Parker, CO January 2022

JA N UA RY 2 022 | TH E H E A LTH + W E LLN E S S I S S U E

Get Ready to Move Mountains

H E A LTH + W E LLN E S S

REN EW AN D REFRESH TO DISCOVER YOU R M OST AUTH ENTI C SELF

ANLIN VINYL WINDOWS & DOORS

HUNTER DOUGLAS WINDOW COVERINGS

EKO-OKNA EUROPEAN ENTRY DOORS

Sloan Windows and Doors is installing some of the most beautiful classic, wood doors and now carrying a highend, luxury, Contemporary brand that really stands out amongst its competition.

Whether you’re looking for Vinyl, Wood, or High-end Luxury windows, Sloan Windows and Doors offers only quality products at fair and affordable prices.Our founder, Anton Sloan opened Sloan Window and Doors in 2011 and has a true passion for excellence — something that translates to everyone on our team from the sales staff to our first-class installation teams.

SIERRA PACIFIC WOOD WINDOWS & DOORS

(720) 253-8776 SLOANWINDOWS.COM 14884 East Hinsdale Ave, Unit 600 Centennial, CO 80112

FROM MY FAMILY TO YOURS

HAPPY NEW YEAR!

#T H E GA IN E S A DV AN TA G E The holidays are behind us and it is the perfect time to prepare for the busiest season of the year in real estate the hot spring market!

If you are considering selling your home, NOW is the time to contact Jennifer for your personalized No Hassle No Obligation consultation and learn how the Gaines Advantage award-winning marketing strategy and "sparkle your home" approach can earn you the highest profit in the least amount of time.

MARKET REPORT

Historical price trends are based off of the previous six months starting November 10th and prior. Realty report statistics are based off of communities that had at least 3 closed sales or more in order to establish an average,

Get Your FREE Private Comprehensive Home Value at ParkerLifestyleHomeValue.com

LIFESTYLE LETTER

Summit New Heights in 2022 “All our dreams can come true, if we have the courage to pursue them.”

- Walt Disney It’s a new year, signifying new beginnings and a fresh start. With how busy life becomes, it is a nice reprieve to be still for a moment and reflect on where we have been, what the past year has taught us, what we want to grow and learn from and where we want to go from there. The practice of establishing new goals or a resolution for the coming year is something that can help us focus on what is truly a priority or at least what should be.

Some of the most popular New Year’s resolutions center around getting healthier and spending more time with the people we cherish. Other goals may be more community-focused and revolve around being intentional about finding ways to help people in need in our city. Whatever your goals may be this year, know that the simple act of making a goal is a great first step. We then just have to move from simply thinking about doing those things and make a daily decision to act on them. Actions will lead to greater insight and help you find your best self along the way.

Our January issue is dedicated to health and wellness in the New Year.

Eating together with family and friends can be just as important as eating right. The importance of being healthy in body, mind and spirit is the focus of this issue. Our hope for you in this New Year is one of wellness, health and love.

Now is the time to choose your next peak to climb. Let’s get ready to move mountains, Parker!

January 2022 PUBLISHER

Jeni Fleck | jeni.fleck@citylifestyle.com PUBLISHER

Joan Dameron | joan.dameron@citylifestyle.com EDITOR IAL COOR DINATOR

Madeleine Kriech | madeleine.kriech@citylifestyle.com AD DESIGNER

Whitney Lockhart LAYOUT DESIGNER

Kirstan Lanier CONTR IBUTING WR ITER S

Hannah Echols, Madeleine Kriech, Aubrey Sewell, Emma Taylor CONTR IBUTING PHOTOGR APHER S

James Becker, Raemi Rue

Corporate Team CHIEF EXECUTIVE OFFICER Steven Schowengerdt CHIEF SALES OFFICER Matthew Perry CHIEF FINANCIAL OFFICER DeLand Shore CHIEF OPERATING OFFICER Randy Radosevich CHIEF DIGITAL OFFICER Bruce Ianni DIRECTOR OF SOCIAL MEDIA Mindy Hargesheimer ART DIRECTOR Sara Minor OPERATIONS DIRECTOR Janeane Thompson AD MANAGER Chad Jensen WEB APPLICATIONS Michael O’Connell

