Issuu

MAY 2020

CityLifestyle.com/Westfield

ALSO SERVING SOUTHWICK

LET'S PLAY BALL! LADY BOSSES BAKE SOMEONE HAPPY

Happy Mother’s Day to all the moms out there! YOUR RELIABLE WOOD PELLET DESTINATION

288 Union Street Westfield

You may think of Westfield Feed as the place to get what you NEED but we make a great gift store as well! If the mama in your life is a cat lady, plant lady or bird lady-we’ve got you covered!”

Mon-Fri 8-6 | Sat 8-4 | Sun 10-4

413-562-3689 www.westfieldfeed.com

Happy Mother’s Day Providing affordable, adaptable and accommodating funeral services to the greater Westfield Community.

We are Proud to be Veteran & Family Owned

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Westfield Lifestyle | May 2020

4 Princeton Street | Westfield, MA

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i f f e re n c e D e th

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If youâ€™re looking to buy, build, refinance, or make improvements to your dream house, we can make it a reality. With fast approvals and closings, competitive rates, and local loan servicing, Westfield Bank is a better way to borrow. To learn more or apply, visit westfieldbank.com/ apply or call 413.568.1911.

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Member

FDIC

LIFESTYLE LETTER

MAY 2020 AREA DIRECTOR

Candice Berube | candice.berube@lifestylepubs.com PUBLISHER

Danielle Barton | danielle.barton@lifestylepubs.com

Here's to Strong Women WHO RUNS THE WORLD?

AD DESIGNER

Matthew Endersbe LAYOUT DESIGNER

Kelsey Proctor CONTRIBUTING WRITERS

Marie Crane-Yvon, Kimberly Sessler McNutt

Ladies of Westfield & Southwick, where would we be without you? It is during May that we, as a country, celebrate mothers, grandmothers and great-grandmothers. But here at Westfield Lifestyle, we also want to recognize the other women who

CONTRIBUTING PHOTOGRAPHERS

Kat Kattler, Hannah Josephine Photography, Danielle Barton

build our community, and all of your roles as well. It takes a village to raise a child, and our village has women who are our children’s teachers, doctors, nurses, first responders, business owners, authors, entertainers, social workers, counselors and so much more. You are our children’s inspiration, and you are our inspiration. This month, we thank you for everything you pour into our town. Your contributions are felt far and wide. With heartfelt respect,

CORPORATE TEAM CHIEF EXECUTIVE OFFICER Steven Schowengerdt CHIEF SALES OFFICER Matthew Perry CHIEF FINANCIAL OFFICER DeLand Shore ART DIRECTOR Sara Minor OPERATIONS DIRECTOR Janeane Thompson AD MANAGER Chad Jensen REGIONAL SALES DIRECTOR Eric Williams WEB APPLICATIONS Michael O’Connell

Candice Berube, Area Director & Danielle Barton, Publisher

514 W 26TH ST., KANSAS CITY, MO

CityLifestyle.com/Westfield ON THE COVER Stella Starfire at Barnes Airport PHOTOGRAPHY BY KAT KATTLER 4

Westfield Lifestyle | May 2020

Proverbs 3:5-6 Westfield Lifestyle™ is published monthly by Lifestyle Publications LLC. It is distributed via the US Postal Service to some of the Westfield areas’ most affluent neighborhoods. Articles and advertisements do not necessarily reflect Lifestyle Publications’ opinions. No portion of this magazine may be reproduced in any form without written consent. Lifestyle Publications does not assume responsibility for statements made by advertisers or editorial contributors. Information in Westfield Lifestyle™ is gathered from sources considered to be reliable, but the accuracy of all information cannot be guaranteed.

Experience the S M Difference

S MARY’S

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CityLifestyle.com/Westfield

INSIDE THE ISSUE MAY 2020

FEATURES 18 Stella and the Starfires The Starfires Get Ready For Their Second Season

22 Women of Westfield Local Business Owners Share Their Success

28 Mama Cakes Cupcakes Make Everything Better!

18 22

34 5 Ways to Support Local Business The Heart of Our Community

28 DEPARTMENTS 4

Lifestyle Letter

Good Times

Around Town

Trend Setter

28 Locally Owned 30 Lifestyle Calendar 34 Locals Only

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GOOD TIMES

Girls Night Out at Rosewood Home and Gifts On February 27th, ladies came out to Rosewood to get pampered, shop, sip, and mingle! Owner Jillian Knapp exclaims, "THANK YOU to everyone who was able to make it. We were all blown away by the positive response to the event! We had over 100 people in attendance. We had so much fun and we hope you did too!"

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AROUND TOWN

MBK DONATES TO THE MENTAL HEALTH ASSOCIATION AND THE YWCA Meyers Brothers Kalicka, P.C., have made a $10,000 donation to the Mental Health Association (MHA) to fund Non-Violent Crisis Intervention training for MHA’s direct care staff. “We couldn’t be more thrilled

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to contribute to the training and programming at the Mental Health Association,” said Rudy D’Agostino, Partner, Meyers Brothers Kalicka. “We applaud the challenging work that the professionals at MHA take on every day and understand that Non-Violent Crisis Intervention is an important tool for those professionals. Seeking resolutions through de-escalation, and helping individuals find the care and treatment they

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need to heal and grow, is an important mission. We’re proud to partner with MHA.” Also as tax season kicked into full swing, MBK was reminded of their commitment to community in Western Massachusetts. In the first community event for 2020, the staff at MBK collected supplies to benefit the YWCA of Western Massachusetts. The staff donated 10 full bags of supplies which included toiletries, underwear for women and children, new socks, baby wipes, baby bottles, laundry detergent, toothbrushes, soaps, and money (which MBK used to purchase additional supplies).

