West Knoxville, TN June 2020

JUNE 2020

CityLifestyle.com/WestKnoxville

Smoky Mountain Staycation

WITH R&R FLY FISHING

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Come Visit Us At Our New Location

1402 Ebenezer Rd. Knoxville, TN 37922 (865) 693-6301 | pyawaltman.com Financial Planning | Investment Management | Retirement Plan Consulting

PYA Waltman Capital, LLC (“PYA”) is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training.

More information about PYA’s investment advisory services can be found in its Form ADV Part 2, which is available upon request. PYA-20-30.

LIFESTYLE LETTER

JUNE 2020 PUBLISHER

Marc Rochelson | marc.rochelson@lifestylepubs.com EDITORIAL COORDINATOR

Jennie Treadway-Miller | jennie.miller@lifestylepubs.com

June is here!

JUNE IS HERE AND THE TIME IS NOW!

AD DESIGNER

Matthew Endersbe LAYOUT DESIGNER

Kelsey Proctor CONTRIBUTING WRITERS

J. William Waltman

To illustrate my point, I’ll turn to a really smart guy for his advice:

CONTRIBUTING PHOTOGRAPHERS

MHM Photography

Learn from yesterday, live for today, hope for tomorrow – Albert Einstein Having weathered an uncertain Spring, June strikes me as a great time to live for today and keep hope alive for tomorrow. We have learned from yesterday that we are strong, especially together, and we can face what comes at us and carry on with grace.

At West Knoxville Lifestyle, we are inspired by what the people in our community do and create. We truly have some talented gentlemen in our midst, and we’ve taken this issue to highlight some of them and learn from their experiences in life.

We will also take you on a fishing trip with two exceptional guides for a little extra

CORPORATE TEAM CHIEF EXECUTIVE OFFICER Steven Schowengerdt CHIEF SALES OFFICER Matthew Perry

inspiration as you consider what to do with your June and how you will live for today.

CHIEF FINANCIAL OFFICER DeLand Shore

June is also a time for fatherly advice, grilling out, getting out, enjoying all the feels,

OPERATIONS DIRECTOR Janeane Thompson

ART DIRECTOR Sara Minor

exploring the possibilities, and making them real. This day is your day, Dad, and we hope you live every minute of it and enjoy every minute of it.

AD MANAGER Chad Jensen REGIONAL SALES DIRECTOR Eric Williams WEB APPLICATIONS Michael O’Connell

Happy Father’s Day, West Knoxville!

Marc & Amy

ARIZONA | CALIFORNIA | COLORADO | CONNECTICUT | FLORIDA | GEORGIA IDAHO | ILLINOIS | KANSAS | MARYLAND | MASSACHUSETTS | MICHIGAN MINNESOTA | MISSOURI | MONTANA | NEVADA | NEW JERSEY | NEW YORK NORTH CAROLINA | OHIO | OKLAHOMA | OREGON | PENNSYLVANIA SOUTH CAROLINA | TENNESSEE | TEXAS | VIRGINIA | WASHINGTON

514 W 26TH ST., KANSAS CITY, MO

CityLifestyle.com/WestKnoxville ON THE COVER Charity and Ian Rutter PHOTOGRAPHY BY MHM PHOTOGRAPHY 4

West Knoxville Lifestyle | June 2020

Proverbs 3:5-6 West Knoxville Lifestyle™ is published monthly by Lifestyle Publications LLC. It is distributed via the US Postal Service to some of the West Knoxville areas’ most affluent neighborhoods.

Articles and advertisements do not necessarily reflect Lifestyle Publications’ opinions.

No portion of this magazine may be reproduced in any form without written consent.

Lifestyle Publications does not assume responsibility for statements made by advertisers or editorial contributors. Information in West Knoxville Lifestyle™ is gathered from sources considered to be reliable, but the accuracy of all information cannot be guaranteed.