JENI AND JOAN, PUBLISHERS @PA RK ERLIFE S T Y LEM AG A ZIN E

Learn how to start your own publication at: citylifestyle.com//franchise

Scan QR code to visit our Instagram CIT Y LIFE S T Y LE.COM / PA RKER |

Proverbs 3:5-6 Parker City Lifestyle™ is published monthly by Lifestyle Publications LLC. It is distributed via the US Postal Service to some of the Parker area’s most affluent neighborhoods. Articles and advertisements do not necessarily reflect Lifestyle Publications’ opinions. No portion of this magazine may be reproduced in any form without written consent. Lifestyle Publications does not assume responsibility for statements made by advertisers or editorial contributors.

Information in Parker City Lifestyle™ is gathered from sources considered to be reliable, but the

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L I F E ST Y LE LE T T E R

accuracy of all information cannot be guaranteed.

TWO CONVENIENT LOCATIONS TO SERVE YOU:

Parker

Parker South

9864 Mangano Ln (720) 593-9253 cbac.com/parker

13263 S. Parker Road (303) 805 - 1950 cbac.com/parker-south

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J A N UA RY 2 0 2 2

inside the issue The Health & Wellness Issue

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14

26

18

F E ATU R E D

D E PA RTM E NTS

14 Next Level Wellness

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Lifestyle Letter

From brain fog to conquering a 14-er, Prime IV Hydration and Wellness can improve your mind

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Business Monthly

and body - naturally!

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Local Experiences

F E ATU R E D

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Healthy Lifestyle

18 Satisfy Your Skin

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Local’s Choice

Elevated Dermatology’s team of board-certified dermatologists are ready to help take your

26 Food & Wine

skin care to the next level.

30 Financial Buzz

F E ATU R E D

26 Gather Around the Table

Dream Dinners makes it easy to share healthy meals as a family.

F E ATU R E D

30 Ensure You’re Covered in 2022

How one local insurance agency is changing the face of the industry with education and integrity.

O N T H E C OV E R

Photography: Jim Becker Photography 8

32 Trend Setter

HEA LT H + WE L L N E SS

HEA LT H + WELLN E SS

FO O D + B EV ER AGE FI NA NC E + LEGA L SE RV IC E S

FI T NES S

40 Events 42 Mental Wellbeing

WELLNES S

J A N UA RY 2 0 2 2

business monthly A round-up of exciting news from local businesses.

Parker Resident Represents Colorado in the Tournament of Roses Parade Tony Young, a heart and kidney recipient from Parker, will represent Colorado aboard the 19th annual Donate Life Rose Parade Float. The parade will be televised on New Years Day and Tony will join others from across the country touched by organ, eye and tissue donation. Tony’s participation in the parade is sponsored by Donor Alliance, the federally designated nonprofit organization that facilitates organ and tissue donation throughout Colorado and most of Wyoming. The organization has funded float participants with the Donate Life float for more than a decade.

If you want to be included, send us a message!

Visit CityLifestyle.com/Parker to get in touch.

Pr i m a r y C a r e | G e r i a t r i c C a r e | S i c k Vi s i t s | I m m u n i z a t i o n s | Wo m e n ’ s H e a l t h S c h o o l & S p o r t s P h y s i c a l s | H e a l t h S c r e e n i n g s | O f f i c e Pr o c e d u r e s Chronic Disease Management | Hormone Replacement Therapy O f f e r i n g Te l e m e d i c i n e A p p o i n t m e n t s f o r E s t a b l i s h e d P a t i e n t s !

C a l l u s To d a y f o r S c h e d u l i n g !

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(303) 805-2222

19641 E. Parker Square Dr., Ste. E,

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Same day and Next Day Appointments Monday-Friday, 8am-5pm Secure Patient Portal

J A N UA RY 2 0 2 2

local experiences Locals recommending the best places and things to do in the city.

