reach their highest financial potential while never experiencing the glass ceiling. We have a family-like culture with fair pay and benefits to compete with larger corporations. I believe that to create a better world, the number one investment is to help humans. It is our social responsibility to give a hand up, to keep money in circulation locally, and to create better communities within our own economy. When we empower one another the true nature of our being shines. I found very early on that when the females rule the finances, they nurture the process the same way they do their own children. In turn, money experiences growth.”

CONTINUED >

Photo credit: Tonya Harvey

CityLifestyle.com/RedRock

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LOCAL LIMELIGHT (CONTINUED)

SHANNA KEHOE Some female leaders embrace the “boss” role quite easily, but for others it takes a little getting used to.

“I don’t love being a boss. I think you have to almost prove to yourself that you are capable of that role,” said Shanna Kehoe, a wealth advisor and managing partner of Diamond Wealth Management.

A University of Nevada Las Vegas graduate and a Las Vegas native, Kehoe says what she appreciates about her career is her ability to do what she loves while also raising her 10-year-old twins.

She says being a woman, a wife, and mother all helped her to become the leader she is today.

“I think as women, we tend to listen a little more,” said Kehoe, whose business has a strong focus on providing financial advice to women. “We listen to people versus speaking over them. We notice things and we really take the time to understand their needs.”

Photo credit: Christopher Grabowski 24

Red Rock Lifestyle | May 2021

Photo Credit: Michael Spain Smith

KARI COMROV Finding work/life balance is also an essential part of the business plan for Kari Comrov, president of TruFusion and founder and owner of a brand-new tanning spa concept called Summer House.

“True leadership is rooted in responsibility and accountability,” said Comrov. “My most important responsibility is to grow my team professionally, and through that hopefully personally as well.”

Comrov said it’s through her experience becoming pregnant right after she was promoted to chief operating officer at her former company, that she saw the kind of pressure women can put themselves through to “do it all.”

“I was so nervous that people would think I would not be able to keep up because I was pregnant. So, I worked until the minute I was in labor and then after giving birth to my daughter, I went back two weeks later. Now, looking back, I can see that all the concerns and worries were self-inflicted.”

Today, whenever one of Comrov’s employees is expecting, she assures them they are supported, and they should enjoy this special time knowing their job isn’t in jeopardy.

“It has always been important for me to set an example for my female counterparts and explain my story to them so they too can achieve whatever their goals may be,” said Comrov.

CONTINUED >

CityLifestyle.com/RedRock

25

LOCAL LIMELIGHT (CONTINUED)

T O N YA G A L E Business owner Tonya Gale, who founded Epic Association Management in Las Vegas in 2014, said her success in management is rooted in empathy which is a key trait for any leader, man, or woman, especially in her industry.

“Our company manages homeowner associations across Southern Nevada which includes some 7,300 homeowners,” said Gale. “Honestly, it’s a pretty thankless industry. You don’t often hear from people who are happy. You hear all the negative comments.”

Because of this, Gale is focused on making sure her staff receives constant support, starting with their work schedule. Gale tries to end the workweek at noon on Fridays and offers rotating Fridays off to employees who have been at the company for some time.

“This is my way of giving back and thanking them for what they do day in and day out,” said Gale. “It allows them to have a life. We are a family in this office, and we love working with each other.”

26

Red Rock Lifestyle | May 2021

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ARTICLE SHAENA ENGLE | PHOTOGRAPHY COREY FOX, LAKESIDE WEDDINGS

R E I M AG I N E 30

experts rei ma g i ne event s during pandemic

HOW LOCAL CORPORATE, WEDDING, AND PRIVATE EVENT PLANNERS ARE REINVENTING HOW LAS VEGANS CELEBRATE

PLANS HAVE CHANGED QUICKLY IN ALL AREAS OF LIFE SINCE THE COVID-19 PANDEMIC BEGAN. The multi-billion dollar event planning industry, made up of small businesses including florists, caterers, musicians, photographers, bartenders and wedding and corporate event planners has been particularly hard hit with the majority of events postponed or cancelled in 2020.

