When we learned that this month’s theme was “Investment,” I’m not going to lie… we were not enthusiastic. How many ways can we talk about money and saving and stocks and bonds that are interesting? How do you take pictures of “investment” that are engaging and moving? Do we have to do a story on winning the lottery to make it exciting?
In short, we discovered that the answer to these questions is a resounding “no.” Once we got past the superficial, intuitive thoughts of associating investment with money, we realized how rich the concept can be. In fact, we may not play the stock market, but we all invest each and every day in myriad ways.
Think about how you invest in the kids in your life, for example. Beyond providing them with food, shelter, and safety, we invest in the next generation daily through mentorship and relationships (“Pouring Into the Next Generation,” p. 46). On a practical level, we can teach them how to be wise with money as they grow (“Money Talks,” p. 40).
What about investing in your health? We learned that personal trainers do so much more than just cheer you on (“Investing In You,” p. 54). And when you invest in caring for your leather goods so they last, you not only make fewer expensive purchases, but you have cherished pieces you can pass on (“Lifetime Leather,” p. 72).
We also get to know a visionary group that’s feeling very bullish on the future of Boerne businesses in our cover story (“Growing the Future of Boerne,” p. 62). And Bloomberg fans, don’t worry… we have stories about insurance and investing, too.
See? Investment is about so much more than money, and it’s a fundamental part of our lives. Yes, we hope this issue inspires you to be smart with your spending and grow your wealth. But even more, we hope it makes you want to be generous, intentional, focused on loving those around you, and leave a priceless legacy in your community.
To the moon!
DANIEL GERTSON, EDITOR @BOERNELIFESTYLE
PUBLISHER
Tara Bové | tara.bove@citylifestyle.com
EDITOR
Daniel Gertson | daniel.gertson@citylifestyle.com
EDITORIAL COORDINATOR
Jessi Edison | jessi.edison@citylifestyle.com
PUBLISHER ASSISTANT
Sophie Winterle | sophie.winterle@citylifestyle.com
COPY EDITOR
Rocio Sanchez
CONTRIBUTING WRITERS
Rey Lopez, Daniel Gertson, Jasmine Paul, Brian McVey, Sam McGee, Tara Langton, Aubrey Matson, Caroline Heiberg, Jessi Edison
CONTRIBUTING PHOTOGRAPHERS
Sarah Brooke Lyons, Paula VM, Jessi Edison, Daniel Gertson, Matt Roberts Photography, Melissa Ashley Photography, Miguel Martinez
If not, give us a call at 210-399-2021 now!
Why is cybersecurity important for small businesses? (FCC.gov)
Cyber criminals consistently target businesses in an attempt to weaken our nation's supply chain, threaten our national security, and endanger the American way of life. Your small business may be at risk for cyber attacks that can cause damage in many ways, including: Identity Theft.
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Our homes are one of—if not the—the most significant purchases we will ever make. While real estate is usually considered a sound long-term investment, many homeowners look for ways to increase the value and usability of their dwellings.
Architect Ben Adam has undertaken this task for many houses in and around Boerne. For Adam, the work is about building up the town he calls home while preserving our community's unique history; after all, his relatives have lived here since its founding.
As we tour one of the homes he has redesigned, we will highlight the elements Adam included to update and add value to the house while maintaining its timeless charm.
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Interior Designer | Sarah Hardin
Builder | Chris Godsey
Architect | Ben Adam, AIA
The original log cabin dates back to the 1850s and underwent at least three additions before the 1900s. One addition in 1870 used limestone that remained after the construction of the Kendall County Courthouse. Typical of older houses, these additions resulted in a complex of small and specific-use rooms. Therefore, updating it with an open-plan family room and kitchen was at the top of the client’s list.
From an aesthetic standpoint, Adam aimed to create a link to her family’s New Orleans and Southern heritage. He replaced mismatched columns with round ones on the outside, added brick paving, and installed dormers for the attic. Inside, the main hallway runs the length of the house and looks out to the rear courtyard. Along it, many of the additions the home has acquired over the years are visible—the log cabin, limestone, and clapboard siding walls are all on display.
The completed project involved a remodel of approximately 2,200 square feet and another 2,300 square feet, with 400 added on the second story.
benadamarchitect.com | 830-446-6444 | 115 James St.
ARTICLE BY TARA LANGTON | PHOTOGRAPHY BY JESSI EDISON
Local agent Ruben Cardenas, Jr. has been serving the Boerne community for almost 35 years. Now with State Farm Insurance, Cardenas remains committed to providing top-notch service and products tailored to his clients' needs.
“You can buy insurance from anybody, so I have to add value to what people expect for them to continue to do business with me,” Cardenas emphasized. That’s why he has focused his career on getting to know people, their families, and their needs. In fact, some of his longterm clients’ children are now grown and getting their own vehicles, so Cardenas is excited to continue his relationships with new generations.
Having raised two daughters in the Boerne area, Cardenas prides himself on building relationships with other locals. He believes that being part of the Boerne business community also means supporting other local businesses. With many new residents calling Boerne home, these newcomers are looking for insurance agents, doctors, dentists, and other professionals in the area. Cardenas sees this as an excellent opportunity for businesses to support each other by making informed recommendations about area companies and services. He believes that doing this is good for everyone’s business and can make the transition easier for our new neighbors.
Whether you’re new to town or a longtime resident, Cardenas is ready to help you and your family ensure your insurance works for you.
