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Lake Murray, SC August 2022

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E D U C ATI O N

TH E WO N DERFU L WAN DERI NG WAGO N LO C A L S E RV I C E S

M AKE A SPL A SH CO LLEGE E XPERIEN CE AU G U S T 2 022


NEUROPATHY? DISCOVER THE LATEST BREAKTHROUGH THAT CAN RELIEVE PAIN AND NUMBNESS CAUSED BY NEUROPATHY If you are experiencing debilitating pain, numbness and tingling, they are likely caused by neuropathy. Peripheral neuropathy is a common condition that affects 20 million Americans and , once identified, can be successfully treated without the use of drugs or surgery.

If you have ANY of these symptoms, WE CAN HELP! Numbness | Prickling/Tingling | Sharp Electrical Pain Burning/Freezing Pain | Hurts to Walk | Cramping Balance Problems/Coordination Issues Diabetes | Fibromyalgia | Neuropathy Itch Hypersensitivity/Sheet Feet | Knee/Shoulder/Back/Hip Pain Restless Legs | Arthritis | Sciatica Pain | Chronic Pain

My Neuropathy Success Story!

Hi. My name is Rebecca. I have been a leukemia patient for twelve years and began to experience problems with my legs and feet about 6 years post chemo. I followed up with my doctor and was told I had neuropathy due to medications and treatments for leukemia. My friend did some research and suggested I try Dr. Bigbie in the Lexington Carolina West Clinic. I decided to come in for a consultation, started the neuropathy program, and I have been doing the therapies for four months with great results. My pain is twenty-five percent improved. This is one of the best decisions I have ever made and would recommend Dr. Bigbie and his team to anyone suffering with neuropathy.

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WADE C VERCH DC BCN, Board Certified in the Treatment of Neuropathy and Intractable Pain ROBERT P. BIGBIE DC FASBE NOW SERVING TWO LOCATIONS: 1112 Calhoun Street, Newberry SC • 803-274-2851 943 Old Cherokee Road, Lexington SC 29072 • 803-356-9315


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LIFESTYLE LETTER

Something for everyone!

August 2022 PUBLISHER

David Hayth | david.hayth@citylifestyle.com EDITOR

How can we possibly be on the verge of back-to-school? I feel like summer just began! Still, it’s time to focus on family - especially kids and pets. I’m most excited to introduce you to The Wonderful Wandering Wagon. It’s a new book series for kids created by The Midlands’ own Joe and Jen Roberson. It’s all about empowering young entrepreneurs, and it’s widely entertaining! On the other end of childhood, Shannon Barghols is explaining why every high school student needs a college consultant. Finding and funding the ideal college experience isn’t as easy as it used to be. Let her help! Other features this month include the national recognition being bestowed upon our friends at Hollow Creek Distillery, some helpful hints in providing the best for your dogs, everyone’s favorite summer treats, and lots of local events. Again, there’s something for everyone! As always, don’t forget to follow us on CityLifestyle.com, “Your Destination for Local Living,” and on Instagram @LakeMurrayLifestyle.

D AV I D H AY T H , P U B L I S H E R @ L A K E M U R R AY L I F E S T Y L E PS On a personal note we had to say goodbye to our Beloved Stormy, our companion and family member for 18 years. We love you and miss you.

Shannon Barghols shannon.barghols@citylifestyle.com MANAGING EDITOR

Haley Williams | haley.williams@citylifestyle.com AD DESIGNER

Rachel Chrisman LAYOUT DESIGNER

Emily Lisenbee

Corporate Team CHIEF EXECUTIVE OFFICER Steven Schowengerdt CHIEF SALES OFFICER Matthew Perry CHIEF FINANCIAL OFFICER DeLand Shore CHIEF OPERATING OFFICER Randy Radosevich DIRECTOR OF SOCIAL MEDIA Mindy Hargesheimer ART DIRECTOR Sara Minor OPERATIONS DIRECTOR Janeane Thompson AD MANAGER Chad Jensen WEB APPLICATIONS Michael O’Connell

Learn how to start your own publication at: citylifestyle.com//franchise

Scan QR code to visit our Instagram C I T Y L I F E S T Y L E .C O M / L A K E M U R R AY |

Proverbs 3:5-6 Lake Murray Lifestyle™ is published monthly by Lifestyle Publications LLC. It is distributed via the US Postal Service to some of the Lake Murray area’s most affluent neighborhoods. Articles and advertisements do not necessarily reflect Lifestyle Publications’ opinions. No portion of this magazine may be reproduced in any form without written consent. Lifestyle Publications does not assume responsibility for statements made by advertisers or editorial contributors. Information in Lake Murray Lifestyle™ is gathered from sources considered to be reliable, but

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L I F E ST Y LE LE T T E R

the accuracy of all information cannot be guaranteed.


