Eagan, MN May 2026

LO C A L S E RV I C E S

WO M EN- OWN ED, CO M MU N IT YDRIVEN, E AGAN STRO NG H E A LTH + W E LLN E S S

FRO M E AGAN RO OTS TO GIV ING BACK LI F E + C U LTU R E

HO NO RI NG TH E STRENGTH O F WO M EN VETERANS B E AU T Y

REFI N ED SKIN, ELEVATED CO N FIDEN CE

The Ladies’ Issue M AY 2 02 6

JUSTICE FOR THE INJURED Right Here in Minnesota

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You’re Not Meant to Do This Alone

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A Free Workshop for Women Over 50 Saturday - May 9th - 10am

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LIFESTYLE LETTER

Celebrating the Women Who Shape Our Community May always feels like a season of momentum. The days are longer, energy is higher, and there’s a renewed sense of possibility in the air. It’s the perfect time to celebrate the women who are building, leading, creating, and showing up in ways that make Eagan stronger every day. Our Ladies’ Issue is dedicated to them.

This month, we highlight six Eagan women business owners whose journeys are as inspiring as they are real. Each of them brings something unique to the table—whether it’s resilience, creativity, or a deep commitment to serving others. What connects them all is a willingness to take a leap and build something meaningful right here in our community.

We also feature a local dentist, Dr. Hunter Froyum, who was born and raised in Eagan, now giving back to the same community that shaped her. There’s something special about coming full circle—about investing your skills and passion into the place that first supported your dreams.

In the world of beauty and self-care, Pure Skin Aesthetics reminds us that confidence often starts from within, but a little care on the outside can go a long way.

Their approach is thoughtful, personal, and centered on helping women feel like their best selves.

This issue also honors local women veterans whose strength and service have made a lasting impact. Their stories are a powerful reminder that leadership comes in many forms—and often with quiet courage.

For those dreaming of their next adventure, Jill Schlofer, from JJS Travel Planners, shows us how exploration can expand our perspective and create lifelong memories. And finally, we celebrate two talented Eagan students taking the stage in The Wizard of Oz at Children’s Theatre Company—proof that passion and dedication can lead to incredible opportunities at any age.

As always, I would like to thank all of Eagan City Lifestyle’s sponsors. Their generous support enables us to get our magazine directly into our readers’ homes.

Please don’t hesitate to contact me (eagan@citylifestyle.com) if you have a story to share or a business to recommend.

This month, we invite you to celebrate the women around you—the ones building businesses, raising families, chasing dreams, and lifting others along the way.

AMY SOUSA, PUBLISHER @ E AG A N C I T Y L I F E S T Y L E

May 2026 PUBLISHER

Amy Sousa | Amy.Sousa@citylifestyle.com M AN AG I N G E D I TO R

Matt Sousa | matthew.sousa@citylifestyle.com P U B L I S H E R AS S I STAN T

Devon Williams | devon.williams@citylifestyle.com SAL E S M AN AGE R

Heather Johnson | heather.johnson@citylifestyle.com STAF F P H OTO G R AP H E R

Lisa Cline | clinelisamarie@gmail.com STAF F W R I T E R

Ann Schreiber | copywritingforyoucorp@gmail.com C O PY E D I TO R

Judy Sousa | eagan@citylifestyle.com C O N T R I B U T I N G P H OTO G R AP H E R S

Nicole Engstrom (@littlemacdesign_create), Traci Hoskin (@tracipalmerphotography)

Corporate Team CEO Steven Schowengerdt President Matthew Perry COO David Stetler CRO Jamie Pentz CoS Janeane Thompson AD DESIGNER Mary Albers LAYOUT DESIGNER Kelsi Southard QUALITY CONTROL SPECIALIST Brandy Thomas

Learn how to start your own publication at citylifestyle.com//franchise.

Proverbs 3:5-6 Eagan City Lifestyle™ is published monthly by Lifestyle Publications LLC. It is distributed via the US Postal Service to some of the Eagan area’s most affluent neighborhoods.

Articles and advertisements do not necessarily reflect Lifestyle Publications’ opinions.

Visit our Instagram C I T Y L I F E S T Y L E . C O M / E AG A N

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L I F E ST Y LE LE T T E R

No portion of this magazine may be reproduced in any form without written consent.

Lifestyle Publications does not assume responsibility for statements made by advertisers or editorial contributors. Information in Eagan City Lifestyle™ is gathered from sources considered to be reliable, but the accuracy of all information cannot be guaranteed.

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inside the issue MAY 2 0 2 6 | L A DI ES

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Featured

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28 34 44 8

Homegrown Dentist, Personalized Care, Lasting Confidence Eagan native Dr. Hunter Froyum returns home to deliver relationship-driven dental care.

Where Confidence Begins

Personalized skin care and advanced treatments rooted in results.

Honoring Her Service: Eagan Women Veterans Memorial A community effort to recognize women who served proudly.

Eagan Talent Takes the Stage

Local students take part in classic musical at Children’s Theatre.

34 On the Cover

Departments

Inside the beautifully built world of Becky Hillyard, where style, family, and authenticity have become the foundation of a powerful lifestyle brand.

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Lifestyle Letter

10

Business Monthly

14

Career Advice LOCAL SERVICES

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Local Limelight HEALTH + WELLNESS

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Skin Care BEAUTY

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Hometown Hero LIFE + CULTURE

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Expert Help TRAVEL

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Back Stage ARTS + CULTURE

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Trend Setter STYLE + BEAUTY

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Events

Financial Wellness Starts Here

Make 2026 your healthiest financial year yet.

Lakeview Bank – Awarded 2025 Mid-Sized Business of the Year in Dakota County

Because It's All About Community.

