Redstone Media Group is an industry innovator and multimedia marketing agency that has been influencing and leading the pet, equine and veterinary markets since 1999. As the publisher of North America’s most important health and wellness magazines for pets, horses, and veterinarians, Redstone seeks to improve the lives of animals and promote only the most important products and services. RMG also empowers consumers, pet store owners, breeders, groomers, veterinarians, vet techs, innovative practitioners and distributors by driving mass awareness to its media platforms for the most trusted leading-edge content.
SNAPSHOT
25+ YEARS OF SERVICES
6,000+ 500,000+ 1.4 Million+
10 Million+ ANIMALS HELPED PRINT & SOCIAL FOLLOWERS DATABASE CONTACTS ARTICLES PUBLISHED
We are not about clickbait, fear tactics or sensationalism. From our beginning back in 1999 our mission was to create and deliver the absolute most reliable, unbiased health and wellness content allowing readers to determine what was best for their family. Redstone is the real deal. Original content based on the latest information by the industries smartest and most innovative minds professionally crafted and edited by our inhouse team.
“Working with Tim and his team at Redstone Media Group was a pleasure they are a talented group of writers and content creators who onboarded extremely quickly and made my job as a marketer much easier. And their level of writing is on par with the best consultants I’ve ever worked with! I look forward to working with them again in the future!”
N. BURROW | BRAND MANAGER, SOLID GOLD
“We have been working with Redstone for over 2 years and can’t say enough about how great they are… new ideas…. they think outside the box and understands how to maximize a brand’s exposure, while staying true to readers’ expectations.”
T. SHAW | MARKETING DIRECTOR, CARGILL NUTRENA
Animal Wellness has been leading the charge and influencing the natural pet movement with original health and lifestyle content since 1999. Read cover to cover and scrolled through online by the “Whole Foods” crowd providing highly engaged consumers, retailers and pet industry professionals everything they need to know to make the best choices for their animal companions and clients.
DEMOGRAPHICS
100
250,000 eNewsletters & eBlasts
Consumers, Para-professionals, Retailers, Vets, Manufacturers, and Distributors
475,000 Facebook followers
11 MILLION max reach to date
*100% Targeted… No clickbait
MAGAZINE DISTRIBUTION
Print: 30,000
Digital: 144,000
Frequency: Spring, Summer, Fall, Winter
WEBSITE
155,000 monthly unique visitors
3:10 Avg Time on page
Equine Wellness is recognized as the premiere publication to help educate a dramatically changing equine market. As the first and only innovative equine health magazine, Equine Wellness provides horse lovers with trustworthy information on health and horsemanship.
Over the years, Equine Wellness has been changing the way horse owners and veterinarians have been treating equine health and overall care by focusing on the new and innovative options available.
450,000
IVC Journal has championed for absolute best methods for pet wellness. We are laser focused on the most important innovations, methodologies and veterinary practice education possible. Our fundamental philosophy is to provide a platform for learning that does not judge or preach, but addresses education with an open minded, logical and unbiased approach. This uniquely innovative, inclusive style of sharing and learning respects scientific and evidence-based studies, with an end to providing the best possible care for each individual animal.
50,000
5,000
55,000
100% Own Dogs
85% Own Cats
92% Female Readers
$125K Family Median Income
75% College Grads
82% Home Owners
100% Purchase Natural Products
93% US, 5% CDN, 2% Other
MAGAZINE DISTRIBUTION
Print: 30,000
Digital: 200,000
Frequency: Spring, Summer, Fall, Winter DIGITAL REACH
300,000 eNewsletters & eMail
• Consumers, Para-professionals, Retailers, Vets, Manufacturers, and Distributors SOCIAL MEDIA REACH
475,000 Facebook followers
*100% Targeted… No clickbait WEBSITE
150,000 Monthly Unique Visitors
3:10 Avg Time on page
DEMOGRAPHICS
92% Own Horse
4 Avg. Horses Owned
94% Female Readers
$159K Family Median Income
84% College Grads
92% Home Owners
78% Have 5+ Acres
52% Western Pleasure
35% Dressage/Hunter Jumper
100% Purchase Natural Products 84% Self Care of Horses
95
DIGITAL REACH
60,000 eNewsletters & eMail
• Horse & Ranch Owners, Trainer
SOCIAL MEDIA REACH
32,000 Facebook followers
*100% Targeted… No clickbait
WEBSITE
450,000 Annual Unique Visitors
3:04 Avg Time on page
92% Small Animal Practices
8% Mixed Equine & Small Animal Private Practices
2 Avg. Vets Per Practice DEMOGRAPHICS
3% Holistic
50% Integrative
40% Traditional Open Minded
7% Traditional Science Minded
97% US, 3% CDN DIGITAL REACH
50,000 eNewsletters & eMail SOCIAL MEDIA REACH
5,000 social media followers WEBSITE
635,000 Annual Unique Visitors
3:38 Avg Time on page
(Facebook/Instagram)
When it comes to digital marketing, our philosophy is: Attract, educate, direct and sell! RMG has been the leading multimedia content publisher and marketing agency specializing in the natural pet, equine and veterinary market for over 24 years. Reach your desired target audience with tactical control over brand messaging, campaign timing, and budget.