- THE MAINSTAY ON L AKE MURRAY SINCE 2007 -

WE GET YOU WHERE YOU WANT TO BE

On the Water WE SET THE BAR FOR INNOVATION, QUALITY, AND MEETING CUSTOMER NEEDS

HIGHEST QUALITY SALES AND SERVICE IN THE MIDLANDS | AUTHORIZED SEA HUNT AND CREST DEALERS

L I G H T H O U S E M A R I N A | 8 0 3 . 7 4 9. 2 3 6 0 | W W W. M A R I N E 3 6 0 S C .C O M


AUGUST 2022

inside the issue The Kids and Pets Issue

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18

14

F E ATU R E D

D E PA RTM E NTS

14 Awards Galore

4

Lifestyle Letter

8

City Scene

10

Business Monthly

12

Local Experiences

14

Must See

18

Open House

24

Our Town

28

Education Corner

32

Pet Friendly

36

Pet Care

40

Events

42

How To

A Local Business Wins on a National Stage

18 Business 101 for Kids

Introducing The Wonderful Wandering Wagon

24 Scouting Colleges

Helping Students Find & Fund Their Ideal College Experiences

O N T H E C OV E R

Photography: Aslan Dominique Coming Soon: The Wonderful Wandering Wagon by Joe & Jen Roberson

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FO O D + B EV ER AGE EDU CAT I O N

LO CA L S ERV I C ES LO CA L S E RV IC E S

LO CA L S ERV I C ES

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LO CA L S ERV I C ES


SLEEP WELL. SLEEP WELL. LIVE WELL. LIVE WELL.

Family Owned & Operated Since 1986

Family Owned & Operated Since 1986

Lexington-West Cola

Columbia - Northeast

St. Andrews - Irmo

350 Columbia Ave. Lexington-West Cola

1131 Sparkleberry Ln. Columbia - Northeast

4530 Andrews Rd. St.St. Andrews - Irmo

(803) 356-2337

(803) 736-8684

(803) 736-8684 (803) 356-2337 350 Columbia Ave. 1131 Sparkleberry Ln. Hwy. 378 across from Captian D's

Hwy. 378 across from Captian D's

(803) 4530 St.772-8694 Andrews Rd.

(803) 772-8694

Corner of Sparkleberry & Two Notch Rd. Corner of St. Andrews & Piney Grove Rd. Across the RR tracks from Kroger Across from Bi-Lo at traffic light

Forest Acres

3250Forest ForestAcres Dr.

(803) 782-2337 3250 Forest Dr.

(803) 782-2337

Across from Lizard’s Thicket next to Firehouse Subs

Copyright Tempur-Pedic America, LLC. Allfrom rights reserved. Corner of Sparkleberry & Two Notch Rd. Corner2020 of St. Andrews & PineyNorth Grove Rd. Across Lizard’s Thicket Across the RR tracks from Kroger Across from Bi-Lo at traffic light next to Firehouse Subs

Copyright 2020 Tempur-Pedic North America, LLC. All rights reserved.


AUGUST 2022

city scene

Where neighbors can see and be seen. 1

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6

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MIKE

1: Fresh Fruit and Vegetables Month 2: Come visit my friend Mike at Lazy Creek Pet Supplies, a locally owned full-service store. They even carry it to your car. www.lazycreekpets.com 3: National Dog Month 4: World Cat Day 5: Pet Fire Safety Day 6: International Best Friend Day 7: National Spoil Your Dog Day

Want to be seen in the magazine? Tag your Instagram photos with @lakemurraylifestyle

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C I T Y SC E N E


604 WISTERIA KEY PLACE - CHAPIN OFFERED AT $1,895,000

1117 OLD ROAD, CHAPIN OFFERED AT $1,800,000

Wondering what your lake home is worth or thinking of selling this year? Contact Brent at 803-973-0804 or visit TheDowningGroup.com


AUGUST 2022

business monthly A round-up of exciting news from local businesses.

MODERN EXTERMINATING WINS SMALL BUSINESS OF THE YEAR The Impact Award for Small Business of the Year recognizes a Columbia Chamber Partner who has shown great growth, significant achievements or realized economic and cultural growth that benefits the business community. We are excited to announce that our 2022 Small Business of the Year Award winner is Modern Exterminating! Congratulations to Glenn, Melanie and the entire team.

Want to be featured?

Get in touch by heading over to our landing page to connect: CityLifestyle.com/LakeMurray

OUR CAREGIVERS ARE HERE FOR YOU SPECIALIZING IN

Alzheimer’s Care Dementia Care Personal Care Services Companion Care Light Housekeeping Transportation Services Meal Preparation Call for Your Complementary Home Safety Inspection

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Real estate focused on you Why Choose Us: We want to empower you with information to make smart decisions. Experience, Local Community Knowledge, and Great Sales and Marketing

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AUGUST 2 0 2 2 | C I TYL I FE STYL E . C OM/LA KE M UR R AY

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AUGUST 2022

local experiences The best places and things to do in our area.

