Issuu

F E B R UA RY 2 02 4

The All-New

2024 INEOS GRENADIER

LylePearson.INEOSGrenadier.com

10.47% APY on your FIRST $500

Create Your Financial Savvy Alter-Ego! Unleash your financial superpowers with a SuperSaver account! You’ll be a savings legend in no time, building a heroic stash of cash for any extraordinary need or life situation.

Open an account today! (208) 985-2555

BankFirstFed.com/SuperSaver *To qualify for the Annual Percentage Yield (APY), the following requirements must be met during a monthly statement cycle: Minimum of one (1) Round-Up transfer** from checking account; minimum of one (1) deposit of at least $30 or two (2) deposits of at least $15; no withdrawal transactions; receive e-statements. If eligibility requirements are not met, the interest rate will be 0.10% with an APY of 0.10%. Interest is compounded and credited monthly. $10 minimum opening deposit required. The APY is accurate as of 9/18/2023. The interest rate on this variable rate account may change at any time at our discretion. Each primary account holder is allowed one (1) SuperSaver account per tax identification number. **Round-Up transfers must be posted, not pending or processing.

Art FOR A CAUSE

An Art Auction by Idaho Art Gallery

FEBRUARY 8, 2024 | 6:00 P.M. TO 8:00 P.M. RIVERSIDE HOTEL | 2900 WEST CHINDEN BLVD., GARDEN CITY $40.00 PRE-PAY OR $50.00 AT THE DOOR For Tickets Scan the QR Code or Call 208-733-4134 www.idahoartgallery.com PROUD SPONSORS A FUND RAISING AUCTION TO SUPPORT THE FIGHT AGAINST CHILD ABUSE. A PORTION OF PROCEEDS WILL BE DONATED TO WCA AND NAMPA FAMILY JUSTICE CENTER.

LIFESTYLE LETTER

Loving Local

February 2024 PUBLISHER

Vince Gewalt | vince.gewalt@citylifestyle.com

As February unfolds and love fills the air, we find ourselves at the crossroads of romantic traditions. The age-old dilemma of planning a Valentine’s Day date out or a cozy night at home, deciding whether to purchase a meaningful piece of jewelry or a Valentine’s card, or simply express a kind word, is one that resonates with many of us. Our choices may vary, reflecting our unique preferences and personalities, but what unites us is the shared opportunity to ensure those around us feel cherished. Regardless of how you choose to celebrate, we invite you to explore the pages of this month’s magazine, where we celebrate and showcase the many reasons to love our local community. As we transition from the chill of January’s Winter to the anticipation of Spring, we encourage you to pause and connect with the people who enrich your life. ‘Love local’ encompasses a deep appreciation for what is near and dear to us, including those under our own roofs. So, why not grab food to go from your favorite restaurant and head home for a heartwarming game night around the fire with your family? Or perhaps, pick up a bottle of fine wine from one of our local wineries and some artisanal cheese for a romantic getaway in the Treasure Valley or elsewhere around Idaho. At the heart of our community, we believe in the power of unity and shared experiences. In these pages, you’ll find stories that exemplify the strength of our collective spirit month after month. Thank you for allowing us to be a part of the vibrant tapestry of your life, whatever that may look like. Our aspiration is to inspire you to love and appreciate our community and your journey just a bit more than you did before. Wishing you a joyous and love-filled February!

E D I TO R I AL C O O R D I N ATO R

Tricia Busalacchi | tricia.busalacchi@citylifestyle.com STAF F W R I T E R

Jordan Gray | Editorial@BoiseCityLifestyle.com SAL E S S U P P O RT AS S I STAN T

Maria Serondo | support@boisecitylifestyle.com CONTRIBUTING WRITERS

Chelsea Chambers, Renee Van Ausdle, Ashley Loeb, Jordan Gray, Denise Llorente, LeAnn Parker, Sabina Dana Plasse, Renee Van Ausdle, Caitlin Liddle, Mikaela Mosher, Sue G. Collins, Cheryl Parton C O N T R I B U T I N G P H OTO G R AP H E R S

Ashley Loeb, Janie Jones

Corporate Team CHIEF EXECUTIVE OFFICER Steven Schowengerdt CHIEF OPERATING OFFICER Matthew Perry EXECUTIVE DIRECTOR OF HR Janeane Thompson DIRECTOR OF FIRST IMPRESSIONS Jennifer Robinson TECHNICAL DIRECTOR Josh Klein AD DESIGNER Mary Albers LAYOUT DESIGNER Kirstan Lanier

V I N C E G E W A LT, P U B L I S H E R @BOISELIFESTYLE

Boise Lifestyle is available for pick up at the Boise Metro Chamber, 1101 W. Front St.

Learn how to start your own publication at citylifestyle.com//franchise. Proverbs 3:5-6 Boise Lifestyle™ is published monthly by Lifestyle Publications LLC. It is distributed via the US Postal Service to some of the Boise area’s most affluent neighborhoods. Articles and advertisements do not necessarily reflect Lifestyle Publications’ opinions.

Visit our Instagram CITYLIFESTYLE.COM/BOISE

L I F E ST Y LE LE T T E R

No portion of this magazine may be reproduced in any form without written consent. Lifestyle Publications does not assume responsibility for statements made by advertisers or editorial contributors. Information in Boise Lifestyle™ is gathered from sources considered to be reliable, but the accuracy of all information cannot be guaranteed.