We help active adults and athletes of all ages get back to the sports and activities they love.

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1ST ANNUAL ALL OUR KIDS FUNDAY SUNDAE 5K The first annual All Our Kids Funday Sundae 5K race at Stanley Park, planned for June, date TBD. AOK,

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is a non-profit group founded by Marianna Litovich in 2017. The group provides much needed support and guidance to foster and adoptive families throughout

45 Baldwin St, East Longmeadow / moveathleticspt.com

Western MA. "Having worked as a social worker for

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the Department of Children and Families for 25 years, CONTINUED >

Westfield Lifestyle | May 2020

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*To open an account or apply for a loan with PNCU, you must become a member. Membership is attained by opening a deposit account and is open to individuals of all nationalities who live, work or attend school in Hampden, Hampshire, Franklin and Berkshire Counties in the state of Massachusettes and Hartford, Litchfield and Tolland Counties in the state of Connecticut. To qualify for a Perks Checking Account, at least one Direct Deposit to or automatic ACH transaction f rom a Perks Checking account is required per statement cycle. 1. ATM fees imposed to this account by ATMs within the U.S. will be refunded up to $10.00 per statement cycle. Each Mastercard® Debit Card POS transaction (excludes ATM transactions) posted to the account during the Perk Period will earn $0.10, up to a maximum of $10.00 when a minimum of fifteen (15) POS transactions have been made during the Perk Period. Rate is subject to change without prior notice. Fees could reduce earnings. Contact a member service representative for more information.

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AROUND TOWN I understand the vital role AOK has assisting families in caring for the Commonwealth's most vulnerable population," states Sue Crane. For more information, visit http://fosteringaok.org

CONGRATULATIONS ST. MARY'S CLASS OF 2020 Mr. Matthew Collins, Principal, congratulates St. Mary's Class of 2020 for being accepted into more than 40 different colleges and universities for next April Showers Bring May Flowers!! Not only will we have beautiful flowers soon, but it might also cause more symptoms for spring allergy sufferers. Rain can promote plant and pollen growth. Wind accompanying a rainfall can stir pollen and mold into the air, also heightening symptoms. Pollen is fine and it can be carried for great distances through the air current. It also is easily inhaled as it comes in contact with your nose, mouth and nasal passages. Taking your allergy medication should be done well before the first sneeze. We recommend you begin treating two weeks before your symptoms typically surface. There isn't a cure for spring allergies, but there is something close. Immunotherapy, also known as allergy shots, can modify and prevent disease progression.

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year. The Saints have collectively earned more than $1,000,000.00 in scholarships, as well. The entire staff and faculty are all so proud of everything the Class of 2020 have already accomplished and can't wait to see the difference they will make in the world. Here are some of the schools the Saints have been accepted to: Westfield State University, Sienna, Assumption, Our Lady of the Elms, Springfield

College,

Western

New

England

University, Castleton, Salve Regina, Merrimack, Sacred Heart, Union, Providence, Stonehill, St. Michael's, University of Hartford, University of New Hampshire, Quinnipiac, St. Anselm, Salem State, Colby Sawyer, Centenary University, Becker, St. Andrew's, Curry, Johnson and Wales, Dean, College of St. Rose, Bryant, Emmanuel, Regis

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EARTH ORGANICS CBD NOW OPEN IN WESTFIELD Owner Al Alves opened Earth Organics CBD in Westfield. He offers the highest quality organic CBD on the market today that's 100% THC-free. The Greater Westfield Chamber of Commerce joined them to celebrate their ribbon cutting February 12th.

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WESTFIELD FARMERS' MARKET In keeping with our mission to support local agriculture

and

provide

healthy,

afford-

able, locally grown food to our community, the Westfield Farmers' Market is proceeding with the intention of opening on schedule. Opening day is planned for Thursday, May 28th, from 12:00PM-6:00PM, on the lawn of the Episcopal Church of the Atonement, 36 Court St., Westfield.

Westfield Lifestyle | May 2020

Celebrate Your Graduation!!!

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Wedding season is here!

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TREND SETTER

timeless beauty WITH JUST A FEW PRODUCTS AND A FEW MINUTES, THESE QUICK MAKEUP ROUTINES ADD A LITTLE SOMETHING EXTRA WHEN YOU DON’T HAVE TIME TO SPARE

WHEN YOUR DAY IS FULL OF PLACES TO GO AND PEOPLE TO SEE, IT CAN FEEL NEARLY IMPOSSIBLE TO FIND TIME TO INCORPORATE A BEAUTY ROUTINE INTO YOUR BUSY MORNING. So when you’re fighting time but still want to throw on a little something on top of your standard morning moisturizer, follow these easy steps for a quick go-to morning routine that will keep you glowing all day. 14

Westfield Lifestyle | May 2020

GET THE LOOK: 1

5 -minute basics

+ Step 1: A tinted moisturizer or BB cream is great for quick, sheer coverage that evens out your skintone. If you need a little more coverage, use a foundation stick for spot coverage. + Step 2: Add a little color by pressing cream blush on the apples of your cheeks. We love Glossierâ€™s Cloud Paint, which is seamless, sheer and beautiful, giving you a healthy, flushed glow. + Step 3: Lightly apply a powder highlighter to the high points of your cheek-

1. Bobbi Brown Skin Foundation Stick, $46, Nordstrom.com

bones, and directly above and below the arch of your eyebrows for an instant lift.