As the end of summer approaches, cool off and satisfy your tastebuds at these go-to spots around town. Treat yourself, your kids, or your fur-kids to a frozen treat that bids adieu to summer.

Sweet Treats KAR EN'S KITCHEN: Karen’s Kitchen has been serving up the finest fried chicken in The Midlands for 16 years. We don’t just bring the food, we help you create memorable events! 3120 Broad River Rd, Columbia, SC THE BELGIAN WAFFLE TR UCK: Originally from the city of Liege, Liege Waffle is made from a dough containing pearl sugar, an ingredient that is only crafted in Belgium! ICECR EAM TACO: Great ice cream, tacos and chili dogs! Super friendly service. Can’t wait to go back! 4884 Sunset Blvd Suite G, Lexington, SC THE WOLF PIZZA COMPANY: We believe the best pizza comes out of a 700 degree wood burning oven. We're your new spot for gourmet pizza in the Midland. R ITA'S ICE: Rita's offers a great selection of treats that are sure to satisfy guests of all ages. We know you'll find a terrific treat made just for you. 800 Lady St Columbia, SC

The Wolf Pizza Company

Scan for more photos and the full list.

Want to recommend a local experience? Scan the QR code and message us on Instagram.

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LOCA L E X P E R IE N C E S


We Listen. We Care. We Work with You. Our responsive & caring environment puts patients’ needs at the top of our priority list.

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PREMIER SENIOR LIVING IN LEXINGTON, SOUTH CAROLINA. Personalized care without the additional fees 487 U.S. 378 Lexington • (803) 520-0985 • lakesideplaceseniorliving.com

AUGUST 2 0 2 2 | C I TYL I FE STYL E . C OM/LA KE M UR R AY

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Awards Galore ARTICLE EDITED BY SHANNON BARGHOLS | PHOTOGRAPHY BY JOHN A. CARLOS

Capital City / Lake Murray Country celebrates a local business winning big on a national stage

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M UST SE E | FOOD + BEV E RAGE


This month, Capital City / Lake Murray Country is proud to highlight the multitude of awards earned by Hollow Creek Distillery (HCD). First, the Leesville’s distillery was awarded a total of 10 medals in two major international spirits competitions. Master Distiller Craig Amick along with his wife Meredith, owners of the 10-year-old property, entered four spirits into two prestigious competitions this past spring. The first competition entered was the Los Angeles International Spirits Competition (LAISC), one of the major industry award programs setting the standard for distilled beverages since 2007. Now in its 16th year, the LAISC drew entries from 19 countries awarding 102 Gold Medal Awards, 121 Silver Medal Awards, and 31 Bronze Medal Awards. Hollow Creek’s High Cotton Straight Bourbon and White Hot Cinnamon Flavored Whiskey both received gold medals, while William Alan Small Batch Bourbon and Low Water Vodka brought in Silver awards. Additionally, 34 gold medals were given for packaging design, of which HCD captured two for the packaging of High Cotton and William Alan. “We are thrilled to have been recognized among our peers nationally and internationally. It’s amazing to us, that what started as a hobby business has led to international recognition,” stated Mr. Amick. “It’s only natural for us to be biased about our product, if we didn’t think it was good, we wouldn’t have continued this adventure”. Within minutes of learning of the LA wins, the owners received notice regarding their San Francisco submissions. Now in its 22nd year, the San Francisco World Spirits Competition was founded to recognize exceptional products in the spirits industry. For this year’s competition, 70 judges from all over the world evaluated 5,000 entries. HCD received another four medals including gold for Low

Water Vodka and William Alan Small Batch Bourbon, as well as silver for White Hot Cinnamon Whiskey and High Cotton Straight Bourbon. Following those impressive ten wins in April, Hollow Creek Distillery was awarded Double Gold for William Alan Straight Bourbon Whiskey and the title South Carolina Distillery of the Year in the 13th Annual New York International Spirits Competition (NYISC). This year the NYISC had over 1400+ spirits from 39 countries and 34 States in the USA entered. Top spirits buyers judged the products by category and price in blind tastings. Additionally, White Hot Cinnamon Whisky and Low Water Vodka were awarded Bronze medals. “Looking down the list of winners, we are thrilled to be among some pretty prominent brands, nationally and internationally.” stated Mr. Amick. “Our passion for creating quality spirits is what has been driving our business. Winning these awards is a huge accomplishment.” The distillery recently completed the expansion of a new 5,000-square-foot production building adding an 800-gallon pot still. Weekly free tastings of their full line of spirits are available Thursdays through Saturday. Along with the mentioned award-winning products, HCD also produces 34.08 Wheated Whiskey, their original moonshine called Copper Parrot and seven flavored moonshines including the popular Sea Salt and Caramel, seasonal Fall/Winter flavors Pumpkin Pie and Peppermint, Spring/Summer favorites Peach and Watermelon, plus Apple Pie, Carolina Honey and Hell Fire. The latter two made using SC Certified local honey and reaper pepper. Hollow Creek Distillery is located under the shade of the oak trees off Hwy 378 at 112 Rocky Ridge Road in Leesville. Online, find HCD at hollowcreekdistillery.com.