Her company quickly pivoted its website to

president and chief executive officer of The JGS

delete information related to live events and

Group. Her event production company works

added more virtual event information. Employees

with corporate and nonprofit clients.

became recertified in virtual events to ensure a

“When we closed on March 17, 2020, we

smooth transition from live to streaming events.

intended to take a three-month pause and soon

Streaming content and teleconferencing weren’t

realized that it would be much longer,” said Gilday-

new ideas but became the primary way to com-

Shaffer. Her corporate clients found it easier to

municate in the corporate world in 2020.

make the decision to postpone events for a year

“One of the main challenges we experienced

but for the nonprofit sector it was more difficult.

was focusing on what the user experience was

“Nonprofits can’t really take a year off from fund-

like. Does the audience have a good WiFi con-

raising and communicating with donors during a

nection, camera, and connectivity? We can’t

time when their services are needed the most.”

really control those aspects of a virtual event and those things all affect how audiences experience the content,” said Gilday-Shaffer. The JGS Group

Wandering Box Bar

had years of experience producing videos for their clients, but they had to adapt that expertise to a remote environment.

Additionally, they had challenges with educating customers about the expense of a virtual event. “We are so used to consuming extremely high-quality content on our televisions, phones and computers. Many people forget how costly it is to produce that type of content which includes streamlined graphics, seamless transitions, a high production value and a lot of planning,” she added.

Despite all of the changes, Gilday-Shaffer believes that many aspects of our new virtual communications will remain long after the pandemic subsides. “As much as we talk about Zoom fatigue, it has allowed us to be more efficient with our time,” she said.

CONTINUED >

EVENTS

“We started to see cancellations in early March before we closed,” said Julie Gilday-Shaffer,

CityLifestyle.com/RedRock

31

CITY SCENE (CONTINUED)

Instead of driving across town for meetings, many of her clients now are open to teleconferencing. “Now you can have a hybrid of individuals at an event, some live and some virtual,” she added.

This is appealing to those who still don’t feel safe, can’t travel, and those abroad who are limited by travel or financial restrictions.

Another added plus with virtual events is that watching content on a laptop, television, computer, or phone is up close and personal. “While with virtual we have the barrier of a screen, we also can utilize interactive developments like chat and Q&A that allow the audience to participate with presenters. Because the hosts and speakers are literally full face on each attendee’s screen there is a new kind of intimacy with streaming events,” said Gilday-Shaffer.

Her nonprofit clients can now expand well

The duo opened Wandering Box Bar in November

beyond the limited geography that they used to

2020. The closing of Vegas shows allowed them to

rely on and increase their audience worldwide for

invest more time into the project and also provided

broader fundraising opportunities.

a distraction from the growing pandemic.

Whether an event is virtual or live, there are

“We were also very committed to bringing a unique

still elements that must remain to make attending

affordable experience to our clients,” said Madorma.

interesting and interactive. “Now, more than ever,

“Weddings are typically very expensive and to be able

we need to make sure presenters are rehearsed,

to provide a safe and budget-friendly alternative, espe-

focused, and that there are entertaining and visually

cially in a time where people were finding it hard to

appealing elements. It’s nothing different than a live

celebrate, made our business more rewarding for us.”

event, it’s just more important in the virtual world.”

Las Vegas and beyond was something that came

adhering to the times. For Wandering Box Bar

naturally for both women. “Danita has an eye for

owners Danita Eldridge and Louanne Madorma,

décor and detail and I had produced, organized

the pandemic enabled them to fulfill their dream of

and participated in shows for years,” said Madorma.

starting a mobile bar company.

“We just took the creative aspects of what we had

“We started the idea for the Wandering Box Bar

done for decades in the entertainment business

in December 2018, well before the pandemic,” said

and applied them to creating personalized events.

Madorma. Both women had years of experience

An event is really all about creating a show.”

in musical theater and met on the Las Vegas Strip while working on Le Reve at Wynn.

“We would attend Vegas small outdoor weddings in the desert and notice that they were poorly pro-

32

Creating beautiful environments in the desert of

Other local event planning companies are also

Madorma and Eldridge consider where the sun is rising or setting, if there will be live or recorded music, settings for photos, and seating arrangements when planning their events.

duced with no music, seating or decorations,” said

Their trailer is approximately 11’ x 6’ x 7’ and houses

Eldridge. This led to an idea of converting an old

a walk-up serving window for guests to enjoy spe-

horse trailer into a mobile bar that can be decorated

cialty cocktails. Another plus for clients hiring their

to fit each client’s needs.

mobile bar is that clients purchase their own liquor.

Red Rock Lifestyle | May 2021

“We do this for several reasons,” said Eldridge. “We

Wedding at Lakeside Event Center

don’t hold a liquor license and it becomes more affordable because clients can keep what they don’t drink.”

Clients can purchase the liquor they need and the staff picks it up and brings it to the location of the event.

