retail
advertising rates Effective 12-28-08
wvgazette.com
wvgazettemail.com
dailymail.com
Terms&Conditions POLICIES & CONTRACT CONDITIONS
1. Charleston Newspapers reserves the right to edit, alter or omit any advertisements. The subject matter, form, size, working illustrations and typography of all advertising is subject to the approval of the publishers.
ABOUT US
Charleston Newspapers currently serves as the agent for advertising, business, production and distribution for The Charleston Gazette, Charleston Daily Mail and the newspapers’ combined editions – the Saturday and Sunday Gazette-Mail.
2. Position requests cannot be guaranteed. We will attempt to accommodate advertiser requests when possible. 3.Charleston Newspapers assumes no financial responsibility for typographical errors or for omissions of copy. Liability for errors or for omissions shall not exceed the cost of that portion of space attributable thereof. Claims for adjustment must be made within 7 days of publication. Credit allowable for first insertion only. In the event of an error or omission, we will, upon request, furnish a letter of explanation which can be utilized by the advertiser. 4.The advertiser and/or advertising agency or agent assumes all liability for advertisement published (including illustrations, texts, claims, etc.) and agrees to assume any and all responsibility for claims occurring therefrom against Charleston Newspapers. 5. Minimum space is 1 column inch. Advertisements over 20 inches deep will be billed for full column length (21 3/4 inches). 6. Definition of Retail Advertising: Retail Advertising and Retail Advertising Rate shall apply only to an individual advertiser who sells a commodity or service at retail direct to the consumer through one or more retail outlets under the same name, which he owns or controls and whose signature or address alone appears in the advertisements. 7. Contracts will be accepted from an individual advertiser or may be drawn to include his subsidiaries but cannot include two or more different companies. 8. Charleston Newspapers reserves the right to revise advertising rates at any time. Current contract holders will be notified in writing 30 days prior to a rate adjustment. Advertisers may terminate the contract on the date the new rates become effective by giving Charleston Newspapers written notice of such termination. 9. Any advertising contract (or merely any schedule or copy) may be canceled at any time for reasons satisfactory to the publishers, without penalty to either party. 10. In the event that the advertiser does not use the amount of ROP space contracted for, advertiser agrees to accept and remit rate adjustment to rate earned; in the event advertiser uses space qualifying for lower rate, Charleston Newspapers agrees to issue rebates for the difference between ROP contract rate and the rate earned. 11. All accounts are due and payable upon receipt of invoices. 12. Representatives of Charleston Newspapers are not authorized to make any deviations from these published rates and regulations, orally or in writing. 13. All advertising is cash with order until credit is established.
Effective December 28, 2008
TABLE OF CONTENTS Page 3 Retail Advertising Rates Page 4 Frequency Programs Page 5 Preprint Advertising Rates Page 6 Print Plus Rates Page 7 Tab-On Rates Page 8 100% Market Coverage Page 9 Metro West Page 10 Metro West Kanawha & Putnam Page 11 Metro East/Metro North CONTRACTS & AD COPY Page 12 Online Advertising Rates Page 13 Online Ad Placement Page 14 Mechanical Specifications Page 15 Contacts
• 1-800-WVA-NEWS • www.cnpapers.com
RETAIL ADVERTISING RATES Retail Display Rates Contract Level OPEN 75” 150” 375” 750” 1,500” 2,500” 3,500” 4,500” 5,500” 7,500” 10,000” 12,500” 15,000” 20,000” 25,000”
Sunday Only 57.30 39.80 38.25 38.00 37.10 37.00 36.95 36.85 36.75 36.25 35.85 35.75 35.70 35.50 35.10 33.65
Saturday Only 47.60 33.00 31.75 31.50 30.75 30.70 30.65 30.60 30.50 30.00 29.75 29.65 29.60 29.45 29.15 27.95
Weekday Combination (M-F)
Effective 12-28-08
Weekday Combo 53.80 37.35 35.90 35.65 34.80 34.75 34.70 34.60 34.50 34.05 33.65 33.55 33.50 33.30 32.95 31.60
Appears in both daily papers without change. Ads may originate in either the Gazette or Daily Mail, but must follow in the other paper, without change, within two days.
Weekend Combination
Saturday combination ads appear in the Saturday Gazette-Mail and in one of the following: Thursday Daily Mail, Friday Gazette OR Daily Mail, Monday Gazette . Sunday combination ads appear in the Sunday Gazette-Mail and in one of the following: Friday Gazette or Daily Mail, Monday Gazette or Daily Mail, Tuesday Gazette or Daily Mail.
