Carlsbad June 2017

Carlsbad JUNE 2017

CarlsbadLifestylePubs.com

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Boys will be Boys AN OUTDOOR BOARD MEETING NEW LOCAL WHISKEY DISTILLERY GIVING BACK THROUGH MUSIC AND SURFING

E XCEED I N G E XPECTATI O NS ON E HOM E AT A TI M E Personal Integrit y & Ser vice Years of Industr y Exper tise Honest Accountabilit y

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Lifestyle Letter

Let's hear it for the Boys!

JUNE 2017

T

here’s no place like Carlsbad in the summer.., events, fairs, brewfests, galas, surf contests, concerts, flowers, barbeques and evening strolls. Yes, the traffic is even worse, restaurants have long waits and there are tourists everywhere…but…that is all part of what makes Carlsbad come alive and what supports our thriving community!

Our summer kickoff issue is dedicated to “The Boys”. Only in Carlsbad will you find surfing corporate style. We discovered young executives combining their love of surf and community with their business prowess to enhance the lives of others around them…all while ripping it up together.

I always thought of whiskey as a man’s drink. Guess what ladies???? Henebery Whiskey meets the scrutiny of the toughest whiskey connoisseur, but when combined with specialty ingredients to make a unique cocktail, like “The Local”, it is refreshing, soothing and down-right delicious. Please join Carlsbad Lifestyle, North County Board Meeting and Henebery Whiskey in supporting the very cool non-profit¸ Urban Surf 4 Kids, by ordering the oh-so-delicious, newly designed, cocktail “The Local” at your favorite Carlsbad restaurant or bar. A dollar from each drink will go to the Urban Surf 4 Kids! Let’s do this together!

PUBLISHER

Lucy Jones | Lucy.Jones@LifestylePubs.com EDITOR

Margi Filipovitch | Margi.Filipovitch@LifestylePubs.com PUBLICATION MANAGER

Jamie Hartnett | Jamie.Hartnett@LifestylePubs.com CONTRIBUTING WRITERS

Jessica Hartmann, Jodi Cole CONTRIBUTING PHOTOGRAPHERS

Eric Larson, Debora Cartwright

CORPORATE TEAM | Steven Schowengerdt

CHIEF EXECUTIVE OFFICER

CHIEF SALES OFFICER

| Matthew Perry

CHIEF FINANCIAL OFFICER DIRECTOR OF MARKETING

Men’s health is highlighted this month as well as the infamous BRO-AM concert, hosted by our own Switchfoot. The Benefit Party is an exclusive, VIP night where you can mingle with the band and enjoy a semi-private concert at a local, intimate venue.

Get your tickets now as there are only a very few sold to this very special experience.

When you are not working away, parenting or contributing to your community, there are numerous options out there for play and relaxation. Work hard…play hard…soak it up, indulge in Carlsbad and enjoy your summer! We are very blessed.

Have Fun!

ART DIRECTOR OPERATIONS MANAGER

| Sara Minor | Janeane Thompson

EDITORIAL MANAGER EDITORIAL

| DeLand Shore | Brad Broockerd

| Nicolette Martin

| Victoria Perry, Lindsey Howard

AD MANAGER

| Chad Jensen

SENIOR AD DESIGNER AD COORDINATORS

| Megan Seymour

| Cyndi Harrington, Andrea Thomas Alicia Huff

LAYOUT DESIGNERS

| Cyndi King, Jessica Sharky, Dana Rudolph

PUBLISHER SUPPORT

| Melanie Carlisle

EXECUTIVE ACCOUNTANT APPLICATION ARCHITECT WEB DEVELOPERS

| Randa Makeen

| Michael O’Connell

| Hanna Park, Scott Lavigne

Lucy Jones, Publisher

CarlsbadLifestylePubs.com ON THE COVER Members of North County

Board Meeting PHOTOGRAPHY BY DEBORA CARTWRIGHT

4

Carlsbad Lifestyle | June 2017

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JOIN US

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P.O. Box 12608 Overland Park, KS 66282-3214 Proverbs 3:5-6 Carlsbad Lifestyle™ is published monthly by Lifestyle Publications LLC. It is distributed via the US Postal Service to some of Carlsbad’s most affluent neighborhoods. Articles and advertisements do not necessarily reflect Lifestyle Publications’ opinions. No portion of this magazine may be reproduced in any form without written consent. Lifestyle Publications does not assume responsibility for statements made by advertisers or editorial contributors.

Information in Carlsbad Lifestyle™ is gathered from sources considered to be reliable, but the accuracy of all information cannot be guaranteed.

