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advertising rates Effective 12-28-08

wvgazette.com

wvgazettemail.com

dailymail.com


Terms&Conditions POLICIES & CONTRACT CONDITIONS

1. Charleston Newspapers reserves the right to edit, alter or omit any advertisements. The subject matter, form, size, working illustrations and typography of all advertising is subject to the approval of the publishers.

ABOUT US

Charleston Newspapers currently serves as the agent for advertising, business, production and distribution for The Charleston Gazette, Charleston Daily Mail and the newspapers’ combined editions – the Saturday and Sunday Gazette-Mail.

2. Position requests cannot be guaranteed. We will attempt to accommodate advertiser requests when possible. 3.Charleston Newspapers assumes no financial responsibility for typographical errors or for omissions of copy. Liability for errors or for omissions shall not exceed the cost of that portion of space attributable thereof. Claims for adjustment must be made within 7 days of publication. Credit allowable for first insertion only. In the event of an error or omission, we will, upon request, furnish a letter of explanation which can be utilized by the advertiser. 4.The advertiser and/or advertising agency or agent assumes all liability for advertisement published (including illustrations, texts, claims, etc.) and agrees to assume any and all responsibility for claims occurring therefrom against Charleston Newspapers. 5. Minimum space is 1 column inch. Advertisements over 20 inches deep will be billed for full column length (21 3/4 inches). 6. Definition of Retail Advertising: Retail Advertising and Retail Advertising Rate shall apply only to an individual advertiser who sells a commodity or service at retail direct to the consumer through one or more retail outlets under the same name, which he owns or controls and whose signature or address alone appears in the advertisements. 7. Contracts will be accepted from an individual advertiser or may be drawn to include his subsidiaries but cannot include two or more different companies. 8. Charleston Newspapers reserves the right to revise advertising rates at any time. Current contract holders will be notified in writing 30 days prior to a rate adjustment. Advertisers may terminate the contract on the date the new rates become effective by giving Charleston Newspapers written notice of such termination. 9. Any advertising contract (or merely any schedule or copy) may be canceled at any time for reasons satisfactory to the publishers, without penalty to either party. 10. In the event that the advertiser does not use the amount of ROP space contracted for, advertiser agrees to accept and remit rate adjustment to rate earned; in the event advertiser uses space qualifying for lower rate, Charleston Newspapers agrees to issue rebates for the difference between ROP contract rate and the rate earned. 11. All accounts are due and payable upon receipt of invoices. 12. Representatives of Charleston Newspapers are not authorized to make any deviations from these published rates and regulations, orally or in writing. 13. All advertising is cash with order until credit is established.

Effective December 28, 2008

TABLE OF CONTENTS Page 3 Retail Advertising Rates Page 4 Frequency Programs Page 5 Preprint Advertising Rates Page 6 Print Plus Rates Page 7 Tab-On Rates Page 8 100% Market Coverage Page 9 Metro West Page 10 Metro West Kanawha & Putnam Page 11 Metro East/Metro North CONTRACTS & AD COPY Page 12 Online Advertising Rates Page 13 Online Ad Placement Page 14 Mechanical Specifications Page 15 Contacts

• 1-800-WVA-NEWS • www.cnpapers.com


RETAIL ADVERTISING RATES Retail Display Rates Contract Level OPEN 75” 150” 375” 750” 1,500” 2,500” 3,500” 4,500” 5,500” 7,500” 10,000” 12,500” 15,000” 20,000” 25,000”

Sunday Only 57.30 39.80 38.25 38.00 37.10 37.00 36.95 36.85 36.75 36.25 35.85 35.75 35.70 35.50 35.10 33.65

Saturday Only 47.60 33.00 31.75 31.50 30.75 30.70 30.65 30.60 30.50 30.00 29.75 29.65 29.60 29.45 29.15 27.95

Weekday Combination (M-F)

Effective 12-28-08

Weekday Combo 53.80 37.35 35.90 35.65 34.80 34.75 34.70 34.60 34.50 34.05 33.65 33.55 33.50 33.30 32.95 31.60

Appears in both daily papers without change. Ads may originate in either the Gazette or Daily Mail, but must follow in the other paper, without change, within two days.