Saturday & Sunday Combination
Appears in both the Saturday Gazette-Mail and the Sunday Gazette-Mail with no change.
Weekend Combo 67.60 49.80 48.25 48.00 47.10 47.00 46.95 46.85 46.75 46.25 45.85 45.75 45.70 45.50 45.10 43.65
Single Daily Copy Rate
Single daily newspapers rates for ads to run in The Charleston Gazette or Charleston Daily Mail are available at a 25% discount off the weekday combo rate.
Frequency Discounts
Frequency increases your visibility and brings results! Save 20% - Repeats 1 time after Sunday insertion Save 25% - Repeats 2 times after Sunday insertion Save 30% - Repeats 3+ times after Sunday insertion
Ad must be same size with no copy changes and run within 6 days after Sunday insertion. All repeat rates are discounted from the Sunday rate
Color Rates
Black + 1 color = $425 Black + 2 colors = $550 Black + 3 colors = $675
* Contract conditions apply.
Deadlines Publication Day
Proof Deadline
No Proof Deadline
Monday
Thursday 4:30 p.m.
Thursday 4:30 p.m.
Tuesday
Friday 11:30 p.m.
Friday 4:30 p.m.
Wednesday
Friday 4:30 p.m.
Monday 11:30 p.m.
Thursday
Monday 4:30 p.m.
Friday
Tuesday 4:30 p.m.
Saturday
Wednesday 4:30 p.m.
Thursday 11:30 p.m.
Sunday Showtime
Monday 12 noon
Monday 12 noon
Sunday Lifestyles
Wednesday 3:30 p.m.
Wednesday 3:30 p.m.
Sunday Main News
Thursday 4:30 p.m.
Thursday 4:30 p.m.
Sunday Gazette-Mail Homes
Wednesday noon
Wednesday noon
Saturday & Sunday 77.90 59.80 58.25 58.00 57.10 57.00 56.95 56.85 56.75 56.25 55.85 55.75 55.70 55.50 55.10 53.65
Color Contract Discounts 13 weeks spot color
5% discount
26 weeks spot color
15% disount
Tuesday 11:30 p.m.
52 weeks spot color
25% discount
Wednesday 11:30 p.m.
13 weeks full color
15% discount
26 weeks full color
25% disount
52 weeks full color
40% discount
Splash of Color Rates
There is a minimum color charge of $50 for splash of color ads. 1-2 Spot colors $8 per col. inch
Full color
$10 per col. inch
• 1-800-WVA-NEWS • www.cnpapers.com
3
FREQUENCY PROGRAMS
Effective 12-28-08
Frequency brings results! Actual Ad Sizes 1 column x 2 inches (1.875”)
Business Builders 1 column x 1 inch (1.875”)
Business Builders are an economical frequency advertising program. Increase your business with a small weekly investment. Contracts are 13 weeks and are available in 3 days per week or 7 days per week. All Business Builders also include all Metro zoned editions and Kanawha Valley Direct.
1 column x 3 inches (1.875”)
1 column x 4 inches (1.875”)
Ad size 1 inch 1 inch 2 inches 2 inches 3 inches 3 inches 4 inches 4 inches
Frequency 3 7 3 7 3 7 3 7
Weekly Cost $69.99 $134.01 $130.02 $247.02 $180.99 $337.98 $224.04 $410.04
Top of Mind Awareness Create top of mind awareness for your business with a 4 column inch ad that runs 3 days per week or 7 days per week. 2 columns x 2 inches (3.900”)
Contracts are 13 weeks. Ad copy is image advertising only. No prices permitted in ads. Ad size 4 inches 4 inches
Frequency 3 7
Weekly Cost $134.04 $248.92
• 1-800-WVA-NEWS • www.cnpapers.com
4
PREPRINT ADVERTISING CPM RATES
Cost per thousand distribution (minimum quantity 10,000)
Effective 12-28-08
Rate Schedule No. 1
Rate Schedule No. 2
Rate chedule No. 3
Rate Schedule No. 4
Rate Schedule No. 5
Rate Schedule No. 6
Rate Schedule No. 7
Rate Schedule No. 8
Rate Schedule No. 9
# Inserts/Year
1-4 (TMC)
5-20 (TMC)
21-34 (TMC)
35-49 (TMC)
50-64 (TMC)
65-84 (TMC)
85-97 (TMC)
98-107 (TMC)
108 + (TMC)
Single Sheet*
$32 ($37) $31 ($36)
$30 ($35)
$30 ($35)
$29 ($34)
$28 ($33)
$28 ($33)
$27 ($32)
$25 ($30)
4 tab, 2 stan.
