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MAY 2012

MOTHER’S DAY GIFT GUIDE |

IRELAND’S STEAK HOUSE | THE BUZZ

Volvo MOMS AND CARS

OCEAN RACE

Ireland

THE EMERALD ISLE 1

LIFESTYLEMAGAZINEGROUP.COM LLIF LI IF FEST ESTY ES ST S TYLE EM EMA MA AGAZ GA G AZINE A NEG NE GR GRO ROU RO UP. UP P.CO P COM C OM O M | M MAY MA AY 2 AY 20 2012 012 12


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MAY 2012 | LIFESTYLEMAGAZINEGROUP.COM


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May 2012

fromthepublisher

MOMS – WINNING – HEART BALL May is dedicated to extraordinary people and I wish a Happy Mother’s Day to all the Mothers in our community. Moms are a special group of individuals who deserve our respect and appreciation. I especially extend my gratitude and love to my mom and my wife Candy and wish them a very special Mother’s Day. Everyone gets behind a winner and the sports scene is heating up as the Panthers took to the NHL playoffs for the first time in twelve years last month, the Heat continue their climb to the number one spot in the NBA and the Marlins begin to get into the MLB season in their new ballpark. Hopefully the new Marlins’ Manager has moved past the initial “Castro” gaff and begins to inspire his players on a path as the other professional coaches have with their teams – to be competitive and win. Unfortunately, the other top item in the news has been the Trayvon tragedy. I could never imagine what his parents are going through with the loss of a child under any circumstances, let alone the ones in this incident. I believe peace is something which is not just the absence of conflict, rather the presence of justice. So, I was glad to see action, albeit delayed, being taken to let our legal system work. I was also pleased to see the sports celebrities in our community taking responsibility towards young people and our society as role models. This was evident when the Miami Heat players dawned hoodies and made markings on their uniforms to stand in solidarity with the apparent lack of justice in this case. Now I challenge them, and all well paid athletes, to do the same for everyday people

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MAY 2012 | LIFESTYLEMAGAZINEGROUP.COM

struggling with other challenges and injustices in life. This is where trust comes in, which has been the hallmark of mothers worldwide. It is the one element you could count on in life. Unlike the betrayal of false friends, a mother’s trust is overwhelming certain. We may all have varying views of the legal system and it may have flaws, however, it is the best we have and one of the best in the world. So, I hope the people trust and allow the system to work. I also urge those in position of authority, professional athletes and those with the financial where-withall to look back at their mother’s conviction as a role model for their everyday actions. And, if they truly believe in justice, prove it as mothers have throughout time – unconditionally and without fail by doing what is right. Lastly, I encourage everyone to

join the American Heart Association & Patriot National Insurance at the Broward Heart Ball - A Red Heart Affair as we celebrate the culmination of the Heart Society campaign on May 5th. A formal, glamorous sixty’s themed night will feature a live performance by Diana Ross. Again, Happy Mother’s Day! As Always, Enjoy the Lifestyle! Jim Norton President & Publisher Lifestyle Publications


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88 NE 5th Avenue, Delray Beach, Florida 33483 954.217.1165 | fax 954.252.4432 www.lifestylemagazinegroup.com Š2012 Coral Springs Lifestyle is published by Lifestyle Publications, LLC, all rights reserved. Coral Springs Lifestyle is a monthly advertising magazine. All contents are protected by copyright and may not be reproduced without written consent from the publisher. The advertiser is solely responsible for ad content and holds publisher harmless from any error.


PEOPLE WHO LOVE THEIR MOMS... LOVE US!

Why? Because Festival is a quarter-mile long shopper’s paradise. With more than 500 stores, you’re sure to find the perfect Mother’s Day present – something traditional, like perfume, jewelry, a handbag, or something totally unexpected. The kind of thing that’ll make her laugh and ask where in the world you found it. (It’s not far: Sample Road at the Turnpike.) The selection is nothing short of astounding, and you won’t find lower prices anywhere. So make this year’s gift one of a kind. Just like her.

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Sample Road at the Turnpike · Pompano · 1-800-Flea-Market · Festival.com LIFESTYLEMAGAZINEGROUP.COM | MAY 2012

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MAY 2012

MOTHER’S DAY GIFT GUIDE |

IRELAND’S STEAK HOUSE | THE BUZZ

contents MAY 2012

44

ON THE COVER

24

HAPPENINGS 14 Hats and Handbags 16 Voices For Children 18 MS Golf Tournament 20 Footy’s Wing Ding 22 Temple Beth Orr Gala COVER STORY 24 Volvo Ocean Race FEATURES 28 Mom’s Cars 32 Mother’s Day Gift Guide TRAVEL STYLE 36 Ireland... The Emerald Isle 38 CALENDAR OF EVENTS 44 DINING GUIDE SCENE ON SITE 46 211 Non Profit Awards 48 Oceana’s “SeaBlue”

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MOMS AND CARS

OCEAN RACE

Ireland THE EMERALD ISLE

COVER PHOTO BY CHRIS CAMERON

12 THE BUZZ

50 AND ANOTHER THING...

Volvo

32


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thebuzz

If you love American made goods (and we do) check out KYYOTE http://shop.kyyote.com KYYOTE /kye-oat/ is a Los Angeles based accessories line created by designer Amanda Loos. Loos received her AA degree from The Fashion Institute of Design and Merchandising in Los Angeles, and BFA from Art Center College of Design in Pasadena, California. The Los Angeles landscape heavily informs her work. The result is beautiful accessories that remind you of endless summers, clear blue skies and Technicolor sunsets. KYYOTE jewelry is handcrafted in the artist’s studio with care and attention to detail. KYYOTE uses certified recycled sterling silver from non-mined, reclaimed sources, as well as domestically sourced materials. A percentage of each sale goes to support the non-profit organization TREES FOR THE FUTURE. Check out KYYOTE’s earring collection. Another favorite: Loos’ ceramic beaded necklaces which run about $140.

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MAY 2012

PETS

Those of us who have pets are very familiar with the guilt we feel when our busy lifestyles take us away from Fido for hours at a time. But we might feel a little bit better about the long hours apart if we knew that our dogs were at home watching TV programs that will enrich their lives. At least that’s the premise behind DOG TV (www.dogtv.com) a new 24-hour channel cable TV channel that aims to keep canines entertained for hours. The channel features special programming developed using research from pet behavior experts. The company has worked with animal behavior researchers over the past few years in order to develop its content, aimed specifically at dogs. According to DOGTV, canines are happier when a television is on and the channel has been tested to ensure it captures a dog’s attention. It will be broadcasting three types of programs — calming sections to reduce animal anxiety, stimulating sections to keep dogs entertained and segments aimed at improving their behavior. The Humane Society of the United States has recognized the channel and the American Society for the Prevention of Cruelty to Animals has also accepted its techniques. Check out the website and call your cable provider for information on how to subscribe.

D

Let’s face it, shopping for razor blades ranks right up there with life’s least favorite activities. First, a good blade is very expensive. Second, when you hit your local Walgreen’s or CVS, the blades tend to be locked away making it inconvenient to purchase. Enter, the Dollar Shave Club. This brilliant idea became a viral sensation on the Internet this spring with its fun launch video which challenged men and women to throw away their razors for a “@*#**$ great shave.” The Club not only promises a quality shaving experience, but it also offers a low price ($1, $6 or $9) per month for blades and convenience (blades are shipped directly to your door) every month. There are three types of blades you can order: The “Humble Twin” for $1 per month plus shipping and handling, the $6 per month “Lover’s Blade” which includes shipping and handling and the “Executive” for $9 per month which includes shipping and handling. All of the blades include aloe strips and the Executive features six stainless steel blades with Vitamin E to protect your skin. Visit www.dollarshaveclub.com for more information and to see a fun video which can be a seminar on how to enter a market in a unique, fun and effective way.