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June 2017

Departments

20

8

Good Times

12

Around Town

16

Giving Back

26

Food & Wine

28

Locally Owned

30

Lifestyle Calendar

34

Parting Thoughts

16 Switchfoot's BRO-AM

Giving Back with Music & Surfing

20 North County Board Meeting

An Outdoor Board Meeting

26 Henebery Whiskey

New Local Whiskey

34 Men's Health

Q & A with Dr. Jason Phillips

16

26

34

Lifestyle Publications Alabama | Arizona | California | Colorado | Florida | Georgia | Idaho | Illinois | Kansas | Maryland | Michigan | Minnesota Missouri | Montana | North Carolina | Ohio | Oklahoma | Oregon | South Carolina | Tennessee | Texas | Utah

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Aviators. San Diegan for Champions.

Good Times

Carlsbad Village Merchants Mixer

The Carlsbad Village Merchants Association hosted its first Merchant Mixer of the year at Witch Creek Winery in the Village. Merchants, colleagues, friends and family came together to raise a glass and share some snacks and stories while catching up and making new friends. carlsbad-village.com

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Carlsbad Lifestyle | June 2017

Good Times

Tri-City Wellness Center National Walking Day Expo and Celebration

Tri-City Wellness Center hosted a National Walking Day Expo and Celebration April 5th in partnership with the American Heart Association. Heart healthy activities including Zumba, chair massages and hand treatments were offered, along with health screenings and healthy drink and snack samples from vendors. tricitywellness.com

MITCHELL THORP FOUNDATION & SAN DIEGO AVIATORS PRESENT

PILLARS OF HOPE TENNIS SMASH CHARITY EVENTNAME BENEFITING FAMILIES WHOSE CHILDREN CLIENT SUFFER FROM LIFE-THREATENING ILLNESSES DISEASES AND DISORDERS.

SUNDAY JULY 16, 2O17 Omni La Costa Resort 2100 COSTA DEL MAR RD CARLSBAD, CA 92009

3:30-6:00 PM Dinner/Auction/Music 6-8 PM Aviator’s Tennis

Kids Clinic - $45 Fun/Games/Dinner and ticket to Aviators match

REGISTER AT WWW.MITCHELLTHORP.ORG/EVENTS

$150 per person Includes Dinner, plus ticket to Aviator Tennis Event 10

Carlsbad Lifestyle | June 2017

Around Town

AROUND TOWN FASHION, FLOWERS AND FIDO Almost 400 guests and many dogs flocked to the Carlsbad Flower Fields on the evening of April 6th for the inaugural Carlsbad event, “Fashion, Flowers & Fido”. This marked the first time pet owners were invited to bring their “friendly” dogs to the world-famous Carlsbad Flower Fields. Carlsbad Mayor Matt Hall greeted the audience from the runway and warmly welcomed everyone to enjoy this new, unique to Carlsbad, special event.

Guests received a “Wag & Swag Bag” with gifts for both dogs and their “people”. The evening’s festivities included a fashion show featuring designer brands from The Carlsbad Premium Outlets, with models walking down the “Haute Dog” runway along with fashionably-attired adoptable dogs from Rancho Coastal Humane Society. Special guest models - all dog lovers - included Carlsbad City Council member and Mayor Pro Tem Keith Blackburn, Carlsbad Chief of Police Neil

Graham Nash

AN EVENING WITH GRAHAM NASH AT NAMM’S MUSEUM OF MAKING MUSIC

Gallucci and Carlsbad Fire Chief Michael Davis. The fundraising event benefited the Rancho Coastal Humane Society (RCHS), Simon Youth Foundation and The Flower Fields. sdpets.org

In a star-studded event on April 8, music icon Graham Nash, community champions and music education patrons came together to “Play it Forward” at NAMM’s Museum of Making Music’s (MoMM) gala fundraiser event, “An Evening with Graham Nash.” The annual event was attended by 170 guests and raised over $70,000 in donations that will grant music education programs, museum access and scholarships to both children and adults in the community. The evening’s main event included an hour-long concert performance by Nash, accompanied by guitarist Shane Fontayne (Lone Justice, Sting, Bruce Springsteen).