$63 ($68) $58 ($63)
$54 ($59)
$50 ($55)
$46 ($51)
$42 ($47)
$38 ($43)
$34 ($35)
$32 ($37)
8 tab, 4 stan.
$65 ($70) $60 ($65)
$56 ($61)
$52 ($57)
$48 ($53)
$44 ($49)
$40 ($45)
$36 ($41)
$34 ($39)
12 tab, 6 stan.
$67 ($72) $62 ($67)
$58 ($63)
$54 ($59)
$50 ($55)
$46 ($51)
$42 ($47)
$38 ($43)
$36 ($41)
16 tab, 8 stan.
$69 ($74) $64 ($69)
$60 ($65)
$56 ($61)
$52 ($57)
$48 ($53)
$44 ($49)
$40 ($45)
$38 ($43)
20 tab, 10 stan. $71 ($76) $66 ($71)
$62 ($67)
$58 ($63)
$54 ($59)
$50 ($55)
$46 ($51)
$42 ($47)
$40 ($45)
24 tab, 12 stan. $73 ($78) $68 ($73)
$64 ($69)
$60 ($65)
$56 ($61)
$52 ($57)
$48 ($53)
$44 ($49)
$42 ($47)
28 tab, 14 stan. $75 ($80) $70 ($75)
$66 ($71)
$62 ($67)
$58 ($63)
$54 ($59)
$50 ($55)
$46 ($51)
$44 ($49)
32 tab, 16 stan. $77 ($82) $72 ($77)
$68 ($73)
$64 ($69)
$60 ($65)
$56 ($61)
$52 ($57)
$48 ($53)
$46 ($51)
36 tab, 18 stan. $78 ($83) $73 ($78)
$69 ($74)
$65 ($70)
$61 ($66)
$57 ($62)
$53 ($58)
$49 ($54)
$47 ($52)
40 tab, 20 stan. $79 ($84) $74 ($79)
$70 ($75)
$66 ($71)
$62 ($67)
$58 ($63)
$54 ($59)
$50 ($55)
$48 ($53)
44 tab, 22 stan. $80 ($85) $75 ($80)
$71 ($76)
$67 ($72)
$63 ($68)
$59 ($64)
$55 ($60)
$51 ($56)
$49 ($54)
48 tab, 24 stan. $81 ($86) $76 ($81)
$72 ($77)
$68 ($73)
$64 ($69)
$60 ($65)
$56 ($61)
$52 ($57)
$50 ($55)
• Add $1.00 per thousand for every 4 tab.,2 standard page increment after 48 tab, 24 standard. • Single Sheets need to be 8.5 x 11 or smaller and on 75 pound stock or heavier. • Cost per thousand for any other preprint size, please call for a quote. • Please add 2% for spoils.
Insert reservations & deadlines
Inserts are accepted on a first-come basis. Reservations should be made at least 30 days prior to publication date. Please call the advertising department if you miss the reservation deadline at (304)348-4860. Exceptions may apply. All inserts should be delivered to Charleston Newspapers no earlier than 21 days and no later than 10 days prior to publication date.
Dimensions
Newsprint or Roto sections Minimum 8 page tab or 4 page standard Size: 10” x 7” minimum 12” x 11” maximum Smaller sizes upon approval. Stock: 30 pound minimum Single Sheet: Size: 5” x 7” minimum 12”x11” maximum Stock: 75 pound (.007”) or heavier
Acceptability
Content and configuation of an insert must be cleared in advance by Charleston Newspapers’ Advertising Department. For unusual items, 200 samples should be sent 6 weeks in advance of run date for testing the insert machines.
100% market coverage with
Kanawha Valley Direct and Metro Putnam Direct In addition to carrier delivery, each Saturday, inserts are mailed to non-subscribers in Kanawha and Putnam counties using Kanawha Valley Direct and Metro Putnam Direct
Material that does not meet the required specifications may require extra handling, the cost of which will be billed directly to the advertiser.
Commercial Printing Commercial printing is available with exceptional print quality and color capabilities. Prices are quoted by project.
Contact Park Chapman at 304-348-4826 or park@ cnpapers.com for more information about commercial printing.
• 1-800-WVA-NEWS • www.cnpapers.com
5
PRINT PLUS RATES
Your key to cost effective advertising
Effective 12-28-08
Reach customers for as low as $44 per thousand
Printing & Inserting Rates Cost per thousand
Minimum number - 10,000 inserts Size - 8.5 x 11
One Side
Two Sides
Black & White
$44
$52
Spot Color
$50
$58
Full color
$62
$70
One Side
Two Sides
Black & White
$68
$76
Spot Color
$74
$82
Full Color
$86
$94
Size - 8.5 x 14
Size - 11 x 17*
One Side
Two Sides
Black & White
$84
$92
Spot Color
$90
$98
Full Color
$102
$110
Target Marketing
Reach only those areas you need with the credibility of the local newspaper
Turnkey Job
We do it all -- from beginning to end with a very short turnaround.
