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F E B R UA RY 2 022 | TH E LO C A L LOV E I S S U E

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LIFESTYLE LETTER

A Happy Heart

February 2022 PUBLISHER

Vince Gewalt | vince.gewalt@citylifestyle.com EDITOR

Kimber Patterson | kimber.patterson@citylifestyle.com

Welcome to February, the month of hearts! What is your favorite thing about February? There are hearts everywhere, which always takes me back to my younger days and makes me smile! As you journey through February, do what makes your heart happy. It may still be cold out there without much sunshine, but it’s a new month and full of opportunity. Take care of your heart and someone else’s this month and do something that creates more happiness in your lives and reap the many rewards of showing love. Pay someone a compliment. Go have a glass of wine with someone you admire. Surprise a friend with flowers. In fact, surprise yourself with flowers! As you read stories about our community of passion and self-expression, we hope you are inspired to pursue what you love. With the hectic schedules we often keep, it is easy to let our hobbies, talents and special interests fall by the wayside. We just have to be deliberate about allowing ourselves time to pour into interests that we love and that fill us up. If you’re looking for ideas for Valentine’s Day, check out the “8 Date Night dining destinations” in our October 2021 issue which which you can find on our digital site, CityLifestyle.com. I want to take this opportunity to amend the photo credit for Alavita in Boise to also include Visit Southwest Idaho (SWITA). So, while you fill your home with chocolates, flowers and valentines (and perhaps college basketball) this month, remember to give yourself some time and attention, too. Do what you love. Find what makes you feel alive, and don’t forget to share it with us. And while you are at it, don’t forget to shop and dine locally and support our local makers and artists right here in our community.

STAFF WR ITER

Jordan Gray | editorial@boisecitylifestyle.com INTER N

Shasta Ockerberg + Brooke Robbins editorial@boisecitylifestyle.com SOCIAL MEDIA COOR DINATOR

Kendall Houlton | kendall.houlton@citylifestyle.com AD DESIGNER

Whitney Lockhart LAYOUT DESIGNER

Dani Moore CONTR IBUTING WR ITER S

Greg Gewalt, Jordan Gray, Paige Johnston, Shasta Ockerberg, Brooke Robbins CONTR IBUTING PHOTOGR APHER S

@boardroomboise, @bogusbasin, Morgan Hoffman, Jenny Losee, @soldiermountain, @sunvalleyresort, Russ Stoddard, @tamarackresort

Corporate Team CHIEF EXECUTIVE OFFICER Steven Schowengerdt CHIEF SALES OFFICER Matthew Perry CHIEF FINANCIAL OFFICER DeLand Shore CHIEF OPERATING OFFICER Randy Radosevich CHIEF DIGITAL OFFICER Bruce Ianni DIRECTOR OF SOCIAL MEDIA Mindy Hargesheimer

V I N C E G E W A LT , P U B L I S H E R @BOISELIFESTYLE

ART DIRECTOR Sara Minor OPERATIONS DIRECTOR Janeane Thompson AD MANAGER Chad Jensen WEB APPLICATIONS Michael O’Connell

Learn how to start your own publication at: citylifestyle.com//franchise

Scan QR code to visit our Instagram CIT YLIFEST YLE.COM/BOISE |

Proverbs 3:5-6 Boise Lifestyle™ is published monthly by Lifestyle Publications LLC. It is distributed via the US Postal Service to some of the Boise area’s most affluent neighborhoods. Articles and advertisements do not necessarily reflect Lifestyle Publications’ opinions. No portion of this magazine may be reproduced in any form without written consent. Lifestyle Publications does not assume responsibility for statements made by advertisers or editorial contributors. Information in Boise Lifestyle™ is gathered from sources considered to be reliable, but the

L I F E ST Y LE LE T T E R

accuracy of all information cannot be guaranteed.