“People want to compare what they bought their house for to what it would cost to rebuild, and they’re not the same.”
To ensure you’re getting the most out of your insurance, Cardenas emphasizes the importance of ensuring your coverage is sufficient. Rather than recommending a generic amount for home or auto insurance, he stresses the importance of confirming that your coverage fits your specific needs.
For instance, Cardenas explains that if your home is valued at $400,000 but you choose to insure it for only $300,000, you would be responsible for the $100,000 difference in the cost of rebuilding your home. “People want to compare what they bought their house for to what it would cost to rebuild, and they’re not the same,” Cardenas explains. With the exponential growth of new homes in Texas, builders may sometimes offer discounts on the initial sale price because they are building in bulk. However, your home’s actual value may be higher, especially when considering the cost of rebuilding.
When it comes to auto coverage, the minimum insurance requirements in the state of Texas are known as “30/60/25,” which equates to $30,000 in coverage for personal injury, a total of $60,000 per accident, and coverage for up to $25,000 in property damage. While this meets the state-required minimum, it may
not be sufficient if you were at fault. Cardenas emphasized that if you have assets, savings accounts, and checking accounts, you could be exposed to a lawsuit if you are responsible for property damage or injury to another person, but your coverage is too low. Ultimately, he states, “You do not want to go bankrupt.”
Additionally, you could also face financial exposure if someone who is under or uninsured hits you. Uninsured motorist coverage comes into play in these situations. This add-on coverage is designed to help protect you and your family if you are injured or your car or truck is damaged by someone with no or limited coverage. Like other categories of auto insurance, limits can apply, so it’s essential to determine what you and your family need to feel safe.
Insurance that effectively protects your family and assets may require considering many uncomfortable possibilities. That's why Cardenas emphasizes the importance of having a trustworthy professional to help think through all of the relevant factors. The right agent, he says, will focus on getting to know you personally so that they can ensure you have the proper assistance you need to recover from the unexpected.
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In election years, cocktail parties and family gatherings can become more intense regarding political talk. Whether you align with the red, blue, or independent parts of the political spectrum, many investors from all sides fall into the trap of attempting to “time the market” based on predictions about who will win or lose the White House. Why does this approach tend to work so poorly? It relies on two faulty assumptions or biases.
The first revolves around emotions. Like all humans, investors have emotions and feelings that can be deeply rooted and trigger impulses of fear and greed. Unfortunately, these emotions can lead to speculative investor behavior based on political biases, fear, or greed related to uncertain outcomes. While you may initially be proven right—or wrong—based on short-term outcomes
if you attempt to "time the market," historical data tells a different story. History demonstrates that the party in power has little longterm correlation with investor returns in the S&P 500. Based on the data, there is very little longterm correlation in the relationship between S&P 500 index returns and the party in the White House.
The next unstable investing foundation is recency bias. This concept suggests that the most readily available information carries the most weight. Often, this means that we expect outcomes similar to the positive or negative events we most recently experienced or that we easily connect what just happened to what may happen again. However, markets often respond to new factors and inputs rather than old ones, which can lead to dramatically different outcomes that we may not accurately anticipate if we are overly focused on the past.
What is the best antidote to our biases? Education. A properly constructed portfolio should be based on the client's objectives and should consider time horizon; age; tax situation; risk tolerance, willingness, and ability (they are different); income-to-expenses; cash reserves; job security; and a host of other dynamics and goals. Simply put, our emotional and cognitive biases should be checked against data before making decisions. Instead of basing choices on fear, greed, or recency, we want our investing decisions—like our election choices—to be based upon long-term fundamentals and an alignment with each of our unique situations in life.
“Simply put, our emotional and cognitive biases should be checked against data before making decisions.”
ABOUT THE AUTHOR:
Sam McGee, CFA, MBA, is a Boerne resident and Crestmont Private Wealth (CPW) CEO and owner. CPW has offices in Houston and Boerne and caters to clients who desire a holistic fiduciary wealth management firm to attend to their unique needs. McGee volunteers as a board member for Hill Country Family Services, a Boerne Little League coach, a volunteer firefighter with the Boerne Fire Department, a Skywarn Spotter, and is appointed by the governor to the Firefighters' Star of Texas Award Advisory Committee. He and his wife, Kristen, have two children attending Boerne ISD schools. They enjoy volunteering in the community and spending time with family and friends.
DISCLAIMERS:
Investment advisory services are offered through Crestmont Private Wealth LLC, a Registered Investment Advisor. Investments through Crestmont Private Wealth LLC are: NOT FDIC INSURED, NOT BANK GUARANTEED, MAY LOSE VALUE, INCLUDING LOSS OF PRINCIPAL, NOT INSURED BY ANY STATE OR FEDERAL AGENCY.
crestmontpw.com | 830-368-2898 | 604 S. Main St.
There are many financial advisors available today. But how can you find the one right for you, your business, or your family? It is generally good advice to “shop around” when looking for an advisor. While there are certainly more options, we’ve compiled a list of local advisors and firms who are ready, willing, and eager to assist you in achieving your financial goals.