Cost Effective
Design, print and delivery all at one low cost!
*includes folding
All Print Plus rates are subject to change and are based on current newsprint prices.
Options:
•Yellow Stock - add $2 per thousand •Perforation - add $6 per thousand •Single sheets printed on 70 pound stock
Annual Contract Levels Level
% Discount
$5,000
8% discount
$10,000
15% discount
$25,000
25% discount
$40,000
30% discount
$55,000
50% discount
Printing only
It’s Easy!
For print only rates, please contact your advertising representative or call 348-4860.
Deadlines
1. Tell us what you want and we’ll design it! 2. We’ll print it in the colors you choose! 3. We distribute them, within our newspapers, in the areas you pick!
2 weeks prior to publication.
• 1-800-WVA-NEWS • www.cnpapers.com
6
FRONT PAGE ADVERTISING - TAB-ON™ As proven attention getters, TAB-ON™ ads are guaranteed to get noticed right up front with the day’s biggest headlines. Already proven to provide immediate impact and brand building power that sticks in your customer’ minds, TAB-ON™ ads are perfect for any marketing plan. Now that zoning is available, you can reach specific markets and target your best customers.
CHOOSE YOUR COLOR PAPER Available paper sizes: 3”x3” 3”x4”
Yellow (PMS 109)
White
Red* (PMS 485)
Orange (PMS 151)
Green* (PMS 374)
Purple* (PMS 264)
Blue* (PMS 285)
Pink* (PMS 231)
CHOOSE YOUR DISTRIBUTION Full Run Daily Kanawha & Putnam County Daily Kanawha County Daily 1st & 2nd Edition Sunday 2nd Edition Sunday
PRICING -
75,000 54,000 47,000 82,000 52,000
CHOOSE YOUR INK COLOR
In designing your company’s advertisement, there’s no detail too small -- including ink colors. Select one color from the standard color palette shown here,or create greater visual impact with a combination of several colors. Other color options: For specific spot color needs, choose any PMS color as a premium option. Black
Green (PMS 347)
Brown (PMS 168)
Purple* (PMS 527)
Burgundy (PMS 215)
Process Yellow
Magenta
Cyan
Red (PMS 185)
Blue (PMS 300)
Teal (PMS 320)
AVAILABILITY & DEADLINES The deadline for TAB-ONs is 10 business days from publication date.
Prices are for standard 10 business day production. Quicker turnaround is available for additional fees. Additional charges may apply. Contact your advertising representative for more details.
All Tab-on pricing is subject to change and is based on current paper, ink and glue prices from our suppliers
One Color
3x3
3x4
Four Color Spot
3x3
3x4
Full Run Daily Kanawha & Putnam County Daily
$3,900 $2,808
$4,650 $3,348
Full Run Daily Kanawha & Putnam County Daily
$4,125 $2,970
$4,875 $3,705
Kanawha County Daily 1st & 2nd Edition Sunday 2nd Edition Sunday
$2,444 $4,264 $2704
$2,914 $5,084 $3,224
Kanawha County Daily 1st & 2nd Edition Sunday 2nd Edition Sunday
$2,585 $4,510 $2,860
$3,250 $5,330 $3,380
$4,425 $3,186 $2,773 $4,838 $3,068
$5,175 $3,933 $3,450 $5,658 $3,588
Four Color Process
Two Colors Full Run Daily Kanawha & Putnam County Daily Kanawha County Daily 1st & 2nd Edition Sunday 2nd Edition Sunday
$3,975 $2,862 $2,491 $4,346 $2,756
$4,725 $3,402 $2,961 $5,166 $3,276
Three Colors Full Run Daily Kanawha & Putnam County Daily Kanawha County Daily 1st & 2nd Edition Sunday 2nd Edition Sunday
$4,050 $2,916 $2,538 $4,428 $2,808
$4,800 $3,648 $3,200 $5,248 $3,328
Full Run Daily Kanawha & Putnam Co. Daily Kanawha County Daily 1st & 2nd Edition Sunday 2nd Edition Sunday Effective 12-28-08
1-800-WVA-NEWS www.cnpapers.com
7
100% MARKET COVERAGE
Kanawha Valley Direct and Metro Putnam Direct is mailed every Saturday to approximately 67,000 non-subscribers within Kanawha & Putnam counties.