2. Glossier Cloud Paint, $18, Glossier.com

+ Step 4: Finish it off by defining your lashes with 1-2 coats of mascara.

3. Becca Shimmering Skin Perfector, $38, BeccaCosmetics.com

+ Bonus: Once youâ€™ve gotten it down with time to spare, apply a shimmer

4. Voluminous Lash Paradise Mascara, $9.99, LorealParisUSA.com

cream shadow to the inner corners of your eyes and add a lightly tinted lip oil for a high shine.

CONTINUED >

CityLifestyle.com/Westfield

TREND SETTER (CONTINUED)

GET THE LOOK:

Bobbi Brown Extra Illuminating Moisture Balm | $68 | Sephora.com

Milk Makeup Sunshine Skin Tint SPF 30 | $42 | MilkMakeup.com

Hourglass Ambient Lighting Blush | $40 | Nordstrom.com

Urban Decay Hi-Fi Ultra Cusion Lip Gloss | $20 | UrbanDecay.com

10 -minute glow-up + Step 1: The first step to glowing skin starts with an essential: skincare. For

+ Step 4: Apply a blush + highlighter duo

smooth skin, start with an exfoliator to buff away dead skin and follow up with a

to your cheekbones.

moisturizer to create a smooth surface to work with. + Step 5: Apply a light shimmer eye+ Step 2: To create a subtle glow before even reaching for your highlighter,

shadow to the inner corners of your eyes and

prime your face with an oil or illuminating balm after moisturizing for a natu-

directly below the arch of your brow.

ral-looking radiance. + Step 6: Complete the look with a high-

+ Step 3: Apply tinted moisturizer, BB cream or foundation as desired.

shine lip gloss. If youâ€™re looking for extra

Tip: For a dewier look, blend your foundation out with a damp Beautyblender.

glow, apply highlighter to your cupidâ€™s bow.

Westfield Lifestyle | May 2020

The Retreat Center for the Community of Greater Westfield!

F irtion Adams FUNERAL SERVICE

Genesis Spiritual Life & Conference Center A Sponsored Ministry of the Sisters of Providence Schedule a gathering in our Carriage House Conference Center or one of our meeting rooms Design your own sabbatical program » Embrace the quiet of a silent retreat Create your own retreat or attend a group retreat » Be enriched by a holistic program Restore your soul with Spiritual Direction, BioSpiritual Focusing, Massage, and Yoga 19 acres of land, and Providence Arboretum » Attend FREE 12-step support groups Enjoy our meditation area & chapel » Homemade delicious food Comfortable room accommodations » All Faiths and paths are welcome

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CityLifestyle.com/Westfield

ARTICLE MARIE CRANE-YVON | PHOTOGRAPHY KAT KATTLER

LOCAL TEAM LAUNCHES FIRST-EVER FEMALE MASCOT

FROM AN EARLY AGE, STELLA STARFIRE KNEW SHE WANTED TO FLY HIGHER AND FASTER THAN ANYONE HAD EVER FLOWN. Her greatgreat grandmother was a founding member of the 99s, Amelia Earharts’ all-female pilot organization, and flying had always been part of her family legacy. As the first-ever female mascot in baseball, Stella has been commissioned to inspire and empower other young women to join in her mission to “fly higher and faster than anyone has ever flown.” When co-founders Don Moorhouse and Chris Thompson launched summer

Stella and t h e S t a r f i re s

collegiate baseball in Westfield with the Starfires, they made innovation and

Westfield Lifestyle | May 2020

engagement a priority. “We knew we had to capture the imagination of local baseball fans, but also the community at large,” said Moorhouse. “With each step, we’d ask if we were leaving anyone out of the process.” His business partner, Chris Thompson, had the answer. “I started thinking about my four-year-old daughter,” he said. “How does she relate to what we are doing? Sports in general is a male dominated business. Who are the role models for her?” From inception, the Westfield Starfires, owned by two men with extensive sport marketing backgrounds, relied heavily on female influences to introduce their brand. Chikmedia was hired to handle the official launch of the team in February of 2019, a sold-out event at the Shortstop Bar and Grill. “We talked to a lot of PR and promotions companies,” said Thompson. “We hired Chikmedia because they understood our vision.” Moorhouse believes the company’s influence greatly impacted the exposure at a critical stage. “Meghan Rothschild and her team refined our ideas and turned them into practical objectives that enabled us to present The Starfires in a truly professional way,” he said. “Because of them, we had a major league launch that really helped carry us through Year One.” Much of the offseason has been devoted to the introduction of Stella Starfire.

Ashley N a v a r ro Ashley Navarro is from Ludlow, MA. She is currently enrolled in the Nursing Program at Holyoke Community College and has an extensive background working in film and television. She was an award-winning cheerleader at Ludlow High School and served as Team Captain her senior year. Along with her work with The Starfires, Ashley is a preschool assistant at the Ludlow Boys and Girls Club.