POWDER TO THE PEOPLE • SKIING, BOARDING, CAT SKI, TUBING & MORE • 2,000 ACRES AND 3,000 FT OF VERTICAL, TOPPING OUT AT 10,000' OF BACK COUNTRY TERRAIN • 2 CHAIRLIFTS TO 7,177’ • NEW MAGIC CARPET • 9 GREEN, 12 BLUE, 14 BLACK RUNS • SHORT LIFT LINES, SHORT TICKET PRICES • CORPORATE PASSES AVAILABLE • MOUNTAIN RENTAL & EVENTS

(208) - SOLDIER

www.soldiermountain.com

inside the issue FE B RUA RY 2 0 2 4 | LOV E LO CA L

40 26

Featured

26 34 40 10

The Y Past and Future

Celebrates 179 years of building a healthy spirit, mind, and body

Discovering the Owyhees

Falling in Love with the Owyhees Mountains one Journey at a Time

A Multi-Faceted Family Legacy

The Simmons Family Shares Passion for Jewelry and Family

Visit Idaho’s Bronze Triumph

Exploring Cultural Connections and Celebrating Diversity in Travel Marketing Excellence

34 On the Cover

Departments

Much like a fingerprint, a person’s handwriting - as elegant or clumsy as it may be - is as much a piece of them as the color of their eyes or the sound of their voice.

Lifestyle Letter

City Scene

Get Active HEALTH + WELLNESS

How To ARTS + CULTURE

Must See TRAVEL

Local Limelight SHOPPING

Locally Sourced TRAVEL

Education Corner ARTS + CULTURE

Outdoor Adventure SPORTS + RECREATION

Our Town ENTERTAINMENT

Photography: Janie Jones

Live Where You Play!

COMING 2024 | SUN VALLEY WWW.MIDRVR.COM

FEBRUARY 2024

city scene WHERE NEIGHBORS CAN SEE AND BE SEEN

@BOISEBICYCLEPROJECT

@SHORELODGE

@RECYCLEDMINDSCOMEDY

1: During the Holiday Kids Bike Giveaway, 500 bikes were given to kids in need. 2: The McCall Winter Carnival. Experience live music, parades, dog sledding, and fireworks. Feb. 23-25 3: Celebrating the holidays and bringing some fresh laughs in the New Year! CONTINUED >

fine furniture, lighting, art & accessories for your home

7500 W Fairview Ave, Boise | www.bungalowhomeid.com |

C I T Y SC E N E

V @bungalow_home_idaho

Complete coverage or the right price? You deserve both. Both is what you get with us. We can source a variety of different insurance policies to choose the best plan for you and your lifestyle. Start now with a quick quote, visit MMANorthwest.com/GetAQuote.

Call a local agent today (208) 424-2900.

960 Broadway Ave, Ste 500 | Boise

city scene CONTINUED

@WCA_BOISE

@CITY_OF_BOISE

@ZOOBOISE

1: Thank you to everyone who picked up a Giving Tree tag on the Grove Plaza 2: Part of 7-person team ensuring all 90 Boise parks look their best with much appreciation 3: Curious which Zoo Boise animals stay active when the temperatures fall?

CONTINUED >

BEFORE

From Worn to Wonderful. Let Us Revive the Beauty of Your Rugs! Try Our EasyCollect Pick-up & Delivery -

Text ‘PICK UP’ to 208.214.8316 or visit our website and click schedule a pickup.

You can also drop-off at either location: 244 S Orchard St, Boise, ID

1800 S Meridian Rd, Meridian, ID

www.ClotheslineCleaners.com

Kiosk in Meridian: Open 24/7 | Serving the entire Treasure Valley

C I T Y SC E N E

AFTER

Left - Bill Overton, CFP® Right - Dave Wilhite, CFP®

PLAN YOUR FUTURE TODAY Tax Efficient Financial Strategies, Investment Experience, Retirement Solutions Income Tax & CG Tax Strategies | Decisions in Real Estate Investment Protect ion & Growt h | Estate Planning Insurance Coverages | Charitable Giving Strategies

Call Today for your NO OBLIGATION introductory appointment. 208-376-0091 | www.AFS-Idaho.com | 4700 N. Cloverdale #101, Boise Idaho

city scene CONTINUED

@WORLDCENTERFORBIRDSOFPREY

@EAGLECHAMBER

@LOEBLIFEPHOTOGRAPHY

1: Accepting Conservation Education Internship applications at World Center for Birds of Prey 2: Eagle Chamber ambassadors celebrating the @spitfiretacosandtequila ribbon cutting in downtown Eagle in December. 3: Ashley Loeb and friends discovering the man made of stone that few have found.

Want to be seen in the magazine? TA G Y O U R I N S TA G R A M P H O T O S W I T H @ B O I S E L I F E S T Y L E

FALL IN LOVE WITH FITNESS THIS FEBRUARY

GET YOUR FIRST CLASS FREE *

RESULTS YOU CAN SEE AND FEEL

Scan the QR code or visit Orangetheory.com to get started Offer limited to first-time visitors to Orangetheory Fitness and local residents only. Certain restrictions apply. $28 minimum value. t participating studios only. See studio for details.

C I T Y SC E N E

They bring the curiosity. We bring the confidence. Now Enrolling 6 Weeks to Pre-K New School – No Current Wait List!

WE INSPIRE LIGHTBULB MOMENTS.

Now Enrolling 6 weeks to Pre-K New School–

3T (ZWWJSY <FNYQNXY

Primrose School of North Meridian

T HE L EADER IN EARLY EDUCAT ION & CARE

Balanced Learning® approach encourages curiosity, creativity, conﬁdence and compassion in children.