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happenings

6 MAY

DIPLOMAT GOLF RESORT & SPA 1PM 954 318-2178

Sip and Shop to Support Florida’s Seriously Ill Children JOIN US FOR THE 7TH ANNUAL HATS & HANDBAGS PRESENTED BY RICK CASE AUTOMOTIVE GROUP; A CLASSIC ENGLISH TEA TO BENEFIT STARLIGHT CHILDREN’S FOUNDATION. Starlight Children’s Foundation is pleased to once again be hosting its annual Hats & Handbags, A Classic English Afternoon Tea presented by Rick Case Automotive Group on Sunday, May 6th beginning at 1:00 pm at the elegant Diplomat Golf Resort & Spa in Hallandale Beach. CBS4 Neighbors4Neighbors reporter Nicole Maristany will be serving as emcee. Having attracted a sold-out crowd of more than 250 women since its inception, the Tea festivities begin with a boutique sale where guests can pick up an array of unique custommade accessories for their spring and summer wardrobes including handbags, jewelry, shoes, and home goods. In addition to shopping, the event will also feature fabulous food and scrumptious teas, plus live youth entertainment. Guests will be wowed by the vocal talents of an extraordinary young singer, Julia Dale who has previously performed

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MAY 2012 | LIFESTYLEMAGAZINEGROUP.COM

for the Miami HEAT, Florida Marlins, NASCAR, Sony Ericsson Open Finals, and the Winterfest Boat Parade. Guests will also be treated to a beautiful dance performance by young dancers from the Astrid Audet Academy of Ballet. Event committee members Susan Baer and Barbara Day agree, “Hats & Handbags has become the perfect excuse for a day of fun with girlfriends and family. All guests look forward to the opportunity to don their most fabulous hats and carry their most fantastic handbags!” Added Barbara Day, “The date for the tea is perfect – the weekend before Mother’s Day makes it a great opportunity to spend some extra time with Mom or even pick up a special gift!” The proceeds will benefit the Starlight Children’s Foundation Florida Office’s work on behalf of seriously ill children and their families throughout the state.

Companies and tea lovers interested in sponsoring or participating in this year’s event should call 954-318-2178 or log onto www.starlight.org/florida/ tea2012 for additional information and ticket sales. Tickets are $60 a person or $550 for a table of ten. Seating is limited.


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happenings

10 M AY

JET RUNWAY CAFE VOICESBROWARD.ORG

Voices For Children of Broward County to Host Fundraiser VOICES FOR CHILDREN OF BROWARD COUNTY, A LOCAL NON-PROFIT THAT ASSISTS ABUSED, ABANDONED AND NEGLECTED CHILDREN IN THE COUNTY’S DEPENDENCY SYSTEM, WILL HOST ITS INAUGURAL SOARING FOR CHILDREN FUNDRAISER THE EVENING OF THURSDAY, MAY 10, AT JET RUNWAY CAFÉ IN FORT LAUDERDALE. Voices for Children of Broward County, a local non-profit that assists abused, abandoned and neglected children in the county’s dependency system, will host its inaugural Soaring for Children fundraiser the evening of Thursday, May 10, at Jet Runway Café in Fort Lauderdale. The event will honor a “Voice of Distinction,” Florida State Senator Nan Rich, one of the state’s leading champions of children’s and social justice issues. Senator Rich has extensive experience in advocacy and community service and has worked to improve the lives of women, children and families in her community, the U.S. and Israel. She currently sits on numerous committees including Health and Human Services Appropriations, Vice Chair; and Children, Families, and Elder Affairs. She is also a member of the Board of Directors of KIDS in Distress. “Senator Rich has worked tirelessly to improve the lives of children in our community, and we

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MAY 2012 | LIFESTYLEMAGAZINEGROUP.COM

want to honor her as one of Voices for Children’s ‘Voices of Distinction’,” said Amy Goldin, President of the Board of Voices for Children of Broward County. “From establishing the Children’s Cabinet to her bill creating the Statewide Guardian ad Litem Office and serving as one of Florida’s first volunteer Guardians ad Litem, Senator Rich has given a voice to countless children who aren’t able to speak for themselves, and, for that, we thank her.” Voices for Children of Broward County was founded in 2011 and raises funds for the Guardian ad Litem program, which trains community

volunteers who work one-on-one with children in the dependency system. The volunteers advise judges on the children’s progress and make recommendations for placements and permanency. The goal of Voices for Children is to ensure every child in the dependency system is assigned a Guardian ad Litem. “Research indicates that children with a Guardian ad Litem volunteer are more likely to find a safe, permanent home, get more help, spend less time in foster care and do better in school,” Goldin added. Soaring for Children is sponsored by Dreams Incorporated; Colodny, Fass, Talenfeld, Karlinsky & Abate; AutoNation; Chrysalis Health; Royal Caribbean; Park One; and Peter and Patricia Walker (as of 3/26/12). The event, which is being planned by the Women’s Voices Auxiliary, co-chaired by Arielle Capuano and Michelle Small, will include live jazz music by Urban Gypsy, as well as a DJ, silent auction, raffle, hors d’oeuvres and cocktails. Jet Runway Café is located at 5540 NW 21 Terrace at the Fort Lauderdale Executive Airport. For more information on tickets or Voices for Children of Broward County, visit www.voicesbroward.org.


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happenings

11 MAY

BOCA LAGO COUNTRY CLUB 7:30AM 954 731-4224

Multiple Sclerosis Society to Hold 32nd Annual MS Golf Tournament JOIN THE NATIONAL MULTIPLE SCLEROSIS SOCIETY, SOUTH FLORIDA CHAPTER AT THE 32ND ANNUAL CBM OF AMERICA, INC. MS GOLF TOURNAMENT ON FRIDAY, MAY 11, 2012 AT THE BOCA LAGO COUNTRY CLUB LOCATED AT 8665 JUEGO WAY IN BOCA RATON. THE EVENT WILL KICK OFF WITH A PAIRING PARTY ON THURSDAY, MAY 10TH AT THE SMOKE ON THE WATER CIGAR BAR IN WESTON. Located at 1630 Bell Tower Lane in Weston, Smoke on the Water Cigar Bar’s official kickoff celebration for the CMB of America, Inc. MS Golf Tournament will be held from 7:00 – 10:00 pm. For a $10 entry fee, attendees will enjoy food, drinks and bid on extraordinary silent auction items to support the National MS Society. At the Pairing Party, presenting, gold and silver sponsors will be matched up to play with a celebrity player or attendee. The MS Golf Tournament will begin bright and early the next morning. At registration, a light breakfast will be served, and a there will be a putting contest at 7:30 am. The shotgun start (scramble format) will begin at 8:45 am, with the tournament concluding with cocktails, auctions and awards

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MAY 2012 | LIFESTYLEMAGAZINEGROUP.COM

banquet. Prizes will be given to the 1st through 3rd Place teams. All golfers will receive a loaded event gift bag. Other awards will be given to: Closest to the Pin, Putting Contest and Longest Drive. Participants will also have an opportunity to win a luxury vehicle at the Hole in One. Throughout the course, golfers will sample a variety of vendors at every turn. Stuart Kosh, this year’s Chairman, will work alongside committee members, Jimi Batchelor, Larry Dezenzo, Scott Karneth, Steven C. Mayer, Bill Riorden, Mike Stephens, Eddie Sultan and Paul Thomas. The MS Golf Tournament is sponsored by CBM of America Inc., Anixter, Telecom Resources

of America, Inc., ElectroWire, Inc., VSP Labs Ultra Lens, Brown & Brown Benefit Consultants, Communications Supply Corporation and Transitions Optical. Sponsorship opportunities for the Golf Tournament begin at $350. For more information about the Pairing Party or the MS Golf Tournament please call 954-731-4224 or visit www. nmssfls.org. MS stops people from moving. The National MS Society exists to make sure it doesn’t. We help each person address the challenges of living with MS. Last year alone, through our national office and 50-state network of chapters, we devoted over $161 million to programs that enhanced more than one million lives. To move us closer to a world free of MS, the Society also invested more than $37 million to support 325 new and ongoing research projects around the world. We are people who want to do something about MS now. Join the movement at www. nationalMSsociety.org.