“ THE STARFIRES ARE MORE THAN BASEBALL . WE’RE ABOUT CONNEC TING COMMUNITIES AND ENGAGING THEM IN A WAY THAT HAS A POSITIVE IMPAC T.” -OWNER AND CO-FOUNDER CHRISTOPHER THOMP S ON

CONTINUED >

CityLifestyle.com/Westfield

STELLA AND THE STARFIRES (CONTINUED)

Celebration, FL is a long way from Westfield. It is here, at an Italian

team a starting point. Howe donated a pilot suit and went on an

restaurant in the little town Walt Disney built, that the Moorhouse

exhaustive search for Stella through casting calls, social media

family gathers for an annual dinner between Westfield State spring

posts, and personal interviews. The search ended with Valerie Paul

baseball games. “It has become a tradition,” Moorhouse said. “For the

of Gemini Productions, who introduced the team to Ashley Navarro.

better part of a decade we have had at least one son playing for WSU

The Ludlow resident impressed everyone from her first day on

and my daughter works for Disney.” According to Moorhouse, the

the job. “There were a lot of moving parts on the day of the photo

dinner provides a great opportunity for good-natured sibling-jousting,

shoot,” said Moorhouse. “We had multiple times and locations and

reminiscing, and brain-storming. “We started talking about mascots,

a few delays. She just rolled with it. She is a real professional, and

innovation, and our desire to be unique,” he said. “My daughter picked

we are thrilled that she will be the face of our brand.”

up her phone, did a quick search and came up with a caricature of a

While Moorhouse and Thompson are proud of introducing the

young female fighter pilot. She captioned it ‘Stella Starfire’.” That photo

first-ever female mascot at this level, they both understand they

quickly found its way back to Thompson via text and he went to work.

must continue to innovate. The introduction of Stella comes at a time

Enlisting Jessica Roncarati Howe of ...and Then There Were

when sports at all levels have been postponed or canceled and gath-

Three, a sketch and profile of Stella was developed that gave the

erings are prohibited. “We are constantly watching for signs of hope

Westfield Lifestyle | May 2020

and pitching in, as an organization, where we can,” said Moorhouse. “We are optimistic that there will be a season. Baseball is such an important part of Westfield’s history, and we are honored to be part of that legacy.” The partnership, developed over a decade of friendship and solidified over a beer at The Hangar in Westfield, has resolved to honor this iconic baseball town by paying homage to its veterans with the Starfire brand (an F94 Fighter once stationed at Barnes), engaging its ballplayers with partnerships with Babe Ruth and Little League, and empowering its youth with Stella. With a 15-year lease at historic Bullens Field, and an army of local baseball players to augment a roster of the best college players from across the country, the Starfires have set themselves up for the long haul. They are also preparing for a scenario without a season. “We will be active on social media and developing ways to support our corporate partners,” said Thompson. “We will have some very dynamic content available on our site at westfieldstarfires.com, and unique opportunities for fans to be part of exclusive experiences with the Starfires.” While baseball has been temporarily put on hold as we deal with the impact of Covid 19, the business of baseball goes on, and the Starfires are gearing up for sunny days at Bullens with top-notch collegiate ball, fans in the Beer Garden, and fireworks out in centerfield.

S t a r f i re I PA Starfire IPA is joint-venture between Amherst Brewing Company and the Westfield Starfires. The IPA is brewed with wheat and oats, and hopped with El Dorado, Amarillo and Citra. It is sold exclusively at Hangar locations and at Bullens Field during Starfires games. In the summer of 2019, it was the top-selling beverage at the ballpark.

CityLifestyle.com/Westfield

E O N W M LOCAL BUSINESS OWNERS SHARE THEIR SUCCESS

LISA BUSH NEW ENGLAND CUSTOM COUNTERTOPS AND KITCHENS

WHAT IS ONE LEADERSHIP LESSON YOU’VE LEARNED IN YOUR CAREER? Communication with organization! Always be in contact with your customers to make sure they know every step, as to what will be happening with their project. Also timing is everything! When you schedule a time for something to be done - be there as planned. Obviously, events may arise, and sometimes things happen beyond our control. But communicating with the client is key! WHAT ARE SOME TRAITS YOU THINK GREAT LEADERS POSSESS? Understanding your customers and employees. Without them, there is no business. Treat everyone how you would want to be treated if you were on the other end. TO WHAT VALUES ARE YOU COMMITTED? I am committed to have my customer leave the showroom with a great experience and an excited feeling of working with NECC. I am committed to making sure my customer is confident in what they have learned about the products I offer. I am committed to making sure all of their questions and concerns are answered before they make their purchase. HOW DO YOU BALANCE WORK AND LIFE RESPONSIBILITIES? It’s not always easy! I have to admit, though, that it has become easier. Now that I have teenage children, I have more time to be at the office. Most moms, if not all, can vouch that there’s just not enough time in the day to tackle everything. But, you do your best and it all works out! Lucky for me, I do have high energy which keeps me motivated and dedicated.

OF I F S WE T

ARTICLE DANIELLE BARTON

PHOTOGRAPHY HANNAH JOSEPHINE PHOTOGRAPHY

Westfield Lifestyle | May 2020

B A S I A B E L Z VIVID HAIR SALON & SPA

WHAT IS YOUR WHY? Really there is no why. Just Why Not? HOW DID YOU GET YOUR IDEA OR CONCEPT FOR THE BUSINESS? At a very young age, I had a passion for creativity, and when I was in high school I was able to express that in Cosmetology school. As I advanced my learning in college, I took business classes which enabled me to envision myself as a business owner in the community. I knew I had the skills and knowledge to take a leap of faith, to solely open up my own salon in Westfield, at the young age of 23. WHAT IS UNIQUE ABOUT YOUR BUSINESS? I have to say the staff and gratitude we all have for everyone that walks through our doors. The second you walk in, if someone is at the desk, you will get greeted with a great smile. Staying unique and educated in today’s latest styles and techniques allows us to give our guests the best service. WHAT’S ONE LEADERSHIP LESSON YOU’VE LEARNED IN YOUR CAREER? Always put your best foot forward and ignore the naysayers! With this mindset, success is endless!