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Text (612)-486-2286 | Book online: gloskinandbrow.com 1654 Diffley Road, Studio 11, Eagan, MN 55122 MAY 2 0 2 6 | C I TYL I FE STYL E .C O M / E AGA N

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M AY 2 0 2 6

business monthly A ROUNDUP OF NEWS F R O M LO C A L B U S I N E S S E S

Eagan City Lifestyle Presents A Glamorous Night at Emagine Theatre Join Eagan City Lifestyle for a red carpet-worthy evening at Emagine Theatre featuring The Devil Wears Prada 2. The night begins from 5:30 to 7:00 p.m. with a stylish social hour, boutique shopping, and ax-throwing, followed by the 7:00 p.m. screening of the new film. Designed as a chic, elevated experience, the event brings together fashion, fun, and community for a truly glamorous night out.

Tickets are available on Eventbrite - https://tinyurl.com/ECLDWP.

Scan to read more

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business monthly CONTINUED

Landmark Jewelers: Legacy, Elegance, and Craftsmanship Since 1920 Landmark Jewelers is a premier destination for timeless elegance, exceptional craftsmanship, and trusted service. Located in downtown St. Paul’s historic Hamm Building, the store has been part of the community since 1920. Today, Landmark Jewelers continues its legacy with a fresh vision while honoring its rich heritage. From meaningful gifts to heirloom-worthy pieces, Landmark offers a refined jewelry experience rooted in quality, beauty, and lasting tradition.

Photography by Lisa Cline

Scan to read more

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B USIN E SS M ON T H LY

Senior living, your way.

For over 25 years, The Commons on Marice has been serving the Eagan community, providing exceptional senior living and a range of lifestyle preferences and continuing care needs. We take pride in our unique programs, including Rock Steady Boxing, intergenerational activities, and Montessori Inspired Lifestyle® approach to memory care.

We invite you to come see all that we have to offer and experience our vibrant community firsthand.

Call Kim at 651-386-3282 to learn about our move-in special and schedule a tour!

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1380 Marice Dr., Eagan, MN 55121 commonsonmarice.org INDEPENDENT LIVING | ASSISTED LIVING | MEMORY CARE CARE SUITES | RESPITE CARE | PARKINSON’S PROGRAM

DON'T JUST KEEP UP WITH YOUR SMALL BUSINESS PROTECT IT

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Eagan Women Building Businesses with Heart and Purpose Marcy Baumann

MARCY BAUMANN VENDELLA EURO BOUTIQUE & COFFEE HAUS

Six local entrepreneurs share the risks, resilience, and purpose behind their businesses.

ARTICLE BY ANN SCHREIBER | PHOTOGRAPHY BY LISA CLINE

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From a sheep farm in Kansas to a coffee house in Eagan, Marcy Baumann’s path to entrepreneurship has never followed a straight line. She left home at 18 to join an international ministry in Los Angeles, traveling across the U.S. and Europe and leading teams at a young age. Later, she worked in juvenile corrections in Nebraska, served challenging students in District 196, and became a youth pastor and pastor, but her role as a chaplain with the Eagan Police Department still holds her heart.

Through every chapter, one theme remained the same: people. Marcy realized she was not driven by titles or expansion plans. She was drawn to relationships and honest conversation. A simple morning coffee time she hosted for local high school students sparked something deeper.

Over cups of coffee and hot chocolate, she saw how powerful everyday connection could be.

That realization led to VENDELLA. Today, her coffee house is less about transactions and more about presence. For Marcy, business is simply an extension of hospitality. When people walk through the door, she wants them to feel known, welcomed, and comfortable. She has created Vendella to literally serve as a home away from home.

URSULA AMIOT STRETCHLAB

Ursula Amiot

“I didn’t see myself as an entrepreneur.”

That is how Ursula Amiot begins the story of how she became co-owner of four StretchLab franchises, including the Eagan location. A chiropractor still in practice today, she never imagined stepping into business ownership. “My husband was a member of the Woodbury StretchLab and learned about the opportunity in Eagan, as well as in St. Paul on Grand Ave, and two in Madison, Wisconsin,” she explains. What started as curiosity soon turned into a family venture.

Ursula is candid about the journey. “Some days are great, but there are challenging days as well, and you learn a lot along the way.”

Leadership, she says, requires intention. “It takes time and energy to be a great leader. Being a role model to your team and providing coaching, guidance, and support is time-consuming.

But it’s absolutely rewarding, especially when you get that team buy-in.”

LEARNING TO LEAD AND FOLLOW THE PLAYBOOK

As part of a franchise model, she has also come to respect structure. “StretchLab is a franchise.

If you follow their playbook, you can run a successful business. Deviating from that playbook can put you in uncomfortable territory.” For Ursula, discipline and consistency matter just as much as passion.

So why take it on? “For my kids and my husband,” she says simply. Beyond the business itself, it is about helping people move better. Owning multiple StretchLab locations has created the opportunity to run a true family business, one that brings them closer and gives their children a front-row seat to hard work, leadership, and resilience. “We offer such a great service. It’s so amazing, and it really helps people live better lives. And this isn’t just a tag line. For some people, what we do can be life-changing.”

Her advice to other women considering entrepreneurship is refreshingly direct. “I won’t sugarcoat it. It’s a lot of work, but it is so rewarding.

There are always going to be risks, but you won’t know where it can go if you don’t give it a try.

There’s something truly awesome about building a business. It’s not just the financial reward.”

CONTINUED >

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MELISSA BEZOTTE GENESIS RANCH

Melissa Bezotte

For Melissa Bezotte, entrepreneurship was never part of a formal plan. It was a response to life.