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Rug Gallery of Lexington offers a large selection of medium to high-quality rugs in a relaxed, no pressure, customer service-oriented atmosphere. We are a local family-owned business with rug construction and weaving experience spanning many generations. It would be our pleasure to help you in your next rug purchase.

1270 BOW ER PA R K WAY, CO LUM BI A (8 03) 834 -5330 | LE XING TONRUGG A LLERY.COM

We Know What Bugs You! Solve Your Pest Problems With Us At Modern Exterminating, we pride ourselves in being Professional Honest , and Dependable, which gives us a

PHD IN CUSTOMER CARE!

803-765-2315 16

pestfreesc.com  Follow Us

Locally Owned & Operated by the Matthews Family Since 1955


We’re here for the PeoPle of South Carolina We help get you what you need and deserve because we CARE & we fight on your behalf. We are devoted to family, clients, and co-workers and we give back to the community.

Founded by Mike Kelly in 2004 • 3 Convenient Locations 1523 Huger Street Columbia | (803) 726-0123 | mklawgroup.com COLUMBIA • MYRTLE BEACH • WINNSBORO

AUGUST 2 0 2 2 | C I TYL I FE STYL E . C OM/LA KE M UR R AY

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BUSINESS 101 FOR KIDS ARTICLE BY SHANNON BARGHOLS

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O PE N H OU SE | ED U CATION


INTRODUCING THE WONDERFUL WA N D E R I N G WA G O N

“As we embraced the entrepreneurial lifestyle, we started thinking about the life we wanted for our kids and the lessons we wish we had learned earlier.”

This August, get ready to meet Sinclair, Penelope, Gretchen and Warren - siblings learning basic entrepreneurial skills with the help of Honor the cat. The concept and storyline are the creation of the husband/wife team of Joe and Jen Roberson. In fact, Joe and Jen are parents to their own brood of six children, who serve as the inspiration for this creative venture. Joe and Jen say that they have always been entrepreneurial, and it’s a trait that drew them together. Over the years, they’ve had a series of side projects that they used to cultivate their creative sides and earn some extra money for their growing family. Along the way, they were learning the skills necessary to run a successful business. Their biggest leap came a little over a year ago with the launch of a portrait studio. “As we embraced the entrepreneurial lifestyle, we started thinking about the life we wanted for our kids and the lessons we wish we had learned earlier,” says Jen. It was a natural evolution for their kids to participate in the family business, but the surprising factor was their innate abilities. The Roberson kids were quick to ask for the sale, brainstorm great ideas, and have a true belief in their abilities. But Joe and Jen knew these innate abilities would only take the children so far. In order for the kids to succeed in their own endeavors, Joe and Jen would need to provide considerable guidance while also introducing a variety of business concepts. With that realization, The Wonderful Wandering Wagon was born. Building upon their kids’ love of fantasy, science fiction, and video games, Joe and Jen set out to entertain while also providing a business education. Using concepts from their favorite business books, they hoped to create a story that would inspire their children to create something for themselves before the world told them they couldn’t.

CONTINUED >

AUGUST 2 0 2 2 | C I TYL I FE STYL E . C OM/LA KE M UR R AY

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“We wanted to show our kids that they were capable of doing hard things and that quests in real life are just as fun to conquer as the ones in video games,” says Joe. He wanted to write a story that connected with his kids’ hearts, inspired them to be all they were designed to be, and encouraged them to go outside. He used that mindset to write a funny, authentic, exciting, and educational story that all of his children found engaging. Readers will follow Sinclair, Penelope, Gretchen, and Warren through a series of twelve books, each with Honor the cat as their trusted guide. Book after book will present a new array of challenges and adventures. You’ll find that the characters are far from perfect as the Robersons wanted them to be relatable. Learning through mistakes is a common theme. Whether it’s laziness,

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O PE N H OU SE | ED U CATION

perfectionism, lack of confidence or failure to communicate, the books were written so that the reader will be able to learn from the characters’ mistakes. The books are set to be beautifully illustrated by the talented Aslan Dominique. Aslan is a self-taught artist and developed many of her inspirations through children’s literature and fairytales that were weaved throughout her childhood. Aslan’s illustrations are filled with rich backgrounds that feature charming animals and intriguing characters. Her artwork transports you to other worlds, which is exactly what Joe and Jen are creating with The Wonderful Wandering Wagon. The creative partnership will create a world that is equal parts Chronicles of Narnia, Legend of Zelda, and Business 101.