The event also officially launched “The Photography of Graham Nash,” a new gallery exhibit featuring 29 photographs of famed artists photographed by Nash, including Joni Mitchell, Johnny Cash, Jerry Garcia, Judy Collins (with Stephen Stills), Neil Young, Cass Elliot, Taj Majal, David

FATHER'S DAY FACIAL AT TRI-CITY WELLNESS

Crosby and Jackson Browne, along with some of Nash’s most significant

Treat dad to a rejuvenating Gentleman's Facial and custom

quotes and song lyrics, blending his love of photography and music into

60-minute massage at the Tri-City Wellness Center Spa. The Father's

one setting. The exhibit will be on display until August 31, 2017 and is

Day Spa Package is valid 6/1-6/18 and the Spa is open to public.

included in the cost of admission. museumofmakingmusic.org

tricitywellness.com

12

Carlsbad Lifestyle | June 2017

CONTINUED >

Romance and

Fine Dining

just steps from the

Beach in Carlsbad

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Around Town

(CON TI N UED)

AVIARA OAKS AND CALAVERA HILLS MIDDLE SCHOOLS NAMED CALIFORNIA GOLD RIBBON SCHOOLS State Superintendent of Public Instruction Tom Torlakson announced this year’s California Gold Ribbon Schools Award recipients, and two Carlsbad Unified middle schools are among the honorees. Both Calavera Hills Middle School (CHMS) and Aviara Oaks Middle School have been chosen for this award. Schools are selected based on applications they submit describing their model programs supporting student success that can be replicated by other schools.

Of over 2,600 public middle and high schools in California, and 477 that applied for the recognition, only 275 are being honored as Gold Ribbon Schools for 2017. “I congratulate CHMS and AOMS for this accomplishment,” said Superintendent Benjamin Churchill. “These schools represent what is best in Carlsbad Unified—a challenging curriculum, a student-centered culture, and room for creative risk-taking and hands-on learning.”

GRAND OPENING OF FEMINA CAREO IN CARLSBAD Carlsbad Lifestyle is celebrating the GRAND OPENING of FEMINA CAREO, a new Urogynecology & GYN practice in Carlsbad! Dr. Mourkarzel is double board certified in OBGYN and Female Pelvic Medicine & Reconstructive Surgery. He offers evaluation and care management for all female pelvic disorders, pelvic pain, pelvic organ prolapse and incontinence. In office evaluations and procedures include Colposcopy, Cystoscopy, Hysteroscopy, Urodynamics, Pelvic Ultrasound and Robotic Surgery. Contact for a consultation visit! Located at 6125 Paseo Del Norte Suite 140. Feminacareouro-gyn.com

CARLSBAD EDUCATIONAL FOUNDATION K-12 SUMMER CAMPS The Carlsbad Educational Foundation operates a fun and enriching series of half-day camps each June 19th through August 11th, offering 46 programs designed specifically to inspire and teach students kindergarten through eighth grade in the areas of science, music, technology and the arts. They're kicking off with Zookeepers, Code Basics, Write and Illustrate Your Own Book, Crazy Cartoon Creations, Comedy Improv, and Feel the Beat! Classes may fill-up, so don’t wait to enroll, in order to ensure you get into your favorite class! Camp locations: Magnolia Elementary and Pacific Rim Elementary. Day Care: Summer Kids’ Care will be offered at Magnolia Elementary School and Pacific Rim Elementary School to provide convenient, full-day care. It’s an opportunity for students of working parents to enjoy a full-day program of fun and educational enrichment. Summer Kids’ Care provides care from 7:00AM to 6:25PM daily. Enroll your child in Kids’ Care before or after the Summer Enrichment Camp for only $195 per week. carlsbaded.org 14

Carlsbad Lifestyle | June 2017

NORTH COAST CALVARY CHAPEL KIDSGAMES North Coast Calvary Chapel announced their summer program KidsGames; four, one-week-long camps for kids from age 4 through 6th grade that use sports and creative arts to teach positive values.

Children are given the chance to learn through sports, art and other electives, build new friendships, and serve the community through a compassion project. It is an amazing week of experiential learning unlike anything else on the planet. It really is the BEST KID THING ON EARTH! They offer electives as diverse as Race Car Pit Crew to Juggling to Science to even Jedi training, all for the purpose of fun. Each KidsGames session is four hours of outdoor, off-screen, old fashioned excitement and adventure. northcoastcalvarychapel.org

THE SAN DIEGO AVIATORS ARE BACK JULY 16TH TO AUGUST 2ND! The San Diego Aviators, San Diego’s professional tennis team provides fans with unmatched tennis competition and the most unique sports spectator experience. Comprised of the finest tennis players that compete on the ATP and WTA tours, the Aviators battle in the World Team Tennis professional season and play tennis that is fast paced, exciting and different than what most tennis fans are used to. The Aviators play home games at the Omni La Costa Resort July 16th to August 2nd. No other team sport provides the highest level of competition with such intimate fan access. Fans are up close and personal to the action and players happily provide autographs after the event – even high fives during the match. An evening with the Aviators is a wonderful experience for the entire family. The San Diego Aviators are the reigning WTT Champions and the only professional

Enjoy a VIP Guest Pass on us.