INSIDE THE ISSUE JUNE 2020

FEATURES 12 Smoky Mountain Staycation Learn to Fly Fish in the National Park

20 Copper Cellar Marketplace One-Stop-Shop for Fresh, Local Food

24 The Riders Destination Scott Maddux at Smoky Mountain Harley-Davidson

12 20

34 Father's Day Gift Guide Shop Locally for Top Notch Gifts for Dad (or Yourself!)

34

24

DEPARTMENTS 4

Lifestyle Letter

8

Good Times

10

Around Town

12

Travel Destination

18

Finanical Buzz

20 Culinary Creations 24 Local Limelight 30 Trend Setter 34 Local’s Choice

GOOD TIMES 1.

2.

3.

Project Be Kind Feeds Frontline Workers Project Be Kind volunteers bought meals from locally-owned restaurants through community support and delivered the meals to workers on the front lines of the COVID-19 crisis. This new 501c3 was conceived of by 9-year-old Kathyrn and 7-year-old Fritz Kennard who were worried about the welfare of their favorite restaurants and firefighters. PHOTOGRAPHY BY ERIC MCNEW, FLAVORY STUDIO

4.

5.

6.

1. Holly Hambright, owner of Holly’s Gourmets Market, prepared meals for frontline workers. | 2. Mary Kathryn Kennard, Cesar Ruiz, owner of Cancun Mexican Grill & Cantina in South Knoxville, and Mandee McNew of Knox Foodie loaded meals for Project Be Kind. | 3. Chef Jeffrey DeAlejandro, owner of OliBea, provided Cheddar Biscuits with sausage to the crew at UT Medical Center. | 4. Volunteers and employees of Oliver Royale prepared meals for frontline workers. | 5. Bags of meals ready to go to frontline workers from the Oliver Royale. | 6. Mandee McNew, Sondra Richardson, GM, Oliver Hotel and Oliver Royale, and Blaine Wedekind, Owner, Balter Beer Works made meals for frontline workers.

GRASS-FED BEEF FOR THE GREATER GOOD Century Harvest Box is a customizable, pick-up ready, and sustainable meal solution for your home. How does it work?

• Pick your Grass-fed beef for your box • Choose a pick-up site • Pick Up your Century Harvest Box and enjoy with your family!

To place your order, and learn more about our boxes, visit centuryharveststore.org

SIGN UP FOR OUR NEWSLETTER TO RECEIVE 15% OFF YOUR FIRST ORDER! When you buy a box, 100% of the proceeds go towards helping folks in recovery, and you donate 1lb of beef to a family in need!

8

West Knoxville Lifestyle | June 2020

Love Your Closet

Award Winning Closets Call today to schedule your consultaion

(865) 249-6382 201 Center Park Drive #1070 Knoxville, TN 37922

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AROUND TOWN

LEARNING RX IN KNOXVILLE At LearningRx®, our brain trainers have provided one-on-one brain training that has helped countless children and adults improve their cognitive skills and enhance their lives. What sets us apart from other brain training programs is how we target the specific needs of each of our clients.

Whether it’s ADHD, memory decline, dyslexia, reading comprehension, or just general cognitive development, we customize our cognitive skills training to help maximize your results.

Brain training strengthens the core skills the brain uses to think, learn, read, remember, reason, pay attention, and solve problems—mental processes we use every day, in every area of life. Clients of all ages come to us seeking the kinds of benefits that come with faster, better cognitive performance.

IJAMS NATURE CENTER LEARNING STATION If you’re looking for fun things to learn or do while

While we don’t diagnose or treat medical con-

you’re at home, Ijams Nature Center is here to help.

ditions, our programs have helped the cognitive

While the center has closed and all programs have

performance of clients with a variety of diagnoses

been canceled in response to COVID-19, the staff

and struggles, including ADHD, Dyslexia, Autism

continues to share educational resources and

Spectrum, Traumatic Brain Injury, and learning

information to educate, inform, and inspire.

disabilities such as auditory and visual processing, memory, and more.

Learn more at LearningRX.com/Knoxville.