Be at the top of the list to be found by pet owners or veterinary professionals that want the best for their fur babies and clients. Your customized educational content repository will be linked to the topic that best categorizes your brand or your featured ad.
As they say... Content is King! Now you can reign supreme by leveraging top quality content that pet owners, pet industry professionals and veterinarians love. Our extensive list of over 2,500 evergreen articles / blogs covering a wide range of health and wellness topics is now available for sponsorship to leverage your brands awareness and positioning. All content is SEO’d, searchable by multiple key words or topics and are linked to your website or buy page.
Included with each article sponsored:
1. EMBEDDED ADS / VIDEOS
2. TOP, BOTTOM AND SIDE BAR ADS
3. BACK LINKS
4. E-NEWSLETTER TEASER PROMOTION
Includes FREE Marketing & Back Links
SPONSORED CONTENT UNITS ANNUAL PRICE
10-50
$1499/unit
51-100 $1425/unit
101-250 $1350/unit
251-500 $1275/unit
501+ $1225/unit
Your brand and products will be featured in a custom Email Marketing Campaign utilizing our email databases of over 300,000 highly motivated pet owners, 50,000 veterinary professionals, and 60,000 equine enthusiasts. We will work with you to develop campaigns that drive awareness, motivate a sale or work to capture opinion. Emails will not only have compelling imagery and copy but will also incorporate ways to evoke responses to capture metrics and link back your website.
*includes monthly metrics reporting *metric
Redstone will write a customized blog post (up to 500 words) about your company, product or service including topics to support the brand and communicate its story, or support its market position and posted on the Animal Wellness, IVC Journal, Equine Wellness websites. Additionally each blog post comes with a linked side and bottom ad, and is shared through our newsletter and social media.
*includes monthly metrics reporting
Our e-newsletters are weekly outbound email communications sent to inform our audiences about the latest news, tips, updates about products, company/industry news, promotions, and more. Each e-newsletter consists of a number of articles, the top article is called the Lead Article and all that follow are Listed Articles.
Leading article featured within the e-newsletter, highlighted within the main subject line and given a large header image that may feature client information when it becomes a “Sponsored” article.
We have 4 articles that are listed below, mentioned within the pre-header text and given a smaller lifestyle-based image.
News and promotions are what make the e-newsletter so exciting for our readers! Feature your product, news item or promotion within one of our strategic banner placements. Includes a direct link to your desired URL and effective ALT tags for Gmail and Yahoo! optimization and accessibility.
• Top Banner (650 x 200)
• Side Banner (285 x 545)
*includes monthly metrics reporting
Redstone will deliver compelling written content featured in boosted Facebook & Instagram campaigns deployed on our platforms and focused on driving awareness to the target market. This content will highlight the benefits of products, health or lifestyle benefits and educate consumers being consistent with overall campaign messaging…the goal is to drive pet/horse owners and veterinary professionals to convert or learn through an easy-to-follow web-link.
Social Media Management: We offer management of your entire social media program. Ask for quote.
Supercharge your online presence and connect with your target audience through our social media management service. Our social media management service includes:
• monitoring engagement and mentions
• developing a community of customers
• replying to comments
• engaging with active customers
From only $399/month
Harness our audience to expand your potential customer base through our Contest for Database program. This contest generates an opt-in client database using robust and interactive lead-generation techniques. After the contest, you'll receive the list of entrants for retargeting purposes. This service requires a minimum 6-month commitment and includes the following marketing deliverables:
• Full page ad or custom email in Animal Wellness about the contest specifically.
• Mention of a contest on the cover of Animal Wellness or in eNewsletter (IVC & EW)
• Landing page on the (AW, IVC, EW) main webpage promoting the contest and sign-up form
• Regular mention in the Facebook/Instagram stories
• 2 X Eblast about the contest
• E-newsletter banner ad (monthly)
• This program runs for 6 months
• Prize must be substantial and very attractive
• Delivery of metrics following the contest, allowing you to retarget entrants.
Users today spend less than three seconds on a page before deciding whether or not they want to stay. That’s why a well-designed and user-friendly website is key to retaining potential and recurring consumers. Websites should effectively communicate your brand message and image while focusing on the best user experience possible. We work with a qualified team to create engaging and effective websites that boost your overall visibility and sales.
Instead of trade shows costing you additional tens of thousands of dollars and creating a time consuming and labor-intensive proposition, RMG will develop and manage the perfect solution… R.A.C.E. Approved C.E. accredited webinars!
Webinars will be aimed at getting your products & educational content directly in front of your audience, enticing them to purchase your products directly. It also allows them to ask any questions they may have before making their purchase via a live Q&A session. Webinars will be promoted and presented on a specific date just like a trade show and then hosted online for free On-Demand viewing.