CONTINUED >

CityLifestyle.com/Westfield

WOMEN OF WESTFIELD (CONTINUED)

K I M S TA R S I A K ALL-STARS DANCE CENTER

DOES YOUR COMPANY HELP YOUR COMMUNITY? Community is extremely important to us. We love to participate in all areas of community volunteering our time, performing for special events, etc. We have been part of so many events: Trunk or Treat, our Christmas Show, and Spread the Love, just to name a few. If you are looking for some community support, don’t hesitate to give us a call! WHAT ARE A FEW PIECES OF ADVICE YOU CAN SHARE? Never give up and always be willing to learn! We are never too old to learn, and we can always be better than we are today. Networking is a great way to help run a successful business. TO WHAT DO YOU ATTRIBUTE YOUR SUCCESS? I attribute my success to hard work, hard work, and more hard work! When you love what you do, the hard work comes easier than you expect. I make sure to be present and interact with all students, parents, and staff that come into my studio - whether it’s part of our recreational or our competitive families. I love the personal connection and kindness we foster throughout the studio. Kindness makes everyone feel good! When you are happy, you are successful! WHAT IS YOUR WHY? I love everything about dance! The way it makes me feel is indescribable. I love being able to express myself without saying a word. Dance is my world, and there was never anything else I ever wanted to do. . .well, except become a Dallas Cowboy Cheerleader!

Westfield Lifestyle | May 2020

K AREN KOPESKI UNION CROSSING REALTY WHAT IS UNIQUE ABOUT YOUR BUSINESS? We are a small niche company of professional realtors that demonstrate the highest level of customer service, while making lifelong relationships, through every transaction. WHAT’S ONE LEADERSHIP LESSON YOU’VE LEARNED IN YOUR CAREER? One important leadership lesson I have learned was to be a good listener and to lead by example. WHAT ARE SOME TRAITS YOU THINK GREAT LEADERS POSSESS? I think some important traits of a great leader is to be genuine, authentic, and transparent. Also, it is important to be direct and to always be open to others’ ideas and suggestions. TO WHAT VALUES ARE YOU COMMITTED? Honesty - Integrity - Trust. These are the most important values in our company. The vision to create the best customer experience for YOU. The ambition to accomplish YOUR goals in a negotiation. The trust to reliably execute a positive, seamless, and transparent transaction for YOU. THINK BACK TO FIVE YEARS AGO. DID YOU ENVISION YOUR CAREER AS IT IS TODAY? When I look back five years ago, I would have never dreamed I would have a successful real estate company with 6 amazing realtors, a billboard on Route 20, and a feature in a magazine. My message to women is to never give up on your dreams! Step out of your comfort zone, and go for what you want - that is where you will see the most growth! CONTINUED >

CityLifestyle.com/Westfield

WOMEN OF WESTFIELD (CONTINUED)

Photo Provided

SOFIA ZANZARELLA, M . S . , P.T. , A R T, C E O , M P RESULTS IN WELLNESS

WHAT IS THE BIGGEST CHALLENGE YOU HAVE FACED SO FAR? COVID 19 has been the biggest challenge, to date. It has impacted all business owners and, the decisions I made on a day-to-day basis, affected the foreseeable future of all my employees. The viability of my small physical therapy business and now, Results In Wellness, LLC, a company with the vision to inspire people to believe that they can thrive, has been halted. In the midst of the stress, it was a text from an employee that gave me the energy and confidence that I needed to carry on, and be the leader my employees see every day. WHAT IS YOUR WHY AND WHAT IS YOUR COMPANY ABOUT? As a physical therapist I have always wanted to make a difference in the lives of my patients. I have done this since 2004, with Rehab Resolutions, Inc. My company has grown from a small office of 2 employees, in a sublet space, to 3 separate locations in three cities with over 18 employees. Over 70% of our growth and new business comes from word of mouth referrals, from patients who appreciate our unique team and hands-on approach to getting results. WHAT WOULD YOU SAY TO SOMEONE THINKING OF STARTING THEIR OWN BUSINESS. Are you thinking of doing the crazy thing of leaving your secure income, with regular hours and managed risks, and jumping into the entrepreneurial life, where the skyis-the-limit, the hours are endless, your risk is high and your sights are set on freedom? Go for it! It is worth it. Be sure to hang on to your true self, for you will be tested, the road will twist and turn, and your quality of life will often be questionable. However, with the right mindset, goal setting, self regulation, networking and mentors, you will do what you were born to do. You will move mountains!