LIFESTYLEMAGAZINEGROUP.COM | MAY 2012

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happenings

18 MAY

PEMBROKE PINES GOLF & RACQUET CLUB

11:30 AM 305 607-5229

Footy’s 13th Annual Wing Ding Golf Classic… Benefits Here’s Help! THERE ARE VERY FEW PEOPLE IN THE WORLD OF ENTERTAINMENT THAT ARE KNOWN BY THEIR FIRST NAME-MADONNA, HILDEGARDE, (FOR OLDER READERS) LADY GAGA (WELL, IF YOU COUNT ‘LADY’ THEN THAT’S TWO NAMES) AND FOOTY, THE ICONIC 34-YEAR VETERAN OF SOUTH FLORIDA RADIO. Once again, this legendary personality is putting his star power behind a signature fundraiser for Here’s Help, Inc. Organizers and sponsors feel confident that Footy’s 13th Annual Wing Ding will exceed last year’s amazing $75,000 success. This year, Footy and friends take to the Pembroke Pines Golf & Racquet Club on Friday, May 18th. Registration and lunch begin at 11:30 a.m. with the ‘shotgun’ start at 1:00 p.m. Footy’s Golf Classic is presented by Greenspoon Marder, Badia Spices, Publix and Comcast. Teams of four or individual players are welcome, with a registration fee of $225.00 per player. The registration fee includes greens fees and cart, range balls

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MAY 2012 | LIFESTYLEMAGAZINEGROUP.COM

during practice, lunch sponsored by El Pimiento and all tournament amenities and competitions, dinner, and gifts. The Club is at 10500 Taft Street in Pembroke Pines. Founded in 1968, Here’s Help, Inc. is a substance abuse facility dedicated to successful treatment of substance disorders. It has become one of Miami-Dade County’s premiere providers of residential and outpatient substance abuse treatment, annually serving 800 adolescents and young adults starting at the age of 13. “Here’s Help simply put is a school and a hospital for people who have gotten into a number of problems, not the least of which is drug use. We help in developing the human being through counseling

and the various different programs that we have to offer individuals,” Footy says. The proceeds from “Footy’s Wing Ding Sauce” benefit Here’s Help. “Footy’s the best – a good friend and true community leader,” says Dan Marino, retired NFL Miami Dolphins player and founder of the Dan Marino Foundation, one of the many organizations that supports Here’s Help. “The work he’s done for the community has made a difference in the lives of countless South Floridians,” Marino added. As the co-host on a locally produced South Florida morning show from 1974 to 2006, Footy holds the record of longest Top 40 CHR DJ in North America. He can be heard now at 940 WINZ, S. Florida’s Sports Animal (The Footy Show) each Saturday from 11:00 a.m. to 1:00 p.m. For tickets, call (305) 607-5229 or e-mail Footyswd@aol.com. Visit www.hereshelpinc.com.


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happenings

19 M AY

SIGNATURE GRAND 7PM 954 753-3232

Temple Beth Orr Celebrates 40 Years With Gala Dinner Dance ON SATURDAY MAY 19, 2012 TEMPLE BETH ORR WILL CELEBRATE IT’S 40TH ANNIVERSARY WITH A GALA DINNER DANCE AT THE SIGNATURE GRAND BALLROOM IN DAVIE, FLORIDA. Temple Beth Orr, the original home of the Jewish community in northwest Broward, is celebrating its 40th anniversary with a gala dinner dance on Saturday, May 19, 2012. Because the drama, scope, and excitement of this milestone occasion is such that their synagogue home in Coral Springs could not contain everyone who will want to attend, the members of the Congregation are going out of house for the evening to celebrate at the Signature Grand Ballroom in Davie. “Forty years is a unique milestone in the Jewish tradition,” explains Rabbi Mark Gross of Temple Beth Orr. “The Talmud teaches that 40 is the age of mature discernment; our Biblical ancestors married at age 40, when they were sufficiently grown up to settle down to the serious business of family-rearing; and, of course, we know that the Israelites who left slavery in Egypt spent 40 years in the Wilderness, growing and learning

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MAY 2012 | LIFESTYLEMAGAZINEGROUP.COM

to work together, before they were worthy of going on to the Promised Land.” Going back 40 years ago, it was a steamy August Friday night in 1972 that a dozen local families gathered in the Westinghouse Home Center to organize a Jewish house of worship in the young city of Coral Springs. The faith circle they constituted-chartered with the State as The Coral Springs Hebrew Congregation, subsequently renamed Temple Beth Orr (Hebrew for “House of Light”)-quickly became an important resource to the rapidly growing Coral Springs community. Temple Beth Orr serves as a place of prayer and an educational and social center for local Jews, and has helped springboard the growth of a half dozen other local synagogues during the ensuing years. In addition, as one of the pioneer houses of worship in Coral Springs, the Congregation has long-played a visible part in

providing leadership to the larger faith community and meeting the needs of neighbors outside its walls by important ministries including childcare resources and a flourishing Food Closet program. “It remains to be seen, now that the first forty years are up, whether any of us has in fact reached our Promised Land,” Rabbi Gross notes. But he adds, “The journey so far has been one of uplift and meaning, and invites all the members of the local community to join his Congregation in a fitting celebration of how far they have come, and of where next we will all be going together.”


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VOLVO OCEAN RACE

EXCITEMENT MOUNTING AS VOLVO OCEAN RACE NEARS MIAMI

I

t’s been called the ‘Everest of Sailing’ for good reason… The Volvo Ocean Race is an extreme global sailing race where six teams are competing across 39,270 nautical miles through some of the world’s most treacherous seas. The race kicked off from Spain on November 5th and will conclude in Ireland in July 2012.

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MAY 2012 | LIFESTYLEMAGAZINEGROUP.COM

Making its only North American stopover, the crews of these 70-foot specially designed sailing yachts will begin arriving at the newly constructed Volvo Ocean Race Downtown Miami Race Village on May 6th… leg 7 of the 10-continent race… and the excitement is mounting! Spanning more than 27 acres

in Bicentennial Park, the village will provide an expected 200,000 tourists, sailing enthusiasts and the local South Florida community a place to “Sea and be Seen.” With a rich history of sailing in the South Florida community, Miami is home to the U.S. Sailing Center. For 14 event-packed days and nights there will be sailing and


PHOTO BY IAN ROMAN

extreme water sports activities, educational programs for children of all ages, interactive pavilions, a 3-D Marine Cinema featuring the global race, music entertainment and wraparound special events. And that’s not the half of it! There will also be a Classic Steamboat Race, Optimist Class Nationals, InPort Race, Pro Am Race, paddle

boarding lessons with PUMA, Mother’s Day in the Park, an Antique & Classic Auto exhibit, kite sailing, food, drinks, a family festival, a Gala and more. With the recent $50,000.00 commitment, the Miami DDA became one of the official Port Sponsors. “Miami Downtown development Authority is a strong partner to have

for this event,” says Don Poole, president, board of directors, Volvo Ocean Race Miami, Inc. “We know with the local impact of this event that businesses in Downtown Miami will feel the economic boost during a month when tourism usually starts to slow down.” Echoing Don Poole’s comments, Alyce Robertson, executive director

LIFESTYLEMAGAZINEGROUP.COM | MAY 2012

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of the Miami Downtown Development Authority explained that “… downtown Miami is a natural backdrop for this event. As an international destination with an iconic waterfront setting, the district is already serving as a magnet for tourism and recreation. Local merchants are being notified to gear up for the tourism influx they will see this May. We are proud to “THE LEGACY’S MAIN participate as a key sponsor of the Volvo Ocean GOAL WILL BE TO INSPIRE Race and are excited to have this opportunity PARTICIPATING YOUTH TO UNDERSTAND THE to showcase our city’s greatest assets.” Another partnership is The Big Blue & IMPORTANCE OF WATER You Foundation. Through this joint venture (BOTH FRESH AND SALT) IN there will be plenty of fun and educational OUR DAILY LIVES AND HOW experiences for the children who visit the THEY CAN BE INVOLVED race village on pre-determined dates. The IN PROTECTING THIS Miami-Dade Public Schools and select private PRECIOUS RESOURCE.” schools will help facilitate the organization of local students to visit the site as planned field trips. The legacy’s main goal will be to inspire participating youth to understand the importance of water (both fresh and salt) in our daily lives and how they can be involved in protecting this precious resource.

PHOTO BY CHRIS CAMERON

PHOTO BY IAN ROMAN

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MAY 2012 | LIFESTYLEMAGAZINEGROUP.COM

“We strongly believe that children are the strategic medium to transport new ideas and information about protecting our blue planet to their parents, families and society as a whole,” says Danni Washington, Founder of The Big Blue & You Foundation. The Foundation’s mission is to inspire, educate and empower today’s youth to become global stewards of the Earth and guardians of the Oceans through service learning, visual arts & media “We applaud Volvo Ocean Race Miami’s efforts in proposing this special opportunity for the children in our community.” The newest partnership is Groupon. The internet site will be providing “Groupon Getaways” to their online database including opportunities to purchase tickets to the Volvo Ocean Race Gala on May 17th, sailing packages, VIP passes, weekday and weekend events and tours of the Volvo Open 70s. For information on Volvo Ocean Race Miami or the Downtown Miami Race Village, please visit, www. volvooceanracemiami.org. Like us on facebook at Volvo Ocean Race Miami and follow us on Twitter @VOR2012Miami.