The nature center launched a new Ijams E-Learning Station on its website. The new page features a variety of scavenger hunts for kids, tips on composting or creating pollinator gardens, and more. Learn more at Ijams.org.

ZOO KNOXVILLE IS OPEN! Reopened to the public on May 18, Zoo Knoxville is happy to welcome back members

10

MARYVILLE FARMER'S MARKET

and visitors in a limited capacity during “Phase

Located in Founder's Square downtown, the

1.” Tickets must be purchased online, and visi-

Maryville Farmer's Market opened in late April

tors are asked to wear a mask while on the zoo

with precautions in place to continue modified

property. Social distancing measures are still in

social distancing. Vendors include Sassy Pants

place, so patrons are encouraged to review the

Sweets & Treats, Honey Rock Herb Farm, Jammin

additional precautions, which are posted online

Jams, Cooks on the Curb, Eco Rich Farms, Zavels

at ZooKnoxville.org.

Family Farm, Holder Family Farm, Homemade

West Knoxville Lifestyle | June 2020

Toffee & Treats, J&M Windy Acres, Kelly's Pasta, Wandering Walnut Meadows, and more. The market opens at 9 a.m. and closes at noon. Learn more at FarmersMarketMaryville.com

US CELLULAR DONATES TO BOYS & GIRLS CLUB COVID-19 RELIEF FUND

He will outgrow the bike...

U.S. Cellular has donated $15,000 to Boys & Girls Clubs COVID-19 Relief Fund to support kids, families, and communities in East Tennessee. The donation will be disbursed directly to clubs in U.S. Cellular’s service regions to support the most immediate needs of youth in those areas.

“Boys & Girls Clubs have always been a pillar in the neighborhoods they serve, but this pandemic has shined a light on just how much impact their programming and services have on kids, families, and communities,” said Deirdre Drake, executive vice president, and chief human resources offi-

...but not his learning disability.

WE ARE READY TO HELP YOU

cer for U.S. Cellular. “As local Club leaders are doing whatever it takes to care for our youth, we want to do our part to ensure that they have the resources to provide these critical services while staying safe and healthy.”

9311 S. Northshore Drive, Knoxville • (865) 622-4186

www.learningrx.com/knoxville

Over the past five years, U.S. Cellular has donated $5 million to provide K-12 Science, Technology, Engineering and Mathematics (STEM) educational opportunities to Boys & Girls Clubs youth at more than 50 clubs across the country.

DONATIONS APPRECIATED AT EAST TENNESSEE CHILDREN'S HOSPITAL The COVID-19 pandemic is having a profound impact on healthcare providers, their patients, families, and staff. In the midst of the pandemic, generous community members have reached out to East Tennessee Children’s Hospital offering help. Donations accepted include face masks (surgical, isolation, procedural, and hand-sewn), fragrance-free hand sanitizer, lunch box size and grocery size paper bags, isolation/surgical gowns, and other personal and protective equipment. Gifts cards for hospital workforce and patient families may be mailed to ETCH Development Dept. Carlton Long, PO Box 15010, Knoxville 37901. Those who can donate blood are encouraged to do so at Medic Regional Blood Center at 1601 Ailor Ave. Toys can be donated to patients via ETCH Amazon Wish List. For more information about donations, monetary and otherwise, visit ETCH.com/about-us/ news/2020/covid-19-donation-faq.

CityLifestyle.com/WestKnoxville

11

TRAVEL DESTINATION

ARTICLE JENNIE TREADWAY-MILLER

smoky mountain staycation

PHOTOGRAPHY MHM PHOTOGRAPHY

LEARN TO FLY FISH IN THE NATIONAL PARK

IT’S

UNFORGETTABLE

It was a first for the Rutters, as it was

SPRING, AND NOT IN THE BEST WAY.