Download it at www.TriCityWellness.com/Lifestyle • Unlimited group classes including cycling & Les Mills™ classes

team from San Diego to win a championship. Based on this astounding

• Dedicated yoga and Pilates studios

achievement, the San Diego Aviators will be recognized for “Significant

• Certified Personal Training

Achievement” at the 71st Annual Salute to the Champions by the San Diego Hall of Champions. sandiegoaviators.com

• Lap pool, warm-water activity pool, & Hydroworx therapy pool • Safe & fun childcare • Executive locker rooms with whirlpool & dry sauna • Full-service spa & healthy cafe • Medical & nutrition support • Cushioned walk/jog indoor track

CARLSBAD’S COMMUNITY CLUB SINCE 2009 (760) 230-8662

6250 El Camino Real, Carlsbad, CA 92009

June 2017 | Carlsbad Lifestyle

15

Giving Back Switchfoot

The Switchfoot BRO-AM ARTICLE MARGI FILIPOVITCH

ne of the most common questions asked

O

art, surfing and access to the outdoors.

of local GRAMMY Award winning band

They put their heads together and created

Switchfoot, is “Where is your favorite place to

BRO-AM, a free beach concert and charity

perform?” Even though the band has traveled

surf contest that brings together more than

and toured around the world, their answer is

17,000 people. They choose organizations

always “Home, in beautiful San Diego”.

each year that make a difference in the

On a return flight home back in 2005,

community, ranging from homeless, at-risk

the members of the group; Jon, Tim, Chad,

and disadvantaged youth, with a focus on

Jerome and Drew, asked themselves, "How

music, art and surfing. BRO-AM, the ulti-

could we do something to give back to the

mate family friendly music beach party, is

place that has given us so much?" They

held from 7am-5pm at Moonlight Beach in

consider themselves blessed to have

Encinitas. For 21 and over guests, the after

grown up here and give thanks for the pos-

party continues into the night at the Belly

itive activities and outlets, that kept them

Up Tavern in Solana Beach.

busy and out of trouble, such as music, 16

Carlsbad Lifestyle | June 2017

THE 2017 BENEFITTING CHARITIES INCLUDE: -A STEP BEYOND: Provides underserved youth with opportunities

that greatly expand their expectations and ambitions through dance education, academic support, and family services.

-CAF CHALLENGED ATHLETES FOUNDATION: Provides opportunities

& support to people with physical challenges, so they can pursue active lifestyles through physical fitness and competitive athletics.

-FEEDING SAN DIEGO: Ends hunger through healthy food, education

and advocacy.

-ROB MACHADO FOUNDATION: Educates and empowers young peo-

Switchfoot working with a boy learning to play saxophone through VH1 'Save the Music'

ple to make sustainable choices.

-STANDUP: Ends the cycle of youth homelessness.

-VH1’S SAVE THE MUSIC: Committed to ensuring that music instruc-

tion is a core component to a complete education, giving children the tools and confidence to excel in academics and in life.

Exclusive Products at the VIP Silent Auction

"We want to giveback to our hometown and invest in the next generation" -Switchfoot

SWAP YOUR BOARD SHORTS FOR BLACK TIE: Jon Foreman with Bill Walton

Don’t miss the VIP Benefit Party on June 22 at a private venue. The Benefit Party provides a unique experience for BRO-AM supporters. Philanthropists, friends and families mingle with the band under the stars, in a California-chic setting. Guests can even opt to sit on the stage during an intimate performance with Switchfoot and other special guests. The evening includes a live & silent auction, as well as delicious food and drinks from local restaurants such as Beach Plum Kitchen, Casa de Bandini, Pizza Port Brewing Company, Solterra Winery & Kitchen & Truluck’s. Tickets will sell out for this exclusive event so get yours now! Don’t miss out on this up-close and personal opportunity to hang with and enjoy Switchfoot. VIP Benefit Party tickets available online. broam.org June 2017 | Carlsbad Lifestyle

17

1,800+ members in 90+ metro markets Monthly peer advisory board meeting Monthly one-on-one counsel Connect with local Christian CEOs, business owners, and executives.

Get connected to a local C12 Group: www.c12sandiego.com | 760-716-1115 mike.hudson@c12group.com Mike Hudson - Managing Chair/CEO C12 San Diego, LLC

A place for every life situation...

30/40 30:40 is a gathering of adults in their 30’s and 40’s — singles, couples, and parents. Meets the 1st and 3rd Friday of the month at 7:00pm in The Story Caffe and chapel for fellowship, worship, and teaching. Come to meet people your own age, make friends, grow in community and learn about the incredible life that is in front of you.