Clients have the option of bringing the Wandering Box Bar trailer into an inside event, using it for an outdoor bar at private homes or taking it to beautiful locations such as the Valley of Fire or dry lake beds. The trailer is tailored in theme and decorations for each individual event. “We work with each client to incorporate their theme, from BoHo to elegant, incorporating specialty cocktails, signage and photo options to make each event unique and personal,” said Eldridge.

Another local event company has seen changes too.

McKenzie, office manager at Lakeside Weddings, saw her business drop last year from approximately 35 ceremonies per month down to five or six. “Now we see more micro-weddings with under 50 guests,” she said. “Big weddings are not gone, especially as we move to a less restrictive environment. We still are seeing a mix of small, large, and in-between groups, but also there is a huge increase in weddings that are just involving the couple.”

A wedding is much more financially feasible if it is on a smaller scale with less pressure when planning a more intimate ceremony involving close family members and friends.

And Lakeside Brides’ Dannielle Novak is able to help brides get the look they desire for the special day with salon service. With 30 years of experience, Dannielle is a licensed professional who is a stickler for PPE protocols. “We are about safety, sanitation, and technique,” said Dannielle. “We have the passion and talent to do it right for the bride and the bridal party.”

Lakeside Event Center will be opening its highly anticipated Vino Las Vegas Wine Club this spring.

The Club will offer wine events, education, and wine cruises on Lake Jacqueline, all convenient to make the couple’s special day all that more special and to provide diverse options in the current climate.

For all three companies, one element remains constant - businesses need to be flexible and adaptive to succeed in the COVID era and beyond.

CityLifestyle.com/RedRock

33

Let us help you create the most memorable events

A Unique Mobile Drinkery

34

Red Rock Lifestyle | May 2021

w w w. w a n d e r i n g b o x b a r. c o m @wanderingboxbar wanderingboxbar@gmail.com

V

LOCALLY OWNED

Girl Dad For STEM HOW ONE FAMILY IS CHANGING THE FACE OF THEIR INDUSTRY IN NEVADA

AT AGE 11 TRENT KEENAN KNEW HE WOULD BUILD A LAND SURVEYING COMPANY. After he moved to Las Vegas in 1987, he saw a couple of surveyors walk to the center of an intersection and was fascinated. He explained the experience by quoting an industry saying, “the profession finds you.”

The profession also found Trent’s daughter, Heather, 19, when she was in fifth grade. She is currently attending Great Basin College in order to take over the family business, Diamondback Land Surveying. Both father and daughter are doing their part to pave the way for future females in the industry.

Only 2 percent of surveyors in Nevada are women and women are only 29 percent of the STEM (Science, Technology, Engineering and Math) workforce in the United States.

Heather’s interest for surveying was developed by her own early desire to plan her future, and further encouraged by West Career & Technology Academy’s project to engage and prepare students in college during their freshman year. She decided on Oregon Institute of Technology and transferred to Great Basin College in March of 2020.

She will graduate in 2024.

Heather isn’t as much interested in the idea of taking over her dad’s business, but more so proving that CONTINUED >

ARTICLE JEANETTE SCHNEIDER PHOTOGRAPHY MARCY JOHNSON 36

Red Rock Lifestyle | May 2021

“W hen someone gives me a hard ti me a bout my profession, I just sh rug it off and th i n k to mysel f, ‘You’ l l work for me one day.’”

CityLifestyle.com/RedRock

37

LOCALLY OWNED (CONTINUED)

women can do the same things men can do, “When someone gives me a hard time about my profession, I just shrug it off and think to myself, ‘You’ll work for me one day.’”

Her confidence is breathtaking when the stats veer the other way. A report from Ypulse Research Group and the authors of The Confidence Code for Girls found that today’s girls often experience low levels of confidence.

Between ages 8 and 14, girls’ confidence levels drop by 30 percent.

During their tween and teen years, girls’ confidence that other people like them falls from 71 percent to 38 percent — a 46 percent drop.

Between ages 12 and 13, the percentage of girls who say they’re not allowed to fail increases by 150 percent.

Ypulse also reports that while young girls and boys are equally likely to believe they will succeed in a STEM career, when girls enter their teen years, their confidence often stagnates, and they begin to doubt their abilities.

The Keenans believe the way forward is investment in STEM education through local technical high schools and to be involved in STEM programming with the Girl Scouts. Girls need access to early STEM experiences and the opportunity to learn from inspiring women role models. Seeing the process of designing, building, testing, failing, and retesting early on will allow young women to understand that failure is okay as they build confidence in their capabilities and advocate for themselves in male-dominated fields.