CAPTRUST | Endowments & Foundations, Individuals, Retirement Plan Sponsors | 114 E. Highland Dr. | captrust.com/locations/texas/boerne-tx
Edward Jones - Ryan Marquard | Individuals | 512 E Blanco Rd. #301 | edwardjones.com/us-en/financial-advisor/ ryan-marquard
Edward Jones - Sean Seamster | Individuals 138 Old San Antonio Rd., Ste. 203 | edwardjones.com/us-en/ financial-advisor/sean-seamster
Live Oak Investors | Individuals | 114 Oak Park Dr. liveoakinvestors.com
PAX Financial Group | Individuals, Business Owners | 270 N Loop 1604 E, Ste. 200, San Antonio | paxfinancialgroup.com
Raymond James | Individuals | 116 West Blanco Rd., Ste. 204 | raymondjames.com/boerne-branch
Teamwork Financial Group LLC | Individuals | 8 Dominion Dr., Bldg. 100, Ste. 103, San Antonio | teamworkfinancial.com
Texas Financial Advisory | Individuals | 229 N. Main St. texasfinancialadvisory.com
NOW
ALSO
ARTICLE BY JASMINE PAUL PHOTOGRAPHY BY MELISSA ASHLEY PHOTOGRAPHY, MATT ROBERTS PHOTOGRAPHY
“I wish I learned about money when I was a kid.” I have heard these words frequently throughout my adult life. Whether it's saving enough, managing credit cards, understanding taxes, repaying student loans, or investing, American adults wish they had learned more about money. It makes sense
“Youth can begin learning about money as early as age five, and many financial habits are formed by age 13.”
because—according to Bankrate’s Annual Emergency Fund Report—50% of Americans do not have enough to cover a $1,000 emergency.
Rather than wishing they had learned about money as kids, why not teach them? Research suggests that youth can begin learning about money as early as age five, and many financial habits are formed by age 13 or even sooner. With that in mind, let’s discuss how and when it’s appropriate to start talking to kids about money and how to use various tools to keep the conversation going. Before making any decisions, I recommend consulting with a financial advisor or professional who can assist you in finding the best options for your family.
Need help figuring out how to start talking to kids about money? Start with values. Explain what you and your family value. It could be art, electricity, your
home, quality family time, good food, your faith, etc. By starting conversations with values, kids can see the patterns that follow those values. Those patterns impact earning, investing, and spending habits.
Here are some age-appropriate ways to continue the conversation:
Introduce younger children to coins and bills. Coin and bill identification provides an opportunity to learn about money and its value. It’s also an ideal time to introduce the concepts of spending, giving, earning, and saving. Children can use a piggy bank or a money box to see their money accumulate and learn to categorize it—a concept that will continue as they open their first bank account.
Matt
Elementary students should learn about wants vs. needs, consumers and producers, supply and demand, and the costs of goods and services. A great way to understand these concepts is by creating a mock business. Students can participate in programs like Boerne Lemonade Day to ignite their entrepreneurial spirit. They will apply critical thinking skills, engage in the creative process, and have the opportunity to earn money based on their own ideas. Mock businesses help build confidence, develop public speaking skills, and foster self-esteem for the future.
Middle school students should begin to learn about the consequences and risks associated with money. This age is an ideal time to teach budgeting and planning for the future. Emergencies happen, and life doesn’t always go as planned, so explaining how to prepare is crucial. Additionally, it’s an excellent opportunity to introduce concepts of investing and compound interest. I recommend that students read Growing Money: A Complete Investing Guide for Kids. It’s a short read and an excellent resource for students to learn about the history of trading, the stock market, and investing.
These young people are preparing for adulthood and may be experiencing many firsts: their first job, first car, first paycheck, and first credit card, among others. Teenagers will have the opportunity to earn and manage money through employment. Teens should have access to a bank account monitored by a parent/guardian, especially if they have a job. Saving for adulthood and understanding taxes are two areas where young people can benefit during their teenage years. Teens should also be aware of credit cards and how debt works, including understanding interest rates, credit scores, and credit reports. Postgraduation planning should be a topic of conversation as well. Next Gen Personal Finance’s game Payback offers a free online game for students to understand student loans and college planning better.
“Cultivating healthy money conversations at all ages is critical to establishing a solid financial foundation. Youth who learn about financial literacy are more informed to make better financial decisions and promote stability.”
Cultivating healthy money conversations at all ages is critical for establishing a solid financial foundation. Youth who are literate in financial matters are better equipped to make informed financial decisions and promote stability. These suggestions are recommended and are not an all-encompassing list. The overarching goal is for children and families to engage in healthy money conversations early and often. Financial education is a lifelong commitment. As students progress through different stages of life and their circumstances change, it's essential to foster an attitude of continuous learning about how to make money work for them rather than the other way around.
thewealthplayground.com | The Wealth Playground is my organization, and we offer an award-winning children’s book series, financial workshops, and curriculum development for youth programs, schools, and foundations. lemonadeday.org/boerne | Give your kids a hands-on, delicious learning experience. Sign your student up for the 2024 Boerne Lemonade Day on May 4, 2024.
Growing Money: A Complete Investing Guide for Kids by Gail Karlitz and Debbie Honig timeforpayback.com | Help your teen prepare for the world of college and student loans with Next Gen Personal Finance’s free online game.
or a piece of clay to be molded, but rather persons who bear the image of God. Their value and potential are
PINVESTING IN LOCAL STUDENTS TAKES TIME, ATTENTION, AND HEART
ARTICLE BY REY LOPEZ BY JESSI EDISON, MIGUEL MARTINEZ“Chances are, if you reflect on your life, you have had a mentor.”