Whole Marriage

Whole Parenting

This class integrates the best of ancient wisdom with modern research on love and attachment to your spouse. This once-a-month class is designed to build your marriage as you think through the values and priorities that form a central part of your life and marriage. Meets at 10:45am, the 3rd Sunday of the month, in room C-105.

Parenting doesn’t have to be a journey of fear. Learn how to raise children of compassion and character while navigating everything that their changing lives bring to the table.

Whole Parenting is a class for parents with kids of all ages, meeting the 2nd Sunday of every month at 10:45am in C-105. All are welcomed to attend!

TRANSFORMED PEOPLE, TRANSFORMING OUR WORLD 1330 Poinsettia Lane

I

Carlsbad, CA

I

92011

I

www.northcoastcalvary.org

I

760.929.0029

NCBM: In Session NCBM: Meeting in Session

20

Carlsbad Lifestyle | June 2017

ARTICLE JODI COLE | PHOTOGRAPHY DEBORA CARTWRIGHT

North County residents know that there is something special about living in this unique pocket of Southern California. We love to swim, bike, run, hike, golf and play tennis like we’re professionals and then take that passion and energy directly into our places of work, innovating creative changes in various industries that are affecting the professional landscape of North County. Work hard‌play harder seems to be the unofficial motto.

CONTINUED >

June 2017 | Carlsbad Lifestyle

21

NORTH COUNTY (CON TI N U ED)

Although there are many ways to enjoy recre-

North County Board Meeting is a play

ation in North County, the ever present surf culture

on words that perfectly describes the

in our communities is undeniable. Drive down 101

members’ intentions, mixing business

just as the sun is popping above the horizon, and

with pleasure to ultimately benefit their

on most days, you’ll see men and women dotting

community by contributing philanthrop-

the coastline, drinking coffee, checking the surf

ically to small, local non-profit organiza-

and making plans to change the world.

tions. Monthly “board meetings” provide a

One organization that has adopted the Work

loosely structured space to eat, network

Hard, Play Harder motto is the North County

and, of course, SURF! Weather permitting,

Board Meeting (NCBM). Founded by Michael

these meetings are usually held on Friday

Glenn in 2014 with the goals of:

mornings at a North County beach.

• encouraging business growth in North County • acting as a resource for networking • providing members with a tangible way to give back to the community • surfing NCBM seeks to merge their love of surfing with unique business networking opportunity for its members. “Surfing is a big part of North County San Diego; whether it be for fun, work or both, we want to use that dedication to help local businesses, support charities and be an asset for our members so we can continue to make this region a great place to live and work.” —Michael Glenn

BOARD OF DIRECTORS Marcelo Bengoechea, CEO, SuperBrand Rich Clark, CEO, Fuzion Payments, Inc. Michael Glenn, Director of Operations, Printsmith Solutions Jonathan Hanwit, CEO, ThinkParallax Scott Holmen, CEO, Agency73, Inc. Ian McDaniel, Managing Partner, Hanscom Alexeev & McDaniel LLP Rudy Vasquez, VP of Sales & Marketing at Superbrand, SuperBrand

22

Carlsbad Lifestyle | June 2017

Meeting Adjourned

NCBM is itself a 501(c)(3) exempt non-profit, which is directed

and change the philanthropic landscape of North County. “The

by a board of 7 and has 125 members who are active in helping to

broader our network, the deeper we can support our community

organize three fundraising events annually. Each event is designed

and charities” —Rudy Vasquez

to involve and promote local businesses, while helping to raise money to donate to small, local non-profits at the same time.

They have various events throughout the year; including an annual holiday party that donates toys to the Community Resource

“One of the benefits is the opportunity to connect with other

Center. As well as, numerous golf tournaments which benefit local

like-minded business people allowing for a less forced inter-

charities such as, Urban Surf 4 Kids, Outdoor Outreach, and TERi

action…and it is always better to discuss any business while

Campus of Life. Other past recipients include the American Lung

sharing waves...” — Marcelo Bengoechea

Association and the Agua Hedionda Lagoon Foundation.

“It reminds me of the friendships that I had in my teenage

This year’s NCBM Golf Tournament will benefit Urban Surf

and college years. I think a lot of guys lose that camaraderie as

4 kids. The organization works with orphan and foster kids by

they get older...—Scott Holmen.

using water sports as a catalyst and teaches them how to first

"The NCBM has given me the opportunity to connect with local, like minded professionals while giving back to the community - and getting a chance to jump in the water all at the same time. "—Jonathan Hanwit “This is very much a passion project all the way around. It

have fun, as well as give back to their communities and neighborhoods through local service projects.

