Motoring
and Farnham and they back this up by supporting local activities like sponsorship of the cricket and junior football teams. Honda are one of the market leaders for eco-friendly motoring, with their Civic Hybrid which combines an electric motor and a small 1.3 litre petrol engine. The result is that acceleration is good and the car can run 720 miles on one tank of petrol – producing lower emissions and therefore not subject to the higher congestion charge in London. Although Yeomans sell the complete Honda range, their current best sellers are the CRV 4-wheel drive SUV at the higher end of the range and the Jazz, a town car in the ‘supermini’ sector and Honda’s smallest car with low running costs and a fuel efficient engine. Yeomans currently sell about 50:50 new and used cars and have a good stock of Honda approved previously owned vehicles with the manufacturer’s warranty on sale with starting prices from around £6,000. There seems to be little
David Williams, General Manager and Dealer Principle at Yeomans Honda
evidence of any slowdown in
Running smoothly
the economy at Yeomans. David Williams feels buoyant about the year ahead and January to March is always a
Yeomans Honda provides a community-based service with the expertise and back-up of Honda UK. By Rosey Briggs.
very busy time for the business as the new ’08 registration comes on stream. New for this
ustomer service is the
C
The result of this approach is a
coast. David has been at the
Spring will be the launch of the
watchword at Yeomans
very loyal customer base, many
helm there for two years, and in
latest Accord, a long time
Honda and the branch is on
of whom return for their second
that time business has doubled.
bestseller, as well as a variety of
track to finish in the top five out
and third replacement cars
He says he “saw the light” after
finance offers on the Civic,
of 200 Honda dealerships in the
from Yeomans. David expects
20 years in the motor business
based on personal contract
UK for customer service during
the Hindhead tunnel will help
and joined forces with Honda
packages at competitive rates.
eight years ago. In his view they
2007. This league is produced
to make Yeomans even more
directly from customer scores
accessible to Haslemere
make ‘the most reliable cars on
Contact: Yeomans Honda
and means a lot to the industry.
customers as the queues to
the road’.
(8.30am-6pm, Mon-Fri;
David Williams, who is the General Manager and Dealer
cross the A3 reduce in size. Yeomans has been in business
There are now 12 employees
8.30am-5pm, Sat; 10am-4pm,
working full time in Churt. The
Sun), at Crossways, Churt. Tel:
Principal, feels strongly that “if
in Churt for four and a half
team see themselves very much
01428 713971 sales@farnham-
you look after customers they’ll
years and is one of 14
as local players, concentrating
honda.co.uk
look after you, and the best
franchised outlets – four of
on customers in the immediate
www.yeomanshonda.co.uk
business is repeat business”.
them Honda – along the South
area around Haslemere, Alton
24
Life