Primrose School of North Meridian THE LEADER IN EARLY EDUCATION & CARE

M-F 7:00am - 6:00pm

208.515.0122 www.PrimroseNorthMeridian.com Balanced Learning® approach encourages curiosity, creativity, 4818 N. Elsinore Ave. conf idence and compassion in children. Meridian, ID 83646

208.515.0122 | www.PrimroseNorthMeridian.com M-F 7:00am - 6:00pm 4818 N. Elsinore Ave. Meridian, ID 83646

SCAN ME

FOUNDED ON THE PREMISE OF COMMUNITY AND SOCIAL RESPONSIBILITY, THE YMCA CELEBRATES 179 YEARS OF BUILDING A HEALTHY SPIRIT, MIND, AND BODY

The YMCA New Downtown Y Rendering

Past and Future ARTICLE BY CHELSEA CHAMBERS | PHOTOGRAPHY BY YMCA

G E T ACT IV E | HEALTH + WE LLN E SS

Second YMCA Boise Building

Founded on the premise of community and social responsibility, the YMCA celebrates 179 years of building a healthy spirit, mind, and body. On the bleak streets of 1800’s London, George Williams (then only 22), saw a discouraging sight—a stark lack of job opportunities for young men and a townful of bad influences. In a fervent attempt to build something better, he and 11 friends founded the Young Men’s Christian Association (YMCA) in 1844. It provided both an outlet and an escape from the rough streets; it became a space for gathering and community. This concept spread across England and eventually hopped the pond to the U.S. in 1851. Boston became the first American YMCA and Idaho followed suit not long after in 1891, just one year after officially becoming a state. In a sense, the YMCA very much grew up with Idaho. Changing and expanding over the years, adapting to the needs of the community, which was the founding principle of George Williams. As of 2023, there are more than 12,000 YMCAs across the world in 120 countries, serving more than 60 million people. It is also one of the largest employers in the Gem State, with over 1,000 employees in a variety of different locations, from

CONTINUED >

FEB R UARY 2 0 2 4 | C I TYL I FE STYL E. C O M / BO I S E

Y Today - Swimming Class

traditional YMCAs to Healthy Living, Aquatic, and Child Development Centers. They also run a Y Camp at Horsethief Reservoir, which has been serving the public since 1905, operating on the values of developing a sense of self-worth, flourishing as a community member, creating a sense of leadership, and appreciating the ‘beauty, diversity, and interdependence of all forms of life and resources.’ Community Engagement Director, Carrie Magnuson, has been with the YMCA for over 20 years. Much like the YMCA has grown with Idaho, Carrie has grown with the YMCA and has watched it do the same for so many others. They pride themselves on never turning anyone away and being a “warm, safe space for everyone,” Carrie shared with a smile. “The goal is to get people in the door,” Carrie continued. “The YMCA is community-driven, so we listen to the needs and build programming and spaces around that.” Their latest community-found need is a new, larger space. Currently in its fundraising phase, the new downtown Y location will encompass physical activity, housing, medical needs, childcare, and so much more. Their new complex will be more than 25,000

Y Today - Group Training

G E T ACT IV E | HEALTH + WE LLN E SS

square feet larger than the current 75,000 square foot facility and offer a variety of new programs which will be able to accommodate even more people. At the current Downtown Y, they help more than 15,000 people (from children to seniors and everything in between) lead a ‘happier, healthier life.’ “I’ve watched people I trained years ago flourish within their own careers here at the Y,” said Carrie. “It’s really a fulfilling experience.” If you’re like myself and not wildly familiar with the YMCA and all of the amazing things it provides the community, then you’ll be similarly surprised to know they offer so much more than just a recreational facility. And while that facility is fully encompassing with yoga, Pilates, an indoor climbing studio, aquatic center, full-court basketball gym, and more, the YMCA also offers childcare and preschool, youth in government programs, fun runs, adaptive dance classes, homeschool PE, judo, neurologically-focused ‘movement for memory’ classes, and a seemingly endless list of wonderful resources for anyone, anywhere, at any stage of life. They are also passionate about community partnerships. For example, the Tomlinson South Meridian YMCA is built in conjunction with the school, city parks and recreation, and the local library. The result: a beautiful recreation facility within the school, surrounded by a park, with a pool and a library. The new downtown Boise facility is being built in conjunction with new housing, healthcare, and finance partners. David Duro, President and CEO of the Treasure Valley Family Y, says, “We are proud of the deep commitment to service our Y has provided for over a century as our history is rich with life-changing stories of hope, resilience, and strength. And we’re just getting started. Our big plans for the new Downtown Boise Y will provide an opportunity to meet the needs of our community through innovative partnerships and a transformative service-hub approach to community health. We have a bright future ahead.” “We want to create the Y Experience for everyone,” shared Senior Marketing and Communications Director, KC Covert. And they more than succeed. No matter what the ‘Y Experience’ means for you— whether it’s simply a safe space to exercise or a post to enjoy a cup of coffee and your community of neighbors and friends—the YMCA has truly lived up to their mission ‘to empower young people and communities worldwide to build a just, sustainable, equitable and inclusive world, where every person can thrive in body, mind and spirit.’

Y Today - Races FEB R UARY 2 0 2 4 | C I TYL I FE STYL E. C O M / BO I S E

PERSONALIZE YOUR KITCHEN WITH ONE-TWO-FREE®

SAVE UP TO $9,397

ONE-TWO-FREE® JUST GOT MORE PERSONAL Get ready to personalize your kitchen.

1115 LUSK ST. • Boise www.jimsappliance.com • 345-7711

The highly popular ONE-TWO-FREE® program now offers a host of brand new cooking and refrigeration options. Limited time, see Jim’s for details.

WINTER TREE

MAINTENANCE? “YES, PLEASE!”