Westfield Lifestyle | May 2020

JILLIAN KNAPP ROSEWOOD HOME & GIFTS AS A FEMALE LEADER, WHAT HAS BEEN THE MOST SIGNIFICANT BARRIER IN YOUR CAREER? I haven’t exactly noticed obstacles because I’m a woman. The gift and boutique industry is a women’s world. I had barriers in the beginning because of my age. At the time, it was so discouraging. I didn’t let it get me down too much, though. I embraced the attitude of just watch me! I will succeed! HOW DO YOU BALANCE WORK AND LIFE RESPONSIBILITIES? Honestly, this is something with which I struggle! As most know, I work in the Department of Anesthesia at Baystate. Between keeping up with my per diem status at the hospital, running the shop, and trying to run a household - it can be challenging. I’m so lucky to have a huge support system, and my fiancé David is so good about picking up the slack. Work/life balance was on my 2020 resolution list, and I do plan to eventually get to a yoga class! It’s May? I still have 6 months to get there! THINK BACK TO FIVE YEARS AGO. DID YOU ENVISION YOUR CAREER AS IT IS TODAY? 5 years ago, I was turning 22 years old! My goodness,I never thought I’d be sitting here, talking to a local magazine, regarding successful Women in Business! I sometimes catch myself, when I’m being hard on myself, and I just have to remember - I’ve accomplished so much in such a short amount of time! IF YOU HAD ONE PIECE OF ADVICE TO SOMEONE JUST STARTING OUT, WHAT WOULD IT BE? GO FOR IT! You can’t let fear hold you back. I never wanted to have that “what if” feeling. If you try and you don’t succeed, you will have, at least, tried. Lean on the people around you, use your resources, stay positive, upbeat and enthusiastic! Excitement breeds excitement. Remember that. If you have that type of mindset, you will succeed.

CityLifestyle.com/Westfield

LOCALLY OWNED

ARTICLE KIMBERLY SESSLER MCNUTT PHOTOGRAPHY DANIELLE BARTON

CUPCAKES MAKE EVERYTHING BETTER!

MAMA CAKES IS A FAMILY OWNED AND MANAGED CUPCAKE BAKERY, OPENED IN 2011. I

mama cakes

had a passion for baking for my family and friends. I

decided to open a shop to support my family and to bring a smile to others. I have 6 children and 1 grandson. Everyone works at the shop somehow! Darren and Charlie are official greeters. Steven, Emily, and Sarah worked at the shop until moving on to their own passions. Abigail is my right-hand girl and sometimes my left! She works full-time, managing everything when I’m not there. Papa Charlie works a couple evenings, doing dishes and closing up. My parents have also been a great source of support! All of our cupcakes are baked fresh from scratch, using the finest ingredients. Our display case is filled daily, with a large variety of cupcakes, ranging from whimsical to elegant. Along with delicious cupcakes, we also have custom cakes, shower cakes, birthday cakes, special event cakes, cupcake towers, cake pops, and Gran-Val Scoop ice cream during the summer. Stop in for our 15 daily regular flavors, including Vanilla dream, cookie dough, cookies n cream, chocolate indulgence, chocolate peanut butter dream, Boston cream, and lemon dream. Adult fan favorites are our cocktail inspired cupcakes that include the Paddy and the Margarita. We offer gluten free, egg free, and/or dairy free cupcakes with 24 hours notice. We always have 1 vegan flavor daily. Every first Wednesday, we introduce the wacky flavor of the month - our flavor list is always growing! So, whether you’re in the mood for something traditional or something different, Mama Cakes carries what your taste buds want!

We contribute cupcakes to the police, fire dept, hospital, nursing home, charities and local businesses. Donated cold weather gear are put out during the winter. And, we provide ice water during the summer. Our motto is: cupcakes make everything better and we really focus on making sure that’s a fact!

Westfield Lifestyle | May 2020

EVERYTHING YOU NEED FOR A PERFECT MOTHER’S DAY. Exquisite flowers // English garden baskets Gifts // Candles etc.. // Delivery service available

FULL SERVICE KITCHEN & BATH REMODELING Multiple lines of custom and stock kitchen & bath cabinets. Custom Laminate, Corian, Granite and Quartz Countertops. VISIT OUR SHOWROOM AND MENTION WESTFIELD LIFESTYLE TO RECEIVE A FREE CUTTING BOARD.

Make Mom’s Day!! Stop in, call, or view our website to place an order

7 South Maple Street in Westfield # 413-568-0100

(413) 562-4474 | flowersbywebster.com 52 Court Street, Westfield, MA

CityLifestyle.com/Westfield

Westfield’s

Gifting Destination

11 59TH ANNUAL CHAMBER OF COMMERCE GOLF TOURNAMENT

MAY

Mother’s Day

LIFESTYLE CALENDAR

East Mountain Country Club 1458 E Mountain Rd, Westfield

Here's an opportunity to meet your business neighbors. This is a great networking event to make connections. Live

auction to support the Chamber Scholarships, with great raffle prizes, including a Wine & Spirits table raffle - winner takes all. Sponsorship Opportunities Available. COST TO PLAY $500 - Foursome with Dinner, $125 - Single with Dinner, $40 - Dinner Only. 10:00AM Registration.

Let Rosewood make Mother’s Day Gifting Easy S Design Jewelry from Framingham, MA, is Rosewood’s customers’ go-to for gifting.

M-Closed | T - 10-5 | W - 10-5 | Th- 10-7 F - 10-5 | S- 10-4 | Sun- 11-3

34 Elm Street Westfield, MA

(413) 642-5365

rosewoodwestfield.com

16 WTA MOTORSPORTS 3RD ANNUAL CAR SHOW

Westfield Technical Academy 33 Smith Avenue, Westfield

WTA Motorsports is hosting our 3rd Annual Car Show!!!! Please come out and show your support for the club and see the progress we have made on our 1998 Ford Mustang GT. All donations will benefit the club and help make our visions for our car come true!! Sponsored by Mikes’s Auto Service & Repair. 10:00AM - 1:00PM.