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MOM’s CARS CARi Menten Car Dealer:

Sawgrass Ford

Vehicle Type:

White, King Ranch Expedition 2012 XL

Occupation:

Full Time Mom and Volunteer

Mom to:

PHOTOS BY DOWNTOWN PHOTO/FORT LAUDERDALE

Drake, Dylan and Casey

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MAY 2012 | LIFESTYLEMAGAZINEGROUP.COM

other knows best when it comes to her children, but what about what is best for Mom? Lifestyle Magazine knows that today’s modern mothers are always on the go so we asked some of South Florida’s savviest moms how they get around town. Although safety is always a top priority, these

M

moms won’t drive just any car. They require style, comfort and luxury. And where did they go to find cars that encompass all these features? South Florida’s most prestigious car dealerships including Rick Case Honda, Lauderdale Infiniti, Ed Morse Bayview Cadillac, Sawgrass Ford and Warren Henry Volvo.


Jessica Levy Car Dealer:

Warren Henry Volvo

Vehicle Type:

Black, 2013 Volvo XC90

Occupation:

Owner, Levy Communications

Mom to:

Alyssa, and One on the Way

Carolyn McDonald Car Dealer:

Rick Case Honda

Vehicle Type:

2012 Honda Odyssey

Occupation:

Full Time Mom

Mom to:

Ethan and Jack

LIFESTYLEMAGAZINEGROUP.COM | MAY 2012

29


BONNIE Barnett Car Dealer:

Bayview Cadillac

Vehicle Type:

Silver, 2012 Cadillac SRX

Occupation:

Fine Arts Consultant

Mom to:

Amanda, Rich, Andrew, Jackie, Jarrett, Hui, Safaa and Evan

RHONDA calhoun Car Dealer:

Fort Lauderdale Infiniti

Vehicle Type:

2010 Infiniti G37

Occupation:

Executive, Broward League of Cities

Mom to:

Jason and Brittany

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MAY 2012 | LIFESTYLEMAGAZINEGROUP.COM


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Mother’s Day BY JEFF PERLMAN

Struggling for Mother’s Day Ideas—Consider these to enhance mom’s lifestyle “Being a full-time mother is one of the highest salaried jobs... since the payment is pure love.” ~Mildred B. Vermont. While that may be true, it doesn’t mean that you should let Mother’s Day pass with just a peck on the cheek for mom. Your friends at Lifestyle Publications have some other ideas in mind. We have scoured our backyard to come up with unique and classy ideas to surprise mom on her special day.

It has been said that a suburban mother’s role is to deliver children obstetrically once, and by car forever after. If you’re ’ K Karen Dixon Di off Coral C l Springs S i that th t statement t t t rings i true. Dixon spends her days ferrying her two teenage kids to soccer, music lessons and friend’s houses. She’d have it no other way. “I love the time together in the car,” said Dixon. “No one is on the phone or playing on their tablet—it’s when we catch up on life.” It also helps that Dixon rides in absolute luxury; a loaded Hyundai Genesis that her fiancée got her from Rick Case Hyundai. “With the rims, it looks like a Mercedes,” she says. “People stop me all

RICK CASE HYUNDAI 2012 Hyundai Genesis

FORT LAUDERDALE INFINITI 2012 Infiniti JX35

32

MAY 2012

the time. As the kids say—and they are the best judges—the car rocks.” Since moms spend their time iin ttransit, Si d so much h off th i ti it doesn’t d ’t it make sense that they should love the car, truck or van they are driving? Of course. So what are some of the hot cars this Spring season? If it’s luxury and utility that mom craves, consider springing for the Infiniti JX35. According to our friends at Lauderdale Infiniti, the JX35 seats seven comfortably and offers three rows of seating. The JX35 has all the luxury trimmings and blends the crossover comfort and efficiency of its smaller FX with the people- and cargo-carrying capability of its larger QX56. Infiniti is ready to take on the luxury family SUV segment with this beauty. If sporty is more mom’s style, consider the amazing Fiat 500, a head turner that retails for less than $14,000. Kimberly Strauss-Bergman of Weston says her Fiat 500 turns heads wherever she goes. “I can’t think of a better gift,” she says. “The car is a lot of fun to drive and more practical than you would think.”


DAOUD’S JEWELERS Meira T Designs, Leaf Necklace: Now those of you that enjoy nature can enjoy it through this inspired jewelry, 14K, 4.7 total weight. Price: $3,075.00

Jewelry is always a great idea. If you have an eye for good jewelry or visit a reputable jeweler who can help, this gift will be adored. Daoud’s Fine Jewelers in Fort Lauderdale is famous for featuring outstanding designers such as Kirk Kara, Simon G and Verragio. Visit Daoud’s at 2473 East Sunrise Blvd., in Fort Lauderdale. Koosh Jewelers offers a beautiful variety of Diamond Eternity Bands in Rose, White and Yellow Gold. These bands are sure to dazzle any mom. Koosh Jewelers is located in Hollywood - Hard Rock Hotel & Casino at 5810 Seminole Way, Fort Lauderdale or at 2790 Stirling Road, Hollywood. Timepieces are timeless. And if you’re in the market you may want to check out the Dior collection at Levinson Jewelers. Dior watches combine creativity with watchmaking excellence. Visit Levinson Jewelers at 888 East Las Olas Blvd., in Fort Lauderdale. Another must stop this Mother’s Day is King Jewelers, 18265 Biscayne Blvd., in Aventura. King has an amazing array of Mother’s Day options from brands such as Alpina, Cartier, Chanel, Chopard, Dewitt, Ebel, Hublot Geneve, Roger Dubuis, Breitling, Tag-Heuer, Brequet, Jaeger, Bedat & Co., and BVLGARI. We especially love their Harry Winston collection. King Jewelers is celebrating its 100th anniversary in 2012.

LEVINSON JEWELERS Dior VIII 38mm in white ceramic with a diamond snow set bezel $16,800 Dior VIII 38mm in white ceramic with a ruby set circle in center of dial $8,500

KOOSH JEWELERS Elegance and sophistication. 14kt white gold setting with a sparkling array of brilliance created by emerald cut diamonds that are G color and VS clarity with a total of 12.00 carats .

KING JEWELERS Chopard® Imperiale Collection Harry Winston® Ocean Sport™ Collection


ALLIED KITCHEN HOME AND BATH

Now the worst thing you can do is bring mom a vacuum cleaner for Mother’s Day, but splurging on the actual kitchen and the bath is a sure winner. The kitchen is a family gathering spot and an investment in a dream kitchen will provide years of enjoyment and practical use. Similarly, the bathroom is a sanctuary and a place for pampering and respite. As such, we highly recommend that you consult with mom before springing for major changes. While remodeling may seem daunting and labor intensive, the good news is it doesn’t have to be. Our recommendation is to find a trusted professional to work on designing your dream spaces. One common mistake to avoid: do not act as your own “contractor” to save a few bucks. We scoured local Kitchen and Bath businesses and the common theme was: please hire a pro to avoid costly mistakes. “I tried to do it on my own with a kitchen project and took a bath (no pun intended),” said George who asked that his last name not be disclosed. The Plantation resident learned his lesson when he decided to splurge on his wife’s bathroom.

Pampering is always in style and always appreciated. Let’s start with some pampering for the soul. Nothing relaxes quite like a bath—and here’s where you come in. First, give mom the time to soak. Then make sure the experience is memorable with some scented bath products, like LUSH Bath Bombs. They come in tons of scents and colors which mom is sure to enjoy. We recommend LUSH which has a shop in Aventura. They

LUSH Bath Bombs $3.95-$6.95

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MAY 2012 | LIFESTYLEMAGAZINEGROUP.COM

“We went to Allied (Kitchen and Bath),” he said. “The experience was night and day and now I will never look to cut corners again. It’s just not worth the time and expense to do it on your own.”

sell an amazing line of handmade cosmetics that have grown increasingly popular with women worldwide. We also highly recommend that you peruse Lifestyle Publications for other pampering ideas—whether it’s a facial, massage, a new outfit or hair style we urge you to indulge. After all, where would be without our mothers?