BEEN

AN

for many business owners, to figure out

When the COVID-19 pandemic reached

what happens next. What do you do when

East Tennessee, the tourism industry

you’re ready to work but told to close? They

came to a screeching halt. The timing

did what everyone else did - stayed home

couldn’t have been worse. March is when

and helped their kids, Willow and Boone,

the Great Smoky Mountains National Park

manage their schoolwork online. They had

and its surrounding cities come back to life

already started putting safety measures in

after the winter season wanes, when the

place before the park closed, such as telling

weather is finally slipping out of freezing

customers to bring their own refreshments

temperatures and Dollywood is preparing

instead of the Rutters providing them as a

for an onslaught of spring breakers.

courtesy and being careful not to wade too

Likewise, Charity and Ian Rutter had been

deeply into the water so as to minimize the

making plans to kickstart their 18th season

need for human contact. Also, instead of rid-

of taking locals and out-of-towners into the

ing together in the same truck to a trailhead,

national park to go fly fishing.

clients needed to follow behind in their own

“March and April are our come-back

vehicles. However, when the park closed,

months,” says Ian. “We had to cancel and

R&R Fly Fishing went back into hibernation.

refund trips when the park closed. Being a

Now the park has reopened, and the

permit holder, we learn things a little sooner

Rutters couldn’t be more ready to get back

just by being in the loop.”

in the water.

12

West Knoxville Lifestyle | June 2020

CONTINUED >

CityLifestyle.com/WestKnoxville

13

TR AVEL DESTINATION (CONTINUED)

Ian and Charity Rutter 14

West Knoxville Lifestyle | June 2020

The pair met in 1998 through a mutual friend and a shared interest in fly fishing. Ian, a Lenoir City

focus on walking and not falling. It has to drift, not drag. It takes a lot of concentration.”

native, became a fly fisherman by being a hiker

“You come completely connected with nature,”

first and seeing trout in mountain streams. By 1995,

adds Charity. “It makes my senses become more

he was a local guide. Charity grew up on a farm

alive. I notice more. I’m looking for things moving in

in Oklahoma but frequently visited her brother

the water, where bugs are moving on the surface,

and sister-in-law in Knoxville. When she had the

how to imitate them. You have to be really aware

chance, Charity moved to Knoxville full time and

and tuned in. It’s an escape mentally from every-

immediately started enjoying the great outdoors.

thing in your everyday life. You hear things in the

Eventually, as she puts it, “Our career and path

woods, you notice the birds overhead. You have

converged in a fly fishing shop.” The two soon mar-

to see where the fish settle. There are all kinds of

ried - in the national park, no less.

things to think about.”

In 2002, Ian wrote and published Great Smoky

At R&R Fly Fishing, everyone is welcome, whether

Mountains National Park Angler’s Companion,

you’re an experienced angler who’s looking to dis-

followed by Tennessee Trout Waters: Blue-Ribbon

cover the best-kept mountain stream secrets in the

Fly-Fishing Guide in 2003. He’d already been a

GSMNP or someone who’s never cast a line in his

sought-after guide, and Charity had earned a solid

life. The Rutters have been doing this long enough

reputation as a fill-in guide. The phone was ringing

to gauge what works and what doesn’t.

often enough that the Rutters decided it was time

“We interview them before we take them fishing.

to go out on their own. By the spring of 2003, R&R

People think they need to already know what to do,

Fly Fishing was official.

but we love to help people figure it out. We love to

As a casual hobby, rod-and-reel fishing is an

teach and create independent anglers,” says Charity.

easy way to enjoy nature and immerse yourself in

“We get a sense for what the person enjoys,”

the environment, the lush green of the woods, the

adds Ian. “Hiking? All day? Half-day? We figure

gentle lapping of lake waves. Whether successful

out what the person can do. We don’t go on brutal

or not, fishing calms the spirit. You can spend hours

hikes unless that’s what they request. If you need

sitting lakeside or on a dock waiting for that bobber

instruction, then that’s where we start. The equip-

to bounce below the surface.

ment, what you’re supposed to do, learning basic

Fly fishing, however, requires more than cast-

terms - you might think we’re speaking a different

ing a line in the water and waiting for a bite.