The New Year is the perfect time to make your health and wellness a priority, so why not pamper yourself at one of the many spas around town? Invite a friend for a day of relaxation or take some time for some much needed quality alone time. Whatever you prefer, we have you covered.

Day Spas & Health Treatments SACR ED SER ENITY SKINCAR E AND BODY KUR S: Need an escape from the

real world for a little while? Get a specialized massage or try a CryoSkin treatment. 19731 E. Pikes Peak Avenue, Ste G1 Parker, CO NEST SALON AND BOUTIQUE PAR KER : Shopping, hair and nails all in one place? What more could a person ask for! Nest Salon and Boutique is a onestop-shop for salon services, clothes and gifts! 19560 Mainstreet Parker, CO ELEVATED DER MATOLOGY: Elevated Dermatology and Skin Cancer Surgery Center offers a wide variety of treatments from Medical, Surgical and Cosmetic Dermatology. 10345 Parkglenn Way Ste 100 Parker, CO DR EAM SPA STUDIOS: Get glowing skin that will leave you smiling for days with a facial from Dream Spa Studios. Specializing in skin care, brows, lashes and more you will not leave here disappointed! 10530 South Parker Road Parker, CO PR IME IV HYDR ATION & WELLNESS: Give your body the nutrition and hydration it needs to revive after the Holiday Season at PRIME IV Hydration & Wellness. Jumpstart your New Year the right way. 19585 Hess Road Parker, CO

Scan for more photos and the full list.

Want to recommend a local experience?

Scan the QR code and message us on Instagram.

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LOCA L E X P E R IE N C E S

FROM BRAIN FOG TO CONQUERING A 14-ER, PRIME IV HYDRATION AND WELLNESS CAN IMPROVE YOUR MIND AND BODY - NATURALLY!

Owner Dustin Johnston

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D EEA H PALTRT HY M ELIF N TE ST | CATEG Y LE | ORY HE ALTH + W E LLNE S S

NEXT LEVEL WELLNESS “Prime IV is fantastic! I went in feeling very low in energy and a little dehydrated. In just a short time, I left feeling ready to take on life again!”

Owner Dustin Johnston discusses IV therapy and its benefits:

WHAT ARE THE MAIN BENEFITS? The benefits of IV Therapy include instant hydration of the body and a supply of high-dose nutrients that most people are chronically deficient in. Those nutrients are delivered in such a way that the body is able to absorb 100% of the vitamins, minerals and amino acids. In comparison, only 15% - 20% of nutrients are absorbed from oral supplements. All the IV therapy treatments are compounded on-site to meet each client’s custom needs while providing a 2.5 gallon equivalent of electrolyte hydration.

WHAT TYPE OF PERSON IS A PRIME CANDIDATE FOR YOUR TREATMENTS? From high-performing athletes and weekend warriors to clients suffering from chronic health issues such as high blood pressure and migraines, we see clients of all ages, ranging from high school and college students to senior citizens. We can help achieve goals of weight loss, skin and aging repair, mental acuity and illness recovery. We recommend 1-2 treatments a month for optimal results.

HOW DO YOUR TREATMENTS IMPROVE ATHLETIC PERFORMANCE? Our performance treatments aid in tissue repair

and cell turnover so that damaged muscle and tissue recover faster after rigorous physical activity. Treatments work best either a day or two prior to the performance to prepare the body for the activity or after the event to help the body recover. For our altitude sickness and jetlag treatments, it’s best to treat after the trip to rehydrate and replenish lost nutrients the body uses to fight those conditions.

WILL ANY NEW THERAPIES BE OFFERED IN 2022?

Cryotherapy will be offered later this year. It is great for increased circulation, muscle recovery and cellular repair and is extremely effective in treating inflammation as well as helping achieve weight loss and muscle tone goals.

WHAT DO YOU FIND MOST REWARDING? The most rewarding part of this business is the ability to help people live better and to have more energy to pursue their passions in life. With the variety of patients we see, we get the privilege of helping people live healthier lives, perform better in the activities they enjoy, even help those battling different diseases or chronic conditions...and do so with 100% natural nutrients, nothing synthetic.

