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Over the past few years, there has been a definite link between mainstream fashion and sportswear with the two now perfectly combining into something of a fashion powerhouse. Fashion and fitness along with a surge in healthy eating is more of a complete lifestyle choice and as a result designers, shops, restaurants, juice bars gyms and other retailers are really getting involved in this movement. Most designers have either a separate sportswear section or at least incorporate it into their main collections and now many independent sportswear companies like Sweaty Betty and Fabletics (a brand now available in the UK designed by actress Kate Hudson) are capitalising on this booming market by producing their own ranges, many of them now showing and producing ‘seasonal’ fitness clothes just like traditional fashion retailers as our appetite for new sportswear just keeps growing. Not to be outdone, high street retailers like Marks & Spencer, H&M, Gap and even Tesco and Asda all have their own fitness apparel and it has to be said, are pretty good in style and value. Some of you will remember the unfortunate fitness fashion fad of the 80’s when the wearing a neon leotard over leggings accessorised with legwarmers and sweatbands was all the rage, thankfully time moved swiftly on and the majority of us were quite happy to wear an old t-shirt and a pair of well loved trainers. Fast forward to now however and it’s a much nicer picture where looking good whilst 24 | West End – August/September 2015 working out is bigLife business.
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