BENEFITS INCLUDE: •LESS COMPACTION TO ROOT ZONE ON FROZEN GROUND •LESS POTENTIAL FOR PROBLEMS AT THE PRUNE SITE •CONVENIENT SCHEDULE

CALL FOR A FREE CONSULTATION 208.362.4478 • info@alpinetreeservice.net • alpinetreeservice.net

THE ART OF Handwritten Letters A wax stamp is a beautiful way to turn a standard paper letter into a gift ARTICLE BY LEANN PARKER | PHOTOGRAPHY BY JANIE JONES

There is a lost art in letter writing that I wish to hold onto. In this speedy world where anything can be done lickity-click, a handwritten letter takes time and shows thoughtfulness. Much like a fingerprint, a person’s handwriting - as elegant or clumsy as it may be - is as much a piece of them as the color of their eyes or the sound of their voice. The handwriting of a loved one that has passed or the writing of a child that time has aged, will forever be treasured because of who they are, not how beautiful the calligraphy. I invite you to join me in handwriting a letter to someone you care for this month. It could be as short as a sentence, as practical as a favorite recipe, or as lighthearted as a joke. Whatever is written, write it in your own handwriting as a gift to be treasured by the person you give it to.

wax seals:

Since a handwritten letter is a gift, the envelope should be treated like wrapping one. Sealing a letter with a wax stamp is a beautiful way to turn a standard paper letter into the gift that it is.

supplies needed: 1. Wax Sealing Stick 2. Sealing Stamp 3. Match or Lighter

how to apply a wax seal:

1. Light the wick and hold the stick parallel to the work surface. Let wax slowly drip into a coin sized circle onto the paper. It’s tempting to angle the stick down to increase the speed of drips but avoid this as pieces of soot will fall into the wax and discolor it. 2. Blow out the flame and set the stick aside. 3. Press the sealing stamp onto the melted wax. Hold for a few seconds before lifting away. If it sticks, gently rock the seal back and forth to release.

*Wax seals are able to be sent through the mail but you may consider an additional outer envelope to protect it from potential damage.

The handwriting of a loved one that has passed or the writing of a child that time has aged, will forever be treasured because of who they are, not how beautiful the calligraphy.

H OW TO | ARTS + C ULTURE

DI S C OV E R I NG T H E OW Y H E E S Falling in Love with the Ow yhees Mountains one Journey at a Time

Perched in Boise’s backyard, the Owyhee Mountains are one of the most remote regions in the lower 48 states. Named after Hawaiian fur trappers from the 1800’s who were never found, they are also one of the most beautiful, unique places to explore in Idaho. My own exploration of the Owyhees began November 24, 2020, the day the pandemic dashed my hopes of visiting my family for the holidays. I found solace in their rugged beauty and a sense of awe quickly filled the hole in my heart. I hiked along the quiet dirt trails, soaking in the beauty of the astounding rocky landscape. Father Time had clearly carved its way through the canyons, peaks,

and rock features, leaving his permanent fingerprints in a place that felt like I had escaped to another planet. While that fateful day in 2020 was the first time I fell in love with Owyhees, it certainly wasn’t the last. Since then, two friends have shared with me the mysterious tale of a man made of stone who lived in the mountains that only a few had ever found. Having tried and failed before, they were determined to make another go of it, and I was eager to join them on their persistent search for the elusive “Old Man of the Owyhees.” We set out with new directions and a hope-filled mind that the old man might reveal himself that day.

CONTINUED >

ARTICLE AND PHOTOGRAPHY BY ASHLEY LOEB

M UST SE E | TRAVEL

FEB R UARY 2 0 2 4 | C I TYL I FE STYL E. C O M / BO I S E

M UST SE E | TRAVEL

Crystal blue skies with the sun casting down its warm rays took some of the chill out of the crisp February air. Dressed in layers and trekking poles in hand, we set out with a hand-drawn digital map, trying to make sense of where we needed to go to find our treasure. After the initial steep climb above the canyon, we meandered along a trail, stopping for glimpses on the ridge to the jaggedly beautiful depths below, feeling on top of the world. We trekked through golden weeds and sagebrush, following the twists and turns until it was time to descend. Finding the safest way into the canyon took some time as we relied on our poles and careful steps to avoid tumbling with the stones that loosened below our feet. Safely at the bottom of the rocky slope, we heard the gentle rush of water carving its way through the canyon. We stopped on the bank, trying to gauge the distance between stones poking above the water to avoid an icy-cold plunge. After narrowly avoiding a slip on the slippery rocks, I encouraged the others as they navigated their way across, nearly pole-vaulting themselves to the other side on the final big step! With a marked trail long gone, we approached our next obstacle, bramble and brush. We began moving our way through, sometimes having to backtrack and try a different path. The bright red branches brushed against our legs and for a moment I felt like just another animal in the wilderness, like a deer foraging for its next meal. After a few awkward maneuvers, ducking and climbing and scooting through, we found our way to a clearer path. Looking up, I felt so

comparatively small being surrounded by the high walls of the tan and brown stones with highlights of bright green moss. Like a volcano about to erupt, the excitement built up inside our chests as we crept closer to our goal. Reaching the approximate destination, six pairs of eyes darted across the canyon walls as the stone, uncertain exactly when and where he’d appear. As the sun was still trying to rise above towering rock sculptures, shadows filled the cravass, playing tricks on our eyes. Reaching a perch above the creek, the three of us turned and paced around, trying to keep the doubt from creeping up inside of us. Seconds passed like hours until I suddenly exclaimed, “The Old Man!” and pointed behind where we stood. I swear he was smiling back at us as we cheered in delight, hardly believing what we were seeing. “I can’t believe we walked right past him before!” My friend exclaimed, recognizing that they’d been in this spot before, but had not looked from the right angle to spot him. We captured the moment in celebratory selfies with our new friend. Munching on our snacks and basking in the glow of our achievement, we enjoyed our private party with the Old Man of the Owyhees, imagining what ancient tales he might tell if we could hear his silent words. Once refueled and ensuring we’d left no trace behind, we waved goodbye to the old man as our feet found the dirt path again and our hands found our gloves. We warmed up again quickly as our legs and poles worked together up the steep ascent. Back on top, the rest of the journey was

“Secon d s pa s sed l i k e h ou rs u nt i l I s u d d e n ly e x cl a i m ed , “Th e O l d Ma n !” a n d poi nt ed be hi n d wh e re we st ood . I s wea r h e wa s s m i l i ng ba c k at u s a s we c h ee red i n d el ig ht , h a rd ly bel i e v i ng wh at we we re see i ng.”