F E B R UA RY 2 0 2 2

inside the issue The Local Love Issue

F E ATU R E D

D E PA RTM E NTS

24 Spread Kindness with Coins

Lifestyle Letter

City Scene

Business Monthly

Local Experiences

Maker’s Studio

A RTS + C U LT U R E

Artist’s Palette

A RTS + C U LT U R E

Decor Trends

Outdoor Adventure

Giving Back

Fashion Forward

Financial Buzz

Locals Only

And Watch Your Investment Grow

34 Flowers for February

Giving Flowers to Others or Ourselves is Sharing the Gift of Pure Love

42 Snow Activities

Thrilling Winter Skiing in Boise’s Backyard

48 Hidden Paradise: A Magical Camp of Healing Sharing Profound Feelings with Others who Understand

O N T H E C OV E R

Photography: Jenny Losee A single orchid from Boise florist Wildflower Floral adds elegance and simplicity to any room in your home.

A RTS + C U LT U R E S PO RTS + R E C R E ATION

LI FE + C U LT U R E S HO PPI NG

FI NA NC E + LEGA L SE RV IC E S

ENT ERTA I NMENT

F E B R UA RY 2 0 2 2

city scene

Where neighbors can see and be seen in the city. 1

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1: A big “Thank You” to everyone who attended Eagle’s Country Christmas. 2: Trisha Sears enjoying a great day on the Tamarack ski slopes. 3: Boise printmaker Tom Callos with Foster Welds’ Chris and Melanie Foster at their shop in Garden City.

Want to be seen in the magazine? Tag your social media photos with @BoiseLifestyle

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F E B R UA RY 2 0 2 2

city scene

Where neighbors can see and be seen in the city. 4

FB @PAM.SORENSEN.77

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4: William C. Perry, Boise’s oldest active watchmaker 1882-1964. Courtesy: Pam and History of Boise Facebook Group 5: Volunteers pulled up fence posts with old barbed on Hawkins property, a partnership with Ridge to Rivers. 6: “Life is about living and appreciating the moments we have together and spreading the love...” ~@loeblifephotography

Want to be seen in the magazine? Tag your social media photos with @BoiseLifestyle

C I T Y SC E N E

F E B R UA RY 2 0 2 2

business monthly A round-up of exciting news from local businesses.

Stanley Fatbike Fondo Itching to try out your new fatbike? This 40k event is part of the 13th Annual Stanley Winterfest and winds through exciting and varied terrain with a significant climb but it also adds a really fun downhill. The 30K course turns around before the serious climb begins. The aid station is passed twice on the out and back. The start and finish are in downtown Stanley just in time for the start of the street festival.

Scan to read more. @stanleywinterfest

If you want to be included, send us a message! Visit CityLifestyle.com/Boise to get in touch.

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F E B R UA RY 2 0 2 2

business monthly A round-up of exciting news from local businesses.

Musical Diversity Planned for Treefort10 The upcoming festival will celebrate ten years of Treefort Music Fest, which began in 2012 to showcase Boise’s local music and arts community while playing host to the national and regional music scene. “The Treefort10 lineup is a really exciting mix of local, regional and international artists that we’re looking forward to having here in March,” said Eric Gilbert, Treefort Music Fest co-founder and festival director. For more information and to purchase tickets, visit TreefortMusicFest.com.

@treefortfest

If you want to be included, send us a message! Visit CityLifestyle.com/Boise to get in touch.

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F E B R UA RY 2 0 2 2

local experiences Locals recommending the best places and things to do in the city.

Celebrate the ones you love this Valentine's Day by treating them to a night out at one of your favorite restaurants or experience something new and find a hidden gem around town. Whatever you are looking for, Shasta Ockerberg has you covered.

Romantic Date Ideas HYDE PER K COFFEE BAR : Soak up the history of Boise’s oldest community.