Advertising Rates Open Pick ups from: The Charleston Gazette Charleston Daily Mail Saturday Gazette-Mail Sunday Gazette-Mail Pick ups from: Zoned editions TOMA Advertisers
Color Rates
Black + one color Black + two colors Black + three colors
Per column inch
$15.00 $10.00
$5.00
$140 $195 $250
Distribution by Zip Code
Zip code
City
Distribution
25033
Buffalo
400
25035
Cabin Creek
86
25039
Cedar Grove
652
25045
Clendenin
652
25052
Crown Hill
36
25054
Dawes
284
25061
Drybranch
262
25064
Dunbar
3021
25067
East Bank
530
25070
Eleanor
724
25071
Elkview
2943
25075
Eskdale
117
25079
Falling Rock
126
25082
Frazier’s Bottom
416
25083
Gallagher
265
25086
Glasgow
400
25103
Hansford
28
25107
Hernshaw
115
25109
Hometown
185
25124
Liberty
261
25134
Miami
207
25143
Nitro
2546
25136
Pinch
557
25159
Poca
1125
25162
Pratt
300
25168
Red House
690
25177
Saint Albans
6719
25201
Tad
200
25202
Tornado
235
25213
Winfield
1183
25214
Winifrede
83
25301
Charleston
1413
25302
Charleston
4822
25303
South Charleston
1885
25304
Charleston
2132
25306
Charleston
1734
25309
South Charleston
2746
25311
Charleston
2705
25312
Charleston
4100
25313
Cross Lanes
3243
25314
Charleston
3109
25315
Charleston
986
25320
Sissonville
1558
Hurricane
5200
Scott Depot
1875
Zip code
City
Distribution
25003
Alum Creek
1236
25011
Bancroft
249
25015
Belle
1158
25526
25025
Blount
41
25560
25026
Blue Creek
100
Total
67,240 *Quantities subject to change
Effective 12-28-08
• 1-800-WVA-NEWS • www.cnpapers.com
8
TARGETED COMMUNITY NEWS REAL ESTATE
Includes Metro Putnam Direct, a direct mail advertising vehicle for non-subscribers.
Total Distribution: 34,972 Carrier delivered: 22,675 Mailed to non-subscribers: 12,297
Advertising Rates Number of Ads Annually
per col. inch
1-12
$12.50
13-25
$10.50
26-51
$10.05
52+
$7.40
Pick-up rate - Metro West
$5.15
Pick-up rate - All Metros
$8.85
*You must first run your ad in the Gazette, Daily Mail, Saturday Gazette-Mail or Sunday Gazette-Mail to qualify for the pick up rate.
Deadline: Friday at noon
Color Rates
Black + one color
$140
Black + two colors
$195
Black + three colors
$250
Zip
Town
County
Paid
TMC
25003 25064 25112 25143 25177 25202 25303 25309 25313 25523 25564 25567 25571 25011 25033 25070 25082 25109 25124 25168 25213 25510 25526 25560 25159 25106 25123 25187 25502 25515
Alum Creek Dunbar Institute Nitro St. Albans Tornado So. Charleston So. Charleston Cross Lanes Hamlin Sod Sumerco W. Hamlin Bancroft Buffalo Eleanor Fraziers Bottom Hometown Liberty Red House Winfield Culloden Hurricane Scott Depot Poca Henderson Leon Southside Applegrove Gallipolis Ferry
Kanawha Kanawha Kanawha Kanawha Kanawha Kanawha Kanawha Kanawha Kanawha Lincoln Lincoln Lincoln Lincoln Putnam Putnam Putnam Putnam Putnam Putnam Putnam Putnam Putnam Putnam Putnam Putnam Mason Mason Mason Mason Mason
309 2022 42 1641 4374 145 1887 2644 2200 16 100 58 17 23 138 123 186 26 138 50 1000 148 3199 1446 634 4 33 17 9 7
0 0 0 0 0 0 0 0 0 0 0 0 0 249 400 724 417 185 261 692 1187 0 5199 1860 1123
22,675
12,297
Total
Splash of Color Rates: 1-2 spot colors - $4.00 per inch; Full color - $5.00 per inch
Effective 12-28-08
• 1-800-WVA-NEWS • www.cnpapers.com
9
TARGETED COMMUNITY NEWS REAL ESTATE
Effective 12-28-08
Total Distribution: 15,438
Total Distribution: 19,408
Advertising Rates Number of Ads Annually
Advertising Rates per col. inch
Number of Ads Annually
per col. inch
1-12
$5.90
1-12
$7.20
13-25
$4.95
13-25
$6.05
26-51
$4.75
26-51
$5.80
52+
$3.50
52+
$4.30
Pick-up rate - Metro West
$2.70
Pick-up rate - Metro West
$2.80
Pick-up rate - All Metros
$8.85
Pick-up rate - All Metros
$8.85
Deadlines - Friday at 12 Noon Color Rates: Black + one color $140 • Black + two colors • $195 • Black + three colors $250 Splash of Color Rates: 1-2 spot colors - $4.00 per inch; Full color - $5.00 per inch Distribution by Zip Code
Distribution by Zip Code
Zip
Town
County
Paid
TMC
25011
Bancroft
Putnam
23
249
25033
Buffalo
Putnam
138
400
25070
Eleanor
Putnam
123
724
1641
25082
Fraziers Bottom
Putnam
186
417
4374
25109
Hometown
Putnam
26
185
Kanawha
145
25124
Liberty
Putnam
138
261
So. Chas.