TO LEARN MORE: Visit primeivhydration.com/locations/colorado/ parker-co/ or call 303-952-9740.

JANUARY 2 0 2 2 | C I TYL I FE STYL E . C O M / PA R KE R

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SATISFY YOUR SKIN Elevated Dermatology’s team of board-certified dermatologists are ready to help take your skin care to the next level.

ARTICLE BY MADELEINE KRIECH PHOTOGRAPHY BY RAEMI RUE

A new year opens doors to new opportunities, whether that’s getting outside more, trying fresh family activities or finishing that forgotten DIY project. In addition to checking off that resolution list, make feeling confident in your own skin a priority—literally. Caring for your skin by visiting a dermatologist not only increases your confidence, it also makes sure your body is functioning properly. It’s time to step your skin care up from cheap sheet masks.

Elevated Dermatology and Skin Cancer Surgery Center is a one-stop-shop when caring for your skin care needs.

The team at Elevated Dermatology helps with a wide array of skin concerns from redness to cancer. Dr. Kate Messana, DO, FAOCD, FAAD, and Dr. Christopher Messana, DO, FAOCD, FAAD, ACMS, opened Elevated Dermatology in 2017 with the aim of bringing comprehensive, patient-focused dermatological care to Parker. Dr. Zachary Jones, MD, FAAD, joined the team in 2020.

“As a physician-owned, independent, private practice, we have tailored Elevated Dermatology to best serve the needs of the community,” explains Dr. Christopher. “We have only board-certified dermatologists and we have the fellowship-trained subspecialists needed to provide the highest level of care possible.”

Your regular healthcare provider may not be versed in the all the diverse skin-related problems that a board-certified dermatologist is. The physicians at Elevated Dermatology

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LOCA L’S CH OICE | HEA LTH + W E LLNE S S

Dr. Kate Messana, board-certified dermatologist and founder of Elevated Dermatology.

CONTINUED >

JANUARY 2 0 2 2 | C I TYL I FE STYL E . C O M / PA R KE R

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Dr. Kate uses the Halo laser treatment to heal pigment irregularites in skin.

Medical and Surgical Assistant Baleigh Bohannon checks a sample in the Mohs Lab.

Board-certified dermatologist and founder of Elevated Dermatology Dr. Christopher Messana stands in the lobby beside Dr. Zachary Jones, the newest board-certified dermatologist on the team.

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LOCA L’S CH OICE | HEA LTH + W E LLNE S S

are able to provide appropriate and complex care in-office, increasing the odds of the best outcome.

This patient-based approach is carried throughout the Elevated Dermatology team. Whether you’re walking in for the first time or have the office on speed dial, you’re treated like family.

“I enjoy that [dermatology] allows [me] to see patients of all ages and follow them through the course of their life,” says Dr. Zachary. “This affords me the opportunity to establish meaningful and fulfilling relationships with my patients.”

Living in Colorado, it’s especially important to keep a close eye on your skin’s health. The high elevation and 300 days of sunshine leave Coloradans at higher risk of skin-damaged skin. UV damage can manifest on skin as wrinkles, age spots and even skin cancer.

“Prevention is the best strategy,” Dr. Zachary states. “Use of sunscreen, hats and sun-protective clothing goes a long way in reducing skin cancer risk. For those concerned about wrinkles and age spots, sun protection is also the best preventative treatment to keep skin looking young.”

Although caring for and protecting your skin are important, Dr. Kate strives to also educate her patients about their skin. She wants them to be

CONTINUED >

JANUARY 2 0 2 2 | C I TYL I FE STYL E . C O M / PA R KE R

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Dr. Christopher operates a cryogun, used to treat precancerous areas or unwanted lesions with liquid nitrogen.

able to understand why something is happening and how different treatments work to treat an ailment.

“I believe it’s an art to practice dermatology,” Dr. Kate says. “Taking care of your skin is not as tough as you might think. All you have to do is understand why.”