Weekend Combination

Saturday combination ads appear in the Saturday Gazette-Mail and in one of the following: Thursday Daily Mail, Friday Gazette OR Daily Mail, Monday Gazette . Sunday combination ads appear in the Sunday Gazette-Mail and in one of the following: Friday Gazette or Daily Mail, Monday Gazette or Daily Mail, Tuesday Gazette or Daily Mail.

Saturday & Sunday Combination

Appears in both the Saturday Gazette-Mail and the Sunday Gazette-Mail with no change.

Weekend Combo 67.60 49.80 48.25 48.00 47.10 47.00 46.95 46.85 46.75 46.25 45.85 45.75 45.70 45.50 45.10 43.65

Single Daily Copy Rate

Single daily newspapers rates for ads to run in The Charleston Gazette or Charleston Daily Mail are available at a 25% discount off the weekday combo rate.

Frequency Discounts

Frequency increases your visibility and brings results! Save 20% - Repeats 1 time after Sunday insertion Save 25% - Repeats 2 times after Sunday insertion Save 30% - Repeats 3+ times after Sunday insertion

Ad must be same size with no copy changes and run within 6 days after Sunday insertion. All repeat rates are discounted from the Sunday rate

Color Rates

Black + 1 color = $425 Black + 2 colors = $550 Black + 3 colors = $675

* Contract conditions apply.

Deadlines Publication Day

Proof Deadline

No Proof Deadline

Monday

Thursday 4:30 p.m.

Thursday 4:30 p.m.

Tuesday

Friday 11:30 p.m.

Friday 4:30 p.m.

Wednesday

Friday 4:30 p.m.

Monday 11:30 p.m.

Thursday

Monday 4:30 p.m.

Friday

Tuesday 4:30 p.m.

Saturday

Wednesday 4:30 p.m.

Thursday 11:30 p.m.

Sunday Showtime

Monday 12 noon

Monday 12 noon

Sunday Lifestyles

Wednesday 3:30 p.m.

Wednesday 3:30 p.m.

Sunday Main News

Thursday 4:30 p.m.

Thursday 4:30 p.m.

Sunday Gazette-Mail Homes

Wednesday noon

Wednesday noon

Saturday & Sunday 77.90 59.80 58.25 58.00 57.10 57.00 56.95 56.85 56.75 56.25 55.85 55.75 55.70 55.50 55.10 53.65

Color Contract Discounts 13 weeks spot color

5% discount

26 weeks spot color

15% disount

Tuesday 11:30 p.m.

52 weeks spot color

25% discount

Wednesday 11:30 p.m.

13 weeks full color

15% discount

26 weeks full color

25% disount

52 weeks full color

40% discount

Splash of Color Rates

There is a minimum color charge of $50 for splash of color ads. 1-2 Spot colors $8 per col. inch

Full color

$10 per col. inch

• 1-800-WVA-NEWS • www.cnpapers.com

3


FREQUENCY PROGRAMS

Effective 12-28-08

Frequency brings results! Actual Ad Sizes 1 column x 2 inches (1.875”)

Business Builders 1 column x 1 inch (1.875”)

Business Builders are an economical frequency advertising program. Increase your business with a small weekly investment. Contracts are 13 weeks and are available in 3 days per week or 7 days per week. All Business Builders also include all Metro zoned editions and Kanawha Valley Direct.

1 column x 3 inches (1.875”)

1 column x 4 inches (1.875”)

Ad size 1 inch 1 inch 2 inches 2 inches 3 inches 3 inches 4 inches 4 inches

Frequency 3 7 3 7 3 7 3 7

Weekly Cost $69.99 $134.01 $130.02 $247.02 $180.99 $337.98 $224.04 $410.04

Top of Mind Awareness Create top of mind awareness for your business with a 4 column inch ad that runs 3 days per week or 7 days per week. 2 columns x 2 inches (3.900”)

Contracts are 13 weeks. Ad copy is image advertising only. No prices permitted in ads. Ad size 4 inches 4 inches

Frequency 3 7

Weekly Cost $134.04 $248.92

• 1-800-WVA-NEWS • www.cnpapers.com

4


PREPRINT ADVERTISING CPM RATES

Cost per thousand distribution (minimum quantity 10,000)

Effective 12-28-08

Rate Schedule No. 1

Rate Schedule No. 2

Rate chedule No. 3

Rate Schedule No. 4

Rate Schedule No. 5

Rate Schedule No. 6

Rate Schedule No. 7

Rate Schedule No. 8

Rate Schedule No. 9

# Inserts/Year

1-4 (TMC)

5-20 (TMC)

21-34 (TMC)

35-49 (TMC)

50-64 (TMC)

65-84 (TMC)

85-97 (TMC)

98-107 (TMC)

108 + (TMC)

Single Sheet*

$32 ($37) $31 ($36)

$30 ($35)

$30 ($35)

$29 ($34)

$28 ($33)

$28 ($33)

$27 ($32)

$25 ($30)

4 tab, 2 stan.