Sip on a mocha from Hyde Perk and take in the neighborhood’s unique beauty. 1413-1620 N 13th St, Boise, ID 83702 REMBRANDT'S COFFEE HOUSE AND CAFE: One of downtown Eagle’s most iconic restaurants, their signature comfort food and beautiful interior is perfect for Valentine’s Day. 93 S Eagle Rd, Eagle, ID 83616 CHANDLERS PRIME STEAKS AND FINE SEAFOOD: Don your favorite date night outfit and experience fine dining in downtown Boise, with steak, seafood, wine, and live jazz entertainment every night. 981 W Grove St, Boise, ID 83702 3 HORSE RANCH VINEYARDS: Walk among these vineyards buried in the Eagle Foothills, where fresh Cabernet, Merlot, Mourvèdre, and sometimes, Sangiovese, grows for ages. 5900 Pearl Rd, Eagle, ID 83616 BOISE AR T GLASS: Owned by a professional artist, join one of their offered classes and create your own sculpture, jewelry, and even your own chandelier! 1124 W Front St, Boise, ID 83702

Scan for more photos and the full list. Rembrandts Coffee House and Cafe

Want to recommend a local experience? Scan the QR code and message us on Instagram.

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SPREAD KINDNESS WITH COINS

M AK E R’S ST U D IO | A RTS + CULTURE

AND WATCH YOUR INVESTMENT GROW

Kindness is integral to all our relationships. Whether giving or receiving kindness, the lasting effect is a positive one. A single, small act can make the day of another person just a little brighter, and in turn they are more motivated to help someone else. It’s a never-ending cycle of human decency. This is why Morgan Hoffman, a local Idahoan, created Kindness Coins. Kindness Coins are ceramic coins that are given to someone along with an act of kindness. The coins feature a QR code on the back so the receiver can scan to see the act of kindness that brought the coin to them. For anyone unable to use QR codes, they can enter a unique code on the Kindness Coins website for information on their coin.

The coins’ journey can be tracked through software, which was one of the more challenging parts of the process in developing Kindness Coins. It took Morgan ten months to create the website and the coins themselves. Although it was a daunting task, Morgan explains why she created Kindness Coins. “I wanted to interrupt the negativity and spread something positive to remind people that we are all humans and connected at the end of the day,” she said. “I noticed that when I completed acts of kindness it seemed to make a larger impact, because people weren’t expecting it.” She emphasized, “Even if we don’t agree, we can all agree on spreading kindness.” While technology is often criticized for disconnecting people, in this case it’s being used to help spread goodwill and track just how much that kindness ripples. Looking on the website proves that these coins have been given and received all over the United States, from Los Angeles to New York City. “I was trying to think of a way to make a bigger impact,” Morgan said, “I thought if people could track their act of kindness and get updates on where it went, it would encourage even more acts of kindness.” The beauty of kindness is that anyone can do it, and for each person, acts of kindness will look different. There are several ways to use Kindness Coins, but acts of kindness can always be done without the coins. The entire purpose is to put positivity out into the world, which is easy for anyone to do at any time. For some people, kindness comes in the form of giving gifts or kind words, especially when they are unexpected. Kindness can be as simple as holding a door open or grabbing something off the top shelf for someone who can’t reach it. It can also be a form of generosity, such as paying for the coffee of the person behind you. Morgan started Kindness Coins as a way to connect us as human beings, and as a way to pay kindness forward. While it comes in many different forms, kindness is an investment with a 100% return.