language. Within an hour to an hour and a half, we

Much more, and the Rutters are eager for more

get you in the water. Hopefully, by the time the day

anglers to try it.

is over, you’ve seen some fish and caught a few as

“The food that trout eat don’t live long and are

well. Getting a fish to believe it’s a fly is a success.”

relatively small. They only last a day or two before

The Rutters focus on the experience, a service

they reproduce and die,” Ian explains. “Trout flies

that’s earned a positive reputation among anglers

are made with feathers and are really small. You’re

from all over the country and across the world.

casting that mast with a fly on the end. To top of

(Ian says Europeans especially love coming

that, the fly has to be exactly where the fish is. It’s

across the pond to fly fish because they appre-

not random. Cast so you don’t cast into a tree,

ciate the abundance of publicly-owned lands.)

CONTINUED >

CityLifestyle.com/WestKnoxville

15

TRAVEL DESTINATION (CONTINUED)

Still, Ian and Charity can’t guarantee the fish count - that’s for charter boats with bait. There are a few local guides who get you in and out of the water in enough time to take the kids to Splash Country, but Ian admits they aren’t the go-to guides for a rushed afternoon.

“One of the most frustrating things is when someone asks how much fish you caught,” he says. “Don’t base [the experience] on that.”

Their passion for fly fishing extends beyond the day’s excursion with new and experienced anglers. Fly fishing is their livelihood and passion in equal measure. Even family vacations center around fishing, be it in New England, the Pacific Northwest, or their favorite retreat, the Everglades.

Willow and Boone have grown to enjoy fishing too, even when it’s just around Tellico. The Rutters insist there is always something to learn.

“You can’t fool mother nature,” says Charity, “unless you’re a fly fisher.”

As East Tennessee settles into a new normal thanks to a novel virus, the Rutters are ready to take new and experienced anglers into the Great Smoky Mountains. They have the skillset and know-how, but they also have the desire to be responsible to their community. Safety measures are still in place so as to minimize human contact while enjoying all the park and its streams have to offer.

For more information on booking a wade trip, or to learn more about Charity and Ian, visit RandRFlyFishing.com.

16

West Knoxville Lifestyle | June 2020

FINANICAL BUZZ

FATHER’S DAY LESSONS FROM COVID-19 PANDEMIC ARTICLE J. WILLIAM WALTMAN, JR., CFP®, CPA 18

West Knoxville Lifestyle | June 2020

THE COVID-19 PANDEMIC HAS AFFECTED ALL OF OUR LIVES IN DIFFERENT WAYS. It once seemed inconceivable that a government-ordered shutdown of the economy was even a possibility. But as the last few months have clearly demonstrated black swans or completely unexpected events that we can’t even imagine, are real. While unexpected challenges are difficult and stressful, they also offer us the opportunity to learn and grow. With many Americans experiencing financial stress from the policy response to this pandemic, the following are a few reflections for dads (and moms) to consider.

COMMUNICATION

H E A LT H

It is important for spouses to regularly communicate

While the COVID-19 virus has spread aggressively,

about their finances to ensure there is agreement

it has mostly affected smokers, the obese, the aged,

on how their resources are being deployed. In a

and those with underlying health conditions. While

marriage, it is not uncommon for there to be a CFO

we can’t alter our genetic history, we can take care

spouse who handles most of the finances and a non-

of ourselves by maintaining a healthy diet and exer-

CFO spouse who happily delegates this responsibil-

cising regularly. These good habits not only improve

ity. While this system can work well, it is important to

our enjoyment of daily life but may also help our bod-

make time for regular communication to avoid mis-

ies in the fight against various infections.

understandings or non-verbalized disagreements that often come to the surface at the moment when the household’s finances are most under stress. A

This pandemic has shown us we are not in con-

unified approach on the front-end helps alleviate the

trol of our world. It has also highlighted our inter-

financial stress experienced during a crisis.

dependencies and the need for a shared sense of community. In times of great crisis, Americans have

MAKE HOUSEHOLD FINANCES ANTIFRAGILE

always rallied together to meet the challenge. Now is no different. We are seeing countless Americans,