When it comes down to it, visiting a dermatologist can be as important as visiting your family doctor. Different diseases can present themselves in your skin and it’s crucial to find a cause before anything worsens. Even seeing a dermatologist for

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LOCA L’S CH OICE | HEA LTH + W E LLNE S S

aesthetic reasons is key to boosting your confidence and feeling good in your body. If you’re concerned about a skin spot, a rash, a lesion or another problem area, don’t hesitate to reach out to the Elevated Dermatology team.

“We will take it from there,” Dr. Kate exclaims.

To join the Elevated Dermatology and Skin Cancer Surgery Center family and to start caring your skin, visit www.elevatedderm.com or call (720) 851-5200.

SERVICES OFFERED

MEDICAL DERMATOLOGY Reasons for seeking medical dermatology treatment can range from an unusual bump to skin cancer.

No matter the diagnosis, early detection is key to setting up a treatment plan that makes sense for you.

The physicians at Elevated Dermatology are trained to handle a broad range of ailments including, skin cancer including melanoma, mole removal, acne treatment, common and complex rashes, sun-related damage, skin infections and any other bumps and/or growths you may be worried about.

SURGICAL DERMATOLOGY There are three different types of skin cancer: basal cell carcinoma (BCC), squamous cell carcinoma (SCC), and melanoma. Each form has unique symptoms and will appear differently on the skin.

Different treatments are used to best treat different types of skin cancer, including surgical excision, Mohs surgery and topical therapy. Dr Christopher is specially trained in Mohs surgery, which has over a 98% cure rate.

COSMETIC DERMATOLOGY Heading into a new year, aesthetic dermatological services serve as a new way to boost your confidence. Whether you’re hoping to diminish dark spots, wrinkles, or redness, it’s important to take your distinct goals and budget into consideration. Curating a personal plan can include laser resurfacing, photorejuvenation, skin tightening and contouring, chemical peels, Botox and other injectables.

JANUARY 2 0 2 2 | C I TYL I FE STYL E . C O M / PA R KE R

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Grilled Chicken and Quinoa Power Bowl

GATHER AROUND THE TABLE DREAM DINNERS MAKES IT EASY TO SHARE HEALTHY MEALS AS A FAMILY. ARTICLE BY HANNAH ECHOLS | PHOTOGRAPHY BY PROVIDED

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F OOD + WIN E | FOOD + BE VE RAGE

Food connects people. The benefits of sharing meals together as a family are innumerable. According to the National Center on Addiction and Substance Abuse at Columbia University, kids who share family dinners three or more times a week perform better academically, are less likely to be overweight and are less likely to engage in risky behaviors such as drugs and alcohol.

For these reasons and more, Dream Dinners is a meal kit company committed to bringing families around the table. Whether your goal is to eat healthier, save money or connect better as a family, Dream Dinners could be the solution to your 2022 New Year’s resolution.

“Sharing a dinnertime experience is so important when raising kids,” says Lily Main, owner of the Parker location. “That’s what drives our mission—allowing people to connect around the dinner table.”

Unlike other meal delivery services, Dream Dinners is locally owned and operated with a brick-and-mortar location. Lily and her team have built relationships with their customers and their kids. They know everything from their school and work schedules to what nights of the week the kids have extracurricular activities.

Dream Dinners helps Parker families on the employment side of things too. Lily is committed to providing a career pathway that provides a sustainable work-life balance. Many of Dream Dinners’ employees are busy moms who need a flexible job while their kids are in school.

Because the team knows the families of Parker, they are able to cater their services to them. Most meal kit services come with raw ingredients, meaning they require an hour of cook time and an abundance of dishes. At Dream Dinners, they do all of the shopping, chopping and prep work to make mealtimes as simple as possible. The meals come frozen, completely prepared and the majority are ready after 30 minutes on the stove or in the oven.

“Our meal kits are specifically designed for a busy parent that has 100 things on their plate and doesn’t have time to chop an onion or stand in line at the grocery store and hope there’s chicken in stock,” Lily explains. “We do all the work and you get all the credit!”