ARTICLE BY BROOKE ROBBINS PHOTOGRAPHY BY MORGAN HOFFMAN

FEB R UARY 2 0 2 2 | C I TYL I FE STYL E. C O M / BO I S E

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I N S PI R AT ION ALLEY 28

A RT IST ’S PA LE T T E | ARTS + CULTURE

BOISE MURAL HONORS CHAMPIONS

ARTICLE BY JORDAN GRAY PHOTOGRAPHY BY RUSS STODDARD

If you head down an alleyway in Boise, you’re just as likely to find a gorgeous mural as you are a ubiquitous puddle. That’s certainly the case if you head behind the Oliver Russell building on 11th Street, now reimagined as Inspiration Alley. Done in shades of black, white, gray, and tan, Maya Moore, Colin Kaepernick, Dolores Huerta, and Malala Yousafzai peer out at passerby. The massive public art is the brainchild of Russ Stoddard. Stoddard is the founder and president of branding agency Oliver Russell, whose clients include the City of Boise, the Smithsonian, and Nature Valley. “We have an office building in downtown that’s on a fairly busy path,” he said. “Fifteen to seventeen years ago, we put up a mural on the south-facing wall: The I Love You Man. It’s an image of a bodybuilder and it says ‘I LOVE YOU’ under that. It taught me the power of murals as an emotional communication tool.” The idea for a new mural came to Stoddard around four years ago. “I said, ‘We need to do something on the alley.’ One day during the pandemic, I decided, ‘It’s time.’” Stoddard enlisted the services of Sector Seventeen, an artist collective focused on murals. “I’d always had them in mind for this,” he said of artists Collin Pfeifer and Hawk Sahlein. “So, when the time came, I booked a slot on their schedule, and we did it.” The first Inspiration Alley installment, which went up September 2020, featured Kaepernick and Moore. Stoddard said the installment went over well in the community and inspired the second installment, which went up October 2020. “Dolores Huerta was one of the leaders of the United Farm Workers movement, and also is a big advocate for women’s rights. And Malala Yousafzai, who is a Nobel Prize winner, is a leading advocate for education and women’s rights.” CONTINUED > FEB R UARY 2 0 2 2 | C I TYL I FE STYL E. C O M / BO I S E

A RT IST ’S PA LE T T E | ARTS + CULTURE

A R T P U B L I C

The message behind the mural is simple. “There are inspirational people out there in the world who put their values into place through action, even if there’s sacrifice required, and we all benefit from those actions ultimately,” Stoddard said. More faces are coming to Inspiration Alley. Stoddard said there’s still space on the Oliver Russell building, and he’s in discussions with other building owners to expand the mural down the block. “(Inspiration Alley is) destined to become a landmark that Boise will value and love alongside the Anne Frank Human Rights Memorial, Freak Alley, and other places like that.” As for who else might grace Inspiration Alley? Stoddard said that’s still up in the air. “I’ve been keeping a list of them for an awfully long time,” Stoddard said. “Most of them have a strong track record that’s verifiable for the work they have done. For the first go, it was just motivated by visibility of the people. I also wanted to highlight women. So, there’s three women and one man. And I wanted them to be people of color to start out. That doesn’t mean that we won’t be including in future installments people who are white, but I wanted to give a shoutout to people of color to start with.” Stoddard does plan to let others make an impact on the project though. “We have a next phase slated for springtime and we’re going to do crowdfunding to hopefully get the community involved.” If you’d like to contribute, information will be posted on oliverrussell. com when the campaign goes live. “I love (public art),” Stoddard said. “It really does wonders for the character of a city.”

FEB R UARY 2 0 2 2 | C I TYL I FE STYL E. C O M / BO I S E

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F lowers

for

Febr u a r y Giving flowers to others or ourselves is sharing the gift of pure love

There is a connection between flowers and positive emotions. Flowers enhance moods as well as our homes, and make us feel lighter and happier which in turn make us feel connected to the earth and ultimately to one another. For centuries they have been used as a medium for expressing one’s love or gratitude as well as holding space for all of life’s celebrations. Studies have shown that people who are given a large bunch of flowers feel happier than those who are given money; patients recover more quickly in hospitals when flowers are present; diners order more food and drink in restaurants decorated with flowers; and a good mood lingers for three days after receiving flowers for any reason or no reason. CONTINUED >