Kanawha
1887
25168
Red House
Putnam
50
692
So. Chas.
Kanawha
2644
25213
Winfield
Putnam
1000
1187
25313
Cross Lanes
Kanawha
2200
25510
Culloden
Putnam
148
0
25523
Hamlin
Lincoln
16
25526
Hurricane
Putnam
3199
5199
25564
Sod
Lincoln
100
25560
Scott Depot
Putnam
1446
1860
25567
Summerco
Lincoln
58
25159
Poca
Putnam
634
1123
15,438
TOTAL
8,294
12,297
Zip
Town
County
Paid
25003
Alum Creek
Kanawha
309
25064
Dunbar
Kanawha
2022
25112
Institute
Kanawha
42
25143
Nitro
Kanawha
25177
St. Albans
Kanawha
25202
Tornado
25303 25309
TOTAL
• 1-800-WVA-NEWS • www.cnpapers.com
10
TARGETED COMMUNITY NEWS Effective 12-28-08
Total Distribution: 23,029 Advertising Rates Number of Ads Annually
per col. inch
Zip
City
Distribution
25036
Cannelton
78
25039
Cedar Grove
163
25040
Charlton Hts
77
25054
Dawes
74
25057
Deep Water
26
25061
Drybranch
58
25067
East Bank
207
25075
Eskdale
94
25079
Falling Rock
15
25083
Gallagher
89
25085
Gauley Bridge
83
25086
Glasgow
155
25102
Handley
34
25103
Hansford
77
25107
Hernshaw
109
25110
Hugheston
61
25115
Kanawha Falls
61
25126
London
39
25118
Kimberly
59
25134
Miami
56
25119
Kincaid
9
25136
Montgomery
352
25132
Mammoth
36
Mount Carbon
66
1-12
$7.75
25139
13-25
$5.55
25152
Page
12
26-51
$4.60
25161
Powellton
73
52+
$3.30
25160
Pond Gap
23
Pick-up rate - Metro West
$2.75
25162
Pratt
105
Pick-up rate - All Metros
$8.85
25173
Robson
27
25186
Smithers
173
25201
Tad
19
25214
Winifrede
90
25304
Charleston
2844
25305
Charleston
111
25306
Charleston
1113
25315
Charleston
649
25045
Clendenin
643
25071
Elkview
1911
25156
Pinch
8
25301
Charleston
2505
25302
Charleston
3897
25305
Charleston
121
25311
Charleston
2263
25312
Charleston
2112
25320
Sissonville
989
25389
Charleston
18
*You must first run your ad in the Gazette, Daily Mail, Saturday Gazette-Mail or Sunday Gazette-Mail to qualify for the pick up rate.
Deadline - Thursday at 3 p.m.