“I had been a high school counselor since I was 31,” she says. “Then I had my third child. My husband was traveling all the time, and I couldn’t work full-time anymore. I needed to find a way to do what I loved while also caring for my children.”

In 2011, she relicensed and began working two days a week at her church. Living Water Christian Counseling LLC was born in the most grassroots way possible. “I started meeting with clients on a barter system. Tamales, brownies, whatever,” she laughs. “I knew I had something in me and wanted to share my gifts.

Money wasn’t all that important.”

The practice grew quickly. Soon, it became the top result on Google for Christian counseling services. When another counselor asked if she was hiring, Melissa said yes, even though she had no roadmap. “I told her we would figure it out together.” Today, that therapist has four children, millions of followers, and a book contract. “It’s fun to reflect that it started with our small business.”

Now, Melissa leads a team of four therapists.

AN ENTREPRENEURIAL SPARK THAT KEEPS ON BURNING

Her entrepreneurial spark did not stop there.

She joined her husband, Joe, in launching Core Security Counseling, which trains executive protection teams for Fortune 500 companies, as well as churches and individuals. Then came Genesis Ranch, first envisioned as a retreat space and later expanded into an event venue.

“If you have a passion, let it fuel your fire,” she says. Still, she speaks candidly about the cost of overextension. After purchasing Genesis Ranch through the success of her national women’s coaching program, The Inspire Collective, she felt overwhelmed and chose to step back.

“This is the season where I feel the most regulated,” she says. “I know I want to own businesses, but I don’t necessarily have to run them.”

Her message to other women is simple. “Life is short. If it’s in your DNA, go after it. You can monetize your passion. It’s all about mindset.”

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KARA BERDAHL THE GODDARD SCHOOL

Kara Berdahl

Kara Berdahl did not follow a straight path into business ownership. For years, she worked in supply chain, building a stable corporate career.

Opening The Goddard School in Eagan was a sharp turn from that life. It pushed her outside her comfort zone.

Yet the desire to own a business had always been there.

As a child, Kara imagined working for herself someday. She just did not know what that would look like. The answer began to take shape when her two sons attended The Goddard School in Woodbury. She saw the impact it had on her family and began thinking about her own next step.

After careful research, she decided to pursue early childhood education.

She moved forward with the support of a national system while still bringing her own leadership style to the Eagan location.

RISK, WORK, AND FAMILY

For Kara, being an entrepreneur means taking a risk and building something that reflects your values. It means putting everything on the line to create the future you want. In doing so, she is also shaping the future of the children and families her school serves.

At home, life is just as full. Noah, 16, and Evan, 12, keep the family busy with hockey, football, and baseball. Kara admits balance is a work in progress for her and her husband, Matt. “I don’t know if that balance is ever perfect,” she says.

“It’s about being fully present wherever you are in that moment.” There are long days and short nights, but she believes her drive carries into her family life.

Her biggest challenge has been learning to step back. A self-described perfectionist, she has worked to trust her team and let the business run.

Her advice is simple. Take the first step. “Don’t be afraid to take the leap,” she says. “You have to take that first step to make your dreams come true. When you’re doing something that fulfills you, that happiness carries into your home.”

Her father once told her that if she did not do it now, she never would. Kara chose now.

CONTINUED >

MAY 2 0 2 6 | C I TYL I FE STYL E .C O M / E AGA N

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JESSICA GUSTAFSON DISCOVER STRENGTH

Jessica Gustafson

After nearly a decade in the military, Jessica Gustafson and her husband, Tyler, faced a question familiar to many service families. What comes next?

They had always talked about owning a business. When their time in the military was winding down, they moved back to Minnesota to be closer to family and began exploring possibilities. An introduction to Discover Strength sparked something. The model centered on service, accountability, and results, values that already shaped their lives. Still, the decision did not come quickly.

“We wrestled with it for about a year,” Jessica says. “It’s a big risk to try something new, especially something that felt unproven to us.”

With four children at home and another on the way, Jessica and Tyler are building their business while raising a growing family. Today, they own locations in Wayzata, Apple Valley, and West Des Moines. Jessica knows many women hesitate to pursue entrepreneurship because they fear they cannot manage both business and family.

“I don’t try to balance anything,” she explains.

“Sometimes your business needs a lot, and sometimes your children do. It’s impossible to keep everything perfectly proportioned.”

Instead, she focuses on building a strong network. Support, she says, is not just about filling in during busy seasons. It is about surrounding yourself with people who lift you up.

WHEN YOU ARE THE BACKSTOP

One surprise of ownership was the weight of responsibility. When you work in the military or a corporate environment, there is always someone else who can step in. “When you own the business, there is no backstop,” she says. Payroll has to happen, and decisions need to be made.

In Jessica and Tyler’s home, they often repeat a phrase borrowed from military life: knock down the closest alligator to the boat. In other words, focus on what matters most right now.

For Jessica, changing clients’ lives through strength training is powerful. So is building a workplace where employees can build meaningful careers. And as a leader, she does not aim for perfection. “People value your humanity,” she says.

“You don’t have to hide your areas of opportunity.”

Honesty is part of the strength behind Discover Strength and how Jessica views herself as an entrepreneur.

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JEN WILLIAMS UNION FITNESS

Jen Williams

Jen Williams never planned to become an entrepreneur. In fact, the owner of Union Fitness laughs when she talks about how it all began.

“I really stumbled into the gym,” she says.

After spending 13 years as a stay-at-home mom, Williams began teaching fitness classes and quickly realized she wanted to remain in that space. When the former owner of the Eagan studio asked if she would consider taking over the location and running her own gym, her answer was not immediate.

“I said no four times,” she recalls.

Still, the opportunity lingered. Williams already had strong relationships in the community and a natural ability to connect with people.