ARTICLE BY PAIGE JOHNSTON PHOTOGRAPHY BY JENNY LOSEE

D E C OR T R E N D S | A RTS + CULTURE

FEB R UARY 2 0 2 2 | C I TYL I FE STYL E. C O M / BO I S E

There are lots of ways to use flowers as a way to feel and share love. By adding just a few pops of flowers throughout your home you can instantly change the ambiance! During the late months of winter this can really help keep spirits high. Make it a point to add fresh orchids to your nightstand. Orchids look like a soft sculpture more than a floral arrangement, and their color and fragrance improves a bedroom’s ambiance. For your dining table, fill a vase full of evergreens, leaves, or grasses. Tulips are often associated with the spring; however, their season actually begins in the winter. They have the ability to transform any room with their elegant and loose beauty. A single vibrant gerbera daisy makes a playful addition to a kitchen or bathroom, or create a gorgeous bouquet with daisies surrounded by roses and mums. While red roses are traditional for Valentine’s Day, take some purple inspiration from the amethyst, February’s birthstone. Mix a purple hydrangea with lavender roses for an unexpected take on the usual arrangement. Planting flowers in your garden is another way to share their beauty, and you get the benefit of foraging in your own flowerbed. Here in Idaho, as the first blooms begin to bud in late February and early March, you’ll find forsythia, tulips, daffodils and muscari around the Treasure Valley. Buttercups can often be found in bloom in February in the Boise Foothills. To love and to be loved is really what being human is all about. When enjoying and sharing the magic of nature, our entire being lights up, and we feel more alive, safe and seen. When we give the gift of flowers to others or ourselves, we are giving the gift of pure love. CONTINUED >

D E C OR T R E N D S | A RTS + CULTURE

FEB R UARY 2 0 2 2 | C I TYL I FE STYL E. C O M / BO I S E

How To C a re For You r Flowers OUR BASIC FLOWER CARE TIPS FOR HEALTHY AND LONG LASTING FLOWERS AND FOLIAGE INTERACT WITH YOUR FLOWERS: As your flower arrangement begins to die, try arranging and rearranging until the last flower is gone. WATER LEVEL: Should be filled to the brim completely so all stems can drink. WATER CLEANLINESS: Should look clear and clean. Keep fresh and change out every 2-3 days. STEMS: Give each stem a trim every time you give your flowers fresh water. TEMPERATURE OF THE ENVIRONMENT: Not too cold and not too hot. CONTAINER: A clean, fresh vase and basic maintenance will go a long way to making your flowers last longer. Paige Johnston is the head designer & owner of Wildflower, a floral design company in Boise.

D E C OR T R E N D S | A RTS + CULTURE

FEB R UARY 2 0 2 2 | C I TYL I FE STYL E. C O M / BO I S E

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FEB R UARY 2 0 2 2 | C I TYL I FE STYL E. C O M / BO I S E

Thrilling Winter Skiing in Boise’s Backyard

SNOW ADVENTURES

THE RIGHT GEAR BOARDS, BOOT FIT, TUNING There is no more important component in your snowboard setup than your boots: Basic tuning, structured base grinding, base welding, edge repair and more. Consult with your local expert at BoardroomBoise.com Photo: @boardroomboise

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The early morning East-facing sun provides minimal wind with maximum snow retention for alpine, nordic, and backcountry skiing and snowshoeing. This easy drive from Boise has 1000 skiable acres, 300 inches of annual snowfall, and 6 lifts. For all the details check out CONTINUED > TamarackIdaho.com

Photo: @tamarackresort FEB R UARY 2 0 2 2 | C I TYL I FE STYL E. C O M / BO I S E

Photo: @soldiermountain by Tony Harrison

PRISTINE TERRAIN

TRUE WILDERNESS SETTING Where else can you cat-ski on over 2000 acres at an altitude of over 7000 feet with a 3000 vertical drop? Established in 1947, and once owned by Bruce Willis, this ski mountain has camping spots, a delicious restaurant, and easy access from Fairfield. SoldierMountain.com 44

O UT D OOR A DV E N T U R E | S PORTS + RE CRE ATI ON

16 MILES ABOVE BOISE Established in the late 1930s by the collaborative efforts of the Boise Ski Club, Boise Junior Chamber, and city and state officials, this non-profit recreation area is a top destination for locals and Idaho visitors alike. BogusBasin.com

JICAMA SALAD

Photo: @bogusbasin FEB R UARY 2 0 2 2 | C I TYL I FE STYL E. C O M / BO I S E

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www.VacationHome.Company Aspen & Glenwood Springs Tel: 970-315-2531 FEB R UARY 2 0 2 2 | C I TYL I FE STYL E. C O M / BO I S E

HIDDEN PARADISE: A MAGICAL CAMP OF HEALING Sharing profound feelings with others who understand ARTICLE BY LONNI LEAVITT-BARKER PHOTOGRAPHY BY CAMP RAINBOW GOLD