- Krista Pomeroy
While you may be familiar with Maya Angelou, you might need to learn about individuals like Benjamin Mays or Benjamin Graham. All three share a common bond: they served as mentors to some of the most influential people in their respective fields.
Poet Maya Angelou encouraged Oprah Winfrey to find her voice in the media industry and leverage her platform to impact the world. As president of Morehouse College, Benjamin Mays mentored Martin Luther King, Jr. as a leader and challenged him to pursue a doctoral degree. Investor and author Benjamin Graham shared his investing knowledge with Warren Buffett, who later built a financial empire. If you delve into the stories of the highest achievers in any field, you’ll likely find someone who recognized their potential early on and dedicated time to helping them realize it.
Students in Boerne have people like that in their lives, thanks to various mentorship
programs at work in the community. In Boerne schools, students have Krista Pomeroy and Stephanie Bautista in their corner. Pomeroy serves as the executive director of Student Support Services for the Boerne ISD, while Bautista works as a Student Support Specialist and coordinates the district’s Mentor Program. Together, they ensure Boerne’s students have access to mentorship opportunities and can even become mentors themselves.
“Chances are, if you reflect on your life, you have had a mentor,” Pomeroy says. “Be it a family member, a friend, a coach, a teacher... someone has stepped in to mentor you on something that you wanted to learn or to provide support when needed.” A mentor can guide, support, and advise students as they navigate their educational journey, providing valuable insights and expertise. They help students identify strengths and weaknesses, improve skills and knowledge, and provide networking opportunities.
“We must suspend our personal beliefs, opinions, and judgments in order to… maximize their potential.”
- Stephanie Bautista
Pomeroy believes that we’ve all had mentors, and Bautista agrees. “At some point in our lives, we have all experienced mentoring. There is often a positive role model that has guided, coached, supported, motivated, and cared for us personally or professionally as we navigate our world.” But she says it’s not onesize-fits-all—Pomeroy emphasizes the need for tailored mentoring experiences. “The needs are as unique as the child. By partnering mentees with a caring adult, we help students grow and realize their potential at solving problems, setting goals, making decisions, pursuing skills and talents, and trusting others.”
Mentorship goes beyond just improving a student’s prospects; it’s a life-changing experience. It fosters confidence and resilience, aiding in navigating life’s challenges, and provides emotional support and encouragement from someone who has walked similar paths.
However, the challenge of finding a mentor comes with its own obstacles. Pomeroy points out, “At the onset of a mentoring relationship, it can be difficult to establish trust if the mentor and mentee have never met. In any mentorship—new or old—it can be difficult not to offer advice constantly. This is especially true because you want the mentee to be happy and successful.”
Theo Combos, student minister at the Northwest Campus of Mission City Church,
is dedicated to mentoring young people in a spiritual setting. He emphasizes the shared responsibility between mentor and mentee. “A mentor can only be effective if the mentee wants to grow,” Combos explains. “You get what you put in. The mentor should put in effort to inspire, encourage, and push their mentee, but at the end of the day, it’s a choice the mentee needs to make. If they want to grow, follow the advice of the mentor, and continue to make changes in their life, it has to be a decision. As a mentor, I want to lead and guide those who are interested in growing.”
Pomeroy, Bautista, and Combos each have distinct approaches to the mentoring process, which has served the students of the Boerne community well. “First, focus on the interests and goals of the mentee. Mentors don’t set the agenda,” Pomeroy outlines. “Second, be an active listener with an open mind. Mentorships aren’t about judgment. Leave your personal beliefs and values out of the relationship. And finally, have fun. Laugh and learn together.”
Bautista emphasizes the importance of a non-judgmental approach. “Being openminded, listening, and having a caring approach to the mentee is the basis for mentoring,” Bautista says. “When mentoring students, we must suspend our personal beliefs, opinions, and judgments in order to fully support the mentee and maximize their potential.”
CONTINUED >
Self-awareness is the starting point for Combos. “Firstly, I have to humble myself. Although I am older than the youth I mentor, I have to recognize that there are still problems and flaws in my own life that I have to work on. This helps me maintain a growth mindset but also helps me not have too large of an ego. I approach mentoring out of love. If I love these students and care about them and their wellbeing, then I will naturally be a better mentor.”
Fellowship of Christian Athletes, Young Life, and Hill Country Daily Bread are additional organizations supporting local school students. Volunteers in these programs strive to make both a social and spiritual impact on the next generation. With caring adults fostering mentoring relationships and investing in the lives of teenagers in the Boerne community, the possibilities for their future are limitless.
BISD MENTOR PROGRAM
boerneisd.net/mentor
830-357-2065
stephanie.bautista@boerneisd.net
FELLOWSHIP OF CHRISTIAN ATHLETES (ALAMO FCA)
alamofca.org
toddjohnson@fca.org
YOUNG LIFE (BOERNE)
boerne.younglife.org
boerneyounglife@gmail.com
HILL COUNTRY
DAILY BREAD
hillcountrydailybread.com/stand-by-me/ be-a-stand-by-me-mentor 830-755-5200
standbyme@hillcountrydailybread.org
MISSION CITY CHURCH (NORTHWEST)
missioncity.church/campuses/ northwest-campus 210-377-3030
For over 25 years, Specialized Fitness has been assisting individuals in Boerne and San Antonio to get fit and feel their best. This family-owned business features ten trainers dedicated to helping each person achieve their fitness goals. However, their services go beyond mere encouragement during workouts. Co-owner and trainer Rachel Trub explains why personal training is an investment in oneself that can contribute to wellness in all aspects of your life.