CONTINUED >

FEB R UARY 2 0 2 4 | C I TYL I FE STYL E. C O M / BO I S E

smooth sailing. Saving the easiest journey for the end, we returned to our car and took the short, well-marked path into the front of the canyon to visit Jump Falls. Passing over the creek and following the relatively flat trail along the vibrant rock walls that felt alive with history was well worth gazing up at the 60-foot waterfall that glistened in the sunlight bursting through the canyon. The cascading flow was mesmerizing while the burbling sound soothed the ears.

M UST SE E | TRAVEL

Having completed our mission for the day, we rewarded ourselves with a relaxing visit to the Sunnyslope wine trail along the way home. Among the hibernating vineyards at Kerry Hill Winery, they welcomed us with a refreshing glass of wine and savory smoked salmon to top off our day. We reminisced about the miles we’d traveled without seeing another soul except for that dear old man, and began planning our next Owyhee adventure!

ALPINE SKIING ALPINE SNOWBOARDING

WINTER IS COMING!

2445 N BOGUS BASIN RD. �2088 42998855

ECOOLOUNGE.COM

– In –

THE WARMTH STAYS WITH YOU WELL AFTER YOU’VE GONE.

Just steps away from worldrenowned Park City Mountain and Deer Valley Resort you’ll find luxurious hotels, award-winning dining and a charming, historic town dedicated to preserving all the natural beauty that surrounds it. Discover why Park City, Utah is Winter’s Favorite TownTM at VisitParkCity.com

THE SIMMONS FAMILY SHARES PASSION FOR JEWELRY AND FAMILY

A Mult i-Faceted Family Legacy ARTICLE BY JORDAN GRAY | PHOTOGRAPHY PROVIDED Sun Valley Tour de Force

LOCA L LIM E LIGH T | S HOPPIN G

The Simmons family has been polishing and refining their legacy in the Treasure Valley for more than three decades. But as with gemstones, there’s more than one facet to the people behind Simmons Fine Jewelry. On Fridays, before their weekly staff meeting, you’ll find owner and founder Jay Simmons in the showroom’s kitchen, cooking up waffles, burritos, or other breakfast options. “He created this tradition many years ago,” store owner, and Jay’s son, Blake Simmons said. “Even our sales reps with the different brands we carry like to come on Fridays to try and get breakfast. It’s been a fun thing for our culture and for our staff.” Traditions are a Simmons hallmark in their business and personal life. One tradition that hits both is sapphire rings. “The most meaningful jewelry I’ve been given was a ring my father designed and hand carved when I was 16,” Blake Simmons said. “It’s a tradition in the family that every son wears a sapphire like he does. He has a September birthstone, which is sapphire.” The Simmons believe jewelry should be a celebration: whether that’s a holiday, birthday, wedding, anniversary, engagement, or a work milestone. “When people come in, the first thing we always want to do is find out what they’re celebrating,” Jay Simmons said. “Usually what I do is ask them to show me a picture of the person they’re buying for, or if it’s for themselves, and what they’re celebrating. And we help people celebrate that occasion with something that will remind them of their success forever. That’s what’s cool about what we do. Because you can wear it every day, look at it every day, and it makes you happy every day because it reminds you of what you’ve accomplished and what you’re celebrating.”

“I like to say we celebrate romance and love,” Blake Simmons said. “We just happen to be able to facilitate a purchase that lasts lifetimes to commemorate that celebration. One of my favorite things in this business is, when I’m helping people, I like to read their nonverbal cues. A smile says a lot. It’s okay that people can own this stuff. There are not a lot of things that are as personal of a gift as fine jewelry.” “For me, jewelry is very personal,” Jay Simmons agreed. “It has to be matched to whoever it’s going to. There’s an old saying, ‘You don’t really pick a diamond or a gemstone, it picks you.’” If you’re considering jewelry for yourself or a loved one, Blake Simmons said you’ve probably looked around and researched before you reach their showroom door. “It helps to get people into the showcases and touch the jewelry, see the jewelry, get a feel for what piques their interest,” he said. “Oftentimes, I’ll just start them with something I feel should be attractive to what they said, or if they’re really gun-shy and don’t have a clue, I’ll just start showing them some of my favorites.” In addition to helping other people find jewelry, the Simmonses give it as well. “My wife (Stacey Simmons), we’ve been married in April 40 years,” Jay Simmons said. “She has a lot of incredible jewelry and I find it incredibly gratifying to see her wear it and see how much she loves it. There was a time I gave her a new engagement ring that’s a little over five carats and I asked, ‘Do you love the ring?’ and she hauled it up and said, ‘Don’t I make it look good?’ I said, ‘Touché. Yes, you do.’” Stacey Simmons’ touches can be found around the showroom. With an interior designer’s help, she decorates the store for different occasions like Valentine’s Day.