Make Household Finances Antifragile: In 2012, on

be it healthcare workers, truck drivers, or grocery

the heels of his New York Times bestseller The

store employees unselfishly put in long hours to

Black Swan, Nassim Taleb authored his next book

help their fellow Americans. We like to say, “money

entitled Antifragile, Things That Gain from Disorder.

is the fuel, not the destination.” If you are fortunate

In it, he explains how becoming antifragile, or to

enough to have a little extra fuel, please consider

oversimplify, being resilient, is the blueprint for liv-

patronizing a local business, donating to a local

ing in a black swan world. Applying this antifragile

food pantry, or your favorite not-for-profit. And

concept to household finances would imply several

while the world slows down for a bit, take the time

things. First, we recommend keeping ample cash

to deepen the relationships with those you hold

reserves, ideally six months of living expenses. In a

most dear. There is no greater investment you can

crisis, the need for cash surges while its availability

make. Happy Father’s Day!

quickly disappears. Second, maintain reasonable household indebtedness relative to your income

The opinions expressed are those of PYAW’s Invest-

and assets. Maintaining a high level of debt stresses

ment Team. The opinions referenced are as of the

one’s cash flow in a downturn and can lead to forced

date of publication and are subject to change due to

sales or even insolvency. If possible, do not carry

changes in the market or economic conditions and

credit card debt and limit the repayment period for

may not necessarily come to pass. Forward-looking

auto loans to no more than four years. Third, if you

statements cannot be guaranteed. PYA Waltman Cap-

are still working and have dependents, ensure you

ital, LLC (“PYAW”) is an investment adviser registered

have adequate disability and life insurance cover-

with the U.S. Securities and Exchange Commission.

age. Finally, consider incorporating assets in your

Registration does not imply a certain level of skill or

portfolio that behave differently from each other

training. More information about PYAW’s investment

(non-correlated assets). This will make your overall

advisory services can be found in its Form ADV Part

portfolio more resilient and potentially less volatile.

2, which is available upon request.

CityLifestyle.com/WestKnoxville

19

CULINARY CREATIONS

copper cellar marketplace WHEN RESTAURATEUR MIKE CHASE OPENED COPPER CELLAR IN 1975, THERE WAS ALSO A NUGGET OF AN IDEA FOR A LOCAL MARKET. Mike grew up around Washington D.C. where small, local markets are commonplace. There were little Italian markets where customers could buy cut salami and stuffed shells to take home and bake, and markets that

ONE-STOP-SHOP FOR A FATHER'S DAY FEAST

sold fresh fruit and vegetables from local farmers. As the family of Copper Cellar restaurants grew, the idea for a market persisted.

ARTICLE WKL TEAM PHOTOGRAPHY JENNIE TREADWAY-MILLER

20

West Knoxville Lifestyle | June 2020

“It had been in the works for a while,” says Marketing Director Kelsey Chase-Headrick. “When things got crazy

[amid the COVID-19 crisis], we pushed it and opened ahead

corn from Monroe and Blount County. We carry Benton’s

of schedule. We opened at the beginning of the pandemic.”

Bacon, and for Easter, we partnered with Dean’s Bakery

The Copper Cellar Marketplace is located on the corner of

in Oak Ridge,” says Kelsey. “We have our own homemade

Chesapeake’s West Knoxville location on Parkside Drive and

baked goods, like our Key Lime Pie, at the market too.”

carries a wide selection of meat, seafood, fresh produce, and

Copper Foods runs a daily truck from Boston for fresh

prepared appetizers, side dishes, and desserts. Many of the

seafood, and all of the meat is cut by their butchers at the

favorite foods one could find on a menu from Copper Cellar,

commissary. Customers can also purchase Smoky Mountain

Smoky Mountain Brewery, Calhoun’s, or Chesapeake’s

Brewery beer and proprietary sauces and dressings.

restaurant can be found at the Marketplace, either already prepared or ready for customers to cook themselves.