$63 ($68) $58 ($63)

$54 ($59)

$50 ($55)

$46 ($51)

$42 ($47)

$38 ($43)

$34 ($35)

$32 ($37)

8 tab, 4 stan.

$65 ($70) $60 ($65)

$56 ($61)

$52 ($57)

$48 ($53)

$44 ($49)

$40 ($45)

$36 ($41)

$34 ($39)

12 tab, 6 stan.

$67 ($72) $62 ($67)

$58 ($63)

$54 ($59)

$50 ($55)

$46 ($51)

$42 ($47)

$38 ($43)

$36 ($41)

16 tab, 8 stan.

$69 ($74) $64 ($69)

$60 ($65)

$56 ($61)

$52 ($57)

$48 ($53)

$44 ($49)

$40 ($45)

$38 ($43)

20 tab, 10 stan. $71 ($76) $66 ($71)

$62 ($67)

$58 ($63)

$54 ($59)

$50 ($55)

$46 ($51)

$42 ($47)

$40 ($45)

24 tab, 12 stan. $73 ($78) $68 ($73)

$64 ($69)

$60 ($65)

$56 ($61)

$52 ($57)

$48 ($53)

$44 ($49)

$42 ($47)

28 tab, 14 stan. $75 ($80) $70 ($75)

$66 ($71)

$62 ($67)

$58 ($63)

$54 ($59)

$50 ($55)

$46 ($51)

$44 ($49)

32 tab, 16 stan. $77 ($82) $72 ($77)

$68 ($73)

$64 ($69)

$60 ($65)

$56 ($61)

$52 ($57)

$48 ($53)

$46 ($51)

36 tab, 18 stan. $78 ($83) $73 ($78)

$69 ($74)

$65 ($70)

$61 ($66)

$57 ($62)

$53 ($58)

$49 ($54)

$47 ($52)

40 tab, 20 stan. $79 ($84) $74 ($79)

$70 ($75)

$66 ($71)

$62 ($67)

$58 ($63)

$54 ($59)

$50 ($55)

$48 ($53)

44 tab, 22 stan. $80 ($85) $75 ($80)

$71 ($76)

$67 ($72)

$63 ($68)

$59 ($64)

$55 ($60)

$51 ($56)

$49 ($54)

48 tab, 24 stan. $81 ($86) $76 ($81)

$72 ($77)

$68 ($73)

$64 ($69)

$60 ($65)

$56 ($61)

$52 ($57)

$50 ($55)

• Add $1.00 per thousand for every 4 tab.,2 standard page increment after 48 tab, 24 standard. • Single Sheets need to be 8.5 x 11 or smaller and on 75 pound stock or heavier. • Cost per thousand for any other preprint size, please call for a quote. • Please add 2% for spoils.

Insert reservations & deadlines

Inserts are accepted on a first-come basis. Reservations should be made at least 30 days prior to publication date. Please call the advertising department if you miss the reservation deadline at (304)348-4860. Exceptions may apply. All inserts should be delivered to Charleston Newspapers no earlier than 21 days and no later than 10 days prior to publication date.

Dimensions

Newsprint or Roto sections Minimum 8 page tab or 4 page standard Size: 10” x 7” minimum 12” x 11” maximum Smaller sizes upon approval. Stock: 30 pound minimum Single Sheet: Size: 5” x 7” minimum 12”x11” maximum Stock: 75 pound (.007”) or heavier

Acceptability

Content and configuation of an insert must be cleared in advance by Charleston Newspapers’ Advertising Department. For unusual items, 200 samples should be sent 6 weeks in advance of run date for testing the insert machines.

100% market coverage with

Kanawha Valley Direct and Metro Putnam Direct In addition to carrier delivery, each Saturday, inserts are mailed to non-subscribers in Kanawha and Putnam counties using Kanawha Valley Direct and Metro Putnam Direct

Material that does not meet the required specifications may require extra handling, the cost of which will be billed directly to the advertiser.