“We’ve been focused since the beginning on surfing and helping others-both local businesses and local charities. In doing so, we forged super strong relationships without really realizing it.” —Ian McDaniel

was designed that way from the beginning to involve and pro-

If you’re looking to increase business connections, pro-

mote local businesses while helping small, local non-profits at

mote local business and positively impact your North County

the same time...” —Rich Clark

community, what better way than to join North County Board

NCBM is always looking for new people to join their movement

Meeting. ncboardmeeting.org

to increase business connections, promote local businesses June 2017 | Carlsbad Lifestyle

23

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Carlsbad Lifestyle | June 2017

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Food & Wine

ARTICLE JESSICA HARTMANN PHOTOGRAPHY ERIC LARSON

HENEBERY CELEBRATED WHISKEY A NE W LOCAL ADDITION TO NORTH COUNT Y...SERVING UP WHISKE Y IN A FR ESH WAY!

26

Carlsbad Lifestyle | June 2017

Jesse Fanning

H

enebery Whiskey, a 90 proof rye whiskey made with organic ingredients, dates

back to 1851 in Peoria, Illinois, where it was farm-to-bottle produced by Matthew Henebery.

His great-great-great grandson-in law, Jesse Fanning, is now resurrecting the brand that ceased to exist when Matthew passed. Jesse, along with his family; including his mother, father-in-law and wife, are resurrecting the family name by recreating the original Henebery labels and following the business plan that Matthew had sketched over 100 years ago. They are also proud to be family-operated and owned.

Currently, Jesse is making the whiskey from grain to bottle, in house, at his Vista distillery. Visitors can observe the distilling process while sampling various whiskies.

The barrel program that Jesse created edu-

cates visitors about the aging process on an in-depth level for true whiskey lovers.

Don’t miss out on the opportunity to join their whiskey club. Members will be invited to private and exclusive events, have access to special releases, receive whiskey lessons and cocktail recipes. Plus, it is free to join.

Henebery, North County Board Meeting

“The Local” speciality cocktail is available

and Carlsbad Lifestyle Magazine have

at numerous North County restaurants and

joined forces to give back to the community

bars, so be sure to ask for it! A portion of the

by creating a speciality whiskey cocktail

proceeds will be donated to Urban Surf 4 Kids,

called “THE LOCAL”. The drink is made with

a local non-profit supporting foster children.

locally sourced ingredients such as Carlsbad

The tasting room in Vista is open to the

Strawberry Company fruit, locally farmed

public. Keep an eye on their website for

mint, and and fresh lime juice.

more information. heneberywhiskey.com

Ask for the "The Local" June 2017 | Carlsbad Lifestyle

27

Locally Owned

Things to Improve Your Sales Game

ARTICLE ROB SWETTE - MANAGING PARTNER AT SALES GROWTH ASSOCIATES | SANDLER TRAINING

1. HAVE A PROCESS. KNOW WHAT YOU WANT TO DO AT EACH STEP.

4. PROSPECTING: GIVING AND RECEIVING.

The Sandler Methodology is all about process. By following a pro-

You don’t have to like prospecting; you just have to do it. This

cess you’re able to qualify or disqualify each prospective opportunity

Sandler Rule might not be the most positive look at prospecting, but

and do it more quickly. You should know what’s happening to you on

many salespeople avoid the dreaded task of prospecting. Your mind-

each sales call and more importantly, know what to do about it.

set matters. Do you see it as a hassle or a way to meet new people?

Do you learn something new? Help someone solve a problem? As an

2. IT’S MORE IMPORTANT TO QUALIFY THAN CLOSE BECAUSE IF YOU

example: money is always an issue.

QUALIFY RIGHT, THERE IS NO CLOSE.

If you have clearly defined the needs of your prospect, then you

5. JOIN OUR 8-WEEK FOUNDATIONS CLASS.

are merely fulfilling their needs. When you present your solution,

The Sandler methodology may not be the only answer for every

you will demonstrate how you will help achieve their goals. The cli-

company – or every sales course. But it might provide a solution to

ent closes themselves!

some of your sales and sales management problems. One way to tell is to consider the following questions:

3. RELATIONSHIPS MATTER. BUILDING RAPPORT,

•

Are you or your salespeople giving information to prospects when you or they should be getting it?

GETTING AND ASKING FOR REFERRALS.