“We work with the same local farmers that service our restaurants. We get our tomatoes from Blount County, our

“Come in and shop,” says Kelsey. “We’re open, but check social media sites for daily pricing and availability.”

A “quick glimpse” menu is also available online at CopperFoods.com/CopperCellarMarketplace.

CONTINUED >

CityLifestyle.com/WestKnoxville

21

CULINARY CREATIONS (CONTINUED)

SHOPPING LIST SUGGESTION FOR A FATHER'S DAY FEAST RIBEYE STEAKS ON THE GRILL + Prime Ribeye Steaks + Calhoun’s Char Grill Seasoning + Add a skewer of shrimp or lobster tail + Bacon-Wrapped Grilled Asparagus + Fresh Asparagus + Benton’s Bacon + Neva’s Potatoes + Caesar Salad Kit + Cappuccinos Baguette + Homemade Cheesecake, whole or by the slice. Try the Double Chocolate! It's a Copper Foods favorite!

22

West Knoxville Lifestyle | June 2020

VISIT aubreysrestaurants.com

THE BIGGEST TV in the SOUTHLAND IS NOW EVEN BIGGER!

LOCAL LIMELIGHT

A H a r l e y- D av i d s o n D e s t i n at i o n

ARTICLE JENNIE TREADWAY-MILLER PHOTOGRAPHY PHOTOS PROVIDED

SCOTT MADDUX GREW UP IN BAXTER, TENNESSEE,

“Lo and behold, an opportunity came up. They were

SURROUNDED BY MOTORCYCLES. Both his father

going to open a new target market in northern Kentucky.

and grandfather rode bikes, and he had a great uncle who

My hopes were that if I could just get involved and make

had a shop in Middle Tennessee. Harley-Davidson bikes

a good impression, that would be good for me,” he says.

were an integral part of Scott’s upbringing, so much that

“My wife and I had just started a family, and we didn’t

when he was old enough to buy his first motorcycle, he

really want to move, but if I came in second or third, that

bought a 1974 FLH.

could be good for me.”

“When I got that bike, it changed the way I looked at Harleys,” he says. “I’d been turned on by the thrill and speed

Scott returned to his alma mater, Tennessee Tech, to help him form a business plan.

of bikes, but then I connected to the lineage of Harley-

“I put together a great presentation and leveraged all

Davidsons, to that heritage. That started a new path for me.”

those resources,” he says. “We were well over two hours

It was in the late-90s while driving a new bike back from

into the presentation but they kept asking questions.

Chattanooga to Baxter when Scott first considered run-

Finally, they asked if there was anything else I wanted to

ning a Harley dealership. He pulled together an executive

add, and I said, ‘I don’t know if I’m the right person for

summary about reopening a shop in Cookeville and sent

Florence, Kentucky, but I’m the right guy for Harley’.”

it to the corporate offices at Harley-Davidson. He quickly

The Madduxes were chosen unanimously as the right

learned that you don’t buy a Harley dealership. You apply

people for Harley. They moved to Kentucky and had just

for one. Undeterred, he turned the experience into a

gotten started on the building process when word came

learning opportunity and kept in touch with the folks he

down that a new market was starting in East Tennessee.

interacted with. He knew those connections would come

When they asked if Scott wanted to meet them at the

in handy down the road. So, Scott made a good living in

Knoxville airport, he jumped. Several things fell into place

the telecommunications industry, and he bided his time.

immediately, including the land in Maryville on Hwy 321.

SCOTT MADDUX BUILT A DREAM-COME-TRUE

Scott Maddux 24

West Knoxville Lifestyle | June 2020

CONTINUED >

CityLifestyle.com/WestKnoxville

25

LOCAL LIMELIGHT (CONTINUED)

26

West Knoxville Lifestyle | June 2020

Smoky Mountain Harley-Davidson opened in 2003, and it’s

129 Dragon Harley-Davidson, and Cherohala Skyway Harley-

been a steady upward climb ever since.