Commercial Printing Commercial printing is available with exceptional print quality and color capabilities. Prices are quoted by project.

Contact Park Chapman at 304-348-4826 or park@ cnpapers.com for more information about commercial printing.

• 1-800-WVA-NEWS • www.cnpapers.com

5


PRINT PLUS RATES

Your key to cost effective advertising

Effective 12-28-08

Reach customers for as low as $44 per thousand

Printing & Inserting Rates Cost per thousand

Minimum number - 10,000 inserts Size - 8.5 x 11

One Side

Two Sides

Black & White

$44

$52

Spot Color

$50

$58

Full color

$62

$70

One Side

Two Sides

Black & White

$68

$76

Spot Color

$74

$82

Full Color

$86

$94

Size - 8.5 x 14

Size - 11 x 17*

One Side

Two Sides

Black & White

$84

$92

Spot Color

$90

$98

Full Color

$102

$110

Target Marketing

Reach only those areas you need with the credibility of the local newspaper

Turnkey Job

We do it all -- from beginning to end with a very short turnaround.

Cost Effective

Design, print and delivery all at one low cost!

*includes folding

All Print Plus rates are subject to change and are based on current newsprint prices.

Options:

•Yellow Stock - add $2 per thousand •Perforation - add $6 per thousand •Single sheets printed on 70 pound stock

Annual Contract Levels Level

% Discount

$5,000

8% discount

$10,000

15% discount

$25,000

25% discount

$40,000

30% discount

$55,000

50% discount

Printing only

It’s Easy!

For print only rates, please contact your advertising representative or call 348-4860.

Deadlines

1. Tell us what you want and we’ll design it! 2. We’ll print it in the colors you choose! 3. We distribute them, within our newspapers, in the areas you pick!

2 weeks prior to publication.

• 1-800-WVA-NEWS • www.cnpapers.com

6


FRONT PAGE ADVERTISING - TAB-ON™ As proven attention getters, TAB-ON™ ads are guaranteed to get noticed right up front with the day’s biggest headlines. Already proven to provide immediate impact and brand building power that sticks in your customer’ minds, TAB-ON™ ads are perfect for any marketing plan. Now that zoning is available, you can reach specific markets and target your best customers.

CHOOSE YOUR COLOR PAPER Available paper sizes: 3”x3” 3”x4”

Yellow (PMS 109)

White

Red* (PMS 485)

Orange (PMS 151)

Green* (PMS 374)

Purple* (PMS 264)

Blue* (PMS 285)

Pink* (PMS 231)

CHOOSE YOUR DISTRIBUTION Full Run Daily Kanawha & Putnam County Daily Kanawha County Daily 1st & 2nd Edition Sunday 2nd Edition Sunday

PRICING -

75,000 54,000 47,000 82,000 52,000

CHOOSE YOUR INK COLOR

In designing your company’s advertisement, there’s no detail too small -- including ink colors. Select one color from the standard color palette shown here,or create greater visual impact with a combination of several colors. Other color options: For specific spot color needs, choose any PMS color as a premium option. Black

Green (PMS 347)

Brown (PMS 168)

Purple* (PMS 527)

Burgundy (PMS 215)

Process Yellow

Magenta

Cyan

Red (PMS 185)

Blue (PMS 300)

Teal (PMS 320)

AVAILABILITY & DEADLINES The deadline for TAB-ONs is 10 business days from publication date.

Prices are for standard 10 business day production. Quicker turnaround is available for additional fees. Additional charges may apply. Contact your advertising representative for more details.