Eventually, she decided to take a leap of faith and step into ownership.

“I had no idea what I was getting myself into,” she says with a laugh. “My mentality was simply, we’ll make it work.”

BUILDING A COMMUNITY THROUGH CHALLENGE

That mindset was tested sooner than expected.

Just one year after opening, the COVID-19 pandemic forced gyms across the country to close their doors.

Williams and her team quickly adapted.

Classes moved to Zoom. Stationary bikes were pulled outside for outdoor workouts. Members could even check out equipment to use at home while joining virtual classes. Despite the creativity, Union Fitness still lost more than half of its members during that time.

Rather than retreat, Williams doubled down on the business. She expanded the studio space so members could spread out more comfortably and continued focusing on the sense of connection that had drawn people there in the first place.

Today, more than seven years after opening, Williams reflects on the journey with a mix of gratitude and humor.

“It’s never perfect,” she says. “There have been plenty of laughs, tears, and moments of frustration.

But I’ve grown so much as a person and as a leader.”

For women considering entrepreneurship, her advice is simple. If you feel passionate about something or see a place where you belong, take the risk.

“If you only focus on what can go wrong, that’s a bad focus,” she says. “Think about what could go right.”

Looking around the thriving community at Union Fitness today, Williams is glad she finally said yes.

MAY 2 0 2 6 | C I TYL I FE STYL E .C O M / E AGA N

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Eagan native Dr. Hunter Froyum returns home to deliver relationship-driven dental care that supports confidence, wellness, and real life.

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ARTICLE BY ANN SCHREIBER PHOTOGRAPHY BY NICOLE ENGSTROM & TRACI HOSKIN

Homegrown Dentist, Personalized Care, Lasting Confidence LOCA L LIM E LIGH T | HEALT H + WE LLN E SS

There’s something about coming back to work in the community where you grew up that’s pretty special. And Dr. Hunter Froyum’s path to dentistry began right here in Eagan. A graduate of the University of Minnesota with a degree in Biology, she later earned a Master of Science in Biomedical Science from Iowa State University, then completed her Doctor of Dental Medicine at Midwestern University in Arizona.

BUT LONG BEFORE DENTAL SCHOOL, SHE WAS A PATIENT.

“I always wanted to be in healthcare, but I wasn’t sure what,” she says. “I spent a lot of time shadowing different professionals.

Karrie Glasgow was my dentist growing up, and she invited me to shadow her. She really served as my mentor and guide.”

After getting her start in Phoenix and later practicing in Isanti, Dr. Froyum returned home in 2024 to join Karrie at Glasgow Family & Cosmetic Dentistry.

Today, the two women practice side by side.

“I love that we can have this connection at work,” she says. “It’s so full circle to come back and work with her.”

CARE THAT FEELS DIFFERENT

One of the coolest things that makes this practice a bit different is that there are no hygienists. Dr. Froyum and Dr. Karrie Glasgow provide every aspect of care themselves.

“When patients come in, they get our undivided attention,” Dr. Froyum explains.

“We’re the ones doing the cleanings. We’re the ones diagnosing and treating.” That approach helps patients relax.

“On bigger restorative cases, Karrie and I will partner together,” she says. “Patients really appreciate having two doctors looking at their situation.”

CONTINUED >

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“A great smile isn’t vanity.

It’s about confidence, how you carry yourself, and how you build relationships with people every day.”

MORE THAN A BEAUTIFUL SMILE

Dr. Froyum especially enjoys working with patients on full-mouth rehabilitation. This may involve veneers, crowns, clear aligners, or dental implants. “I love these cases,” she says. “Offering a full transformation is so rewarding.” But she emphasizes that these changes are not tied to vanity.

“A smile is about so much more than how you look,” she says.

“There are a lot of people who go through life not showing their teeth. That affects every interaction. Your smile changes how approachable you feel and how you carry yourself.”

Improving alignment can also help your overall wellness.

Straighter teeth are easier to clean and take care of. Bite correction can open the airway, helping you sleep better and lowering your blood pressure.

“When you correct someone’s smile, you’re also helping their health,” she says.

CLEAR ALIGNERS FOR REAL LIFE

Clear aligner therapy has become a popular treatment for adult patients. Dr. Froyum is a certified provider and enjoys helping patients see their smiles improve.

“Most adults are candidates,” she explains. “It starts with photos and a 3D scan of your teeth. We submit that to an offsite lab, where we work in partnership with an orthodontist to develop a personalized plan.”

Each patient receives a new set of aligners every 2 weeks, with treatment typically lasting 9 to 18 months. “It’s different for everyone,” she says. “And moving teeth too fast can cause damage, so we’re thoughtful about pacing.”

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After the initial consultation, patients can usually begin treatment within two to four weeks.

SUPPORTING HEALTH AND CONFIDENCE INSIDE AND OUT

While dentistry remains the heart of the practice, Glasgow Family & Cosmetic Dentistry also offers medical-grade skin care solutions. Dr. Froyum and Dr. Glasgow personally use the products they recommend, including Obagi Medical, SkinMedica, and Tizo.

Treatments also include Botox and dermal fillers, such as Juvederm, for cheek volume and lip augmentation. Lip filler can help with both hydration and fullness.

For many patients, these services are part of the same larger goal.

“Feeling good about yourself isn’t superficial,” she says. “It affects how you show up at work, in your family, and in your community.”

A NEIGHBOR SERVING NEIGHBORS

Perhaps what matters most to Dr. Froyum is where she practices. “I grew up here,” she says. “Now I’m seeing patients who are the parents of people I went to school with. I love being part of this community.”

For her, dentistry is relational. It is about helping someone smile in a family photo, speak up in a meeting, or laugh without hesitation. “It’s so nice to be a professional in this field and help people feel better about who they are every day,” she says.

