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drum, gpLi96.0ge, x?occd___London
VIP
Rye
Only OZ could take the Export Action Drive so seriously as to start up a London version, yes right in the heart of the Bigtime Magazine Circuit. Naturally we had the Australian press right behind us in our every move: nice little pars in "The Australian" explaining how sales weren't up to scratch and a beaut bit in the Sydney "Sunday Telegraph" exploding "Flop . . . hits Fleet street with hardly a whimper". So much for the home side. However, amongst Fleet street's "hardly whimpers" was the verdict "sharp and lively" from that obscure little-known journal the London "Observer" and other unsolicited testimonials which modesty prevents . . Somehow the issue, far from flopping, sold out. To give our Australian readers some idea of why, we have undertaken to reprint on the next three pages and on pages 18-19 a few choice excerpts. We shall probably continue to "pick the brains" of our London colleagues but there is really only one way of getting the total flavour: a subscription ($6.50 p.a. by sea; $12.00 p.a. by air). Send to 70 Clarendon Road, W.11, London. (-)7
Mnrrh 1967
9