Pre-Orders of the first book in The Wonderful Wandering Wagon series are available now at www.wonderfulwanderingwagon.com/order.

LESSONS FROM

The Wonderful Wandering Wagon: • Basic entrepreneurial principles, such as simple accounting, profit/loss, cash flow, market research, and managing themselves. • Parents and other caring adults are full of great advice and experience. • Even when you make mistakes, moving forward is the best solution.

The beautiful illustrations of Aslan Dominique can be found on the web at AslanDominique.com or on Instagram @aslan_dominique

• Money is abundant and a tool to be used. It’s not inherently good or evil. • “Failure” is just learning that something doesn’t work. • Businesses (especially small businesses) serve the community and make the world a better place. • When you are faithful to complete a small task, you can be entrusted with a larger task.

Honor is a Maine Coon cat that serves as a guide, teacher, protector, and provider for the four siblings throughout the entire book series.

AUGUST 2 0 2 2 | C I TYL I FE STYL E . C OM/L A KE M UR R AY

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We put your interests first. No exceptions.

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We are excited to announce that former USC head coach for swimming and diving, McGee Moody, has joined our team at Cornerstone.

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SCOUTING COLLEGES ARTICLE BY SHANNON BARGHOLS

HELPING STUDENTS FIND & FUND THEIR IDEAL COLLEGE EXPERIENCES

If you’ve ever worked with a travel agent to help you plan a trip or a financial planner to help you invest your money, you might easily be able to imagine the benefits of hiring a college consultant. If you’re struggling to see the need, consider these top 10 reasons:

5 – NARROWING THE DREAM COLLEGES TO A MANAGEABLE LIST REQUIRES SOME BASIC INFORMATION. Location. Distance from home. Size. Degrees. Campus Culture. Greek Life. Religious affiliation. Support services. Study abroad. Clubs & Activities. Internships. Research opportunities.

10 – COLLEGE IS A SIGNIFICANT EXPENSE. According to the US News & World Report’s looks at the 2021-2022 academic year, the average cost for tuition was $10,338 at an in-state public school, $22,698 for an out-of-state college, and $38,185 at a private school. For a four-year education, the average is $41,352 to $152,740. And that’s just tuition. You’ll also need to consider the cost of room and board, transportation, books and supplies, and basic living expenses.

4 – APPLYING TO COLLEGE IS AN EXHAUSTIVE PROCESS. Early Action vs. Early Decision vs. Regular Decision. Resumes. Essays. Letters of Recommendation. Deadlines. Deadlines. Deadlines.

9 – THERE ARE LOTS OF COLLEGE CHOICES. There are 61 colleges in South Carolina, and almost 4300 nationwide. 8 – HIGH SCHOOL COUNSELORS CAN’T DO IT ALL. On average, there is only one high school college counselor per 476 students. The average total time spent on college counseling with each high school student is 38 minutes. Six out of ten students receive no college counseling in their schools. 7 – THINGS ARE CHANGING EVERY DAY. It’s difficult to keep up with everything from standardized test formats (including the trend towards test-optional) to admissions requirements to conventional wisdom. 6 – BUILDING A HIGH SCHOOL RESUME IS THE FIRST BIG STEP. No two resumes are alike. The best resumes include school activities as well as those found out in the community.

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O UR TOWN | LOCAL SERVI CE S

3 – FINDING MONEY AT YOUR CHOSEN COLLEGE CAN BE TRICKY. Some scholarships are automatically awarded. Others require an additional application. Can you qualify for merit-based and need-based scholarships? Are your scholarships stackable? And again … Deadlines. Deadlines. Deadlines. 2 – OUTSIDE SCHOLARSHIPS ARE OBTAINABLE. First in your family to go to college? Majoring in education? US Government fanatic? There are thousands of scholarships available nationwide. And $100 million go unclaimed each year. 1 – YOU’RE FEELING OVERWHELMED. Standardized tests. Grades. Resumes. In-state. Out-of-state. Applications. Deadlines. Supplemental requirements. Tuition. Other fees. Scholarships. When? Where? How? It all comes down to Reason #1. Shannon Barghols created Scout College Consulting to help your entire family feel less stressed and more confident in the college search process. As your personal Scout, she provides resources and guidance specifically cultivated for your student. To learn more about Shannon and her college consulting services, go to ScoutCollegeConsulting.com or call 405-906-7044.