In Eagan, that care comes from someone who truly understands the people she serves, because she is one of them.

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WHERE

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BEGINS

ARTICLE BY ANN SCHREIBER | PHOTOGRAPHY BY NICOLE ENGSTROM

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S KIN CA R E | BEAUTY

Personalized skin care and advanced treatments rooted in results.

It’s pretty evident that Jaime Fruen has a lot of pride and passion in her business, Pure Skin Aesthetics. She and business partner Jen Johannes opened the doors in May 2022, bringing their trusted team with them after years at Clinical Skin in Apple Valley. It was a bit of a leap of faith at the time, but since then, the location has become a destination for corrective skin care in the South Metro area.

“I love what I do,” Jaime says. “Of course, it’s a lot of work. But I love the freedom that comes from being a business owner, especially in a business that helps people feel free about the skin that they are in. We can do fun things with our patients. And, we have the flexibility to bring in new products and new technology.”

That freedom has allowed Pure Skin Aesthetics to grow quickly, offering a wide range of services including skin and laser treatments, permanent makeup and beauty treatments, injectables, laser tattoo removal, and massage therapy.

A COMPREHENSIVE APPROACH TO SKIN

Jaime’s background is layered with training and hands-on experience. She graduated from Sister Rosalind School of Massage in 2008 and later earned certifications through the National Laser Institute, Louise Walsh International, and a 200-hour permanent makeup apprenticeship program. Today, she is a Licensed Massage Therapist, Licensed Permanent Makeup Artist, Certified Laser Technician, and Certified Plasma Pen Technician.

Her favorite treatments include Powder Brows, Laser Tattoo Removal, and Tixel Skin Resurfacing.

“We do corrective skin care,” she explains. “It’s a bit more aggressive than your basic spa treatments. In our practice, we’re using lasers and medical-grade equipment. We can help with just about anything that is bothering you with your skin.”

Often, clients walk in unsure of the exact treatment they need.

What they do know is that something feels off. “People don’t always know what treatment they need,” Jaime says. “They just know there’s something they want to improve.”

That is where consultation becomes the foundation.

STARTING WITH CONVERSATION

Every appointment begins with a thoughtful conversation.

The team asks what brought the client in, what concerns they have, what they have tried before, and what they hope to achieve.

Budget and downtime are discussed openly.

“We want to chat about their goals,” Jaime says. “We want to help them understand what’s going to work and how it aligns with what they’re looking for.”

Pure Skin Aesthetics also works with Medical Director Dr. Crosby, who owns a clinic in St. Louis Park and supports select advanced treatments. In Minnesota, medical spas are required to have a designated medical director who is a licensed physician or, in some cases, an independent nurse practitioner.

CONTINUED >

MAY 2 0 2 6 | C I TYL I FE STYL E . C O M / E AGA N

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“It’s about helping people feel like themselves again. When someone looks in the mirror and feels comfortable in their own skin, that confidence carries into every room they walk into.”

That said, the overall approach to client care is simple and consistent. Results matter more than trends.

“We always talk about how we are based on results and not trends,” Jaime shares.

“We’re not just selling a treatment for the sake of selling a treatment. That doesn’t feel good, and we don’t want to build our business that way. We don’t want to do something that isn’t going to get you the results you’re looking for.”

TIXEL TREATMENT HAS BECOME A CLIENT FAVORITE

Lately, one treatment has been drawing in more and more clients. Tixel has quickly become a client favorite.

Tixel is a non-invasive skin resurfacing treatment that uses targeted heat rather than radiation, lasers, or needles. It can treat all skin types and is used for tightening, improving texture, and softening fine lines.

Clients appreciate the visible changes without the intensity often associated with more invasive procedures.

RESTORING MORE THAN SKIN

Skin concerns are rarely just skin deep. Acne scars, uneven texture, sun damage, and pigmentation can quietly chip away at how someone sees themselves. A survey not long ago found that 41% of young people affected by skin issues have stopped taking selfies because of their skin. And chances are, this feeling does not stop with teenagers. And it’s not just affecting selfies, either.

Many adults carry similar frustrations. Old acne scars, redness that never seems to fade, or changes that come with age can lead people to pull back socially, avoid photos, or rely heavily on makeup. Over time, that hesitation becomes a habit.

At Pure Skin Aesthetics, treatments such as Tixel resurfacing and laser services are often used to address acne scarring and textural concerns. But Jaime is quick to point out that the goal is not perfection.

“It’s about helping people feel like themselves again,” she says. “When someone looks in the mirror and feels comfortable in their own skin, that changes how they show up everywhere else.”

CONFIDENCE GOES FAR BEYOND WHAT YOU SEE IN THE MIRROR

So, what does Jaime love most about her work? Her answer came easily.

“I love that we get to make people feel confident and beautiful. They can run out of the house without makeup and feel good about themselves.”

There is also something deeply rewarding about helping someone who has struggled with a long-standing concern.

“I love helping patients who have been battling something with no results, and then all of a sudden, we help them get results.”

Outside of the clinic, Jaime enjoys traveling, cheering on the Minnesota Wild, and spending time with her family and their four dogs, Parker, Rick Grimes, Seven, and Athena.

At its heart, Pure Skin Aesthetics is about more than procedures. It is about listening carefully, recommending thoughtfully, and building trust over time. For Jaime and her team, confidence begins with care, and care begins with conversation.

