
PERFECT ESCAPE














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PERFECT ESCAPE














July in Frisco is all about getting out, staying active, cooling off, and making the most of every long summer day. In this month’s Summer Explore Issue, we’re highlighting the experiences, destinations, and hometown favorites that make summer in Frisco one of the best seasons of the year.

We kick things off with “Live Like A Dude,” an unforgettable stay experience at Omni PGA Frisco Resort & Spa where golf, incredible food, and relaxation meet Dude Perfect for the ultimate summer getaway right here in our own backyard.
This issue also takes a step back in time with a visit to the Museum of the American Railroad, one of Frisco’s most unique attractions. From historic locomotives to fascinating railroad history, it’s a reminder of how innovation and adventure helped shape communities across America.
And because no Texas summer is complete without a sweet treat, we’re rounding up some of the best spots around Frisco to grab ice cream and cool down after a day in the sun. Whether you love classic cones, over the top creations, or handcrafted small batch flavors, there’s no shortage of ways to beat the heat.
Of course, July also means celebrating America’s 250th birthday. Across Frisco, families and friends will gather for fireworks, festivals, patriotic events, and community celebrations honoring the red, white, and blue. From Freedom Fest festivities to neighborhood celebrations, Frisco knows how to make the Fourth of July unforgettable.
Summer always moves fast, but the memories made this time of year tend to last the longest. We hope this issue inspires you to explore a little more, stay out a little later, and enjoy everything Frisco has to offer this season.
As always, thank you for reading and we'll see you around town!

BARBARA IRELAND, PUBLISHER @FRISCOMAG
July 2026
PUBLISHER
Barbara Ireland | Barbara.Ireland@citylifestyle.com
MANAGING EDITOR
Danielle Poche | danielle.poche@citylifestyle.com
SOCIAL MEDIA COORDINATOR
Justin Steiner
CONTRIBUTING WRITERS
Katelyn Briscoe, Jennifer Haveman, Hannah Irby, Mike Zapata
CONTRIBUTING PHOTOGRAPHER
Mike Zapata
CEO Steven Schowengerdt
President Matthew Perry
COO David Stetler
CRO Jamie Pentz
CoS Janeane Thompson
AD DESIGNER Andrew Sapad
LAYOUT DESIGNER Emily Lisenbee
QUALITY CONTROL SPECIALIST Hannah Leimkuhler


A few weeks ago, the Dallas Stars and Scottish Rite for Children gave our son Jacob the best day of his life. He has been fighting a rare bone disease called CRMO for nearly four years.
After a day of meeting players and handing out awareness pins, he looked at me and said those exact words
THE GRATITUDE. Thank you to everyone who has shown up along the way.
THE LESSON. You reminded us that healing isn’t something families do alone.
THE COMMUNITY. It’s something we do together.
— Sara Snellings,
Frisco

Our family knows what it takes to heal. It’s why our firm exists. You focus on healing. We’ll take care of everything else.



















than 3 decades of community impact 6: Greg Colgan, Ramey Colgan, Jordan Neufeld at Vogel Alcove's 34th Annual Arts Performance Event 7: Hank Azaria and Karen Hughes at Vogel's Art Performance event at Omni PGA Frisco Resort














- Beef Tournedos - 12 Ounces Of Filet Tips With Cognac, Bordelaise Sauce
- 12-Ounce Prime Rib (Friday Only)
- Parmesan Crusted Tilapia - Blackberry Filet Mignon - 8-Ounce Filet Mignon
- Chicken Marsala
- Pork Chop With Bourbon Peach Glaze
Hank Azaria and his EZ Street Band blew the roof off Vogel Alcove’s 34th Annual Arts Performance Event and helped raise $1.3 million to support Dallas children and families experiencing homelessness, drawing more than 500 supporters to Omni Frisco PGA Resort. The night marked a historic milestone with the presentation of the inaugural Vogel Voices for Children Award to community leader Gil Friedlander, whose 30+ years of compassionate leadership have helped transform thousands of lives across North Texas.