You probably don’t expect patients to address their doctor at St. Luke’s Pediatric Cancer Institute as “Meeker” or “Chicken Nugget.” But that’s what he answers to every summer when he goes to camp. Dr. Nate Meeker is one of four Pediatric Oncologists in our state. Each summer, all of them spend time helping local nonprofit Camp Rainbow Gold safely take Idaho children to summer camp who have had, or are currently battling, cancer. The children spend time outside and experience hope, healing, love, and what it feels like just to be a kid. “These are kids who live every day with the thought that ‘I could die, I could die from this treatment,’” said Meeker, who has been going to Camp since 2010. “When they talk about Camp, they feel it’s a place they can go and be loved for who they are, and share things that are of profound importance with others who understand.” For nearly 40 years, Camp Rainbow Gold has run oncology camps for children, teens, siblings, and families. Having Dr. Meeker and the others on site is invaluable, as it gives parents the confidence to allow their fragile child to leave home or the hospital for a week. It also allows children to see their doctors in a whole new light. Instead of white coats, antiseptic smells, and artificial lights, they watch their doctors dress up in silly costumes, sing wacky songs, and challenge them to water balloon fights, a dance-off, or a canoe race. “It is such a privilege to get a front row seat at Camp. It is a magical place where truly a lot of healing takes place,” said Meeker.

G IV IN G BAC K | L IFE + CULTURE

Dr. Meeker also volunteers as a member of the Camp Rainbow Gold Board of Directors. He is helping oversee the building of Hidden Paradise, the new permanent home for Camp Rainbow Gold in Fairfield, Idaho. The new facility will be the first medically-designed, accessible and adaptable camp that will house Camp Rainbow Gold and other organizations across Idaho serving those with physical, mental or emotional challenges. For more information, visit www.camprainbowgold.org or www.anewplacelikehome.org.

FEB R UARY 2 0 2 2 | C I TYL I FE STYL E. C O M / BO I S E

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BOISE | 13900 W Wainwright Drive

love

IS IN THE AIR Valentine’s Day

2 Ways. 4 Days. Our Place

The celebration of love is bigger than just one day so our special menu is running February 11-14. Call 208.383.4300 for a reservation.

Your Place Treat your sweetie to the ultimate date night at home with our Butcher Block. You cook the protein and we round out the meal with all the sides! See the menus at ChandlersBoise.com.

Let Us Do The Work For You in 2022! Wouldn’t you love for all your spaces to be organized & beautiful? Tidy Style can organize any space in your home or business to maximize space and add functionality.

Moving to a new home? Tidy Style is your local resource for unpacking and home setup. Take the stress off your move in and let us set your home up with organizational systems from the start!

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PR IME STEAK S • F IN E SEAF O OD ™

981 W. Grove St., Boise 208.383.4300 ChandlersBoise.com FEB R UARY 2 0 2 2 | C I TYL I FE STYL E. C O M / BO I S E

ARTICLE BY KAY BIRD | PHOTOGRAPHY BY JENNY LOSEE + PROVIDED

Throw on a stylish, statement-making winter coat to stand out all season long

The Statement Coat

Spanish lamb and Toscana Marmota coat from Robert Comstock. Photo: Natalie Plummer by Jenny Losee

FASH ION F OR WA R D | SHOPPI NG

Just because it’s freezing outside doesn’t mean we have to collectively resign ourselves to giving up on style—it just means we all have to think a bit more creatively when getting dressed in the morning. When the primary motivation is keeping warm while facing dreary days, the temptation is to layer on as many pieces as possible and get out the door. But putting together chic winter looks doesn’t have to be a challenge. Enter The Statement Coat. Throwing it on over anything instantly elevates your style without sacrificing function or fashion during cold weather. The right coat will instantly turn even a minimalist outfit into a head-turner. If you’re like me and *over* the puffer coats that swallow you whole, consider these gorgeous alternatives from Elle M, Robert Comstock, and Salt by Pepper.