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HONORING HER SERVICE: EAGAN WOMEN veterans memorial

A COMMUNITY EFFORT TO RECOGNIZE WOMEN WHO SERVED PROUDLY ARTICLE BY ANN SCHREIBER | PHOTOGRAPHY BY NICOLE ENGSTROM

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H OM E TOWN H E R O | L I FE + CU LT U RE

Behind the Eagan Community Center, the Tribute and Memorial Plaza has long stood as a place for reflection and remembrance. It quietly honors those who have served, offering a space where stories of sacrifice and dedication live on. Soon, it will tell a more complete story that reflects the full scope of military service.

The Eagan Women Veterans Memorial, led by American Legion Post 594 in partnership with the City of Eagan, is working to bring a long-overdue addition to the plaza. A statue honoring women who have served in every branch of the military is planned, with a fundraising goal of $35,000 and a hopeful installation by Memorial Day 2026.

For Bri Beltran and Cindy Yanchury, this project is both personal and community-driven. It began with a simple but powerful realization about who is represented and who is not.

While the plaza honors service members, there has been no visual recognition of women.

“There are no statues for female veterans,” Bri shared, reflecting on how easy it has been to overlook that absence. That realization sparked a conversation that quickly turned into action and a shared commitment to change.

women were not represented at the Plaza. At the time, the scope of the project made it difficult to move forward. Still, the question stayed with her, and when it came up again, it carried new momentum and purpose.

Women have served in the military for generations, often without the same level of visibility as their male counterparts. Today, their presence continues to grow across all branches of service.

More than 2.1 million women veterans live in the U.S. today.

For Cindy, service began as a path to education and independence. She joined the Navy shortly after high school, motivated by the opportunities offered through the GI Bill. Her experience came with challenges, especially as one of the few women at her duty station, but she remained determined and would choose that path again.

Bri’s journey reflects a different generation but a similar sense of purpose. She joined the Army National Guard seeking opportunity and direction. Today, she continues that mission through leadership in the American Legion and her work supporting veterans in the community.

HONORING WOMEN VETERANS IN EAGAN

COMMUNITY SUPPORT FOR THE EAGAN VETERANS MEMORIAL

“This memorial reflects the women already serving beside us and reminds future generations their service belongs, here and always.”

— Bri Beltran

Cindy recalls that the idea first surfaced a few years ago when a community member asked why

But it’s not just Bri and Cindy who have a passion for the project.

CONTINUED >

MAY 2 0 2 6 | C I TYL I FE STYL E . C O M / E AGA N

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For Bri, the goal is not about standing apart but about standing alongside fellow veterans. Representation, in this case, reflects the reality of those who have served and continue to serve.

For Dr. Shelly Recer, service was inspired by family legacy and a desire to follow in the footsteps of those before her. During her time in the military, she gained leadership skills, resilience, and discipline that carried over into her career as a chiropractor.

Colleen Vaubel’s journey began with uncertainty but became a path of personal growth. After joining the Women’s Army Corps, she found direction, eventually rising through the ranks and retiring as a captain.

Wayne Beierman, a Vietnam veteran and leader within the American Legion, has seen how recognition has evolved. Early in his involvement, he noticed how often female veterans were left out of the conversation, which led him to advocate for greater inclusion.

These stories, while different, share a common thread of growth, sacrifice, and service. Yet for many women, that service has not always been visible in the places where communities gather to remember. The Eagan Women Veterans Memorial aims to change that.

Fundraising efforts continue with support from local organizations, including the Eagan Rotary, the Lions Club, and SYNERGY HomeCare of Eagan.

Community members are also being invited to contribute.

For Bri, the goal is not about standing apart but about standing alongside fellow veterans. Representation, in this case, reflects the reality of those who have served and continue to serve. This memorial is more than a statue. It is a recognition of the women who have always been part of the story, even when their presence was not fully acknowledged.

36

H OM E TOWN H E R O | L I FE + CU LT U RE

EAGAN WOMEN VETERANS MEMORIAL

The Eagan Women Veterans Memorial will stand as a lasting tribute to the strength, leadership, and vital roles women have played in defending freedom throughout our nation’s history. This memorial is more than stone and metal—it’s a promise that we will never forget the women who stepped forward to serve. Their dedication has inspired generations, and our community joins together to say thank you.

To donate to this cause, please visit https://www.givemn.org/story/ EaganWomenStatue.

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your personal travel planning partner Lakeville travel consultant helps turn ideas into thoughtful, well-planned trips tailored to you For many people, planning a vacation starts with excitement and quickly turns into a long list of tabs, decisions, and second guesses.

That’s where Jill Schlofer, founder of JJS Travel Planners, found a need. Based in nearby Lakeville, Jill works one-on-one with clients to create trips that feel personal, thoughtful, and well-organized from start to finish.

Jill did not grow up traveling often, but once she had the opportunity to explore through her career, something clicked. Travel became more than a getaway. It became a way to explore new places, meet people, and experience life outside her everyday routine.

That sense of curiosity and discovery stayed with her, eventually leading her to launch JJS Travel Planners in 2024.

“I realized I could turn something I love into a way to help others experience it, too,” she shares.

MEETING CLIENTS WHERE THEY ARE IN THE TRAVEL PLANNING PROCESS

Some clients arrive with a detailed vision and simply want help pulling it all together.

Others come in with a destination and a loose idea of what they want to do. And some have no starting point at all. Jill adapts to each situation, offering as much or as little guidance as needed.

That flexibility is one of the biggest advantages of working with a travel planner. Instead

ARTICLE BY ANN SCHREIBER PHOTOGRAPHY BY NICOLE ENGSTROM

40

EXP E RT H E LP | TRAVEL

of sorting through endless online options or calling a generic booking line, clients work directly with one person who understands their preferences, priorities, and concerns.

“I’m not just booking a trip,” Jill explains. “I’m helping you think through the full experience. What do you want this trip to feel like?

What matters most to you while you are there?”