CONTINUED >

FEB R UARY 2 0 2 4 | C I TYL I FE STYL E. C O M / BO I S E

“

“ It h e lp s t o ge t p e o p le i nt o t h e s h owc a s e s a n d t ouc h t h e j ewe l r y, s e e t h e j ewe l r y, ge t a fe e l fo r w h at p i q ue s t h e i r i nt e re s t .” — B l a ke S i m m o n s

“She’s the one who changes the atmosphere of the store,” Jay Simmons said. “She makes the inside of it what it is.” As for the jewelry itself, Jay Simmons has an excellent memory for it. “I have people come in that I haven’t seen for years,” he said. “And I will recognize the piece of jewelry sometimes before I recognize them because I hand-pick every piece of jewelry.” When not at work, you can usually find the Simmons family out in the community, with Jay Simmons in the orange Porsche 911 his family gifted him for his 60th birthday (complete with ‘CARATS’ license plates). “I was born in Idaho, I’m in Idaho, and I love Idaho,” Jay Simmons said. “And we love celebrating the traditions that happen in Idaho and being part of this community.” Saint Alphonsus’ Festival of Trees, the Boys and Girls Clubs of Ada County, the Idaho Patriot Thunder motorcycle ride, and Sun Valley’s Tour de Force, have all seen support from Simmons Fine Jewelry. The store has also sponsored Gowen Thunder, IndyCar racer Sting Ray Robb, and the winner’s trophies at the Albertsons Boise Open golf tournament. When not out and about, you can find the Simmonses with their family. “I have my wife and my four children,” Jay Simmons said. “And I have 14 grandchildren and two more on the way. So family is a big part of life for me.” Four of those grandchildren are Blake Simmons’. “There are two sets of twins: 8 and 4,” he said. “My 8-year-old son says he wants to be like Dad

LOCA L LIM E LIGH T | S HOPPIN G

and be a jeweler. But, you know, we all wanted to be firefighters and policemen and Superman at 8 years old, so who knows?” But for now, Jay Simmons is happy with his eldest son carrying on his legacy. Although, not just yet. “We have an incredibly awesome working relationship,” Jay Simmons said of Blake. “He loves the business. He’s very good at it. He loves people. I would say I’m lucky to have someone to follow in my footsteps. At this point, I don’t have a plan to retire because I still love the business, and looks for people, and I love seeing incredible jewelry. I’m still very passionate about seeing something that amazing that came from the earth. You realize where it came from and how incredible it is, and the beauty of the stone. I don’t get complacent with it. It’s just fun stuff.” And Blake Simmons is moving the business forward while still staying true to his dad’s ideals. “It’s fun to see people come in now and they’re people he started with, and he’s now meeting their grandchildren as they’re buying engagement rings,” Blake Simmons said. “He’s very much so still the heartbeat and the life of this business. I’ve been able to feed off a lot of that, but also bring in some newer, innovative approaches to how we do things. Because of his hard work and his dedication to staying true to his beliefs and his passion, we’ve built something great that’s been a significant part of our community here.” You can visit the Simmons’ at their showroom at 1220 N. Olive Avenue in Meridian or at simmonsfinejewelry.com.

FEB R UARY 2 0 2 4 | C I TYL I FE STYL E. C O M / BO I S E

NEST

New Discoveries, New Dwellings, A New Path To Explore, New Twigs In Your Nest. It’s Your Journey Of Discovery...

Vintage Paris

N E S T... At The Village In Meridian N E S T ...AT The Corner Of Chinden & Eagle

www.thenestboise.com

V isit Id a ho’s Bron ze Tr iu mph Exploring Cultural Connections and Celebrating Diversity in Travel Marketing Excellence

LOCA LLY SOU R CE D | TRAVE L

narratives. The campaign, spanning the year with a focus on Native American Heritage Month, shares tribes’ culture and history through newsletters and social media, fostering inclusivity and positive relations. Visit Idaho has recently launched its Cultural Hub, a digital repository for the award-winning programs. This online platform not only celebrates cultural richness but also chronicles the website’s evolution. A digital haven for cultural enthusiasts, the hub provides a comprehensive resource for understanding Idaho’s diverse heritage. Diane Norton, Idaho Tourism Manager, expressed gratitude for the Bronze award. This recognition follows a string of awards in 2023, showcasing Visit Idaho’s commitment to innovative and socially responsible tourism campaigns. As Visit Idaho and Madden Media stand at the forefront of global travel marketing, the Adrian Awards underscore their dedication to reshaping Idaho’s tourism narrative. As the Adrian Awards Celebration approaches, Idaho invites all to explore its rich tapestry of cultures – a journey beyond the ordinary, defining the Gem State as a truly unique destination. VisitIdaho.org

ARTICLE BY DENISE LLORENTE | PHOTOGRAPHY BY VISIT IDAHO

Visit Idaho and Madden Media received the Bronze Award in the Corporate Social Responsibility Category from Hospitality Sales and Marketing Association International (HSMAI) for their campaign “Expanding Travel Horizons: Idaho’s Cultural Connections.” As anticipation builds for the Adrian Awards Celebration on February 13, 2024, we delve into this campaign reshaping Idaho’s tourism narrative. Central to the initiative is a video exploring multicultural cuisine. This immersive journey showcases award-winning international eateries, revealing chefs’ backgrounds and the flavors shaping their culinary creations. The video encourages both locals and visitors to broaden their palates, fostering cultural appreciation through food experiences. The campaign sensitively addresses a chapter in Idaho’s history by featuring a video and print feature on the Minidoka Historical Site in the Official Idaho Travel Guide. Idaho opens a respectful dialogue about this regrettable but crucial chapter, inviting visitors to engage meaningfully with the state’s past. In collaboration with NativesOutdoors, Visit Idaho empowers Native American tribes by allowing them control over their

“

“A journey of cultural diversit y, histor y, and indigenous empowerment redefines tourism.”

FEB R UARY 2 0 2 4 | C I TYL I FE STYL E. C O M / BO I S E

For Him & Her!

EmSELLA

Non-invasive FDA approved treatment to eliminate a leaky bladder & boost your intimate health!

Pelvic floor muscle strength is foundational for taming annoying bladder leaks, bouncing back after babies, enhancing intimacy, and even reducing lower back aches & pains. Schedule your FREE consult today! Special pricing all month long!