Davidson in Tellico Plains). A new retail shop in Bryson City,

Part of Scott’s vision for SMH-D always included a concert venue and restaurant. He wanted to create a place that everyone

North Carolina, just opened in September 2019 but temporarily closed in March amid the COVID-19 pandemic.

could enjoy, not just Harley-Davidson riders and passers-through.

In fact, spring usually kicks off the busy season for riders,

The Shed Smokehouse and Juke Joint, adjacent to the retail

especially for those headed to the Foothills Parkway, the Dragon,

shop, grew from a modest stage space to a 16,000-square-foot

and the Great Smoky Mountains National Park. Unable to open,

capacity with room for 2000 concert-goers. (Read more about

Scott used March and April to do a little remodeling, rearrange

The Shed here.) The concert season typically kicks off in April,

the retail stores to allow for improved social distancing, and prep

but now the first concert is slated for June 5.

each property for riders and buyers to return.

“We really have something for everyone,” says Scott. “We have

“This is our prime time. May is one of our bigger months. June

the Riding Academy New Rider Course, where you don’t even

is one of our bigger months. We’ve never closed down more than

have to own a motorcycle to take it. We have a restaurant facility

two days, maybe. The situation couldn’t have hit us at a worse

that’s open seven days a week. We smoke all of our meat here. We

time,” he said. “March is when we get our legs back with the

pride ourselves on having some of the best BBQ in the South. We

concert and riding season. When we made the decision to close

have a project called Project RideMore, where we take people on

our doors on March 23, that was ahead of the state and local

Tuesdays and Saturdays on rides throughout our region. The more

municipalities. In hindsight, maybe we shouldn’t have, but it was

you discover the places around you, it makes riding more fun.”

unknown. We have more than 300 employees, and my biggest

Harley-

concern was knowing how much tourism is in our business, and

Davidson Family of Dealerships has grown to include three

Today,

the

award-winning

Smoky

Mountain

my thought was that if it’s as deadly and communicable as it’s

more sales and service stores (Rocky Top Harley-Davidson

being portrayed, then let’s hit pause.”

in Pigeon Forge, Smoky Mountain Harley-Davidson in Kodak,

Retail operations and Project RideMore events resumed on

and Wildcat Harley-Davidson in London, Kentucky), as well as

May 1. For more information about SMH-D or upcoming shows

three retail stores (Hillbilly Harley-Davidson in Gatlinburg, U.S.

at The Shed, visit SMH-D.com.

CityLifestyle.com/WestKnoxville

27

28

West Knoxville Lifestyle | June 2020

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CityLifestyle.com/WestKnoxville

29

TREND SETTER

GO ANYWHERE IN STYLE AND IN COMFORT WHEN YOU GROUP THESE WARM-WEATHER CLOSET STAPLES

MEN’S SUMMER WA R D R O B E ESSENTIALS

30

West Knoxville Lifestyle | June 2020

02 03

01

the pieces 05

06

04

07

08

01 Classic cotton tee 02 Classic lightweight polo 03 Short-sleeve woven shirts 04 Graphic + pattern tees 05 Short sleeve henley 06 Tailored lightweight shorts 07 Light, medium and dark-wash jeans 08 Breathable dress pants

CONTINUED >

CityLifestyle.com/WestKnoxville

31

TREND SETTER (CONTINUED)

A/

D/

B/

E/

C/

F/

the accessories

32

West Knoxville Lifestyle | June 2020

A / Neutral flip flops B / Casual sneakers C / Hat and baseball cap D / Breathable dress shoes E / Lightweight, active watch F / UV protection sunglasses

the outfits

1+3+6 / A+E+F 2+ 8 / D + F 4+6 / B+C+E 2+7 / D + E 5 +7 / A + E 3+6 / A+F CityLifestyle.com/WestKnoxville 33

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4 PACKS OF WORLD FAMOUS BENTON’S BACON Tennessee at Benton’s Smoky Mountain Country Hams Bentonscountryham.com, $32

34

West Knoxville Lifestyle | June 2020

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