The connections I form with my clients. I see some clients between one and five times a week for a full hour, so they become like family, and I really get invested in the person. I enjoy relationships and working with people, but there is no greater feeling than helping someone build confidence.
Personal training is a different type of workout. In addition to gym sessions, hiring a trainer will also get you so much more.ARTICLE BY CAROLINE HEIBERG | PHOTOGRAPHY BY JESSI EDISON
Personal training is so much more than a workout. You’re getting a health coach, an accountability partner, a motivational guide, and someone who will discuss nutrition, supplements, and adapting workouts around injuries. We genuinely care about every person who walks through our door and want to help them reach their health and fitness goals.
I begin with a phone interview to determine their health and fitness goals. We always offer the first session free so individuals can see the gym, meet their trainer, and get a feel for what workouts will be like. Following the complimentary session, they can schedule more sessions without obligation or contracts. Mega-gyms frequently offer large packages of 50 sessions but lack long-term trainers who may move away halfway through the sessions. At Specialized Fitness, our dedicated trainers are passionate about training as a career, not a hobby. The workouts and results speak for themselves—even without contractual commitments, most of our clients are life-long.
Accountability: Having someone to hold you accountable ensures that you show up for your appointments. When people work out with us, they’re not taking phone calls or getting as distracted as they might at home.
Efficiency: We personalize our workouts to your goals, body, and any injuries you may have, maximizing the effectiveness of each sixty-minute session.
Motivation: Without earphones in, we’re talking, it’s fun, and it helps with safety to have a trainer watching your form.
specializedfit.com | 830-755-4838 | 31007 IH-10 W.
• 1 lemon, peeled
• 6 stalks celery
• 1 large cucumber, peeled
• 2 green apples, washed and cored
• 2 cups fresh baby spinach leaves, washed
• 1” piece of ginger, peeled
A Potent, Refreshing
Green Juice For the Win
directions:
Step 1. Wash and prep all fruits and vegetables. Apples should be cored. Lemon peel can be overpowering, so remove the rind before juicing.
Step 2. Run the ingredients through your juicer.
Step 3. Serve immediately over ice or store in an airtight container in the refrigerator for up to five days.
NOTE: You can alter the amount of each ingredient to your liking. If you like your juice with a bit of a kick, add more ginger. If you like it tarter, you can add more green apple or lemon.
Invest in the lives of our future generation.
As a realtor, I love to help my clients make wise investments in their real estate needs, but another area I am passionate about is investing in the lives of teenage girls. I am fortunate to serve alongside a local ministry called Young Life, a Christian ministry that reaches out to middle school, high school, and college students around the world. Their mission is to introduce adolescents to Jesus Christ and help them grow in their faith. Two of my own daughters are actively involved in Young Life, and I love witnessing them grow closer to the Lord and deepen their friendships with other kids in the community we call home. Investing in the lives of our future generation so that they feel known and grow to know whose they are is a big part of my why.
Scan to learn more about Boerne Young Life.
IT’S NO SECRET THAT BOERNE IS BOOMING. THIS CHANGE CAN BE A SOURCE OF STRESS FOR SOME, WHILE OTHERS SEE IT AS AN OPPORTUNITY.
The folks at Das Greenhaus (DGH) don’t believe these forces of evolution and tradition oppose one another. Instead, they hope their nonprofit can help local leaders harness their power together.
Program Director Justin McKenzie and Program Coordinator Samantha Morganroth take us through the mission, goals, and vision of DGH and explain why they think investment in Boerne is one of the best bets around.
[Responses edited for length and clarity]
“We want to make it easier to ask for help, to connect people to resources…
Creating, building, and growing a business should be a team sport.”
Das Greenhaus convenes entrepreneurs, business leaders, mentors, educators, civic and civil leaders, and local citizens for the purpose of growing the community of innovators in and around Kendall County. Fostering this entrepreneurial spirit creates opportunities for students graduating from our local school systems, retirees seeking a second career, and individuals from all walks and stages of life who are looking to start, grow, or contribute to a business. We envision a future where people no longer need to leave the area in search of that opportunity, and where our students see a bright future here at home.
A study conducted five years ago by the University of Texas’ Innovation, Capital, Creativity (IC2) program aimed to demonstrate how we could maintain the prosperity and distinctiveness of Boerne while overcoming its reputation of being a sleepy bedroom community outside of San Antonio. The research highlighted a clear need in Kendall County for precisely what Das Greenhaus provides: a place where people can seek support, network with peers, access resources, and have space to develop and grow their ideas.
BOERNE IS CLOSE TO SAN ANTONIO AND NOT FAR FROM AUSTIN. WHY SHOULD ENTREPRENEURS CONSIDER BOERNE AS A PLACE TO GROW THEIR BUSINESS?
The reasons are endless, as evidenced by our rapidly growing population, the Hill Country quality of life, great schools, trails, parks, wholesome family entertainment, and a walkable community. Our neighborhoods are filled with generous and successful mentors, investors, and business leaders actively seeking opportunities to get involved. All of this is drawing people to this area.