Her background in service and account management plays a big role. From coordinating flights and accommodations to preparing clients for what to expect, Jill helps remove the guesswork that often comes with travel planning.

TRAVEL TO NEAR AND FAR

Recently, a family of four came to her with a goal of visiting Norway and Sweden, but they were unsure how to bring everything together. Jill mapped out a multi-stop itinerary that included flights, excursions, and unique experiences such as dog sledding and fjord exploration. They even attended an NHL game in Sweden.

“It was a trip of a lifetime for them,” she says. “And hearing that they could not have done it without help was incredibly rewarding.”

Jill also brings her own travel perspective into her work. Tuscany remains one of her favorite destinations, and she is currently planning a milestone birthday trip to Nantucket, inspired in part by her love of Elin Hilderbrand novels. That connection between storytelling and travel has even shaped a unique offering within her business.

Through JJS Travel Planners, Jill creates book-inspired travel experiences for readers. These can range from local day trips to longer retreats centered on a favorite setting or a shared love of reading. She is also exploring future hosted trips, potentially in collaboration with local authors, giving readers a chance to connect in a new way.

YOUR DREAM VACATION WITH SUPPORT ALONG THE WAY

While some travelers enjoy planning every detail themselves, others simply want support in filling in the gaps. Jill’s approach leaves room for both.

“I can step in wherever you need me,” she says. “Whether that is a small piece of the trip or the entire experience.”

For those ready to start planning, the process begins with a simple step. Visit her website, select the type of trip you have in mind, and complete a short intake form. From there, Jill takes the lead in helping shape a travel experience that fits your vision.

Because sometimes, the best trips start with having the right person in your corner.

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E a g a n Ta l e n t Ta ke s t h e S t a ge LOCAL STUDENTS TAKE PART IN CLASSIC MUSICAL AT CHILDREN’S THEATRE

ARTICLE BY ANN SCHREIBER

Aniya Bostick

44

B ACK STAGE | ARTS + C U LT U RE

Evie Blake

From April 21 through June 14, audiences at the Children’s Theatre Company in Minneapolis are stepping into the timeless story of The Wizard of Oz. While the production features a talented cast from across the region, two performers bring a special sense of hometown pride for Eagan residents.

Aniya Bostick, a senior at Apple Valley High School, shares the role of Dorothy in this highly anticipated production. Evie Blake, a sophomore at Eagan High School, joins the cast as a student understudy.

Though their roles differ, both young performers are embracing the experience with enthusiasm and a deep love for the stage.

A PASSION FOR PERFORMANCE ARTS

For Aniya, music has always been part of her life. She recalls needing a song to fall asleep as a child, a memory that now feels like an early sign of what was to come.

She began performing just four years ago after landing a supporting role in her high school’s production of Mamma Mia. That experience sparked something in her, and she has been building momentum ever since.

Her path took a major turn when she was selected for the Hennepin Arts Spotlight program, where she trained alongside other high school performers from across Minnesota. The program also took her to New York City, where she attended Broadway shows and workshops led by seasoned performers.

That experience led directly to her audition for The Wizard of Oz. After submitting a video and attending an in-person audition, she was offered the role of Dorothy on the spot.

“I didn’t believe it at first,” Aniya says. “I grew up watching The Wizard of Oz and The Wiz. To now be part of that story feels surreal.”

She shares the role with another high school senior, allowing both performers to take part in the demanding production schedule. Offstage, Aniya has already taken a bold step toward her future. She graduated early to

focus on the show and will attend Berklee College of Music this fall, where she plans to study musical theater.

When asked what advice she would give to others, Aniya encourages young performers to observe, stay open to learning, and lean on the people who support them.

“I’ve grown up surrounded by strong women,” she says. “My family and friends have always been there.

That support means everything.”

A YOUNG ENTRY INTO THEATER

Evie’s journey into theater started even earlier. In second grade, encouraged by her grandparents, she auditioned for a church production of Oliver and was cast in the ensemble. From that moment on, she was hooked.

Now a student understudy with the Children’s Theatre Company, Evie is learning a different side of performance. She covers two ensemble tracks, stepping in when needed and adapting quickly to each role.

While the uncertainty can be challenging, she sees it as an opportunity to grow.

“You’re watching everything from the sidelines, and then suddenly you’re in it,” she says. “It teaches you to be ready for anything.”

Evie already has several performances scheduled and knows that the number could grow. Beyond the stage itself, she values the connections she is making with fellow cast members and the chance to be part of such a beloved story.

“It’s such a magical opportunity,” she says. “I’ve already made so many new friends.”

Looking ahead, Evie plans to continue pursuing theater. This summer, she will attend a pre-college musical theater program at Syracuse University, where she will train alongside other young performers.

Her advice to others is simple. “You have to go for it.

You never know where it might lead.”

As The Wizard of Oz continues its run in Minneapolis, Aniya and Evie remind us that big dreams can start close to home. For these two Eagan students, the journey is just beginning.

“I’ve grown up surrounded by strong women.

My family and friends have always been there.

That support means everything.”

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2864 Hwy 55, Eagan, MN

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www.vendellacoffee.com 1440 Duckwood Drive Eagan, Minnesota 55122

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ARTICLE BY KALI KASORZYK

BECKY HILLYARD

PHOTOGRAPHY PROVIDED

From Side Hustle to Style Empire The power of taste, trust, and the courage to “just start.”

She didn’t have a business plan, a media budget, or even a name anyone could pronounce. What Becky Hillyard had was taste, a young family, and the instinct to just start. Today, her lifestyle brand Cella Jane commands an audience the size of Vogue’s, she’s nine collections strong with Splendid, and she’s built it all while raising three kids — refusing to sacrifice one for the other. In an exclusive conversation for the Share the Lifestyle podcast, Becky shares what it really takes to build a brand, a career, and a life you love. Read the highlights below, then scan the QR code for the full conversation.