Nestled in the rugged landscape between Fort Worth and Abilene, in Strawn, Texas, visitors will discover a brand-new state park. It is not often that a new Texas state park opens, making this an exciting time for nature and outdoor enthusiasts alike. Although it is a bit of a drive from the Dallas area, visitors will find the trip well worth it. Countless activities and breathtaking sights await throughout the park’s 4,800 acres.
As you make your way toward Palo Pinto Mountains State Park, you will notice the terrain gradually changing. Life seems to slow down as the peaceful surroundings, beautiful rock formations, native plants, wildflowers, creeks, and scenic overlooks come into view. Brand-new amenities welcome visitors, beginning with the park headquarters. The beautiful stone-and-wood structure houses the state park store and interpretive center. Friendly staff members are available to provide park and trail maps and answer questions. Inside, visitors can enjoy stunning photography displays and learn about the park’s
ARTICLE AND PHOTOGRAPHY
BY MIKE ZAPATA
history, wildlife, and natural features through informative exhibits. Clean, modern restroom facilities and a water bottle filling station are also available.
Once inside the park, visitors will discover a wide variety of activities for individuals and families alike. More than 12 miles of trails are available for hiking, biking, and horseback riding. Those wanting to extend their stay will find several camping options, from primitive tent sites to RV campsites with full hookups. Equestrian camping is also available. Guests can enjoy pier and bank fishing, fish-cleaning stations, and kayak rentals. No fishing license is required within the park, and fishing gear can even be borrowed from park headquarters. Spanish explorers gave the area the name “Palo Pinto,” meaning “painted sticks.” While the region is not technically mountainous,

the rolling hills and rugged terrain earned it the name Palo Pinto Mountain Range. Palo Pinto Mountains State Park Superintendent James Adams speaks proudly about the new park.
“We have a great park here,” Adams says. “It was designed with accessibility in mind. We even have all-terrain wheelchairs available to loan for use on some of the non-accessible trails. People who visit are often


surprised by the topography changes here. It starts to look a lot like the Hill Country.”
When asked what else visitors might notice, Adams highlighted several unique features.
“I think people will really notice our dark skies,” he says. “We are currently working on obtaining our Dark Skies certification. You can see the Milky Way here, and it is amazing. Another special feature of our park is that it is a nesting area for the endangered Golden-cheeked Warbler. It is one of the few places in the state where visitors might be able to see one. Even though we are a new park, we are always looking to improve and add new features. I hope to see additional campsites and even cabins in the future.”
Visitors can explore the park at 1915 FM 2372, Strawn, TX 76475, or call 254-210-5684 for reservations.
ARTICLE BY KALI KASPRZYK
PHOTOGRAPHY BY JANIE JONES
MAKEUP BY MIKAYLA CRANE
Winnipeg in the winter, and a 17-year-old waits 45 minutes in the cold for Keanu Reeves. Her fingers are numb. She is not there for an autograph. She is there to ask him to appear in her audition tape for MuchMusic, Canada’s MTV. When he finally agrees, she writes her number on a gum wrapper with a borrowed lip liner.
He calls days later.
That 17-year-old was Jen Cohen — fitness expert, host of the Habits & Hustle podcast, and best-selling author. She has built a career on the premise her frostbitten afternoon proved. She calls the practice the 10% Target: 10 attempts at whatever you want most in life.
The premise is simple. Most people never make one attempt. Almost nobody makes two. The math works in favor of the person who keeps going.
The top-rated Habits & Hustle podcast has logged hundreds of conversations with high performers and the people who study what the body does to the mind. Her TEDx talk, The Secret to Getting Anything You Want in Life, has traveled widely inside Fortune 500 sales-training rooms. On the Share the Lifestyle podcast, Cohen sits down to share the working rules that are the foundation of her latest book, Bigger, Better, Bolder.
“You have to be the CEO of your own life.”
FEATURING JEN COHEN
Discover the full 10% Target Mindset framework.


1 2
The door opens, or another door does. The unmade attempt and the refused one leave you in the same place — except one of them teaches you something.
Cohen frames her habits as a wager: How do I stack the deck so I win more than I lose? The workout happens first, and the food decisions follow. The email follow-up gets sent, and the answer arrives. The choices compound in a single direction.
3
No one is born with it. The people who look disciplined are running a routine they have rehearsed long enough that it no longer feels like effort. The reps are the skill. Miss them, and the skill fades, the same as any other.
4
Confidence does not arrive by repeating the word. It arrives after the body has done the thing — the workout finished, the cold walk endured, the email sent. The mind takes its cues from what the body proves it can do. Talk follows action, not the other way around.
5
The first decision sets the slope of the rest. Skip the Monday workout, and the rest of the week tends to follow. Hold the line on Monday, and the slope tilts the other way.