All Tab-on pricing is subject to change and is based on current paper, ink and glue prices from our suppliers

One Color

3x3

3x4

Four Color Spot

3x3

3x4

Full Run Daily Kanawha & Putnam County Daily

$3,900 $2,808

$4,650 $3,348

Full Run Daily Kanawha & Putnam County Daily

$4,125 $2,970

$4,875 $3,705

Kanawha County Daily 1st & 2nd Edition Sunday 2nd Edition Sunday

$2,444 $4,264 $2704

$2,914 $5,084 $3,224

Kanawha County Daily 1st & 2nd Edition Sunday 2nd Edition Sunday

$2,585 $4,510 $2,860

$3,250 $5,330 $3,380

$4,425 $3,186 $2,773 $4,838 $3,068

$5,175 $3,933 $3,450 $5,658 $3,588

Four Color Process

Two Colors Full Run Daily Kanawha & Putnam County Daily Kanawha County Daily 1st & 2nd Edition Sunday 2nd Edition Sunday

$3,975 $2,862 $2,491 $4,346 $2,756

$4,725 $3,402 $2,961 $5,166 $3,276

Three Colors Full Run Daily Kanawha & Putnam County Daily Kanawha County Daily 1st & 2nd Edition Sunday 2nd Edition Sunday

$4,050 $2,916 $2,538 $4,428 $2,808

$4,800 $3,648 $3,200 $5,248 $3,328

Full Run Daily Kanawha & Putnam Co. Daily Kanawha County Daily 1st & 2nd Edition Sunday 2nd Edition Sunday Effective 12-28-08

1-800-WVA-NEWS www.cnpapers.com

7


100% MARKET COVERAGE

Kanawha Valley Direct and Metro Putnam Direct is mailed every Saturday to approximately 67,000 non-subscribers within Kanawha & Putnam counties.

Advertising Rates Open Pick ups from: The Charleston Gazette Charleston Daily Mail Saturday Gazette-Mail Sunday Gazette-Mail Pick ups from: Zoned editions TOMA Advertisers

Color Rates

Black + one color Black + two colors Black + three colors

Per column inch

$15.00 $10.00

$5.00

$140 $195 $250

Distribution by Zip Code

Zip code

City

Distribution

25033

Buffalo

400

25035

Cabin Creek

86

25039

Cedar Grove

652

25045

Clendenin

652

25052

Crown Hill

36

25054

Dawes

284

25061

Drybranch

262

25064

Dunbar

3021

25067

East Bank

530

25070

Eleanor

724

25071

Elkview

2943

25075

Eskdale

117

25079

Falling Rock

126

25082

Frazier’s Bottom

416

25083

Gallagher

265

25086

Glasgow

400

25103

Hansford

28

25107

Hernshaw

115

25109

Hometown

185

25124

Liberty

261

25134

Miami

207

25143

Nitro

2546

25136

Pinch

557

25159

Poca

1125

25162

Pratt

300

25168

Red House

690

25177

Saint Albans

6719

25201

Tad

200

25202

Tornado

235

25213

Winfield

1183

25214

Winifrede

83

25301

Charleston

1413

25302

Charleston

4822

25303

South Charleston

1885

25304

Charleston

2132

25306

Charleston

1734

25309

South Charleston

2746

25311

Charleston

2705

25312

Charleston

4100

25313

Cross Lanes

3243

25314

Charleston

3109

25315

Charleston

986

25320

Sissonville

1558

Hurricane

5200

Scott Depot

1875

Zip code

City

Distribution

25003

Alum Creek

1236

25011

Bancroft

249

25015

Belle

1158

25526

25025

Blount

41

25560

25026

Blue Creek

100

Total

67,240 *Quantities subject to change

Effective 12-28-08

• 1-800-WVA-NEWS • www.cnpapers.com

8


TARGETED COMMUNITY NEWS REAL ESTATE

Includes Metro Putnam Direct, a direct mail advertising vehicle for non-subscribers.

Total Distribution: 34,972 Carrier delivered: 22,675 Mailed to non-subscribers: 12,297

Advertising Rates Number of Ads Annually

per col. inch

1-12

$12.50

13-25

$10.50

26-51

$10.05

52+

$7.40

Pick-up rate - Metro West

$5.15

Pick-up rate - All Metros

$8.85

*You must first run your ad in the Gazette, Daily Mail, Saturday Gazette-Mail or Sunday Gazette-Mail to qualify for the pick up rate.