LIFESTYLEMAGAZINEGROUP.COM | MAY 2012

35


travelstyle

IRELAND IRELAND....THE EMERALD ISLE....A SCENIC COUNTRY WITH PRISTINE BEAUTY THAT BECKONS TRAVELERS WITH ITS MYSTERY, SPLENDOR AND STORIED “LUCK OF THE IRISH”! AMAZING SCENERY, FASCINATING HISTORY, A VIBRANT CULTURE AND WARM, HOSPITABLE PEOPLE ALL CONTRIBUTE TO THE GREAT CHARM OF IRELAND, BOTH NORTH AND SOUTH.

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MAY 2012 | LIFESTYLEMAGAZINEGROUP.COM


W

hether you are a seasoned traveler or it is your first time overseas, Ireland offers an English speaking destination with rolling hills, dramatic coastline vistas and authentic experiences that will create lasting memories. Experience the sophistication of Dublin and Belfast and the peaceful ambiance of small villages in the span of just one week! From the old to the new, Ireland takes on a Robin Hood-esque feeling amongst its crumbling medieval castles to its world-class golf courses and resorts, which are known as some of the best in the world! Ireland is a favorite destination for the clients of SitInMySeats VIP Tickets & Travel. Laura Hildenbrandt, Personal Ticket & Travel Concierge says “We’ve seen a dramatic rise in the number of clients who are inquiring about vacations to Ireland.” One reason may be its diversity, drawing travelers of every age, nationality and interest! Laura says

“The number of things you can see and do in this one amazing country, are astonishing! We’ve customized Irish vacations for golfers, honeymooners, luxury clientele and families looking for an alternative to the normal summer family vacation experience.” Some of the most famous sights in this green and gorgeous country are the Waterford Crystal exhibition in the South East, Blarney Castle and the Cobh Heritage Centre in Cork, Killarney and the Dingle Peninsula in County Kerry, “IRELAND WILL the Cliffs of Moher and LEAVE ITS VISITORS the ‘Burren Landscape’ WITH A WONDERFUL of County Clare. Other “must see” areas are the ARRAY OF Aran Islands, Connemara MEMORIES OF THE in County Galway and DIVERSE SCENERY Ireland’s most visited attraction, the ancient AND CULTURAL Megalithic Tombs at DIFFERENCES Newgrange, which is THAT THEY WILL located just 45 minutes ENCOUNTER FROM north of Dublin. The people of Ireland are ONE SIDE OF THE warm and friendly. It’s not COUNTRY TO THE unusual for travelers to be OTHER.” invited to belly up to the bar of a traditional Irish pub and have a pint with a local. While the accents and dialects of the spoken word will vary greatly while journeying from County Dublin in the East of Ireland to the western counties of Cork, Kerry and Clare, the one unchanging constant will be the level of friendliness, humor & welcome that visitors are met with throughout their travels. Ireland will leave its visitors with a wonderful array of memories of the diverse scenery and cultural differences that they will encounter from one side of the country to the other. To learn more about this destination with endless possibilities, please call Lisa or Laura at SitInMySeats VIP Tickets & Travel (954-456-0419 or 866-798-7328) and they will customize an enchanting Irish vacation you will not soon forget. You can also visit www. sitinmyseats.com for your next vacation to this or any other worldwide destination. LIFESTYLEMAGAZINEGROUP.COM | MAY 2012

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CALENDAR OF EVENTS

MAY

1

WOMEN’S PHILANTHROPY BASH, 7:00 PM, JEWISHBROWARD.ORG

3

5 6

JAFCO MOTHER MOTHER’S S DAY LUNCHEON, 10 AM, JAFCO.ORG JA AFCO.ORG

SOUTHEAST POLICE MOTORCYCLE RODEO, 8 AM, SOUTHEASTPOLICE.COM BROWARD HEART BALL, 6 PM, WWW.HEART.ORG/BROWARDFLHEARTBALL

WALK LIKE MADD & MADD DASH, 7 AM, WWW.SUPPORT.MADD.ORG TEEN BOARD GOLF TOURNAMENT, 7 AM, WWW.JFSBROWARD.ORG/TEENGOLF SIDES GOLF TOURNAMENT, 10:30 AM, JK4SIDES@GMAIL.COM

MAY 2012 | LIFESTYLEMAGAZINEGROUP.COM

4

YOUNG AT ART MUSEUM GRAND OPENING CELEBRATION, 7 PM, YOUNGATARTMUSEUM.ORG

BIG IG CARDIO FITNESS & FUN DAY DAY, 7 AM, AM BIGCARDIO2012.KINTERA.ORG

SEND A KID TO CAMP…AND MORE! FUNDRAISER, 4 PM, WWW. INJACOBSSHOES.ORG

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2

JAIL & BAIL-FIRST ORGANIZATIONAL LUNCHEON, 11:45 AM

10

SOARING FOR CHILDREN, 6:30 PM WWW.VOICESBROWARD.ORG


11

HEALTHY MOTHERS, HEALTHY BABIES OF BROWARD MOTHER’S DAY LUNCHEON, 11 AM, WWW.HMHBBROWARD.ORG

12

CYSTIC FIBROSIS WALK, 8 AM HATS & HANDBAGS CLASSIC ENGLISH SH RLIG GHTAFTERNOON TEA, 1 PM, WWW.STARLIGHTFLORIDA.ORG AMERICAN CANCER SOCIETY BIRTHDAY HDAY Y BALL, 6 PM, (954) 200-7516 TROPICAL NIGHTS, 7 PM, WWW.CARDTROPICALNIGHTS.ORG

14

15

18

19

MEET THE AUTHOR… JOIN SUSANNE JACOBY HALE, AUTHOR OF SHADES OF GRAY, 7 PM, SFNAIDE@ COMCAST.NET

ANGEL’S REACH FOUNDATION CHARITY GOLF TOURNAMENT, 7 AM, WWW.ANGELSREACH.ORG FOOTY’S 13TH ANNUAL WING DING GOLF CLASSIC, 1 PM, HERESHELPINC.COM

17

TEXAS HOLD’EM POKER TOURNAMENT & CASINO NIGHT, 6:30 PM, WWW. THESTOCKDALEFOUNDATION.ORG

EPIC AWARDS LUNCHEON, 6 PM

TEMPLE BETH ORR’S 40TH ANNIVERSARY GALA, 6 PM, WWW.TEMPLEBETHORR.ORG SALUTE TO LEADERSHIP GALA, 6 PM, WWW.BPHI.ORG

14 24

THE LOST BEATLES AND LOST ROLLING STONES, 6 PM, FACEBOOK.COM/ GRACEGOLDMEMORIALSCHOLARSHIPFUND

LIFESTYLEMAGAZINEGROUP.COM | MAY 2012

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lifestyleadvice

CELLULITE IS DEFEATED! THE WORLDâ&#x20AC;&#x2122;S FIRST F D A A P P R O V E D O N E T R E AT M E N T, CELLULITE REVISION/ERASURE DR. SHINO BAY AGUILERA Dual Board Certified Dermatologic Surgeon Winner of the Best Non Surgical Facial Enhancement Award, announced at The Aesthetic AwardsTM Miami. Shino Bay Cosmetic Dermatology Plastic Surgery & Laser Institute LLC. 350 E. Las Olas Boulevard, Suite 110 )RUW/DXGHUGDOH)/Â&#x2021;   WE CAN FINALLY ACHIEVE DRAMATIC RESULTS IN ONE TREATMENT WITH CELLULAZE, A REVOLUTIONARY BRAND NEW, HIGH TECH, LASER TREATMENT! Shino Bay Cosmetic Dermatology, Plastic Surgery and Laser Institute is now, FIRST in FLORIDA to offer the newly FDA Approved CELLULAZE the worldâ&#x20AC;&#x2122;s ďŹ rst, Cellulite Laser Treatment for the Revision and Erasure of Cellulite and its dimpling! We have ofďŹ cially signed on a spectacular, Board CertiďŹ ed, Plastic Reconstructive Surgeon and are currently expanding and more than doubling our ofďŹ ce size on ground ďŹ&#x201A;oor Las Olas Boulevard. We are scheduling free cosmetic consults and booking Cellulaze Laser Treatments at the current institute, so call now to schedule as we are booking up fast! The new SHINO BAY â&#x20AC;&#x153;Surgical Centerâ&#x20AC;? is offering a full line of Plastic and Reconstructive surgical services. The â&#x20AC;&#x153;Shino Bay Plastic Surgery & Laser Instituteâ&#x20AC;? is being built out and slated for a Grand Opening this Fall. We will be offering a FULL LINE of all the latest most high tech surgical procedures, including Laser Assisted Facelifts, Laser Assisted Browlifts, Breast Augmentation, and Laser Assisted Tummy Tucks with new