July Adventures Awaits

Summer is in full swing in Frisco, and July is packed with exciting events for residents and visitors of all ages. From patriotic celebrations and fireworks displays to family-friendly activities, live entertainment, sporting events, and outdoor fun, the city offers plenty of ways to make the most of the season. Whether spending an evening at the ballpark, cooling off with water park activities, enjoying community festivals, or exploring entertainment across the city, Frisco’s July calendar is filled with opportunities to gather, celebrate, and enjoy summer together. With signature events, local traditions, and experiences happening throughout the month, there’s no shortage of ways to stay active and connected in one of North Texas’ favorite summer destinations.

Frisco Freedom Fest 2026
Saturday, July 4th
6:00 PM - 10:00 PM
“From patriotic celebrations and fireworks displays to family-friendly activities, live entertainment, sporting events, and outdoor fun, the city offers plenty of ways to make the most of the summer season.” FriscoFreedomFest.org
Celebrate America’s birthday at the 2026 Frisco Freedom Fest presented by CoServ, the City of Frisco’s official Independence Day celebration and America 250 commemoration. This patriotic community tradition brings families, friends, and neighbors together for an evening of fun, food, live entertainment, and spectacular fireworks. With activities for all ages and plenty of red, white, and blue spirit, Frisco Freedom Fest is the perfect way to celebrate summer and honor the nation’s history.




Friday, July 17th
7:05 PM
Celebrate community heroes at a Frisco RoughRiders game during First Responders Night. Fans can enjoy Touch-A-Truck activities, support the MDA Fill the Boot campaign with the Frisco Fire Department, and stay after the game for a spectacular postgame fireworks show lighting up the sky over Riders Field.
MILB.com/Frisco
Saturday, July 18th
6:00 PM – 8:00 PM
Cool off this summer at Frisco Athletic Center! Make a splash after hours at Frisco Water Park. Enjoy fun floats, a live DJ, snacks, and activities for all ages. Guests are welcome to bring their own floats for even more evening fun.
Cost:
FAC Members and Splash Pass holders: Free Event-only attendees: $7 youth, $9 adult
Get tickets at FriscoTexas.gov /1254/Frisco-Water-Park
Monday, July 27th
7:00 PM - 10:00 PM
Golf takes center stage under the stars as the Summer Jam Golf Festival returns on Monday, July 27, for a nighttime celebration of golf, innovation, and entertainment. Free and open to golf fans, consumers, and PGA Buying Summit attendees, Summer Jam invites industry professionals, golf enthusiasts, and local fans to experience the game in a fun and engaging way across the PGA District at PGA Frisco.
VisitFrisco.com/events



Fantasy books offer the perfect escape during the summer, whether you have travel plans or are spending the season at home. Through magical kingdoms, epic adventures, mythical creatures, and unforgettable characters, fantasy stories allow readers to step into worlds far beyond everyday life. A single book can transport readers to castles in the clouds, enchanted forests, or distant lands filled with mystery and adventure. Summer is the perfect time to dive into a long fantasy series or finally pick up that book that has been waiting on the shelf. Whether reading by the pool, during a road trip, or relaxing at home, fantasy novels provide a sense of adventure and wonder that feels like a vacation of its own. No passport is required, just a good book and a little imagination.
ARTICLE BY JENNIFER HAVEMAN