Prospects erect a defensive “wall” when they think you are trying

•

Are your cost-of-sales margins increasing?

to sell them something. We’ve all heard the term people buy from

•

Are you ready to shake up your sales culture?

people they know, trust and like. What are some ways to get the

•

Are you or your salespeople too willing to consider lowering prices?

prospect comfortable with you? Do you understand their problem

•

Do your salespeople follow inconsistent sales processes?

from their point of view? Build an honest relationship and continue

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Are your salespeople, rather than your sales managers, creating

building throughout the relationship, not just in the first five minutes.

and maintain your sales culture?

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Does your sales team seem to change its sales approach with every major fluctuation in the economy?

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Carlsbad Lifestyle | June 2017

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Lifestyle Calendar

June

JUNE 4

JUNE 2

Tamarack Beach will

STATE BEACH CLASSIC – A TRIBUTE TO BANNING CAPPS TAMARACK BEACH

AGUA HEDIONDA LAGOON FOUNDATION OWL HOWL

come alive with this

THE DISCOVERY CENTER

annual surf contest,

Bird lovers and families are invited to “Owl Howl,” the second in the

bringing

2017 Nights at the Museum series at the Discovery Center. The Rap-

community together for a day of family fun in a tribute to lo-

tor Institute’s live owl ambassadors will star in exciting presentations

cal pro surfer Banning Capps. The contest will encompass all

about the native raptor’s diet, behavior and howling skills, starting

abilities and ages, from groms to masters, and a portion of

at 6:00 p.m. Swoop in for a fun-filled, family evening including crafts,

the proceeds will benefit the Boys & Girls Clubs of Carlsbad.

pizza and lemonade. Free. aguahedionda.org

statebeachclassic.com

JUNE 2

JUNE 7

FRIDAY NIGHT LIVE MUSIC

STATE STREET FARMERS' MARKET

DOWNTOWN VILLAGE OF CARLSBAD

STATE STREET

Friday Night Live is on now through September, We welcome lo-

The State Street Farmers' Market takes place in downtown Carls-

cal musicians to the corners of Carlsbad Village Drive and State

bad every Wednesday. Enjoy fresh organic produce, locally pre-

Street as well as Grand Avenue and State Street Friday nights.

pared foods, handmade crafts, and live entertainment in the heart

Bring a folding chair and enjoy everything from acoustic guitar

of Carlsbad Village on State St. between Carlsbad Village Dr. and

and folk music to bluegrass and country, and make some new

Grand Ave. carlsbad-village.com

friends in the Village. carlsbad-village.com

JUNE 3

the

entire

JUNE 10 MARINE CORPS MUD RUN

NATIONAL TRAILS DAY HIKE

CAMP PENDLETON

CARRILLO RANCH

Get muddy to support our Marines! This year’s Mud Run is June 10th

The City of Carlsbad will celebrate National Trails Day on Saturday, June

and 11th with an anticipated attendance of 12,000 participants in both

3 with an educational group hike at Carrillo Ranch Trails. Hear presen-

the 5K and 10K events, including civilians, active duty Marines and

tations about the natural habitat and wildlife near the trail and how trails

Sailors. All race proceeds go to support quality of life programs for

enhance and promote an active, healthy lifestyle. carlsbadca.gov

military members and their families. mccscp.com

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Carlsbad Lifestyle | June 2017

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June 2017 | Carlsbad Lifestyle

31

Lifestyle Calendar

(CON TI N UED)

JUNE 15 ANGIE KEILHAUER CONCERT CARLSBAD LIBRARY LEARNING CENTER Angie Keilhauer is an international touring artist known for her success on NBC’s hit TV show, The Voice. Born in El Salvador, Angie moved to Georgia at 11 years old and found her love for country music. Her most recent release, Wild, debuted at #5 on the iTunes singer-songwriter charts and #1 on the same

Migraines • TMJ • Chronic Pain Specialists

chart in El Salvador. carlsbadca.gov

JUNE 21 MAKE MUSIC DAY MUSEUM OF MAKING MUSIC The Museum of Making Music is a proud participant in Make Music Day, a free global celebration of music held on the same day in more than 750 cities in 120 countries.