“IF YOU’RE NOT SURE WHERE TO START, GIVE ME A CALL. I WILL HELP YOU FOCUS ON WHAT MATTERS FOR YOUR SITUATION. NO TWO STUDENTS ARE ALIKE, AND MY APPROACH TO COLLEGE ADMISSIONS REFLECTS THAT.” — Shannon Barghols, Scout College Consulting AUGUST 2 0 2 2 | C I TYL I FE STYL E . C OM/LA KE M UR R AY

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MARKETING VS. ADVERTISING WHY YOU NEED BOTH The average consumer will see approximately 10,000 ads every single day! I know this seems ridiculous that you will see that many ads, but from the time you wake up to the time you go to bed tonight, you will have seen 10,000. While you will know you’ve seen some of them, others you will completely overlook. Organizations that sell products will advertise directly, and these are the ads that should stand out if companies want to increase the chances that you buy from them. But other organizations may simply want to stay in your mind. Have you ever jumped up and ran to the store for a Budweiser just because you saw their Super Bowl commercial? There are so many different types of organizations but there is one thing that remains constant: people like you have to know that organizations exist if you’re going to buy their product. How do they reach you? Advertising. The ads you see everywhere come in different shapes and sizes. Stop at your gas station. It has graphics and messages all over the pumps and on signs out front. Take a look at the windows, and you will see graphics and banner stands. Go inside for a drink and take look at all of the signage swaying you to buy that product. In a typical stop at the gas station, you will see hundreds of ads. Whether

ARTICLE BY MATT THOMPSON; MANAGING PARTNER, SPLASH OMNIMEDIA | EDITED BY SHANNON BARGHOLS

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EDU CAT ION COR N E R | LOCAL S E RVI CE S

it is a branded doormat, an in-store display, a commercial, or a paid social media advertisement, getting consumers to see an ad is the easy part. Well before any advertising campaign is launched, there is a Marketing Strategy that has to be conceptualized, written, designed, and created. Any organization has to understand what its product is and how it helps their consumer. After this, they have to build a buyer’s persona to understand their average consumer. The better an organization understands its buyer, the better it can build out its advertising campaign. A buyer’s persona will include elements such as family dynamic, income, geographic locations, house value, etc. If you know how your products solve a consumer’s pain point and know who your consumer is, you will now understand where they shop. What are the most popular outlets? Most consumers shop via a multi-channel approach, which means that an organization will need to launch a well-rounded strategy using different advertising tactics. A marketing strategy takes significant time and planning. What everyone needs to understand is that when ads keep popping into your Facebook feed, that is actually a


good thing. At the very least, you fit a demographic target, so organizations are displaying products and services that you are most likely interested in. Advertising is what pays for most things, so you might as well see ads that will possibly resonate with you. So, in essence, marketing is the strategy and advertising is simply conveying a message to the right people at the right time in the right place. Splash Omnimedia is a Marketing and Advertising agency that specializes in Strategic Planning and the full execution of these strategic plans. If you own or work for an organization that could benefit from a well-crafted strategic plan that helps you understand a 5-year goal and positions you to reach those goals, please set up a discovery call with us. SplashOmniMedia.com

AUGUST 2 0 2 2 | C I TYL I FE STYL E . C OM/LA KE M UR R AY

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Plan your next dream Misty Stathos Ins Agcy Inc Misty A Stathos, Agent 1207 N. Lake Dr Lexington, SC 29072 Bus: 803-951-9151

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State Farm Bloomington, IL 2001627

WE ARE A FULL-SERVICE ACCOUNTING FIRM LICENSED IN SC. We offer a broad range of services for business owners, executives, and independent professionals. We are affordable, experienced, and friendly individual services.

Tax Services | Business Services | Quickbooks Services 111 Library Hill Lane, Suite A Lexington, SC 29072

803.728.1899 | www.newsomecpa.biz 30


Back to TOOL Time

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HOW WILL DIVORCE IMPACT THE REST OF YOUR LIFE? The Financial Knot offers divorcing clients an understanding of how the decisions they make in their divorce will affect their future. It is not the role of a client’s attorney or CPA to tell them how their martial settlement will possibly disrupt their financial future. We can work directly with a client’s attorney. Complex financials require professional financial advice!

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As a permit holder in the SCDA Hemp Program, we grow hemp plants for our full spectrum CBD Oil products using responsible, regenerative farming practices. Our CBD is developed, locally cultivated, grown and manufactured in South Carolina. Our company family-owned and run with traditional business principals. We can tell you exactly which strain of hemp is in each bottle and where it was grown in the field, this is something that separates us from almost everyone.