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The Museum Of The American Railroad’s Next Stop Is A National One
For many of us, the distant sound of an approaching chug or the warning blare of a conductor’s horn as railroad crossing arms lower is, frankly, a nuisance: an indicator that our ETA is about to take a hit. But for the visionaries at Frisco’s Museum of the American Railroad, trains are so much more.
Founded in 1962, the Museum of the American Railroad is dedicated to celebrating the heritage and exploring the future of railroads through historic preservation, research, and educational programming. This hidden gem, housed on the same property as the new Frisco Public Library, holds one of the largest historic rail collections in the United States.
CEO Bob LaPrelle puts the museum’s mission in plain terms: “The museum’s programming works to introduce guests and students to the history of the railroad and its impact on technology and culture, but we also work to introduce our audiences to the cutting-edge technologies created by the railroad industry. Additionally, we introduce students to high-tech jobs in the rail industry and in the field of logistics.”
That mission is backed by serious momentum.
A strategic planning process that began in summer 2006 has been building toward something big. The latest major phases of construction wrapped up in 2024, and at the end of this April, the museum launched a new website unveiling their vision for what comes next: a large museum building “fashioned after the great union terminals of the past.” Chicago’s Grand Central Station serves as the inspiration for the new main building, one that planners envision functioning as a museum by day and an entertainment hub by night.
As their new website puts it, “Museums are much more than quiet places of reflection; they are vibrant centers for community activity.”
The vision goes beyond a new building. The Museum aims to become “a nationally recognized monument of how railroads shaped America and its people,” a broader, more national focus than its



previous North Texas roots reflected in the new website’s name: Building America’s Railroad Museum
Fresh off the 2024 completion of foundational infrastructure—including storm drainage, 12,000 feet of track, and 43,000 square feet of paved visitor surfaces—the Museum is now setting its sights on the next milestone: a 95,000-square-foot Exhibits Pavilion. Today, the museum already boasts two landmark structures and 65 historically significant locomotives and rail cars. The pavilion will protect both the collection and its visitors from the elements while making room for the collection to truly shine.
While the Museum’s collection is extensive, so is its backstory. It started as a small exhibit at Fair Park in 1963 before making a major move to Frisco in 2012, a collaborative effort that relocated 10 million pounds of machinery from Dallas. The city was a natural fit: Frisco takes its name from the St. Louis San Francisco Railroad, nicknamed “Frisco.” Concept planning for what visitors see today traces back to 2006 and a forward-thinking document called Visions. This was the document that caught the City of Frisco’s attention as it was looking for a cultural tourism destination rooted in its railroad heritage.
LaPrelle’s passion for that history recently took him to the Dallas Historical Society, where he presented a Brown Bag Lecture at the end of April titled “When Dallas Took the Train.” It’s
the kind of community engagement that reflects the Museum’s broader mission: keeping the railroad’s story alive not just on the tracks, but in the conversations happening across North Texas and soon, the nation.
What started as a small exhibit more than sixty years ago is becoming something Frisco and the country can point to with pride. As the next phases of construction take shape, the Museum of the American Railroad isn’t just preserving history. It’s building it. And it’s doing so in a city whose very name traces back to the railroad.
So, whether you’re a lifelong rail enthusiast or someone who’s only ever thought of trains as the reason you’re running late for work, the Museum offers something worth stopping for. Those tracks running through our city aren’t just infrastructure; they’re the foundation of a story still being written. Next time the crossing arms lower and the clock starts ticking, maybe it’s worth a different perspective... The Museum of the American Railroad is just up the road, making sure that story doesn’t get left at the station.
The Museum of the American Railroad is located at 8004 N. Dallas Pkwy, Suite 400 in Frisco, Texas. Tickets and information are available at historictrains.org, and you can explore their future plans at buildingamericasrrmuseum.org.






ARTICLE BY HANNAH IRBY
Hey Frisco! Add a little extra sweetness to your summer days. Whether you need to get out of the house, cool off after time in the sun, or simply satisfy a sweet craving, these local ice cream shops are worth a visit.

Cowboys fans, this one is for you. Located at The Star near Concrete Cowboy, Cow Tipping Creamery is known for its Stackers, layered creations made with soft serve ice cream and a variety of toppings. Their best-selling Brownie Cookie D’OH Stacker is a summer treat you will not want to miss.


Practice your swing, then cool off with a cone or cup at Margaret’s Cones and Cups. Located at PGA Frisco between Vineyard Vines and The Lounge by Topgolf, this fun and vibrant spot offers indoor and outdoor seating for golf fans and ice cream lovers alike. Favorites include Texas Praline and Red Velvet Cake.
Calling all Biscoff cookie lovers. Located off Coit Road, The Creamery Stone & Boba is known for flavors like Biscoff Cookie, Cheesecake and Oreo. This family-friendly spot makes guests feel like part of a community of ice cream lovers.