There is no denying that Boerne is geographically close to larger cities like San Antonio and Austin, but it could not be further away in terms of the living and working experience it offers. Retaining the small-town feel and the magical charm of Boerne will always be crucial, even as we embrace the economic opportunities knocking on our door.
WHAT ARE SOME OF THE BIGGEST CHALLENGES YOU SEE FACING NEW BUSINESSES?
The biggest hurdle is asking for help. For many, the act of asking, knowing who to ask, and where to go for support is a debilitating challenge. Business owners often attempt to figure everything out for their business in isolation, which should not be the case. We want to make it easier to ask for help, to connect people with resources, and to help them find peers who can assist in ideating and growing their businesses. Creating, building, and growing a business should be a team sport.
We also work to help people establish intentional relationships. Too often, businesses repeat the same mistakes as their predecessors. We seek to foster a community that encourages open conversations and enables businesses to learn from one another’s experiences.
Our entrepreneurs also face the hurdle of executing quality business planning and preparation. We collaborate with our founders to help fully develop their ideas and ensure they’re ready to take their concepts to market.
“We attract remote workers seeking community, dreamers with ideas waiting to be organized… and serial entrepreneurs eager to guide others…”
HOW DOES DAS GREENHAUS HOPE TO HELP ENTREPRENEURS ADDRESS THESE ISSUES?
In the simplest terms, DGH is a coworking space offering affordable private offices, an entrepreneurial curriculum, and larger meeting spaces for rent. However, our ambition for greater impact extends beyond that through mentorship and internship programs, as well as hosting educational and networking events. We attract remote workers seeking community, dreamers with ideas waiting to be organized and put on paper, and serial entrepreneurs eager to guide others through the bold and audacious steps toward independence.
WHAT DOES PARTICIPATION WITH DAS GREENHAUS INCLUDE? WHAT ARE THE BIGGEST BENEFITS?
For founders, our goal is to help grow their ideas. The Idea-to-Market program assists founders in organizing their businesses and developing their business plans. We match founders with a mentor to guide them through the process and provide feedback and support. Additionally, we integrate them into our community of entrepreneurs so they can connect with and learn from others facing similar challenges.
In working with local business owners, we aim to explore mentorships, development programs, and new perspectives. Additionally, we offer an internship program designed to be organized, accountable, and meaningful for both the intern and the business.
To help accomplish all of this, we are actively seeking experienced professionals looking to serve as mentors. Many of our founders need a fresh perspective and guidance on their journey. We know firsthand that there is nothing more rewarding than being able to share your experience, expertise, and time with the next generation.
“While we cannot predict exactly what the future will look like …we look forward to supporting that evolution every step of the way.”
THINK ABOUT 5-10 YEARS FROM NOW, WHEN DAS GREENHAUS IS WELL ESTABLISHED AND HAS BEEN HELPING LOCAL ENTREPRENEURS THRIVE. HOW HAS BOERNE CHANGED AND IMPROVED?
Over time, every community evolves. We are wholeheartedly committed to the belief that the entrepreneurial ecosystem continues to evolve within our community.
Years later, we see Boerne graduates returning to their hometown to find career opportunities with the businesses they interned at as students. We envision entrepreneurs seeking a community of likeminded innovators and intentionally choosing our area to grow their businesses. We anticipate a more diverse tax base and overall increased opportunity. As we have said many times, we also imagine the experience of living in Boerne to remain as extraordinary as it is today. Some traditions, sights, and spaces were well-established long before Das Greenhaus or any big businesses came to town.
While we cannot precisely predict what the future will look like, we have high aspirations for what could be and look forward to supporting that evolution every step of the way.
Since 1988, we have developed our practice by maintaining close, trusted relationships with each of our clients and their families
Our expertise is aligning personalized legal, tax, and financial plans to create a game plan for life
A few of our services include:
Retirement Strategies
Investments
IRA/401k Rollover
Annuities
Asset Protection
Tax Strategies
Estate & Tax Planning
are the priority.
It seems like there’s always something new in and around Boerne. New neighbors are moving in every day, and new businesses are cropping up. These are some of the most obvious signs that people are eager to invest in Boerne. Here are a few companies and services that have just opened, grown, or expanded their presence in our ever-expanding community.
Innovista Eye Care
Helping you see the world with clarity and confidence. innovistaeye.com | 210-526-2020
27650 IH-10 Ste. 110
Caroline B. Williams, PhD PC
Offering a fresh set of eyes and a new perspective for treatment, mental health diagnosis, and psychological testing. carolinewilliamsphd.com | 830-347-4027
309 Water St. Ste. 118
La Four’s Seafood Restaurant
The Kerrville staple is bringing its signature cajun flavors to downtown Boerne.
lafours.com | 830-896-1449
1234 S. Main St.
Your friendly, neighborhood luxury hair studio where sophistication meets innovation.
rrfairoaks.com | 210-931-7747
8000 Fair Oaks Pkwy, Ste. 2106, Fair Oaks Ranch
Moses Jewelers
This family-owned custom jeweler believes that every piece should be as unique as the person who wears it. mosesjewelers.net | 210-257-8022
27650 IH-10 W. Ste. 106
What’s For Dinner?