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high tech Laser Scar Prevention that removal, it is possible that your body can be included on all surgeries and decides to regrow hair or produce moreâ&#x20AC;?. new follicles. This same principle Unlike other laser Lipo devices, applies to cellulite. Considering this this $250,000 top of the line is the ďŹ rst cellulite treatment, we revolutionary system can only be simply do not know if your body will used by well trained Dermatologic create new cellulite (perhaps down and Plastic Surgeons at this time. the road). Since clinical trials began Proprietary laser technology enables approximately three years ago, the Plastic Surgeon to focus the all results have been spectacular, laser beam in multiple directions, and no cellulite reoccurrence has including across and upwards at the been observed and appears to be skin, literally melting the bands that permanent. pull down the skin causing dimpling CALL TODAY for our all in one, and simultaneously melting the fat. convenient, spectacular, Ground Firing upwards at the skin, it tightens Floor, Las Olas Boulevard Location and is clinically proven to increase NOW, as we are booking up fast! skin thickness by as much as 25%, To learn more go to and increasing collagenaise by 29% www.shinobayderm.com and look which also can greatly improve and up Cellulaze, or Call now to set up erase dimpling for the dramatically your Complimentary Consultation best results we have ever seen! at (954) 765-3005. This is the NEW ERA of Plastic Surgery where art and technology meet! EXPERIENCE THE FUTURE OF AGELESS TRANSFORMATIONS TODAY, ONLY AT SHINO BAY! Just one minimally invasive treatment of Cellulaze targets the subdermal source of cellulite to increase skin thickness and elasticity, while helping regenerate collagen and connective tissue. It is used to: UĂ&#x160; Target pockets of fat UĂ&#x160; Release skin depressions UĂ&#x160; Improve skin elasticity UĂ&#x160; Increase skin thickness UĂ&#x160; Create smooth skin where bumps and dimples were before. Cellulaze produces AFTER 1 dramatic results. As with TREATMENT BEFORE permanent laser hair

MAY 2012 | LIFESTYLEMAGAZINEGROUP.COM


lifestyleadvice

BRANDS BEHAVING BADLY BY: DAVE KUSTIN Brand Behavior and Advertising/ Communication Incongruence, defined as: “A state-of-being; when advertising and/or customer facing communications do not align with the way a company behaves, acts, performs, or provides an experience for customers. This is not a onetime event, rather, it is endemic to the company or organization.” Let’s agree for a second that companies are in fact like people. Meaning, just like people, companies are able to communicate beliefs, opinions, thoughts, and all the nuances that go along with it. And when they do communicate their beliefs, through advertising and other tactics, customers will interpret those communications and act upon them, and this is where the

incongruence occurs. When your brand’s outbound communication does not match the experience, you have Brand Behavior and Advertising/Communication Incongruence. Don’t panic, this is curable. Remember, your brand is not one thing; it is every thing. Company name, logo, signage, uniforms, sales pitch, web copy, collateral, titles, avatars, email signatures… you get the picture. Here’s how it happens: your advertising is clever and memorable, your collateral is crisp, your sales person knows the content like a pro, your social media messages inspire action, your wait staff is on point, customer service reps are sublime. Or not. Maybe your company is only doing some of these things well and failing at others. Imagine this for a second. Customer X sees your genius ad for your restaurant, the photography is top notch, the copy speaks to them and they act. They grab their spouse and run to your restaurant and the experience does not match the vision that was presented and promised in the ad. In other words, the brand did not behave the way the advertising suggested it would. This is what kills brands every day.

DAVE KUSTIN Principal at Element-M www.element-m.com 954-557-7476 info@element-m.com

Here’s how you begin fix it. Go back to your strategic positioning statement; a.k.a. your north star. What’s that? This is the reason you are in business; what you do for whom to solve a need. Find the truth that is your brand and then make sure that truth shows up in everything your company does when it comes to outbound communication and customer touch points. Find the weak links in your brand experience and retool them to align with your brand’s truth. Take Apple, for example, when you walk into a store everything fits together seamlessly. Everything matches. All of the items listed above (brand is every thing) are in complete alignment. This is what brand owners should strive for, and it is attainable. All it takes is discipline and creativity. The brands that are consistent in everything they do are the ones that win.

LIFESTYLEMAGAZINEGROUP.COM | MAY 2012

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lifestyleadvice

RAISING THE LEVEL OF PROSTATE CANCER CARE: E N H A N C E D O P E R AT I N G R O O M A N D A D VA N C E D T E C H N I Q U E S

DR. ALOK SHRIVASTAVA, MD Urologist Cleveland Clinic FLorida 2950 Cleveland Clinic Blvd. :HVWRQ)ORULGDÂ&#x2021;   http://my.clevelandclinic.org/ florida Each year approximately 200,000 men are diagnosed with prostate cancer in the United States. It is the most common form of cancer for men in the nation. A patient with prostate cancer may experience no symptoms in the early stages of the disease, and unfortunately by the time symptoms develop, the disease is often incurable. For this reason, early detection of the disease is critical. Screening for Prostate Cancer involves performing a rectal exam and evaluating the levels of PSA, a protein essential to reproduction. If diagnosed with prostate cancer, it is important to know all the treatment options. Robotic-Assisted Surgery with Enhanced 3D Projection Cleveland Clinic Florida offers the most advanced surgical treatment options for prostate cancer, including robotic surgery. The roboticassisted radical prostatectomy is a minimally invasive surgical procedure performed in Cleveland Clinicâ&#x20AC;&#x2122;s newly enhanced operating room. This procedure enables surgeons to perform even the most complex and delicate procedures through very small incisions with unmatched precision. A 3-D camera

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provides a magniďŹ ed view from inside the patient while the surgeon controls a set of robotic arms from a nearby console. The robotic arms mimic the movement of the human hands, wrists and ďŹ ngers providing surgeons an extensive range of motion and a precision that is difďŹ cult to reach through traditional surgery. Cleveland Clinic Florida urologist Alok Shrivastava, MD, specializes in robotic-assisted radical prostatectomy. He stresses the beneďŹ ts of robotic surgery. â&#x20AC;&#x153;Typically, patients undergoing roboticassisted prostate surgery encounter signiďŹ cantly less blood loss, and they beneďŹ t from reduced hospital stays, faster healing, less postoperative pain, and shorter recovery times,â&#x20AC;? according to Dr. Shrivastava. At Cleveland Clinic Florida, the robotic-assisted radical prostatectomy is performed in a newly enhanced operating room which combines state of the art magniďŹ ed video projection with the 3D robotic surgical system. The operating room is equipped with two large 110 inch stereoscopic displays allowing the surgical team to view the patient with the same precision as the surgeon. With the aid of special polarized glasses, the surgical team gains better clarity, brilliant colors and reďŹ ned details that allow them to better assist the surgeon who can operate with greater precision. Other Surgical Treatment Options Cleveland Clinic Florida also offers a laparoscopic radical prostatectomy, a minimally-invasive procedure in which the surgeon removes the prostate gland by making buttonhole incisions. Through these incisions, the surgeon uses a tiny