Enjoy a taste of Italy right here in Texas. Paciugo is known for its creamy gelato and wide variety of flavors, including the best-selling Mediterranean Sea Salt Caramel. Share a few scoops or savor one all to yourself.
Established in 1945, Handel’s Homemade Ice Cream brings history and tradition to every scoop. Known for its homemade flavors and timeless vanilla, Handel’s is a classic stop for ice cream lovers this summer.
Looking for a sweet spot to escape the Texas heat? Annie’s Sweets & Treats, located at 380 and Coit, offers spacious seating and classic favorites like Birthday Cake and Chocolate. Step inside, cool off and stay awhile.





OMN I PGA FRISCO RESORT & SPA AND DUDE PERFECT TEAM UP FOR ‘TRICK’-ED OUT SUITE

Omni PGA Frisco Resort & Spa has partnered with Dude Perfect, the creator-founded sports and entertainment company, to launch the new Dude Perfect Suite, an immersive family experience now open at the award-winning resort. The collaboration brings together two Frisco-based brands to create a stay centered on sports, entertainment, and family fun.



Located on the resort’s third floor overlooking the 10th hole at Fields Ranch East, the balcony suite and connecting room accommodate six to eight guests. The space includes one king bed, four twin bunk beds, and a pull-out sofa, creating a kid-friendly entertainment zone alongside a private retreat for adults.
Designed as an interactive experience rather than a traditional hotel room, the suite features AstroTurf flooring in the living room and bunk area, a PlayStation gaming system with leather gaming chairs, a magnetic dart board, mini basketball hoop, flexible game table, soft-launch challenge toys, and themed “gear up” stations inspired by Dude Perfect trick shots and challenges. The bunk rooms also feature custom sneaker wallpaper designed by artisans.
Throughout the suite, guests will find teal doors, a pegboard logo wall, custom throw pillows, embroidered towels, branded water bottles, a marquee-style light installation, life-size wall graphics, a selfie backdrop, and a candy cart. The bathroom includes a neon sign and specialty wall coverings featuring exclusive Dude Perfect graphics. Select Dude Perfect merchandise, including hats, books, games, and water bottles, is also available for purchase in-suite.
The collaboration reflects a growing relationship between the two Texas-based brands, both rooted in sports and family entertainment. Dude Perfect is known for its family-friendly sports and lifestyle content, with more than 115 million subscribers and 20 billion views across YouTube and other platforms. Beyond digital content, the group also produces live tours and its weekly sports podcast, “Almost Athletes with Dude Perfect.”
“This partnership gave us the opportunity to create an experience that feels larger than life for kids without compromising the comfort and quality parents expect from Omni PGA Frisco Resort,” said Jeff Smith, Vice President and Managing Director at Omni PGA Frisco Resort & Spa.
The Dude Perfect Suite package is available through December 2027 and includes a resort credit and daily breakfast for each registered guest.
Visit omnihotels.com/hotels/pga-frisco/specials/dude-perfect-suite for more information.