Women’s Health Matters Build Your Strength From The Inside Out With Healthy Food Choices. Healthy Eating Can Make Every Woman Stronger With Each Bite!

16 SPRINGFEST

Westfield River Brewing Company 707 College Hwy, Southwick

Join us on the farm for our 5th annual Springfest!!! This year, we will have more vendors, more food trucks and more fun!! Live music from Jamies JunkShow and HotMess Boston!! Lots of fresh cold beer and cocktails provided by Tobacco Road Distillers! 2:00PM- 8:00PM.

23-24 One-on-one nutrition consults now available. Get a highly personalized plan, designed just for you.

THE WAY OF THE UNIVERSE

Genesis Spiritual Life & Conference Center

Now Offering Telehealth!

Virtual Programming through Zoom

Immerse yourself in the sacred dimension of the universe as we explore together our role in the unfolding cosmic story coming to us from science. Find yourself

www.jenthedietitian.com | 413-579-5450 email: jen@jenthedietitian.com 102 Elm Street, Suite 17 Westfield, MA 30

Westfield Lifestyle | May 2020

rooted in the dynamics of cosmos, and learn how to access new sources of support, inspiration and CONTINUED >

Get $200 to enjoy life’s little moments. CHECKING

Open a FREE checking account that works for you. • FREE mobile banking with touch ID and mobile check deposit • FREE online banking and bill pay • FREE of monthly service charges • UNLIMITED ATM refunds2 • PLUS, earn up to $200 when you open a new checking account Visit Katrina Dziedzic and her team at our Westfield branch on 85 Broad Street to get started today. Named One of America’s Best-In-State Banks by Forbes.3 Member FDIC | Member DIF

bankESB.com | 855.527.4111

1 Special offer is for opening a Basic, GetReal or Premier Checking account. Minimum balance to open Basic and Get Real Checking is $10. For Premier Checking: minimum balance to open is $100, and as of 10/1/2019, the Annual Percentage Yield (APY) is .03% for accounts with a minimum daily balance of $.01-$24,999.99, .07% for accounts with a minimum daily balance of $25,000-$49,999.99, .12% for accounts with a minimum daily balance of $50,000-$99,999.99, .16% for accounts with a minimum daily balance of $100,000-$999,999.99 and .20% for accounts with a minimum daily balance of $1,000,000 or more. Minimum daily balance to earn stated APY is $.01. For both accounts: Fees could reduce earnings on accounts. Rates offered are subject to change without notice. $100 promotional offer is for opening a personal checking account and activating direct deposit (of at least $25) or signing up for online banking and conducting 5 debit card transactions using your debit card within the first 60 days of account opening ($100 will be credited to the account by the last day of the statement cycle following the 60th day the account has been open). $50 promotional offer is for making 5 bill payments using online banking and enrolling in eStatements within 60 days of account opening ($50 will be credited to the account by the last business day of the statement cycle following the 60th day the account has been open). Minors (anyone under the age of 18) are not eligible for Online Bill Pay. $50 loyalty bonus will be paid after the account has been open for 12 months ($50 will be credited to the account by the last day of the bill cycle following the 365th day the account has been open). Bonuses for new checking account customers and limited to one account per customer. Bonus payouts may be 1099 reportable. Account must be in good standing and have a positive balance at the time the bonus is paid. May not be combined with other promotional offers. This is a limited time offer and subject to change without notice. 2 For GetReal Checking: Other bank ATM surcharge fees that are charged to the account during current statement cycle will be refunded on the last business day of the current statement cycle. Not responsible for surcharges or fees imposed by other banks, ATM operators and/or networks based outside of the continental United States, Alaska, Hawaii or U.S. Territories. Accounts closed or changed to another product during statement cycle will not receive a refund of other banks’ ATM surcharge fees. 3 According to the Forbes 2019 America’s Best-In-State Bank list published in June 2019.

MAY

LIFESTYLE CALENDAR guidance from this emerging cosmic perspective.

Stephan Martin, Astronomer, Educator, and Author.

Visit GenesisSpiritualCenter.org or call 413.562.3627 for pricing and details.

24 BASK IN NATURE

Genesis Spiritual Life & Conference Center Virtual Programming

May 24th from 1:00PM – 3:00PM. Look at what is around you. Is the sky clear or are there clouds?

M OT H E R' S DAY B RU N C H B U F F E T * SUNDAY MAY 10TH 10:00AM - 3:00PM

Listen to the sounds you hear. Are the birds singing, is the wind blowing? This class is about you. Also includes: meditation, nature walk, sharing about our

Lunch Tuesday - Saturday 11:30am-2:30pm

experience, and how to make an essential oil spritzer.

Dinner Tuesday - Thursday 4:30pm-8:30pm

Bonnie and Tom Druschel, Published Authors –

Friday and Saturday 4:30pm-9:00pm

N.I.C.E. “Nature Inspired Creative Experiences” Visit

If we are still closed, please call for Mother's Day Takeout Menu. We will continue our family-style meals when we reopen for full business. Check website for details.

GenesisSpiritualCenter.org or call 413.562.3627 for

625 COLLEGE HIGHWAY, SOUTHWICK 413.569.0120

WWW.TUCKERSRESTAURANT.COM

pricing and details.