Integrative Health & Wellness

208.433.9424

Learn More

IdahoNutrition.com

13900 W Wainwright Dr BOISE 42

DI S C OV E R T H E untold secrets of idaho W I T H I DA H I S T ORY IDAHISTORY PROVIDES A UNIQUE OPPORTUNITY FOR HISTORY ENTHUSIASTS TO EXPLORE THE UNTOLD, HAUNTING STORIES OF THE TREASURE VALLEY’S PAST.

ARTICLE BY RENEE VAN AUSDLE, CAITLIN LIDDLE, MIKAELA MOSHER PHOTOGRAPHY BY IDAHISTORY

Meet a Boise local with a unique passion for unearthing the hidden stories of the Treasure Valley’s past. Far from a conventional guide, Mark Iverson is the driving force behind IdaHistory—a venture that goes beyond standard tours. It’s an intimate exploration into the darker chapters of Boise’s history, shared through social media, podcasts, and captivating books.

EDU CAT ION COR N E R | A RTS + CU LT U RE

IdaHistory presents two year-round tours: the ‘Boise True Crime 1970 Van Tour’ and the ‘Macabre History Walking Tour of Boise.’ However, these experiences are not just about reliving crime scenes; they’re a journey into the lesser-known aspects of Boise’s heritage. “I’ve always been into the darker stuff, the macabre history of Boise,” Mark admits. “I wanted to shed light on things that speak to the less-than-glorious side... crime.” The ‘Boise True Crime 1970 Van Tour’ is more than a ride in a 1970s van; it’s an immersive dive into the Treasure Valley’s past. Mark unfolds narratives that bring infamous locations like the Chop Chop House and the Mother’s Day Murder House to life, sharing snapshots that capture the essence of the stories. If you prefer a more grounded experience, the ‘Macabre History Tour of Boise’ allows you to explore violent and eerie crimes on foot, providing a more personal connection. A participant shared, “I recently did the Macabre History of Boise Walking Tour and loved it. I will forever look for ghosts in various Boise windows as I pass through town.” Yet, the stories don’t conclude with the tours; they extend to the pages of two books co-authored by Mark Iverson and Jeff Wade—‘Murder and Mayhem in Boise’ and ‘Haunted Boise.’ These publications dive into the details behind criminal incidents and ghostly encounters, weaving a rich tapestry of Boise’s history. Mark also offers custom research services, delving into family histories, developing curricula, and conducting property research.

“I wanted to shed light on things that speak to the less-than-glorious side... crime.” IdaHistory.com is more than a passion; it’s an invitation from Mark Iverson to explore the intriguing layers of Idaho’s past. Join him on these immersive adventures, where the focus is not just on the tales of crime but on the person behind the stories. Mark Iverson, a local enthusiast, unraveling the mysteries that contribute to the unique fabric of our local history.

FEB R UARY 2 0 2 4 | C I TYL I FE STYL E. C O M / BO I S E

WELCOME TO

GLUTEN-FREE

Ni rvana!

HAPPY HOUR(S) 7 DAYS A WEEK 3:00 - 5:00 PM 208.508.5464

2288 N. Garden Street, Boise LingandLouies.com *Not an exclusively gluten free kitchen.

E f f o r t l e s s Va l e n t i n e ’s D a y Planning Courtesy of The Aver y! This year, reconnect in one of our intimate boutique rooms located in the heart of downtown Boise. Book our Valentine’s Day package and enjoy champagne, house-made truffles, and an exceptional culinary experience prepared by Michelin-star Chef Cal Elliott. Take your time in the morning with a late check out at 1pm.

Book a t t h e a ve r y b oi s e .c om 208-990-1010

THEAVERYBOISE.COM // 208.990.10 10 1010 W Main St, Boise, Idaho 83702

your local your local geico geico agent agent makes bbundling makes undling simple. simple.

Home+Auto=easy Home + Auto = easy Bundling your Bundling your home home and and car car insurance insurance is is super easy easy with with GEICO. GEICO. Not Not only only could could you yo u super save save money money with with a special special discount, discount, but but you’ll you’ll also also save save time time by by having having all all your your coverages coverages in in the the same same place. place.

LOCAL OFFICE

Merry Maids® gives you back the time you deserve to enjoy the things you love - with 40 years of experience, a time-tested cleaning process, and a worry-free guarantee.

We put the extra

in your ordinary

™

Request a Free Estimate Boise

Call Us 208.888.3332 www.merrymaids.com/boise Merry Maids® services provided by independently owned and operated franchises or by a corporate-owned branch. Prices and services vary by location. © 2020 Merry Maids L.P. All rights reserved.

FEB R UARY 2 0 2 4 | C I TYL I FE STYL E. C O M / BO I S E

Hit the Slopes SKIING AND SNOWBOARDING IN AND AROUND IDAHO HAS NEVER BEEN SO GOOD

ARTICLE BY SABINA DANA PLASSE | PHOTOGRAPHY BY HILARY MAYBERRY, TONY HARRISON, SHERRI HARKIN

As the 2023-24 ski and snowboard season kicks off, many new and exciting improvements and enhancements exist at several of our Northern Rockies’ favorite skiing and snowboarding destinations. Although Mother Nature is ultimately the power to winter skiing and snowboarding fun, many resorts in the Gem State, including Jackson Hole Resort, Wyoming, have been working on numerous upgrade projects and replacements, some multi-year long, that will no doubt create memorable winter days for when the pow-pow arrives. As many seek their powder stashes despite El Niño’s projections, never fear, as snow will arrive and will be supplied.