Let’s talk food. The Dream Dinners menu changes every month and consistently offers 20 rotating options. There are always healthy options under 400 calories, such as the grilled chicken and quinoa Power Bowl, and kid-friendly choices like the roasted tomato soup with cheesy garlic toast. Families can choose either three or six portions for an average of six dollars a serving.

There is no need for a subscription or renewal. Rather, dinners are available when needed and can be distributed in three ways. One way is an assembly session, where customers make and assemble their meals; a great option for people who have dietary restrictions and want to customize their meals. If you’d rather your meals be made for you, you can pick them up or have them delivered to your home.

If you want more time around the table with your family this year (and less work to make it happen), visit the Dream Dinners website at dreamdinners.com or give them a call at 303-840-3030.

Sizzling Sirloin Beef Fried Rice

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JANUARY 2 0 2 2 | C I TYL I FE STYL E . C O M / PA R KE R

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HOW ONE LOCAL INSURANCE AGENCY IS CHANGING THE FACE OF THE INDUSTRY WITH EDUCATION AND INTEGRITY.

ENSURE YOU’RE COVERED IN 2022 It is normal to ask what something costs. However, it’s wiser to ask what something is worth. In other words, you get what you pay for. If you hired someone to paint your entire house, but they only painted a few splattered sections on three walls, you wouldn’t pay them. Or you’d at least leave them a scathing Yelp review. This is analogous to many people’s experience with their insurance. When push comes to shove and they need to file a claim, their insurance doesn’t cover their needs so they shell out thousands of dollars in damages—sometimes resulting in bankruptcy.

Seth Janz, the Founder and President of Integrity First Insurance, believes education and transparency can transform people’s experience with their insurance. Seth has experienced the shady side of the financial industry and he’s made it his mission to do business differently.

“I previously worked for a broker-dealer and they didn’t do things I thought were ethical for their agents or employees,” Seth recounts. “I left and started Integrity First. I wanted to run my business in the exact opposite way.”

One way Seth set his business up to operate with integrity was by structuring it as an independent agency. Insurance agencies fall into one of two categories—captive or independent agencies. A captive agency only works with one insurance carrier. They have a select number of products and they have to try and sell them to you.

Independent agencies work with several carriers and can match you with a policy that aligns with your unique story and level of risk. Independent agencies don’t have to fit a square peg into a round hole in order to do business.

Integrity First works with 21 different insurance carriers. This flexibility allows them to act as a consultant to find the best opportunities for their clients. They explain why price isn’t the only factor to consider—coverage matters too. In short, insurance agencies make money off cheap policies that don’t provide a lot of coverage because they don’t have to pay out as much when incidents occur.

“The insurance industry gets a bad rap and we’ve earned it,” Seth explains. “Look at most of the insurance advertisements—half of them are telling you that you need cheap insurance. The other half are attorneys saying, ‘Have you been hurt in a car accident? Call us and we will sue for you.’ And who are they suing?

The people with cheap insurance policies who have no liability coverage.”

A FEW QUESTIONS TO ASK YOUR INSURANCE AGENT TO BECOME MORE EDUCATED:

• How are my current coverages affecting my insurance score?

• What are my limits of liability? Where am I exposed with my insurance?

• What happens when I file a claim?

Integrity First has an in-house claims specialist to help you understand the pros and cons of filing a claim, such has how much you will pay and how much your insurance rate will go up as a result, before you do so.

If you want to discuss these questions with an Integrity First agent, they’d be happy to do so. Call them at (303) 597-1667 for a free proposal and ensure you’re covered in 2022!

ARTICLE BY HANNAH ECHOLS GRIESER PHOTOGRAPHY BY PROVIDED

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F IN A N CIA L BU Z Z | FIN ANCE + LE GAL S E RVI CE S

Wake up to your best mornings yet.

As a REALTOR(R), my job is about much more than buying and selling real estate. It’s about figuring out what my clients envision for their lives and finding the perfect home to make those dreams come to life. Home is, after all, where we share everything from early morning moments to life’s biggest celebrations—and I’m here to help make it’s everything you want it to be.