29 - JUN 3 A FIVE-DAY JOURNEY THROUGH HEALING Genesis Spiritual Life & Conference Center

May 29th to June 3rd. In this five-day retreat, Betty Hill Crowson will outline a “process” for identifying, moving through, and recovering from our inner wounds. The retreat will provide a safe and nurturing environ-

Jim and I send our love and hope to all. Many of our family, friends and wonderful clients know that I always start with color. I feel it in my bones and delight that it is my super power. Last night I dreamt the maps that have been nerve bracingly filling with red, were all green. This is the relief we will see. Let’s all be safe and careful. Know that universally, Gorgeus Green has great healing power.

CRANE-YVON interiors

413.977.1121 cycabinetpainters.com 32

Westfield Lifestyle | May 2020

ment for individual time and with the retreat director, small group sharing, music, practical steps for healing, and humor! Betty Hill Crowson, Published Author— The Joy Is In The Journey: A Woman’s Guide Through Crisis And Change Visit GenesisSpiritualCenter.org or call 413.562.3627 for pricing and details.

Would you like to get in touch with us? We would love to hear from you! Contact us at CityLifestyle.com/ Westfield using the Get In Touch link and let us know what you think.

THE ROTH IRA

REGARDLESS OF INCOME The Roth IRA offers tax-free retirement income and other major benefits. Unfortunately, income limitations prevent many people from contributing. But there’s no limit on converting a traditional IRA into a Roth. This strategy allows everyone to enjoy the benefits. Learn more at www.mbkcpa.com/the-backdoor-rothira-remains-open/

James T. Krupienski, CPA Partner 330 Whitney Avenue | Suite 800 | Holyoke, MA 01040 | 413-536-8510 | mbkcpa.com

B EST L A R G E G R O UP TR A IN IN G IN TH E VA L L EY ! NO HIDDEN FEES » ALL CLASSES INCLUDED IN MEMBERSHIPS SIGN UP FOR A FREE TRIAL TODAY.

HAPPY MOTHER’ S DAY ! CALL US OR VISIT OUR WEBSITE TO REGISTER FOR YOUR 3 DAY FREE TRIAL! CLASSES INCLUDE TRX, BOOT CAMP, BARRE, YOGA , ZUMBA AND MORE!

217 - 181 ROOT RD. WESTFIELD | ROOTSAQUATICS.COM | 413- 568-2782

CityLifestyle.com/Westfield 33

LOCALS ONLY

5 WAYS TO SUPPORT LOCAL BUSINESS ARTICLE DANIELLE BARTON

THE HEART OF OUR COMMUNITY

LIKE, COMMENT AND SHARE POSTS If you don’t own your own business, it might be hard to under-

stand why this is so important. In one word, algorithms! It means that posts that don’t get a good response, don’t get shown to as many

"WHEN YOU BUY FROM A LOCAL BUSINESS, YOU ARE NOT HELPING A CEO BUY A THIRD VACATION HOME. You are helping a little girl

people. In the world of social media marketing, it’s incredibly important to get your posts seen online. Support local business by commenting, liking, and loving on posts and sharing them as soon as you see them!

get dance lessons, a little boy get his team jersey, a mom put food on the table, a dad pay a mortgage or a student pay for college." unknown

BE THEIR CUSTOMER, OR AT LEAST THEIR CHEERLEADER. Of course, one obvious way to support local business is to actually be their customer. Naturally, if you aren’t their target market,

or their product is of no use to you, no one expects you to buy it. But, if they’re selling a product or service you use anyway, consider giving them a chance! If they aren’t offering something you’re interested in at all, having an extra cheerleader is always appreciated!

LEAVE A REVIEW

REFERRALS

Just make it a habit to leave reviews! All businesses thrive on

them! This is one of the best ways to help local businesses.

Show your support through word of mouth. Talking about a local busi-

ness, and recommending them to friends and family, will help them get new customers and hopefully get more people to spread the word.

news, new products and information on products or services. Help local businesses grow their email list by signing up and sharing the link to encourage others to do so, too.

Westfield Lifestyle | May 2020

Think Summer Camp 1-Day Camp Full-Week 1/2 Day Camp ... and more!

Fun themes include: Super Hero Hip Hop. Ballet with Belle, Trolls Spa Day, and many more

CALL TO REGISTER

413.572.1122 ALLSTARSDANCECENTER.COM 209 Root Road, Westfield

OPEN NOW! Services We Offer:

Yoga and Chair Yoga Acupuncture » Orthopedic Massage Therapy » Reiki » Financial Advisor » Nutrition and Wellness Coaching

Chiropractic Active Release Techniques » Leading CBD Wellness products » Healthy Smoothies » Natural products

93 Springfield Rd. Ste. B Westfield, MA 413-642-5587 | thrive@resultsinwellnessllc.com

Sofia Zanzarella M.S., PT, ART Managing Partner Taylor Martinez B.S. General Manager

CityLifestyle.com/Westfield 35

Introdu cing the 2020

LINCOLN AVIATOR

F UN C TI O N MEETS P OWER

Introducing the 2020 Lincoln Corsair Distinct Power and Presence

Celebrating our

91ST ANNIVERSARY! Monday - Thursday 9a-8p | Friday - 9a- 6p Saturday 9a-5p | Sunday 12p- 4p

245 Springfield Street, Agawam

Where customers become friends since 1929!

413-786-0430 | saratlincoln.com