The Keenans are putting their money where their mouths are and continue to support Girl Scouts of Southern Nevada. They have provided pro bono work for both Camp Foxtrail and the new Frias Frontier, previously named Cowboy’s Dream, and gifted by the Charles and Phyllis M. Frias Charitable Trust, of which Trent expressed, “the property is beautiful, and the possibilities are endless.” When pressed as to his why, he simply said, “I want to promote girls in STEM and provide a platform for women and girls in this profession.”

38

Red Rock Lifestyle | May 2021

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Red Rock Lifestyle | May 2021

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LIFESTYLE CALENDAR

1

neighbors, friends, leaders, and

CATURDAY FUN FEST

to create lasting change – across

problem-solvers who see a world where people unite and take action

Jaguar Land Rover Las Vegas at

the globe, in our communities, and

6425 Roy Horn Way

ourselves. For more information,

Homeward Bound Cat Adoptions pres-

visit art2art-district.com.

outdoor event will have cats for adoption, games, raffles, music, food trucks, and more! Find your new furry friend this May 1st. For more information, visit homewardboundcats.org.

UNLV FUTURE RELICS ARTIFACTS FOR A NEW WORLD

UNLV Marjorie Barrick Museum of Art / Harry Reid Center

The Marjorie Barrick Museum of Art

ents a CATurday Fun Fest Sponsored

by Jaguar Land Rover Las Vegas. This

11

5

and GULCH Collective are proud to

UNLV BIKE WORKSHOP

of Latinx artists and is a mix of per-

present Future Relics. This collection is brought to you by a new generation

UNLV Student Recreation and

formance and visual arts. For more

Wellness Center

information, visit unlv.edu.

Want to learn about basic skills

1

to maintain and fix your bike? The

TESLA RIDE AND DRIVE EVENT

sented by their Bike Shop staff. The

University of Nevada Las Vegas is offering a live online workshop pre-

Tivoli Village

event is free, and open to the public.

Dreaming of a Tesla? Race over to

For more information, visit unlv.edu.

luxury of an all-electric drive. To sign up, visit tivolivillagelv.com.

1 THERE'S NO PLACE LIKE HOPE MICRO-GALA

Foundation for a virtual night of fun

LAS VEGAS AVIATORS VS. SACRAMENTO RIVER CATS

event will include an online auction

your commitment to finding a cure. For

opening night of their second season

more information, visit jdrf.org.

in the Las Vegas Ballpark. Playing you do not want to miss this memorable night. For tickets and more

celebrating the incredible accom-

information, visit milb.com.

plishments of the children they serve

and different micro-themes. For more

24-25 5TH ANNUAL ENTREPRENEUR EXPO Nourish Wellness Center

7-8

Get ready for the "Entrepreneur

LAS VEGAS GOLDEN KNIGHTS VS. ST. LOUIS BLUES

to Las Vegas for two days only, May

Experience of a Lifetime." The 5th Annual Entrepreneur Expo is coming 24 & 25. Join like-minded professionals

T-Mobile Arena

at the Nourish and Wellness Center

Vegas Golden Knights take on

for two days of education and fun. For

5

the St. Louis Blues on May 7th &

more information, visit eventbrite.com.

ROTARY CLUB AT ART2ART DISTRICT

Go-Knights-Go!

information, visit stjudesranch.org.

42

and virtual celebration to share the

Join the Las Vegas Aviators for

journey down the yellow brick road,

with staggered start and end times

against Type 1 Diabetes (T1B). The

passion of the Nevada community and

against the Sacramento River Cats,

two separate micro-gala experiences

and activities in support of the fight

Las Vegas Ballpark

Join St. Jude’s Ranch for Children to

Place Like HOPE” Gala will consist of

Virtual Event

6

The Palazzo Ballroom at The Venetian

and the community! “There’s No

LAS VEGAS JDRF NEVADA VISION OF HOPE EVENT Join The Juvenile Diabetes Research

Tivoli Village for a Ride and Drive Tesla event on May 1, 2021. Experience the

15

8th. Remember to wear your VGK gear in support.

ART2art District at Tivoli Village

For tickets and information, visit

Would you like to get in touch with

Attention all activists! Join the

nhl.com.

us? We would love to hear from you!

Rotary Club at ART2art District for

Contact us at CityLifestyle.com/

a night of discussion. Rotary Club

RedRock using the Get In Touch link

is a global network of 1.2 million

and let us know what you think.

Red Rock Lifestyle | May 2021