Deadline: Friday at noon

Color Rates

Black + one color

$140

Black + two colors

$195

Black + three colors

$250

Zip

Town

County

Paid

TMC

25003 25064 25112 25143 25177 25202 25303 25309 25313 25523 25564 25567 25571 25011 25033 25070 25082 25109 25124 25168 25213 25510 25526 25560 25159 25106 25123 25187 25502 25515

Alum Creek Dunbar Institute Nitro St. Albans Tornado So. Charleston So. Charleston Cross Lanes Hamlin Sod Sumerco W. Hamlin Bancroft Buffalo Eleanor Fraziers Bottom Hometown Liberty Red House Winfield Culloden Hurricane Scott Depot Poca Henderson Leon Southside Applegrove Gallipolis Ferry

Kanawha Kanawha Kanawha Kanawha Kanawha Kanawha Kanawha Kanawha Kanawha Lincoln Lincoln Lincoln Lincoln Putnam Putnam Putnam Putnam Putnam Putnam Putnam Putnam Putnam Putnam Putnam Putnam Mason Mason Mason Mason Mason

309 2022 42 1641 4374 145 1887 2644 2200 16 100 58 17 23 138 123 186 26 138 50 1000 148 3199 1446 634 4 33 17 9 7

0 0 0 0 0 0 0 0 0 0 0 0 0 249 400 724 417 185 261 692 1187 0 5199 1860 1123

22,675

12,297

Total

Splash of Color Rates: 1-2 spot colors - $4.00 per inch; Full color - $5.00 per inch

Effective 12-28-08

• 1-800-WVA-NEWS • www.cnpapers.com

9


TARGETED COMMUNITY NEWS REAL ESTATE

Effective 12-28-08

Total Distribution: 15,438

Total Distribution: 19,408

Advertising Rates Number of Ads Annually

Advertising Rates per col. inch

Number of Ads Annually

per col. inch

1-12

$5.90

1-12

$7.20

13-25

$4.95

13-25

$6.05

26-51

$4.75

26-51

$5.80

52+

$3.50

52+

$4.30

Pick-up rate - Metro West

$2.70

Pick-up rate - Metro West

$2.80

Pick-up rate - All Metros

$8.85

Pick-up rate - All Metros

$8.85

Deadlines - Friday at 12 Noon Color Rates: Black + one color $140 • Black + two colors • $195 • Black + three colors $250 Splash of Color Rates: 1-2 spot colors - $4.00 per inch; Full color - $5.00 per inch Distribution by Zip Code

Distribution by Zip Code

Zip

Town

County

Paid

TMC

25011

Bancroft

Putnam

23

249

25033

Buffalo

Putnam

138

400

25070

Eleanor

Putnam

123

724

1641

25082

Fraziers Bottom

Putnam

186

417

4374

25109

Hometown

Putnam

26

185

Kanawha

145

25124

Liberty

Putnam

138

261

So. Chas.

Kanawha

1887

25168

Red House

Putnam

50

692

So. Chas.