(803) 403.1308 | TheFinancialKnot.com | @knotfinancial svokral@thefinknot.com | 111 Stonemark Lane, Ste. 104 Investment advice offered though The Financial Knot, a registered investment advisor. AUGUST 2 0 2 2 | C I TYL I FE STYL E . C OM/LA KE M UR R AY

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SHELTER BED FUNDRAISER #NoKill Community ARTICLE BY SHANNON BARGHOLS AND ANIMAL MISSION SC | PHOTOGRAPHY BY ANIMAL MISSION SC

Animal Mission is committed to providing free or low-cost spay and neuter procedures for all pet owners in our area, in an effort to help reduce overcrowding and euthanasia in our local municipal shelters. Since our program began in 2006, we’ve made steady strides toward attaining No-Kill status for the Midlands. They need your help on this project. They are just 65 beds away from our goal of providing a high-quality bed in each of the 161 kennels at Columbia Animal Services. Kuranda Shelter beds are not cheap. But they are the only product that can withstand the intense use of the shelter environment, where dogs literally live on their beds all day, every day. The beds have a guaranteed chew-proof design and can hold up to 250lbs. The fabric is scratch-proof and can be easily sanitized and disinfected, which is critical in preventing dangerous diseases like parvo and canine distemper. And these beds also provide a safe and comfortable sleeping environment, which greatly reduces the dog’s stress and anxiety levels in the shelter setting. A donation of any dollar amount will help them get closer to their goal of making sure no shelter dog must sleep on the concrete floor, ever. For more information, animalmission.org or donate animalmission.kindful.com/?campaign

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P E T F R IE N D LY | LOCA L S E RVI CE S


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Ready to Become our Next Champion? Group Class | Private Lessons | Wedding Dance

in Columbia and Lake Murray

Fitness Machine Technicians specializes in the maintenance and repair of fitness equipment for both residential and commercial facilities. Contact Colin Winchester or Eric Wright, local owners, Fitness Machine Technicians, to get your equipment up and running.

CHA CHA CHA • TANGO • RUMBA • WALTZ SALSA • FOXTROT • SWING • AND MANY MORE

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833-368-2723 · FITNESSMACHINETECHNICIANS.COM


ALWAYS LOOKING AHEAD:

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Come visit us at either of our locations Columbia Showroom (for hardware)

Lugoff Shop (for doors)

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2 OUT OF 3 of our readers regularly purchase from our ads.

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H O P P Y+ F R E S H

D I Y H O P - I N F U S E D S H A M P O O ( & C AT S I F Y O U ' R E B R AV E ) PHOTOGRAPHY COLLEEN KELLY

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P E T CA R E | L IFE + CU LTURE

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V O I L À !

AUGUST 2 0 2 2 | C I TYL I FE STYL E . C OM/LA KE M UR R AY

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Lexington Medical Center Welcomes

Douglas J. Cooper, DPM

Dr. Cooper proudly joins the board-certified physicians and highly skilled staff at Lexington Podiatry’s newest location in Lexington. Dedicated to providing the highest quality foot and ankle care, the practice offers a full range of podiatric medical services, including conservative and surgical therapies, at three convenient locations in the Midlands.

Now at Lexington Medical Center Lexington! 811 West Main Street, Suite 202 Lexington, SC 29072

(803) 356-4712

Now Accepting Patients | LMCLexingtonPodiatry.com |

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Tired of the volatility in your portfolio? Would you like more communication from your financial advisor about your financial plan? The Sturkie Wealth Management Group is here to help answer your questions. Visit us at our new location in Lexington. 1315 N Lake Drive, Lexington SC 29072 | (803) 386-0307 | www.sturkiewealthmanagement.com | jdunat@stratoswp.com Securities offered through LPL Financial, member FINRA/SIPC. Investment advice offered through Stratos Wealth Partners, Ltd., a registered investment advisor and a separate entity from LPL Financial.

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AUGUST 2022

events A curated selection of the most intriguing upcoming events in our area. TUESDAYS

From laughing more heartily to comforting more kindly this is home care the FirstLight way. At FirstLight Home Care, cultivating relationships is at the core of what we do. Our caregivers will take on all of the tasks that must be done – cooking, laundry, help with bathing and mobility. But we do more than that. We listen more intently, care more passionately and laugh more heartily. ®

Led by owner, Lisa Price, we provide comfort, companionship and compassion for any adult who needs the services of a caregiver. We know how important your loved ones are, and that’s why at FirstLight, we do more.

Family Story Time

R I C H L A ND MA I N L I B R A RY | 1 0 :0 0 A M Share stories, songs, and much more while building early literacy skills with fun for the whole family. AUGUST 6TH

Chapin's Summer Movie Night

ME LV I N PA R K | 7 :0 0 P M Featuring Disney's "Encanto." Bring the family out to Melvin Park for a family movie night. The movie begins at dark, 8:45 p.m. Enjoy food trucks from 7:00–9:30 p.m. Bring a picnic blanket or chairs. All Ages. Free Admission. AUGUST 13TH

Back to School Bash

RIDGEWOOD PARK COMMUNITY CENTER | 11:00 AM The new school year is right around the corner! For this year’s Back to School Bash, drive thru and get what you need! Richland County Recreation Commission will have stations set up in the parking lot where you can stop to get each item before heading home! See RCRC website for other dates and locations. Supplies are limited. AUGUST 25TH-28TH

Call us today to learn about the many ways we do more for you or your loved one.