Joy Van Gilder

Broker Associate REALTOR®, SRES® Certified jvangilder@sliferdenver.com 303.908.5325 | SliferDenver.com

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The Cold Plunge

Dive Into The Wellness World’s Hottest (Actually, Coldest) Addition 32

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Are you ready to take the plunge? It’s a question you may not have asked yourself before but will now. So what is “The Cold Plunge?” In short, it’s a brisk, three-minute immersion into a cold tub that triggers the body into a state of regulation, greatly improving levels of energy, mental and physical strength and blood circulation.

The profound effects of The Plunge can impact your overall health, from reducing chronic pain and inflammation to boosting metabolism and focus and creating better sleep and mental clarity.

Co-founded by two entrepreneurs who bonded over their love for health and business, Ryan Duey and Mike Garrett found a friendship and created a vision to rejuvenate people. Two to three minutes a day of plunging into 39-55 degrees of cold water stimulates the mind, body and soul and sets your day into optimistic motion.

Mike and Ryan both previously owned their own flotation therapy centers. Early pioneers in that space, they discovered they shared many of the same values, business practices and interests. Therefore, the formulation of a business together became inevitable. With finding himself feeling sick on a consistent basis, Ryan found solace in cold plunging. With an engineering background and having built his own chest freezer, Mike found cold plunging tubs on the market unattainable. Together, they set out to create a more realistic solution for half the price.

“Everything else on the market was $10k, and it’s not really achievable for a lot of people,” they say.

But as the business began to set in, so did the 2020 pandemic, forcing both to shut down their primary businesses, which turned out to be a blessing. It offered time for Mike to begin designing the product that would look, feel and cost significantly different.

In a short 12 months, The Cold Plunge quickly garnered attention as a result of organic growth, wellness influencers who embraced the product, and a pandemic that forced people to focus on their health and added time at home. It’s also worth noting that the likes of Tony Hawk and Kerri Walsh Jennings swear by their cold plunges for their athletic recovery.

“It’s an interesting moment in time. There’s this heightened sense of, ‘how do I become more resilient, how do I boost my immune system?’ Health and wellness is way more in the spotlight, and the trend of more people being at home has launched a new consumer process,” they say.

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“What’s also exciting about this is that we have partnered with American Neuroscientist Dr. Andrew Huberman, who has a very specific protocol: Get in for sixty seconds, get out for sixty, do three to five rotations and get to the point of a shiver.”

It doesn’t hurt that they are designed with your home in mind. The elegant and unique physique makes it an easy decision for everyone to appreciate.

“The design passed the wife test—everyone was happy to have it! We appreciate aesthetics and design, that’s been a key piece. It fits with a beautiful home and we are proud of that.”

Everyone from homeowners to commercial businesses are hopping on the train to add these beautiful accessories into their space. Hot or cold environment, home or commercial studio—the tubs were built with design and longevity in mind.

“The one thing I’m still bullish on is I know it works,” Ryan says. “Anyone who gets a unit from us, their true testimony is that this would go onto their top three things they would NOT give up for their health and wellness. Right now the cold plunge is “kind of trendy, it’s kind of cool, but it’s effective.

Two to three minutes, or even 60 seconds a day—there are very few things out there that give you the return you get from this.”

Different protocols are needed for different desired results. They recommend one style of plunging for increasing metabolism and fat loss and a different, more deliberate process for muscle recovery or inflammation, mental clarity and so on.

Ryan also compares it to working out, citing weightlifting as an example. “The whole thing is tearing your muscles down so they become stronger. You are going through an intentional stressor. You will get a relaxed response after, but you are intentionally putting yourself into a fight or flight state.

It’s uncomfortable. You are literally going through an override of that natural internal process, and that sends signals back into the body that creates these different activations.”

The goal with the cold water is to lower your core body temperature, and it takes time to do that. “Water cools your body at 25 times what cold air does. Cold water is the quickest activation to do it.”