Q: WHEN DID YOU KNOW CELLA JANE WAS MORE THAN A HOBBY? A: Two moments. Women started emailing me saying they bought something I recommended and felt amazing — asking me to help them find a dress for a wedding. That felt incredible. Then I looked at my affiliate numbers for one month and realized I could cover our mortgage. I thought, I can actually do this. I never set out to build a business. I started it because I genuinely loved it.

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T R E N D SE T T E R | STYL E + BE AU T Y

Becky in Splendid x @CellaJaneBlog Spring 2026 Collection

Becky in Splendid x @CellaJaneBlog Spring 2026 Collection

Q: WHAT WAS THE BIGGEST RISK YOU EVER TOOK WITH THE BRAND? A: Designing my own collection. It’s easy to point at items on a

Q: WHAT WOULD YOU TELL SOMEONE WHO WANTS TO BUILD SOMETHING OF THEIR OWN BUT KEEPS WAITING? A: Don’t wait. Don’t wait for the perfect camera, the right strat-

website and say I love these. But to create something from scratch, put your name on it, and wait to see if people connect with it — that’s terrifying. I had an incredible partner in Splendid, and women loved the pieces. It was the biggest risk and the biggest accomplishment.

egy, or enough followers. We find every excuse to stay comfortable. Just start, be consistent, and be authentically yourself. The right people will find you — and they’ll stay.

Q: HOW HAS INFLUENCER MARKETING CHANGED SINCE YOU STARTED? A: When I started, brands didn’t know whether to take it seriously. Now it’s a legitimate line item in their marketing budgets — sometimes bigger than TV. Because what we’ve built is trust.

People trust a real recommendation from someone they follow far more than a commercial. There’s no question about it now.

Q: YOU’RE A MOM OF THREE RUNNING A FULL BRAND. WHAT DOES YOUR DAY ACTUALLY LOOK LIKE? A: I try to get up at five and not hit snooze — that first hour before the house wakes up is the most productive, most peaceful hour of my day. Then it’s all hands on deck with the kids and school drop-off.

After that I work — planning content, connecting with my team, editing. After pickup, the day shifts completely and it’s all about them.

I’ve learned to protect both halves fiercely, because both matter.

This conversation is just the beginning. Becky goes deeper on the risks that almost stopped her, the design process behind her latest Splendid collection, and what she’d tell her 2012 self today.

Scan the QR code for the full, exclusive City Lifestyle interview on the Share the Lifestyle Podcast.

“Trust is the only metric that actually compounds.”

— Becky Hillyard

F E AT U R I N G B E C K Y H I L LYA R D The brand millions follow. Hear how it really star ted. Scan for the full conversation.

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M AY 2 0 2 6

events A S E L E C T I O N O F U P C O M I N G LO C A L E V E N T S

M AY 1 ST - 1 7 T H

Farm Babies at the MN Zoo 13000 Zoo Boulevard, Apple Valley, MN 55124 Meet baby animals and their moms every day at Farm Babies. On weekends, enjoy live music, family activities, and chances to learn from Farmkeepers about agriculture and animals. Visit heritage and rare breeds, including goats, sheep, horses, and pigs, with miniature donkeys and miniature Highland and White Park cattle arriving in 2026.

M AY 4 T H

Cheers for Charities 2864 Highway 55, Eagan, MN 55121 | 4:00 PM Join the Rotary Club of Eagan at Union 32 Crafthouse for an evening featuring local breweries and wineries offering samples of their finest craft beers and wines. Enjoy fabulous food, great company, and live music by solo artist David Velander. The money raised will benefit local non-profits that help families and individuals right here in our community. Tickets can be purchased at https://tinyurl.com/RotaryCheers.

M AY 6T H

The Devil Wears Prada 2 – Special Movie Premiere Night at Emagine 2055 Cliff Rd, Saint Paul, MN 55122 | 5:30 PM Join Eagan City Lifestyle for a special screening of The Devil Wears Prada at Emagine Theatre. This stylish, community-centered movie night blends fashion, film, and fun. Guests can dress up, enjoy a social hour with ax-throwing, browse boutique shopping, and settle in for the 7:00 p.m. screening. Tickets are available on Eventbrite at https://tinyurl.com/ECLDWP. M AY 1 7 T H

Spring Festival at Holz Farm 4665 Manor Drive, Eagan, MN 55123 | 11:00 AM Enjoy a spring afternoon of old-fashioned fun at Historic Holz Farm. The Friends of the Farm and the City of Eagan invite guests to experience farm life with hayrides, house tours, and live music. Snacks and souvenirs will be available at the General Store. Tickets are required for everyone 12 months and older and are available at discovereagan.com or onsite.

M AY 2 1 ST

Big Rig Rally 3501 Coachman Point, Eagan, MN 55121 | 4:00 PM Get an up-close, behind-the-scenes look at the big rigs that keep Eagan running, including mowers, plow trucks, police and fire vehicles, garbage trucks, and more. Enjoy equipment demos, face painting, and giveaways while supplies last. Rain or shine. Bring a canned food donation for The Open Door. Additional parking is available at Oak Hills Church.

M AY 3 0 T H

Tour de Cure: Minnesota 2685 Vikings Cir, St Paul, MN 55121 | 6:30 AM Join the American Diabetes Association’s Tour de Cure: Minnesota and ride for a cause. This uplifting event welcomes cyclists, families, and supporters of all ages in the fight to end diabetes. Every mile ridden and dollar raised helps create a healthier future. Register today at diabetes.org/mntourdecure.

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