If you have any menu preferences or dietary restrictions, this website is your go-to before going out.
whatsfordinner.org | 210-633-4142
229 Market Ave. Ste. 103
101 El Cielo Boerne, TX 78006
Esperanza
3 beds | 2 full, 2 half | 2,201± sqft
Price Upon Request
This masterpiece boasts tons of natural light, high ceilings throughout, and wood style ceramic tile. A spacious study with French doors could be a fourth bedroom. The entertainer’s kitchen features granite counters with stainless appliances, double oven, under-counter lighting, and soft-close cabinets. Master bath offers an oversized walk-in shower and separate vanities, double closet space in master. Expansive game room and half bath upstairs. This home is a true retreat in the Heart of Texas.
104 Lajitas Boerne, TX 78006
Esperanza | Loma Linda
3 beds | 3.5 baths | 3,750± sqft
Price Upon Request
This pristine home has features that include a luxury primary suite with expansive shower, designer fixtures, quartzite counters, wood floors, study, and large mud room. A Flagstone patio with outdoor kitchen and Phantom remote control screens provide views of a gorgeous treed backyard. Carefree living close to Main Street Boerne! Make this masterpiece yours today!
c. 830.688.6194
susan.hallmark@sothebysrealty.com
susanhallmark.com
After ten years in business, the pros at Boerne Boot and Hide don’t just sell high-quality leather goods. They help take care of it, too.
Owner Kari Valentine and cobbler Kelly Mullin understand that leather products can be expensive, so maintaining your investment in top condition is critical.
ARTICLE BY AUBREY MATSON PHOTOGRAPHY BY PAULA VM, DANIEL GERTSONThey emphasize that it all starts with protection. “It’s good to protect instead of getting a loss from dropping a glass of wine on your foot,” says Mullin. She and Valentine highly recommend KIWI leather and suede protectant products, which are readily available everywhere, from big-box stores to online. These products provide basic waterproofing for the skins. “You should always do that—especially if you have a light-colored pair of suede or nubuck,” Mullin advises. She adds that since suede stains easily, applying the waterproofing as soon as possible is essential for any product, particularly boots.
Leather conditioners are essential to keep your leather soft with its original texture. Valentine and Mullin recommended Kali Leather Life for all types of skins, including exotics. They also endorse the Blackrock brand, which can remove deep scratches and treat thicker hides.
General tips for lengthening the lifespan of your leather products leathers include climate control. “There’s a lot of gentlemen that will leave their boots in the back of their truck, and they wonder why there’s dry rot,” said Mullin. Keeping the skins dry to the best of your ability is also crucial. “Some people might have closets that get real damp, and you want to keep things away from the extremes,” Mullin commented. Overall, the pair emphasized that exposing skins to the elements—including leaving saddles out in the barn—can lead to molding or dry rot over time. Mullin summarized her approach: “Leather is skin, and you kind of have to treat it as such.”
“Leather is skin, and you kind of have to treat it as such.”
• More control: You get to make the decisions!
• More availability: We have lots of caregivers ready to work.
• Experienced & credentialed independent professional caregivers
• Ability to staff tougher cases: Longer hours, higher needs
• Happier caregivers: Increased satisfaction with higher wages and more stability
• Affordability: In most cases, you will spend less than other alternatives!
hallmarkhomecare.com/hhc-121
This athleticwear giant is committed to quality, offering up to five-year warranties and free replacements for defective products. Additionally, you can always bring that pair of leggings back to be mended for free.
As
needs repair,
Any Patagonia product that doesn’t last can be returned for a free replacement or repair. Most repairs are free of charge—Patagonia’s website says that “the integrity of the garment is our top priority.”
Long known for its high-quality leather products, Coach offers complimentary cleaning and conditioning at their shop locations. For more intensive service, you can mail your bag to be repaired by their team.
All Chaco products, including their signature footwear, can be returned for a free repair or replacement. In fact, they have a program called “ReChaco” specifically dedicated to repairing your favorite sandals.
It’s sure to be one of the most extraordinary natural sights. Boerne takes (almost) center stage for a total solar eclipse on Monday, April 8. Schools across Boerne, Kerrville, and Comfort will be closed that day, and up to 50,000 visitors are expected to use our city as a base camp. The City of Boerne, Kendall County, and other local agencies have been working for nearly two years
to ensure an incredible eclipse experience—as long as the clouds stay away.
Unlike the annular solar eclipse we saw last October, this is a total solar eclipse, meaning the moon's disk will completely cover the sun. As the moon passes between the sun and the Earth this time, the sky will darken over the Hill Country, creating a mesmerizing spectacle and leaving behind memories to last a lifetime.
CONTINUED >
In downtown Boerne, the totality—or the period when the moon completely blocks the sun—will last about 3 minutes and 35 seconds. However, if you drive just a few miles northwest of Kerrville, you’ll find yourself along the eclipse’s center line, where the totality extends to 4 minutes and 27 seconds.
But here at Main Plaza, we can expect the following timeline:
Partial begins: 12:14:51 p.m.
Full begins: 1:32:47 p.m.
Maximum: 1:34:34 p.m.
Full ends: 1:36:22 p.m.
Partial ends: 2:55:53 p.m.
Keep in mind that it is never safe to look directly at the sun. While it may be tempting to sneak a peek during totality, even that is discouraged due to how quickly the event will pass. Instead, be sure to use filtered glasses specifically designed for eclipse viewing. These are affordable and readily available online and at local stores like HEB and The Home Depot. You can also grab some for free at the Patrick Heath Public Library if they haven’t run out yet.