Make Music is open to anyone and includes live music, family fun and a Jam-A-Long! All of it is free and open to the public. museumofmakingmusic.org

JUNE 24 SWITCHFOOT BRO-AM MOONLIGHT BEACH The BRO-AM is a free celebration of community on the beach complete with surfing and rock and roll. The BRO-AM Foundation raises money for programs serving at-risk youth. The band Switchfoot started the BROAM 12 years ago, for the kids in the community who are fighting for hope, to come alongside them and inspire them to keep going. broam.org

JUNE 24 ALOHA PLUNGE AGUA NORTE AQUATICS CENTER Bring a swim suit and say Aloha to Summer 2017! Our floating ob-

Call Now for FREE Evaluation

stacles and Key Logs will be out to test your balance and agility! The night ends with a special movie on the giant outdoor screen. Enjoy dinner at the Dive in Grill open during the event. Save time and avoid lines by picking up event wristbands in advance. carlsbadca.gov

JULY 31

(760) 683-5942 newwavecarlsbad.com 6120 Paseo Del Norte, Ste O-2 Carlsbad, Ca 92011

PILLARS OF HOPE TENNIS SMASH OMNI LA COSTA RESORT Mitchell Thorp Foundation along with the San Diego Aviators present: "Pillars of Hope Tennis Smash” charity event. Enjoy this smashing event with dinner, live entertainment, silent & live auction. Those purchasing a VIP package (which is all inclusive) also get to watch tennis with the top professionals like James Blake, Shelby Rogers, Daniel Evans, Darija Jurak and Raven Klaasen. mitchellthorp.org

32

Carlsbad Lifestyle | June 2017

Professional Marketing Photography Eric Larson | www.SanDiegoBusinessPhotography.com | 619.354.3742

A BOLD IDEA

ALWAYS USE 100% OF PUBLIC DONATIONS

TO FUND CLEAN WATER PROJECTS

W W W. C H A R I T Y WAT E R . O R G June 2017 | Carlsbad Lifestyle

33

Parting Thoughts

MEN'S PROSTATE HEALTH Q & A WITH DR. JASON PHILLIPS

I

f you are a male over the age of 55, there is a very high likelihood that you may be suffering from a condition more

common than prostate cancer - Benign Prostatic Hyperplasia, or BPH. We sat down with Dr. Jason Phillips, board certified urologist from North Coast Urology, to discuss BPH and a new minimally invasive treatment option that is changing the way doctors treat this common condition.

Q:

What signs and symptoms would suggest that a man could have an

enlarged prostate and why does it matter?

A:

The prostate is a male reproductive gland about the size of a walnut. As

Q: A:

What treatment options exist for enlarged prostate?

Treatment options for BPH range from medications to surgery, with

minimally invasive options in between.

Q: A:

Can you explain the new technique called UroLift?

The UroLift® System is a revolutionary, minimally invasive proce-

dure to treat an enlarged prostate. It is a

men age, the prostate enlarges pressing on

MEDICATION: Doctors

often prescribe medica-

simple procedure that does not require

and blocking the urethra. Over 70% of men

tions to manage BPH symptoms. These med-

any cutting, heating or removal of prostate

in their 60s have symptoms of BPH. BPH can

ications include alpha-blockers which relax

tissue. The procedure can be done in an

cause loss of productivity and sleep, depres-

the muscles around the neck of the bladder,

office setting or in the hospital. A urologist

sion and decreased quality of life. It is common

making it easier to urinate, and alpha reductase

uses the UroLift device to lift and remove

for men with BPH to experience symptoms

inhibitors which act to shrink the prostate.

the enlarged prostate tissue out of the way

such as a frequent need to urinate both day

TRANSURETHRAL RESECTION OF THE

so it no longer blocks the urethra. Finally,

and night, a weak or slow urinary stream, or a

PROSTATE (TURP):

tiny implants are placed to hold the tissue

sense that you cannot completely empty your

surgery to treat BPH. During this procedure,

bladder, difficulty or delay in starting urination.

patients undergo general anesthesia, and pros-

TURP is the most common

tate tissue is removed. TURP has long been considered the "gold standard" for long-term results. There can be long-term side effects after TURP such as retrograde ejaculation, erectile dysfunction or incontinence (leaking of urine) THERMOTHERAPIES:

Are minimally invasive

treatments where heat energy such as microwave or radiofrequency is applied to destroy prostate tissue.

34

Carlsbad Lifestyle | June 2017

in place. urolift.com

PROSTATE PILLS GOT YOU DOWN? Sexual Dysfunction | Dizziness | Lack of Energy | Headaches | Nasal Congestion

GET BACK INTO THE SWING There is a proven approach to enlarged prostate treatment that doesn’t require ongoing medication or major surgery and preserves sexual function.1

Visit UroLift.com or call 858.429.5535 today Genesis Urology Dr. Philip Butler La Jolla & Encinitas, CA

North Coast Urology Dr. Jason Phillips Oceanside, CA

Most common side effects are light blood in the urine, some pain or discomfort when urinating, some increased urge to go and discomfort in the pelvis that typically resolve within 2-4 weeks after the procedure.

1. Roerhborn, J Urology 2013 LIFT Study ©2016 NeoTract, Inc. All rights reserved. MAC00339-01 Rev B

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