C OV ER STO RY SP ON SO R
They may not call it that. They may not even see it. It is rarely one dramatic
failure. It is usually a series of small gaps. A proposal that was sent and never
properly followed up. A lead that went
cold but was never reactivated. A client account that had more potential but
was not nurtured. A CRM full of useful
information that nobody quite trusts. A
pipeline that looks healthy on paper but is
helping businesses build revenue
recovery systems: practical, usable, commercially focused systems that
help them recover the value already sitting inside their pipeline, their customer base and their data.
And that is also why Evolve [26] feels so important.
quietly leaking value at every stage.
Evolve [26] and the new role of sales
Over the last few years, Evolve has
We're proud to sponsor and exhibit
worked with businesses across
different sectors that all face a version of the same problem. They are not
short of ambition. They are not short of activity. In many cases, they are
not even short of leads. What they are missing is a system.
That is why the work we are doing now is increasingly focused on
again at Silicon Brighton's, Evolve [26] event, where we will be talking about AI, automation, sales, CRM & data…
not as separate subjects, but bringing those conversations together and
asking a more useful question: how do we build businesses that can
actually capture, protect and grow revenue in the world we are now operating in?
Because the world has changed.
The role of sales has changed. The expectations of customers have changed. The tools available to
businesses have changed. And, whether we like it or not, AI is forcing every
company to rethink how work gets done. But I do not believe the answer is to
rush towards AI for the sake of it. The
businesses that win will not be the ones who simply add more tools. They will
be the ones who define processes and understand what should be done by
people, what can be done by machines, and how to connect the two in a way that makes the business stronger.
This is what our keynote session at
Evolve [26], taking place at the Brighton Centre on Friday 26th June, tackles
this head-on. Sean Evers, VP Sales at
Pipedrive, will be presenting a session
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