YOU WORK HARD ALL YEAR—YOUR VACATION STYLE SHOULD FEEL CINEMATIC, EFFORTLESS, AND UNMISTAKABLY MAIN CHARACTER.
ARTICLE BY COURTNEY STONE SMITH PHOTOGRAPHY PROVIDED
Effortless vacation style isn’t about having the perfect outfit for every moment—it’s about having the right foundation to make every moment look intentional. When you know how to build a capsule travel wardrobe, you’ll avoid agonizing over what to wear and spend more time actually enjoying your getaway, all while looking like you have a personal stylist tucked in your carry-on.
Here’s your go-to list for this season’s travels:
1. THE EFFORTLESS STATEMENT SET
A coordinated two-piece (linen, silk, or cotton) that transitions from day to night. Sets are easy to wear, photograph, and offers effortless ways to look put together. Bonus: you can mix and match the pieces with other items that you pack. I would recommend packing multiple sets to make it even easier to mix and match. For both men and women, simply focus on neutrals and, if you want to add color, make sure it coordinates well with other items in your luggage.
2. THE MOOD-ALTERING PIECE
A sweeping dress in a bold print or luscious fabric that makes you feel sensual, grounded, and free. Find something that moves with you and captures light beautifully. This is your dreamy piece— flowy fabrics with movement that captures the eye and works for any kind of event.
3. THE LUXE FLAT OR SCULPTURAL SANDAL
Find footwear that balances style and comfort. Look for interesting shapes or materials (like leather with architectural cutouts or metallic finishes). More than shoes—they’re anchors for adventure, grounding your aesthetic wherever you land. This goes the same for men. Your footwear can also make an impact through the braided details of your sandals or the canvas of a casual slip-on loafer.
4. THE TRANSITIONAL THIRD PIECE
Think: kimono, over-sized linen blazer, a lightweight duster, or a gauzy button-down left open. This is your layering hero that adds polish without effort. It’s an aura amplifier that instantly makes your outfit feel styled and intentional.
5. INTERESTING AND IMPACTFUL SUNGLASSES
Sunglasses with personality is a must. They could be over-sized, cat-eye, or tinted lenses that feel more like “cinematic escape” than “just functional.” Because you’re not sightseeing—you’re starring in your own travel film.
6. A SCULPTURAL CARRYALL
A bag that holds your essentials but looks like art— think woven textures, unique shapes, or buttery leather. Practicality meets poetry. You deserve a vessel that carries your dreams...and your SPF.
7. SIGNATURE SCENT OR TRAVEL CANDLE
Pack travel-sized fragrance or a tiny candle that evokes your essence or complements the location. Scent is meant to ignite memories and set the tone— infuse your travels with an olfactory signature.
8. ACCESSORIES WITH A STORY
A few intentional pieces such as a ring from a market you found during your travels, a layered necklace that serves as an easy throw-on, or a straw hat to protect your face from the sun (even if it’s a cooler climate, because remember, safety first: don’t get burnt).


JULY 3RD
July
Wayback Barn | 11:00 AM
Join us for a weekend at WayBack Barn for a laid back, family-friendly 4th of July weekend! They'll be open July 3-5 with plenty of space to play, relax and enjoy time together outdoors whether it be axe-throwing or even mini golf. Extended hours through the weekend from 11AM - 9PM. Learn more at WaybackBarn.com 3964 County Rd 168, McKinney, TX 75071
JULY 4TH
NORTHWEST COMMUNITY PARK | 8:00 AM
July 4th at 8AM at Northwest Community Park, celebrate Independence Day at the Party in the USA 5K. This is the July 4th Kick off to Frisco Freedom Fest! Be part of the first 5K at the newly developed park. This is an event by Play Frisco and City of Frisco. Park located at 13770 Teel Pkwy, Frisco, TX 75033
JULY 5TH
DIDI'S DOWNTOWN | 11:00 AM
Come and join us for a post 4th of July brunch at Didi's Downtown. Enjoy the indie rock stylings of Brian Lambert while he plays familiar rock favorites and new original songs. Eat great food and drinks while you finish your weekend off with a bang! 11AM - 2PM at 7210 W. Main St. Frisco 75033
JULY 11TH
ROLLERTOWN BEERWORKS | 7:00 PM
Lost Shaker of Salt - Jimmy Buffett Tribute hits the Backyard at Rollertown Beerworks on Saturday July 11th. Grab your flip flops and loudest island shirt for a night of beach town sing-a-longs and cold beer. Expect good times and "Cheeseburger in Paradise" energy under the Backyard lights! Learn more at RollertownBeerworks.com
JULY 14TH
Frisco Fieldhouse USA | 8:30 AM
Nancy Lieberman and TJ Cline and their coaching team host basketball camps at Fieldhouse USA Frisco on July 14-17 and July 28-30 for boys and girls 5-17 years old. $275.00 per session. 3 day camps from 8:30AM to 4PM. To learn more, please visit NancyLiebermancharities.org
JULY 18TH
FRISCO FLYERS EVENT CENTER | 10:00 AM
DFW Toy Show is your ultimate destination for toys, collectibles, and nostalgia! You'll find Toys, Funko Pops, Hot Wheels, Video Games, Comics, and more on Saturday, July 18th from 10AM-5PM at Frisco Flyers Event Center located at 6300 Flyers Way, Frisco, 75034. Admission is $3 and Kids 10 & under are FREE. Get tickets online only at OnTreasure.com/events/dfw-toy-show-07182026