MAY 2012 | LIFESTYLEMAGAZINEGROUP.COM

camera and surgical instruments to conduct the operation and remove the prostate. Comprehensive Cancer Care Cleveland Clinic Florida is uniquely designed to offer comprehensive and compassionate cancer care, which often involves the cooperation of a variety of specialists, including oncologists, hematologists, radiologists and surgeons. Our experts take a team approach to each patientâ&#x20AC;&#x201D;lending their combined expertise to diagnose cancer accurately and completely. After diagnosis, a wide range of minimally-invasive treatment options are offered for the full spectrum of cancers; breast, prostate, lung, digestive system, ovarian, among othersâ&#x20AC;&#x201D;many of which were pioneered by our own physicians and have since become the gold standard in cancer care. Support services are also available to help during a patient or family memberâ&#x20AC;&#x2122;s illness. A variety of support groups are offered, open to anyone facing cancer, giving an opportunity to share experiences and concerns with others. Cleveland Clinic Floridaâ&#x20AC;&#x2122;s accredited Cancer Institute is dedicated to bringing patients the best cancer care available. At Cleveland Clinic Florida, the comprehensive approach to cancer diagnosis, treatment, and recovery means that patients receive support and guidance from a dedicated team of experts from day one. This approach not only helps patients ďŹ ght the disease, but also provides comfort and strength along their journey. To ďŹ nd your Cleveland Clinic Cancer expert, call 800.639.DOCTOR, or visit clevelandclinicďŹ&#x201A;orida.org


lifestyleadvice

YOUR WEBSITE IS A GREAT PUBLICITY TOOL SPREAD THE NEWS AND KEEP IT UP TO DATE All too often, companies overhaul their website and stop. Why? I’m often told that updates take too much time or are too much trouble. That’s a big mistake. When potential customers first read about you in a news article or ad - they are going to Google you. What will they find: A blog that hasn’t been updated in a year? A news article from 2010? You think the website is current, but visitors know it’s not. And then you’ve blown your chance to make a good first impression. Worse, you may have damaged your brand. Your website must be regularly updated, especially in this 24/7 world. Standard pages such as “About Us” and “Contact Us” can stay the same, but you have to post fresh content to keep it interesting and relevant. The Web is now the go-to place for news and information, which is great for your company. You do not have to depend on traditional news media for publicity. Everything your company does can – and should -- be posted online and spread across the Internet. Take, for example, Canyon Ranch Living Miami Beach Residences. Its website went live more than two years ago and has been updated dozens of times. Click on the news tab and you will see well over a dozen articles and TV reports just this year. They are in English and Portuguese and are taken from magazines, newspapers and

trade publications. Why go to the trouble? Because before potential clients spend money with you, they want to know who you are. They learn that from reading about what you’re doing now. That’s why Canyon Ranch Living updates weekly its schedule of healthyliving activities. Potential buyers of residences will discover the lifestyle that sets Canyon Ranch Living apart from other oceanfront communities. Keeping a website fresh doesn’t take a lot of time. Your articles can be short. Sometimes all you need is a few paragraphs and a photo. Updating is also simple. Once upon a time, you had to hire a geek to tinker with your website. Now, if you know how to update your Facebook page, odds are you can keep your website current, too. What do you put online? Talk about what your company is doing: offering new products and services, welcoming new customers, promoting important new hires, participating in community activities, attending industry conferences and so on. You don’t need Big News either. If you’re quoted by a newspaper or TV report, let everyone e

JULIE TALENFELD President at Boardroom Communications 1776 N Pine Island Road, Suite 320 Plantation, FL 33322 954.370.8999 www.BoardroomPR.com know with a link to the article or video. The most important thing is that you continue to talk about your company, your brand and your people. People like that stuff. Trust me. I’m a PR professional. Julie Talenfeld is president of Boardroom Communications, an integrated public relations and marketing firm with offices in Ft. Lauderdale, Tampa and Orlando. www.boardroompr.com. 954-370-8999.

LIFESTYLEMAGAZINEGROUP.COM | MAY 2012

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diningstyle

WILLIAM ZUPPAS IS A THIRD GENERATION CHEF AND TAKES PRIDE IN CREATING UP TO 10 SPECIALTIES OFFERED ON THE MENU AT IRELAND’S AT ANY TIME.

Ireland’s Steakhouse

A “SPOT-ON” PRESENTATION… BY RANDI PRESS

I love presentations, don’t you? When dining at a restaurant and the server captures my attention with a really special offering, there’s nothing more engaging that will set the tone for the rest of the evening. Ireland’s Steakhouse at the Hyatt Regency Bonaventure delivers multiple presentations throughout the dining experience. Located in the Hyatt Regency Bonaventure, this elegant steakhouse is a local jewel. The warm tones and stylish décor creates a sophisticated but yet cozy atmosphere that allows you to feel relaxed immediately. Glenda, our server for the evening, exceeded expectations with her precise descriptions of Chef William Zuppas signature offerings. Her in-depth knowledge of the wine selection is a compliment to the sommelier who keeps all the servers in the know. Presentations are made tableside. We began with the basket presentation which included pretzel bread with homemade mustard butter, sun-dried tomato crisps with Parmesan cheese and twisted rolls paired with honey orange blossom butter. All homemade, each bite leaving you craving for another taste. Glenda introduced the next presentation; four specific salts offered for use with your entrée. She shared the significance of adding the

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Mediterranean white sea salt for any use, red Hawaiian sea salt to enhance a chicken dish, the pink Himalayan recommended for seafood and the black Hawaiian Lava for steak. These four sea salts reside in a small orange glass dish divided with scooped areas. After these highlights, we eagerly ordered our appetizers. Ireland’s Steakhouse offers quite a few unique appetizers. The Skillet NY Strip is thin sliced prime NY Strip marinated in a Thai sweet Chile sauce seared on a hot cast iron skillet tableside. There are no words so make sure you try this! The Foie Gras with roasted sweet potato and butternut squash, featuring candied bacon and cherry compote is decadent. This is absolutely a must-have. The sizzling deep sea scallops with sake poached pear and pepper slaw is incredibly delicious and is rivaled by the sautéed wild shrimp with arepas and guasacaca. If you don’t fancy these starters, you won’t be disappointed with the tenderloin carpaccio or the warm spinach salad with homemade apple cider vinaigrette. William Zuppas is a third generation chef and takes pride in creating up to 10 specialties offered on the menu at Ireland’s at any time. A wonderful tableside knife presentation allows you to choose your blade and prepares you for your main entrée. You may choose a traditional


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RECIPE ROASTED HALIBUT WITH GOLDEN GAZPACHO & AVOCADO SALAD ANCHO CHILI SAUCE INGREDIENTS » 2 Dried Ancho Chiles » 2 Onions » 1 Tablespoon of Oil » 2 Plum Tomatoes » 2 Raisins » 2 Cups of Chicken Broth » Dried Oregano and Cumin to taste

bone-in Rib Eye or for the more unique alternative, a bonein Filet Mignon ordered rare plus served absolutely “spoton!” The Spinellus, the most flavorful part of the Rib Eye without the bone, will leave your mouth watering. The twin lobster tails made their debut and were sweet, grilled to perfection, and served with vanilla butter. The Alaskan Halibut prepared with rhubarb coulis and potato crust is definitely worth the trip. Preparing for the side dishes was a lobster-lover’s dream. Lobster waffle fries and lobster macaroni and cheese are made with tender large chunks of lobster, cream and cheese. Traditional sides are offered but with those options, live a little and share as the sides are large! Dessert is to be savored! The warm Budini, a flourless chocolate dessert served with fresh berries, toasted almonds and crème anglaise was incredible! The dessert trio is outstanding. Grand Marnier Brulee, Pots de Crème and New York cheese cake will tempt even the most disciplined.

Ireland’s Steakhouse is located in the Hyatt Regency Bonaventure at: 250 Racquet Club Road, Weston 954-349-5656 Bonaventure.hyatt.com Hours: 5:30 p.m.-10:30 p.m. Tuesday through Saturday

GOLDEN GAZPACHO INGREDIENTS » 1 Yellow Tomato » 1 English Cucumber » 1 Ear of Corn » 1 Bunch of Cilantro » 1 Bunch of Parsley

» 1.5 oz. of White Vinegar » 2 oz. of Olive Oil » 2 oz. of Chopped Garlic ROASTED HALIBUT INGREDIENTS » 4 - 8 oz. Halibut Filets » 2 oz. Ancho Chili Sauce » Avocado Relish Ingredients » 2 Ripe Avocados » ½ Red Onion » 5 Red Grape Tomatoes » 5 Yellow Grape Tomatoes » Juice of 2 Limes » ½ Bunch of Cilantro

This recipe should be started several days in advance by preparing the ancho chili sauce. » Soak the ancho chilies in hot water for 15 minutes. » While the chilies are soaking, chop the onion, tomatoes and raisins. » When the chilies have finished soaking, remove their stems and seeds. » Saute the chilies and onion in the vegetable oil until they are tender. » Add the tomatoes, raisins and chicken broth. » Season with cumin and oregano to taste. » Simmer for 10 minutes. » Transfer to a blender and blend until smooth. » Cool the sauce and refrigerate for up to five days. » Marinate the halibut in the ancho chili Sauce for 15 minutes The day before you plan to serve the recipe, prepare the golden gazpacho. » Dice all vegetables but leave corn whole off the cob. » Chop cilantro and parsley. » Place all ingredients in the blender and puree. » Refrigerate until you are ready to serve with halibut. » While Halibut is marinating, prepare the avocado relish by dicing the avocados and red onion. Cut the grape tomatoes in half and chop the cilantro. Mix all ingredients together and season to taste with salt and pepper. » When the halibut is finished marinating, coat a sauté pan with oil and heat until hot. Sear the halibut on both sides. » Finish the halibut in a 350 degree oven (Approximately 10 minutes) » Ladle 4 oz. of golden gazpacho into each bowl. » Place 2 oz. of avocado relish in the middle of the gazpacho and top with the halibut and serve.