Color Rates Black + one color
$140
Black + two colors
$195
Black + three colors
$250
Splash of Color Rates: 1-2 spot colors - $4.00 per inch; Full color - $5.00 per inch
Distribution by Zip Code Zip
City
Distribution
25002
Alloy
43
25015
Belle
904
25031
Boomer
104
25035
Cabin Creek
240
25026
Blue Creek
2
TOTAL
23,029
ONLINE ADVERTISING RATES
Effective 12-1-08
Home Page
Open CPM Discount $10 $15 $15 $17 $5 $5
3 months CPM 5% $9.50 $14.25 $14.25 $16.15 $4.75 $4.75
6 months CPM 10% $9.00 $13.50 $13.50 $15.30 $4.50 $4.50
12 months CPM 15% $8.50 $12.75 $12.75 $14.45 $4.25 $4.25
Targeted Sections
Open CPM Discount
3 months CPM 5%
6 months CPM 10%
12 months CPM 15%
Half banner (234x60 pixels) Leaderboard (728x90 pixels) Big Box (336x280 pixels) Big Box (336x600 pixels) Banner (468x60 pixels) Skyscraper (160x600) Skyscraper (160x600)
$9 $12 $12 $14 $4 $12 $12
$8.55 $11.40 $11.40 $13.30 $3.80 $11.40 $11.40
$8.10 $10.80 $10.80 $12.60 $3.60 $10.80 $10.80
$7.65 $10.20 $10.20 $11.90 $3.40 $10.20 $10.20
Run of Network
Open CPM Discount $6 $9 $9 $10 $3 $8
3 months CPM 5% $5.70 $8.55 $8.55 $9.50 $2.85 $7.60
6 months CPM 10% $5.40 $8.10 $8.10 $9.00 $2.70 $7.20
12 months CPM 15% $5.10 $7.65 $7.65 $8.50 $2.55 $6.80
Half banner (234x60 pixels) Leaderboard (728x90 pixels) Big Box (336x280 pixels) Big Box (336x600 pixels) Banner (468x60 pixels) Skyscraper (160x600) (News, Sports, Obits & Entertainment)
Half banner (234x60 pixels) Leaderboard (728x90 pixels) Big Box (336x280 pixels) Big Box (336x600 pixels) Banner (468x60 pixels) Skyscraper (160x600)
Specialty Rates and Positions Sliding Billboard Pop-Unders Interstitials Prestitials
Rates available upon request Rates available upon request Rates available upon request Rates available upon request
All rates are based on 100,000 monthly impressions Dollar volume rates are available For more information contact Ron Foreman 304-348-4859 • 1-800-WVA-NEWS rforeman@cnpapers.com
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ONLINE AD PLACEMENT HALF BANNER (actual size) 234x60
SKYSCRAPER (actual size) 160 x 600 pixels
LEADERBOARD (actual size) 728 x 90 pixels
www.wvgazettemail.com
BIG BOX (actual size) 336 x 280 pixels
Available on targeted sections (news, sports, obits and entertainment)
BIG BOX (actual size) 336 x 600 pixels
BANNER (actual size) 234 x 60 pixels
• 1-800-WVA-NEWS • www.cnpapers.com 13
SPECIFICATIONS & GUIDELINES Submitting Ads Electronically
We accept ads electronically (with a 10MB limit on file size – for larger files, ask your sales rep about FTP ad delivery) We accept Adobe Acrobat PDF files delivered via CD, DVD, at http://ads.cnpapers.com (no www). or web upload. PDF files must be press-ready. First time registration is easy. You can also ask Charleston Newspapers cannot edit PDF files. In the event your sales representative to assist you in setting up of copy changes, advertiser should change the file and this functionality. (Due to the high volume of junk resubmit. emails and problems inherent to email in general, we PDF should be distilled with 4.0 compatibility. Charleston do not recommend email as a means for electronic ad submission.) Newspapers cannot guarantee PDF files made with alternate PDF generation programs will reproduce to the We also receive electronic ads through: customer’s satisfaction. •AP AdSend You can download Acrobat preference settings for PC and •AdDirect by Fast Channel •Ad Transit MAC at http://ads.cnpapers.com (no www).
Electronic Ad Delivery
Other PDF requirements: •No registration black •All colors must be in CMYK •Include all fonts (Charleston Newspapers cannot guarantee we can match fonts not included in the PDF) •Single page PDF’s only •One ad per PDF Images should be submitted as: •HiRes Only (200 DPI or Higher) (Bitmap 600 DPI or Higher) •TIFF •JPEG •EPS Ad layouts should be completed with these preferred programs: •Quark Express •InDesign (PC) •Adobe Photoshop •Adobe Acrobat (4.0 Compatibility) •Adobe Illustrator •Multi-Ad Creator •PageMaker
Mechanicals for Ad Sizes CLASSIFIEDS 1 col. 1.2” 2 col. 2.55” 3 col. 3.89” 4 col. 5.25” 5 col. 6.601” 6 col. 7.95” 7 col. 9.3” 8 col. 10.649” 9 col. 12”
RETAIL 1 col. 1.78 2 col. 3.899” 3 col. 5.925” 4 col. 7.95” 5 col. 9.967” 6 col. 12”
Scotch Double Width 8 col. 14.375” 9 col. 16” 10 col. 18.425” 11 col. 20.45” 12 col. 22.475”
Double Truck 13 col. 21.75
Scotch Double & Double Truck
Programs not compatible: Tabloids •Power Point •Publisher Tab (5 col.) •Paint 1 col. 2.024” •Word Perfect We recommend that the text in an ad remain in text format 2 col. 4.175” with an embedded font. It is also acceptable to convert text 3 col. 6.325” to paths, if your software supports this. Text as part of an image, especially smaller text, tends to reproduce poorly in 5 col. 10.625” the newspaper.