Full length artisanal coat with wide labels and wild romanticism by Forte Forte at Salt by Pepper Leopard jacket with caramel fur-lined collar and pockets from Elle M

Oversized eco-fur vest by Italian designer Forte Forte at Salt by Pepper FEB R UARY 2 0 2 2 | C I TYL I FE STYL E. C O M / BO I S E

gest Coffee Store Idaho’s Lar

Over 90 Varieties of Whole Bean Coffee

Full Espresso Bar | Breakfast & Lunch Foods | In-House WIFI Our Very Own Brand of Single Serve | Coffee Making Equipment UPS Shipping | Large Selection of Gifts Beautiful Custom Gift Baskets & Boxes Made-to-Order 208-377-9203 11875 President Dr, Boise

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BOISE LIFESTYLE Good news happening right in your neighborhood.

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FEB R UARY 2 0 2 2 | C I TYL I FE STYL E. C O M / BO I S E

creative planning for your future ARTICLE BY ALLISON SWAN | PHOTOGRAPHY BY JANIE JONES

Creative Planning believes there’s a richer way to wealth. Their team of CFP professionals, CPAs and attorneys work together to create clear customized plans to maximize your wealth, all in one place. Their award-winning in-house services span a variety of financial d isciplines, i ncluding c omprehensive wealth and investment management, insurance, tax prep, trusts, estate, financial and retirement planning. Founded in Overland Park, they have since branched out across the globe, gaining a national reputation that has earned them numerous prestigious awards, including #1 wealth management firm i n America by Barron’s, CNBC and Forbes. President and CEO Peter Mallouk shares his wealth of knowledge with approachable financial advice. Two issues coming together at once inspired the creation of Mallouk’s business. “My dad was a physician frustrated with his financial advisor who sold him products and didn’t really explain things well, and I was an estate attorney that saw a full view of the advisory world and thought there was a better way to deliver the all around experience. Ultimately, that led to Creative Planning offering investments and planning as well as legal

F IN A N CIA L BU Z Z | FIN ANCE + LE GAL S E RVI CE S

and tax advice in a very approachable, consultative way.” Mallouk has written several books, including 5 Mistakes Every Investor Makes and How to Avoid Them, and has cowritten Unshakeable: Your Financial Freedom Playbook and The Path: Accelerating Your Journey to Financial Freedom with Tony Robbins. “People are generally fearful of investment and feel the market is too low or too high at any given time. When there is a correction (a drop of 10% or more), people generally stay on the sidelines or sell their stocks, fearing the market may collapse and stay lower—there have been over 100 corrections, usually about one per year, and they have all ended with a full recovery. Some of these corrections turn into bear markets, a drop of 20% or more, and all have ended with a full recovery. On the other end of the spectrum, many are worried about investing when the market is at an all time high. This is actually completely normal and happens about once every nineteen days—in other words, all the time! We aren’t surprised when a Hershey’s bar, box of cereal or ticket to Disney World costs more, but somehow are shocked when

“It’s an exciting time—we can do more for our clients today than at any point in our history. In many ways, it feels like we are just at the starting line.”

the market hits an all time high. It’s normal, and inflation has a lot to do with it.” When looking for a financial advisor, find the right one by asking the right questions. “Most don’t realize that the vast majority of financial advisors don’t have to act in the client’s best interests. A minority of financial advisors are fiduciaries and operate under laws that share similarities with doctors and lawyers, meaning they do have to act in their client’s best interests. First, ask your advisor if they are registered as a broker or are dually registered. If they say yes to either, that means that part or all of the time, they don’t have to act in your best interests. There are thousands of advisors that will act in your best interest, so take the time to find one. Second, ask your advisor if their parent company, or the ownership of their parent company, own investment vehicles. If the answer is yes, don’t be surprised if some of those investment vehicles find their way into your portfolio. Essentially you may find yourself paying an advisor to then put you in a fund where the company collects another fee. There is no need to accept

this conflict. Find a fiduciary that is not dually registered and that does not own their own investment products. At that point, you at least have someone that is incented to act on your behalf all the time. From there, look for education, credentials and experience with people like you.” As for the future, it’s never looked brighter at Creative Planning. “It’s an exciting time—we can do more for our clients today than at any point in our history. In many ways, it feels like we are just at the starting line.” For more information, visit CreativePlanning.com.