803-356-0916 Columbia.FirstLightHomeCare.com 40

EVE N TS

Summer Fair

NE WB E R RY FA I R G R O U N D S Join us for an old-fashioned Summer Fair, in quaint Newberry SC! Quality amusement rides, games, food and fun for the entire family. Community booths, food trucks, local artisans, and more.


AUG U ST 2 6T H - 2 7TH

Summerfest

H ISTO RIC D OWN TOW N YOR K Bring the family and join our annual festival for live music on multiple stages, Kidz Zone, car show, 5k & fun run, golf tournament, BMX stunt shows, antique show, quilters show, food, crafts, a salute to the military, and so much more! AUG U ST 2 7 T H

Blue Crab Festival

TOWN O F AWEN DAW M U NICIPAL PA R K | 11:00 AM Grab your mallet and crab cracker and join us for the ultimate Lowcountry pickin’. Crabs will be served by the bucket, plus live music, over 75 art and retail vendors, food trucks, beer & wine, free kid area, hayrides, and pontoon boat rides.

Your Home is Your Most Valuable Asset

YOUR ROOF IS OUR REPUTATION Innovative, Cost-Effective and Technology Based Solutions • We Support all of Our First Responders • Master Elite GAF Contractor (certification in residential and commercial roofing)

Family Owned and Operated

Want to be featured?

Get in touch by heading over to our landing page to connect: CityLifestyle.com/LakeMurray

(803) 732-5558 www.cmsofsc.com 530 Vision Court Irmo, South Carolina AUGUST 2 0 2 2 | C I TYL I FE STYL E . C OM/LA KE M UR R AY

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DOG GONE GOOD Finding the Best Food for Your Dog ARTICLE BY ROCKY KANAKA, THE DOG BAKERY.COM When it comes to finding online advice on what to feed your dog, you only want to take tips from the best dog food blog out there. As dog owners, it can be confusing to know what types of foods are acceptable for your dog to eat and which must be avoided at all costs. As with humans, the nutritional needs of each dog varies according to the individual animal. A number of factors come into play, including breed, size, age, weight, and more. It’s important to feed your dog properly to make sure they’re afforded the best possible quality of life. The following blog provides expert advice on what to feed your four-legged friend to keep him strong and healthy: The Truth About Pet Food provides information on pet food recalls, pet food ingredients, pet food regulations, and recent pet food news. While the best dog food blog may be a matter of subjective opinion, this site offers wonderful information to properly feed your four-legged best friend. Subscribe to them or check back often to make sure you’re not missing out on any new and important information. You’re committed to finding the best dog food blog to learn great tips to feed your pooch and we’re dedicated to making the healthiest food on the market to keep your furry friend happy and healthy. Not only are we devoted to keeping your dog healthy, we want to extend our reach to other local dogs in need. When you purchase an item from The Dog Bakery, we donate an equal value to a local shelter or pet organization in need. Shop our online store or use our store locator to find a retailer in your area. From one dog lover to another, we know how great it feels to help out hungry dogs in need.

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H OW TO | LOCA L SERVICES


Lakeview

Retire Well. Retire Here. At Lakeview, we offer more than just a community, we offer worry-free independent retirement living. Designed exclusively for adults 55 and over, we take care of everything with one monthly price and no buy-in fee, so you can enjoy the good things in life.

Dining on Your Time  Signature Freedom Dining Program  3 Fresh Chef-Prepared Meals Daily  Buffet, Fine Dining or Menu Service  Room Service for Daily Meals  24-Hour Chef Pantry/Bistro

All-Inclusive Services  Live-In Managers!  Month to Month Rental – No Long Term Lease!  Utilities, TV, Internet & Telephone  24-Hour Concierge & Valet Services  Weekly Housekeeping  Full-size Washer and Dryer Included  And Many More! 2134 N. Lake Drive

Columbia, SC 29212

Call today to learn about our limited-time Charter Resident program with special pricing and rate guarantees.

803-457-8281

LakeviewRetirement.com


Working Together FOR THE HEALTH OF SOUTH CAROLINA

We’re excited to announce our partnership to enhance health care in our state for generations to come. • In 2023, Lexington Medical Center will begin training primary care physicians in its Graduate Medical Education program. • In 2024, the University of South Carolina College of Nursing will begin training its upper division nurses at a new 52,000-square-foot building on the hospital campus, increasing its number of nursing graduates by 80% annually.

TOGETHER, WE’RE CREATING A HEALTHIER FUTURE.


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