LIFESTYLEMAGAZINEGROUP.COM | MAY 2012

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sceneonsite

BankAtlantic Non-Profit Academy Awards Winners announced at 2nd Annual BankAtlantic Non-Profit Academy Awards presented by 2-1-1 Broward. Festivities took place at Seminole Hard Rock Hotel & Casino on Friday, February 24th. Elaine Vasquez & Gale Butler

John Brant, Kristen Guerris & Shelly Goren

Jen Klaassens, Sheila Smith, Gregory Haile, Marcia Barry Smith & Susan Renneisen

Gary Herman, Sheila Smith, Holly Miller & Bob Birdsong

Irwin Williams, Elly duPre, Chuck Mohr & Nancy Merolla

Lieutenant Robert Furman, Joey Epstein & Sheriff Al Lamberti

2nd Annual BankAtlantic Non-ProďŹ t Academy Awards Winners

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MAY 2012 | LIFESTYLEMAGAZINEGROUP.COM


400 species. More than 70 artists. One exhibition to devour. Dive into man’s never-ending fascination with these fabled creatures of the sea.

Opening May 12 One East Las Olas Boulevard at Andrews Avenue | 954.525.5500 | moafl.org LIFESTYLEMAGAZINEGROUP.COM | MAY 2012

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sceneonsite

Oceana’s “SeaBlue” Oceana’s Inaugural South Florida Event Inspires Guests to “SeaBlue” on March 3, 2012 at the W Fort Lauderdale

Adrian Grenier

Louise Storelli Fogarty, Alexandra Cousteau, Senta Monet Mackel & Jim Simon

The Honey Brothers

Alexandra Cousteau

Scott Brooks, Sherry Serio, Michael Fowler, Crystal Powers & William Strange

SeaBlue Committee

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MAY 2012 | LIFESTYLEMAGAZINEGROUP.COM

Adrian Grenier, Lucy & John Yanoploulos

Leia Bosco, Dustin Cranor & Susan Penrod


ADVERTISING AND PROMOTING THE FUTURE With over 20 years of experience in branding, promotions, media, events, advertising and dedicated community service through our network, we consistently deliver a one-of-a-kind experience like no other.

211 BROWARD SCENE

MMMG has the unique ability to reach the optimal amount of customers for the most competitive prices in the industry. We offer multi-faceted turnkey marketing solutions, or individual service such as: -

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MMMG also Provides: Strategic Development - Learn the client, product, target audience, customer interaction, set goals, define brand pledge, determine status and infrastructure support. Media Planning - Monitor station accountability; define media goals, CPO Targets, frequency targets, day part selection. Creative Development - Define target customer, creative positioning, target customer profile. Copyrighting - Our staff of copywriters match the tone, theme and culture. Tracking - Tracking offline and online communication.

LIFESTYLEMAGAZINEGROUP.COM | MAY 2012

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AND

another thing... STARBUCKS ENVY BY BRUCE TURKEL

Bill and Eddie were sitting at an outdoor table having lunch. I had run over to the bayside shack right after my downtown lunch meeting to chat with a potential client and then needed to zip out to check on a video production. But I had a couple of minutes before I had to be at the edit so I walked over to say hi. Bill was in shorts and sporting two days of stubble. Ed was in khakis and sneakers. Ed had a beer. Bill was drinking wine. Neither was looking at their smartphones. And did I mention that it was 1:30 on a workday? “Look at the two of you – happy as pigs in mangos, enjoying a beautiful day with nowhere to go. Man, I want to be you when I grow up.” I told them about Starbucks envy. You know Starbucks envy. That’s when you go to Starbucks and see those people sitting there in the sun. Usually they have a bike leaning against their table or they’re there with their dog. They’re reading something on their iPad or thumbing through The New York Times. Not a care in the world and clearly nowhere to rush off to. They remind me of that old poster, “Sometimes I sits and thinks, and sometimes I just sits.” When I go to Starbucks, it’s usually to meet someone on the run — I’m meeting Marcos at the Starbucks in the Grove at nine or Kim at the Starbucks on 69th Street at two in the afternoon. We’ll grab a cup of coffee or tea, share pleasantries, and then get down to work — exchanging ideas and layouts, strategizing next steps — before we run off to our next meeting. Of course, while we’re meeting we’re fielding text messages and calls, mostly about where we’re going next, who we’re going to meet, and what time we’ll be getting together. But just to sit there and take in the scene, with nothing pressing to run off to… wow. My desires might be simple but that kind of takes my breath away. So anyway, I told Bill and Ed about my fantasy — my Starbucks envy. Ed laughed and told me a story: “I was walking through Coconut Grove one night and there were a couple of guys playing music on the street corner. They had a guitar case out in front of them and a few people gathered around and they were having a great time. I thought, ‘I want to do that, too.’ So I went out and

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bought a guitar and have been taking guitar lessons ever since. I’m not so good yet but I’m giving myself 10 years because I want to be just like Turkel.” (Hey wait a minute, that’s me.) Here’s the funny part. Until Ed mentioned that it was me and my buddy he stumbled upon on that street corner, I was listening to his story thinking, “I want to do that, too.” It wasn’t until he mentioned who he saw playing that it dawned on me that I already do that. It’s more than the old paradigm to “be careful what you wish for because you might get it.” In this case, it’s about realizing what you’ve already got, what the perception is of what you’ve got, and what your perception is of what else is out there. The grass is always greener, indeed. And it’s not just a good thing to think about when you’re evaluating your life. It’s also a good exercise to do when you’re thinking about your brand. After all, a brand is not what you think of your company, it’s what your employees and your customers — and your potential customers — think of it. And it’s very possible that those two viewpoints are not in sync. Kodak thought it stood for the finest in photography until its customers cared only about digital photography and Kodak found itself in bankruptcy. Palm thought its brand stood for PDAs until it realized that RIM’s Blackberry and Apple’s iPhone had stolen its market share. And Blackberry, who thought its brand was de rigueur for portable communication in the boardroom, is quickly discovering that its customers no longer agree. Even powerhouse Google, which preemptively purchased YouTube to maintain their superiority in search technology, is concerned that Facebook and the voice-recognition company Nuance, will take their place in both search and ad sales. So whether you’re dashing to a meeting, playing music on a street corner or marketing one of the world’s most important companies, remember that when it comes to your brand, perception IS reality. Even at Starbucks. Bruce is a branding expert who makes his clients’ brand experiences more valuable. He’s worked with great organizations including Discovery Channel, Baptist Health, MetCare, and Miami. He’s spoken at MIT, Harvard, and hundreds of conferences. He’s been on NPR and CNN and featured in The New York Times and Fast Company Magazine. He has published three books on advertising including Building Brand Value. You can reach Bruce at bturkel@turkel.info


LIFESTYLEMAGAZINEGROUP.COM | MAY 2012

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OUCH!

We make ouchies, yuckies and oopsies go bye-bye. Active little ones sometimes need medical TLC. That’s why at Baptist Medical Plazas, our team of urgent care doctors and nurses is ready to treat your family’s bumps and bruises—and other minor ailments—7 days a week. We also can fill their prescription on the way out, saving you valuable time. Next door, our diagnostic imaging center is equipped with the most advanced digital technology and staffed with Board-certified, specialized radiologists. Know Better. Know Baptist Medical Plazas. For more information or to find a location near you, call 954-837-1100 or visit KnowBaptist.com.

Committed to our faith-based charitable mission of medical excellence

Coral Springs:8FTU4BNQMF3PBEt Davie:(SJGmO3PBE6OJWFSTJUZ%SJWFtPembroke Pines: Westfork Plaza - 15885 Pines Boulevard

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Parkland May 2012