Ryan shares his sentiment on doing something uncomfortable first thing in the morning to make the biggest, most positive impact on your day. What you can expect to feel is, “I did something first thing in the morning that I didn’t want to do, but I know it is good for me.”

“What’s also exciting about this is that we have partnered with American Neuroscientist Dr. Andrew Huberman, who has a very specific protocol: Get in for sixty seconds, get out for sixty, do three to five rotations and get to the point of a shiver,” he says.

Ryan also knows over the next one to two years they are going to learn so much about cold plunging. As more people do it, there will be more anecdotal data and validity to the practice.

Ryan has his own process—getting in, breathing four seconds in and four seconds out, transitioning his hands in and out of the water because their different nerve endings create a different blood flow and kick off the fight or flight mechanism. His nervous system then calms down and his mind sets into calmness roughly two and a half minutes in.

After a three minute plunge, he comes out super energized with mental clarity.

“It feels like a back door to meditation for people who don’t meditate, i.e. two to three minutes vs twenty,” he says. “It’s a totally different process, but you push out the mental chatter and you become more present.”

Cold plunging can be done daily or multiple times a day. It’s all about getting people to explore what works for them. They may offer up recommendations, but ultimately CONTINUED >

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it’s you building a relationship with your cold plunge.

Many like the morning plunge, others enjoy nighttime.

For some, it cools the body down resulting in better sleep.

“A lot of people who come for our product just want to do hard things, uncomfortable things. They say, if it’s good for me AND it’s difficult, then they are completely motivated by that.”

The Cold Plunge offers four different models, all the same size, all cold at 39-55 degrees, and one that can turn into a hot tub at 103 degrees. The heat can be great for clients in really cold environments. There is also an app to control the temperature via bluetooth.

“One of the things that has been rad that we did not anticipate is parents doing it with their children,” he says.

“It’s become this ritual where they do it together, a family plunge.” CrossFit frontman Rich Froning told the team that the coolest thing about having The Plunge is doing the plunge together every night with his daughter. It’s another layered benefit for their clients to know, one of creating special time around doing something uncomfortable and getting healthier, together.

You can find The Cold Plunge at thecoldplunge.com and @the.coldplunge on Instagram.

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NEW YEAR, P O S ITI V E H A B IT S 01

POSITIVE PANDEMIC HABITS TO CARRY INTO THE NEW YEAR

T I P G E N E R O U S LY:

The value of delivery services has risen as everyone is ordering more meals, groceries, and Amazon items. Delivery employees are a new breed of essential workers that are stepping out into the world every day to encounter people and take risks with their own health. Make sure to keep showing your appreciation for what they are doing by giving generously back to them.

02

HOME EXERCISE:

With the shutdown of life, we have had to adapt

04

LE ARN SOMETHING:

It’s always beneficial to keep your brain active!

our normal gym activities. With lack of equip-

Learning a new language helps you communicate

ment or scheduled classes, we have had to be

with someone you normally wouldn’t. Learning a new

resourceful with using things around our house,

skill can help you redo or update a part of your house

discovering online resources, and incorporating

that needs refreshed. Acquiring knowledge builds,

the whole family to create our own in-home work

helps in everyday life, and shows you what you are

out regimes to stay healthy. It’s a great habit to

capable of (it may even help you win on Jeopardy!).

carry into the new year as it is cheaper, convenient, and still amazingly effective.

ARTICLE AUBREY SEWELL

03

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R E D I S C OV E R I N G O L D FAVO R I T E S :

05

SE LF - CARE :

A low stress life is the dream and while at first it was stressful to be forced to slow down, many people discovered this past year that the lack of

Oldies are goodies! Bringing back the past through

stressors was beneficial physically, emotionally,

movies, tv shows, novels, games, and activities

& mentally as they had to solely focus on taking

are nostalgic and heart-warming. Reliving things

care of themselves. As the world spins full-force

that you loved and sharing them with your loved

into the new year, don’t forget to treat yourself with

ones helps bridge generation gaps and create new

something that allows you to relax, breathe, and

priceless memories.

refills your bucket.

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