Scan the code to see the full article at CityLifestyle.com

FEB R UARY 2 0 2 2 | C I TYL I FE STYL E. C O M / BO I S E

Boise + Eagle Events FEBRUARY 2022

1-5 NOISES OFF

18 - SUN VALLEY GALLERY WALK

Boise Little Theater at 8 PM: A cult classic called “the funniest farce ever written!” BoiseLittleTheater.org

Sun Valley Museum of Art at 4 PM: The Gallery Walks are free to the public and are a great time to enjoy wine, take in the art, and mingle with friends. SVgalleries.org

1-6 MCCALL WINTER CARNIVAL McCall: Along with the snow sculpture viewings, the highlights of the McCall Winter Carnival are live music and special events like Torchlight and Mardi Gras Parades. VisitMccall.org

Stanley at 10 AM: The Annual Stanley Winterfest is a sure cure for “Cabin Fever”. Stanleycc.org

4-5 BALLET IDAHO: THE STORIES WE TELL

18-20 - BOGUS SNOW CAMP

Morrison Center at 7:30 PM: Four unique works that emphasize the range and depth of emotion that dance can express. MorrisonCenter.com

Bogus Basin at 8 AM: Transportation from hotel to Bogus Basin included in registration fee. Other questions? Contact (618) 357-1394. BogusBasin.org

4-6 - CANYON COUNTY SPRING HOME & GARDEN SHOW

19 - IDAHO DREAM WEDDING EXPO

Ford Idaho Center at 5 PM: Upstairs, downstairs, inside, outside this event is packed with great ideas and local experts. FordIdahoCenter.com

Expo Idaho at 10 AM: The Idaho Dream Wedding Expo takes away a lot of that stress by bringing the best wedding vendors in the Treasure Valley. ExpoIdaho.com

6 - WWE: ROAD TO WRESTLEMANIA

19 - MARDI GRAS BAR CRAWL

ExtraMile Arena at 5 PM: For one night only, see your favorite WWE Raw & Smackdown Superstars under one roof! ExtraMileArena.com

Boise at 3 PM: We’re turning Boise into Bourbon Street for the biggest Mardi party! GrapeAndBarrel.com

8 - MUSIC HISTORY WITH ERIC COLLETT Salmon Creek Gracious Retirement Living at 4 PM: Music history with narrative descriptions, musical samples, humor and a wealth of little known facts and tidbits. SeniorLivingInStyle.com/salmon-creek

10 - JOSH RITTER Morrison Center at 8 PM: Ritter is known for his distinctive Americana style and narrative lyrics. MorrisonCenter.com

11 - COOKING CLASS FeedMyFit Meal Prep at 6 PM: We’ll teach you how to meal prep in bulk using only a crock pot and some creativity. FeedMyFit.com

13 - JAZZ AT LINCOLN CENTER ORCHESTRA WITH WYNTON MARSALIS Morrison Center at 7:30 PM: Marsalis and Orchestra, a 15-piece jazz band, comprising some of the finest jazz artists in the world. MorrisonCenter.com

18-19 - ANNUAL STANLEY WINTERFEST

LOCA LS ON LY | ENTERTAI NME NT

19 - WIPE EVERY TEAR’S 5TH GRATITUDE GALA JUMP at 5 PM: Wipe Every Tear’s Fifth Annual Gratitude Gala will be a celebration of all that Jesus has done in the past 10 years. JumpBoise.org

20 - CLASSIC ROCK CONCERT SERIES - SPIRIT AND GRACE NNU Brandt Center at 2 PM: This Program, We’re Celebrating Three Phenomenal Women Composers. BoisePhil.org

26-27 GEM & MINERAL SHOW Expo Idaho at 10 AM: Explore exhibits and educational displays of fluorescent minerals, gems, fossils, and one of a kind jewelry. IdahoGemClub.com

27 - ANASTASIA Morrison Center at 1 PM: Presented by Broadway In Boise and inspired by the beloved films, the romantic and adventure-filled new musical. MorrisonCenter.com

AN INVITATION TO

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