O UT D OOR A DV E N T U R E | SPORTS + RE CRE AT ION

SUN VALLEY SOLDIER MOUNTAIN

As North America’s first destination ski resort, established in 1936, the Sun Valley Resort celebrates its 88th winter season with its traditional Thanksgiving opening day on November 23, 2023. This season, the state-of-the-art Challenger and Flying Squirrel chairlifts from the Warm Springs base and the new Lower Flying Squirrel trail are all part of the Warm Springs Enhancement plan. Launching a new website to enhance the guest experience, Sun Valley strives to provide cutting-edge improvements on and off Baldy and Dollar Mountains. The updated Challenger and Greyhawk lifts are Doppelmayr six-packs, featuring a mid-station unload and covering 3,138 vertical feet in only eight minutes. The new Flying Squirrel chairlift, a Doppelmayr fourpack, transports skiers from the Warm Springs base to mid-mountain, offering access to terrain for all difficulty levels and the River Run base area. Advanced skiers can access Warm Springs via the newly extended Lower Flying Squirrel trail and enjoy 54 acres of new-gladed tree skiing in Little Scorpion. sunvalley.com

Soldier Mountain has undertaken projects to ensure a longer ski and snowboard season inbounds and out-of-bounds for 2023. Over the last two summers, Soldier Mountain staff have worked to restore the resort’s snowmaking system, which was first installed in 1976 but laid dormant for decades and was damaged by the Phillips Fire that swept through the area in August 2020. The resort has expanded brush cutting, adding two more runs to the existing list of trails it mows to open more terrain earlier in the season and be able to leave it open longer. In addition, Soldier Mountain replaced one of its three snowcats with a top-of-theline model from PistenBully, which will make for earlier season access to cat-skiing terrain. The resort will also redesign its tubing park this winter to be user-friendly and more fun. Soldier Mountain offers skiing and snowboarding on 35 named trails and a terrain park on the frontside comprising 1,150 lift-served skiable acres and 2,000 acres of snowcat-accessible backcountry. soldiermountain.com CONTINUED >

FEB R UARY 2 0 2 4 | C I TYL I FE STYL E. C O M / BO I S E

BRUNDAGE MOUNTAIN RESORT

Brundage Mountain Resort’s ten-year improvement plan is delivering for the 2023-24 season, replacing the 32-year-old Centennial Triple Chair with the new Centennial Express high-speed detachable quad, a Doppelmayr 3CLD, for a six minute ride. Now Brundage Mountain boasts two high-speed quads on the resort’s front side, which will ease congestion during the arrival process and balance skier traffic across the mountain’s 1,920 acres of terrain. In addition to the new lift, Brundage Mountain Resort has adopted a new point-of-sale system that uses RFID technology. Each guest will be issued an RFID card, which can be loaded and re-loaded with season pass or day ticket products online, allowing straight-tolift access for years to come. In addition, the system provides a more efficient way to make reservations for the resort’s signature guided Snowcat Adventures, which are offered on 18,000 acres of pristine backcountry terrain. Other improvements for this season include recontouring the Easy Street area to increase terrain-based learning opportunities, removing hazard trees around the Centennial lift line, and annual brush-cutting efforts to prep slopes for the possibility of an earlier opening.brundage.com

O UT D OOR A DV E N T U R E | SPORTS + RE CRE AT ION

TAMARACK RESORT BOGUS BASIN

Tamarack Resort is gearing up for the 2023/2024 winter season with several new additions and amenities. Skiers and boarders will enjoy 60+ acres of new open terrain in the Reasons to Quit area, which brings the resort’s lift-accessible terrain total to 1,385 acres with 50 named runs, six named glades, and natural tree-skiing areas. A new interactive, family-friendly zone, Lumberjack Land, will be located just off the Waltz run. Beginners can hone skills and gain confidence at a 5.5-acre learning area with sculpted terrain near the Discovery chairlift. In addition, guests will enjoy enhanced ski-in ski-out lodging access with the Buttercup lift operating on weekends and holidays. Increased snowmaking coverage by 30%, spanning 150 acres of named runs, six new automated snow guns (TA TT10—the most efficient in the world), and one mile of new snowmaking pipe along with the cutting-edge snowcat technology (Prinoth Winch Cat and extra Winch Cat pick points) will enhance grooming on steeper terrain. tamarackidaho.com

As part of the ongoing forest restoration project with the Idaho Department of Lands and the U.S. Forest Service’s Forest Health Initiative, Bogus Basin improved several runs, removing overgrown vegetation and underbrush for the 2023-24 season. Bogus Basin added four new snowmaking towers on the Morning Star trail as one of the nation’s largest nonprofit ski areas. In addition, a new PistenBully 600 winch cat equipped with a SNOWsat measuring system to determine exact snow depth will allow for better grooming on steep terrain, yielding more efficient snow management and grooming. For this winter, Bogus Basin boasts renovated lodges and other buildings and a remodeled rental shop to offer a fresh, updated feel, along with the purchase of new equipment to provide guests with more options. Bogus Basin’s updated lighting on Alpine and Showcase for night skiing will improve visibility on both runs, offering 200 lit acres. bogusbasin.org

FEB R UARY 2 0 2 4 | C I TYL I FE STYL E. C O M / BO I S E

FUEL YOUR WELL-BEING BENEFITS OF IV THERAPY

ENERGY HYDRATION IMMUNE FUNCTION MUSCLE PERFORMANCE & RECOVERY

EXTENIV.COM SCAN FOR A SPECIAL OFFER

BOISE 1113 S BROADWAY AVE 208.919.0018

KETCHUM 630 SUN VALLEY RD E 208.309.8079

February 29, 2024 - 5:00-7:00PM Boise Depot - Boise, ID

Top

Enjoy drinks, hors d’oeuvres and Girl Scout Cookie dessert creations from local chefs.

Wine + {usda} Prime