And don’t fry your phone’s camera, either. The sensor can be permanently damaged if the lenses focus light directly from the sun.
There will be a lot going on to mark the celestial celebration, so you’ll have plenty of people to party with.
DOWNTOWN BOERNE
ci.boerne.tx.us/2253/Boerne-Eclipse
Be alert for road closures along Main Street and elsewhere, as pedestrian traffic is expected to be far higher than usual. Alene’s Boutique also offers limited paid parking for a watch party (boerneeclipse.info).
BOERNE PARKS
ci.boerne.tx.us/2294/Parks-Recreation All city parks will be open. City Lake will charge its regular entry fees—no cost for city residents, $15 for all visitors.
KENDALL COUNTY FAIRGROUNDS kcfa.org
The fairgrounds will be open for day parking—$25/car and $50/RV. There will be concessions available, or you can bring your own picnic.
JOSHUA SPRINGS PARK AND PRESERVE
co.kendall.tx.us/page/parks.department
Entry is free to the only Kendall County Park open for the eclipse. The park will be open until filled (up to 225 vehicles).
CAVE WITHOUT A NAME
a cavewithoutaname.com
The campsites open on Saturday, and they’ll host an eclipse-themed concert and singalong on Sunday. Reservations start at $170.
bendingbranchwinery.com
Enjoy wine and live music outside Comfort. Gates will open at 10 a.m. Cocktails, food, and snacks will be available for purchase, or you are welcome to bring a picnic (no outside alcohol allowed).
APRIL 5TH
Main Plaza | 7:00 PM
Grab your friends for a movie at Main Street Plaza. Boerne Parks & Recreation's Movie in the Park series starts at sundown, but come out early for some pre-movie fun beginning at 7:00 p.m. Bring your blankets, chairs, and snacks as you enjoy some free entertainment before the movie. Go to ci.boerne.tx.us/626/Movies-in-the-Park for details.
APRIL 13TH
Kuhlmann-King Historical Complex, 402 E. Blanco Rd. | 10:00 AM
Celebrate Boerne’s history at the Boerne Area Historical Preservation Society’s largest event of the year! All of the buildings on Historic Hill will be open for tours. Guests can enjoy music, food, and games. Go to facebook.com/kuhlmannkinghouse for more information.
APRIL 18TH
100 N. Main St. | 5:00 PM
Get ready for a girls’ night out! Join the Boerne Retail & Restaurant Owners Association for the perfect evening with everything you love about the Hill Country Mile. Be sure to check in and grab a swag bag and map at one of their check-in locations. Look them up on Facebook for more information and updates.
APRIL 27TH
648 FM 289, Comfort
Enjoy an “all you can eat” culinary event! Guests can also purchase raffle tickets at the event for a variety of prizes. All funds raised by the St. John Lutheran Church Wild Game Dinner go directly to charities with Christian foundations. Tickets are $35 prior to April 21, and they can be purchased at stjohnlutheran.com/wildgamedinner.
Try personalized naturopathic medicine that focuses on treating the root cause of your health concerns.
“Kimberly’s approach to health and healing is revolutionary in the world of naturopathy. She is extremely attentive to your concerns and truly cares about her patients. Her treatments allow for a much faster and more direct healing process. I have done homeopathy and naturopathy for decades and this is a faster and more comprehensive system. I have finally received answers to health issues that no doctors or specialists were able to answer. Even better, I have a treatment plan to attack the issues. I have already seen major progress in my health. My family members have also seen improvements. I highly recommend Kimberly and we are very grateful to have found her!” -Shelly
Designed to help you detox, heal and regenerate while maximizing hydration and getting nutrients to the body with minimal waste.
Nutritional, NAD+, ozone, exosomes
Visit with Dr. Verbeke in person to work through your wellness habits. These sessions focus on communication regarding lifestyle, mindfulness, and daily choices. Understand your mind and body and make changes to get to your healthiest self.
Ensure your body has the nutrients it needs with D3, B12, and B-Complex injectables. Peptide injections work to support weight management, gut health, improved immune system, and every day performance.
Wellness isn’t about restricting — it’s really about giving. Giving to yourself and to your body in a way that allows them both to thrive. The cool part? The things that give to your body naturally give to your mind, your hormones, your earth, your relationships, and so on — it’s all beautifully interconnected in that way.
Eat your greens, cook at home, choose local produce and quality meats, don’t be scared of healthy fats — but also support local farmers, move in a way that makes your body and mind feel good, prioritize times of mindfulness and stillness.
INGREDIENTS:
• 2 6 oz. filets of wild caught salmon
• 1 Tbsp. avocado oil
• 1 Tbsp. coconut aminos
• Zest and juice from one lemon
• 1 Tbsp. stone ground mustard
• 1 4 oz. container coconut yogurt, unsweetened
• 2 Tbsp. fresh dill, minced
• 2 Tbsp. capers, drained and minced
• Salt and freshly ground pepper, to taste
DIRECTIONS:
1. Marinate the salmon in the lemon juice, coconut aminos, and stone ground mustard for up to two hours.
2. Drizzle salmon with avocado oil, sprinkle with salt and ground pepper, and broil on high for five to seven minutes, until cooked to desired temperature.
3. Mix coconut cream, lemon zest, dill, capers, and ground pepper together.
4. Top salmon with coconut cream, serve with roasted or sautéed veggies, brown or cauliflower rice, or fresh greens. Enjoy!