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CONTACTS
Management
Preprint Packaging Manager
Publisher - The Charleston Gazette
Elizabeth Chilton
Publisher - Charleston Daily Mail
Nanya Friend
General Manager
Craig Selby
Vice President/Advertising Director
Larry Levak
Director of Internet Services
Joel Armstrong
Classified Advertising Manager
Jennifer Starsick
Credit Manager
Beth Canterbury
Chief Financial Officer
Norman Shumate
Controller
Mary Prillaman
Advertising Personnel Advertising Director Office Larry Levak 304-348-4895
Mobile
304-395-1101 larryl@cnpapers.com
Classified Advertising Manager Jennifer Starsick 304-348-7930 304-415-4472
jennifer@cnpapers.com
Retail Advertising Sales Executives Office
Mobile
Steve Burgess
304-348-7916
304-395-1201
Art Department Office
Kathy Baker, manager 304-348-3001
kathybaker@cnpapers.com
Melissa Dickerson
304-348-1759
melissa@cnpapers.com
Tammy Gygi
304-348-3007
tammy.gygi@cnpapers.com
Classified Advertising Personnel Classified Advertising Supervisor Jamie Ritchie
304-348-4853
jamie@cnpapers.com
Inside Sales Staff Terry Boswell 304-348-4857
terryb@cnpapers.com
Nancy Buster
304-348-4896
nancy.buster@cnpapers.com
Ruth Caldwell
304-348-1222
ruthie@cnpapers.com
Tonia Dempsey
304-348-1711
toniad@cnpapers.com
Ann Marie Harless
304-348-4856
aharless@cnpapers.com
Connie Pedro
304-348-4851
conniep@cnpapers.com
Employment Advertising Marcia Thomas 304-348-4858
mthomas@cnpapers.com
Natalie Anderson
304-348-3014 304-395-1151 natalie@cnpapers.com
Joyce Dunbar
304-348-5171 304-395-1113
jdunbar@cnpapers.com
Nikki Hudnall
304-348-4816 304-395-1112
nhudnall@cnpapers.com
Ron Hughes
304-348-4864 304-395-1111
rhughes@cnpapers.com
Jackie Johnson
304-348-3003 304-395-5032 j.johnson@cnpapers.com
Mike Morris
304-348-7937 304-395-1119
mikemorris@cnpapers.com
Ashley Nichols
304-348-4899 304-395-1115
anichols@cnpapers.com
Lynn Peery
304-348-4897 304-395-1114
lpeery@cnpapers.com
Legal Clerk Sheryl Thomas
304-348-4844
Rob Smith
304-348-1737 304-395-1118
rsmith@cnpapers.com
Legal Advertising Fax
304-348-5133
Circulation
304-348-4800
Telemarketing Sales Staff Cheryl Myers
304-348-1253
cherylm@cnpapers.com
Celebrations/Weddings/Birth Announcements Ann Marie Harless 304-348-4856 aharless@cnpapers.com legals@cnpapers.com
Automotive Advertising Executive Lee Williams
304-348-7907 304-395-1116 williams@cnpapers.com
Major and National Accounts John McGucken
304-348-4849
john.mcgucken@ cnpapers.com
Lisa Skeens
304-348-5105 304-395-1109 lrowan@cnpapers.com
Commercial Printing and Tab-ons
Park Chapman 304-348-4826 304-395-1107 park@cnpapers.com
Internet Advertising Ron Foreman
304-348-4859 304-437-1128 rforeman@cnpapers.com
Tyler Evert
304-348-1710 304-395-5029 tyler.evert@cnpapers.com
Obituaries TOLL FREE Retail Advertising Retail Advertising Fax Classified Advertising Classified Advertising Fax National Advertising National Advertising Fax
Real Estate Advertising Ashley Pennington
304-348-5182 800-982-6397 304-348-4860 304-348-5118 304-348-4848 304-348-5133 304-348-5105 304-348-5118
304-348-4878 304-395-1103 ashley.pennington@ cnpapers.com
Retail Clerical
Office
Linda Jarrett
304-348-5137 ljarrett@cnpapers.com
Michael Parsons
304-348-4860 mparsons@cnpapers.com
1-800-WVA-NEWS www.cnpapers.com
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