Kanawha

2644

25213

Winfield

Putnam

1000

1187

25313

Cross Lanes

Kanawha

2200

25510

Culloden

Putnam

148

0

25523

Hamlin

Lincoln

16

25526

Hurricane

Putnam

3199

5199

25564

Sod

Lincoln

100

25560

Scott Depot

Putnam

1446

1860

25567

Summerco

Lincoln

58

25159

Poca

Putnam

634

1123

15,438

TOTAL

8,294

12,297

Zip

Town

County

Paid

25003

Alum Creek

Kanawha

309

25064

Dunbar

Kanawha

2022

25112

Institute

Kanawha

42

25143

Nitro

Kanawha

25177

St. Albans

Kanawha

25202

Tornado

25303 25309

TOTAL

• 1-800-WVA-NEWS • www.cnpapers.com

10


TARGETED COMMUNITY NEWS Effective 12-28-08

Total Distribution: 23,029 Advertising Rates Number of Ads Annually

per col. inch

Zip

City

Distribution

25036

Cannelton

78

25039

Cedar Grove

163

25040

Charlton Hts

77

25054

Dawes

74

25057

Deep Water

26

25061

Drybranch

58

25067

East Bank

207

25075

Eskdale

94

25079

Falling Rock

15

25083

Gallagher

89

25085

Gauley Bridge

83

25086

Glasgow

155

25102

Handley

34

25103

Hansford

77

25107

Hernshaw

109

25110

Hugheston

61

25115

Kanawha Falls

61

25126

London

39

25118

Kimberly

59

25134

Miami

56

25119

Kincaid

9

25136

Montgomery

352

25132

Mammoth

36

Mount Carbon

66

1-12

$7.75

25139

13-25

$5.55

25152

Page

12

26-51

$4.60

25161

Powellton

73

52+

$3.30

25160

Pond Gap

23

Pick-up rate - Metro West

$2.75

25162

Pratt

105

Pick-up rate - All Metros

$8.85

25173

Robson

27

25186

Smithers

173

25201

Tad

19

25214

Winifrede

90

25304

Charleston

2844

25305

Charleston

111

25306

Charleston

1113

25315

Charleston

649

25045

Clendenin

643

25071

Elkview

1911

25156

Pinch

8

25301

Charleston

2505

25302

Charleston

3897

25305

Charleston

121

25311

Charleston

2263

25312

Charleston

2112

25320

Sissonville

989

25389

Charleston

18

*You must first run your ad in the Gazette, Daily Mail, Saturday Gazette-Mail or Sunday Gazette-Mail to qualify for the pick up rate.

Deadline - Thursday at 3 p.m.

Color Rates Black + one color

$140

Black + two colors

$195

Black + three colors

$250

Splash of Color Rates: 1-2 spot colors - $4.00 per inch; Full color - $5.00 per inch

Distribution by Zip Code Zip

City

Distribution

25002

Alloy

43

25015

Belle

904

25031

Boomer

104

25035

Cabin Creek

240

25026

Blue Creek

2

TOTAL

23,029


ONLINE ADVERTISING RATES

Effective 12-1-08

Home Page

Open CPM Discount $10 $15 $15 $17 $5 $5

3 months CPM 5% $9.50 $14.25 $14.25 $16.15 $4.75 $4.75

6 months CPM 10% $9.00 $13.50 $13.50 $15.30 $4.50 $4.50

12 months CPM 15% $8.50 $12.75 $12.75 $14.45 $4.25 $4.25

Targeted Sections

Open CPM Discount

3 months CPM 5%

6 months CPM 10%

12 months CPM 15%

Half banner (234x60 pixels) Leaderboard (728x90 pixels) Big Box (336x280 pixels) Big Box (336x600 pixels) Banner (468x60 pixels) Skyscraper (160x600) Skyscraper (160x600)

$9 $12 $12 $14 $4 $12 $12

$8.55 $11.40 $11.40 $13.30 $3.80 $11.40 $11.40

$8.10 $10.80 $10.80 $12.60 $3.60 $10.80 $10.80

$7.65 $10.20 $10.20 $11.90 $3.40 $10.20 $10.20

Run of Network

Open CPM Discount $6 $9 $9 $10 $3 $8

3 months CPM 5% $5.70 $8.55 $8.55 $9.50 $2.85 $7.60

6 months CPM 10% $5.40 $8.10 $8.10 $9.00 $2.70 $7.20

12 months CPM 15% $5.10 $7.65 $7.65 $8.50 $2.55 $6.80

Half banner (234x60 pixels) Leaderboard (728x90 pixels) Big Box (336x280 pixels) Big Box (336x600 pixels) Banner (468x60 pixels) Skyscraper (160x600) (News, Sports, Obits & Entertainment)

Half banner (234x60 pixels) Leaderboard (728x90 pixels) Big Box (336x280 pixels) Big Box (336x600 pixels) Banner (468x60 pixels) Skyscraper (160x600)

Specialty Rates and Positions Sliding Billboard Pop-Unders Interstitials Prestitials

Rates available upon request Rates available upon request Rates available upon request Rates available upon request

All rates are based on 100,000 monthly impressions Dollar volume rates are available For more information contact Ron Foreman 304-348-4859 • 1-800-WVA-NEWS rforeman@cnpapers.com

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ONLINE AD PLACEMENT HALF BANNER (actual size) 234x60

SKYSCRAPER (actual size) 160 x 600 pixels

LEADERBOARD (actual size) 728 x 90 pixels

www.wvgazettemail.com

BIG BOX (actual size) 336 x 280 pixels

Available on targeted sections (news, sports, obits and entertainment)

BIG BOX (actual size) 336 x 600 pixels

BANNER (actual size) 234 x 60 pixels

• 1-800-WVA-NEWS • www.cnpapers.com 13


SPECIFICATIONS & GUIDELINES Submitting Ads Electronically

We accept ads electronically (with a 10MB limit on file size – for larger files, ask your sales rep about FTP ad delivery) We accept Adobe Acrobat PDF files delivered via CD, DVD, at http://ads.cnpapers.com (no www). or web upload. PDF files must be press-ready. First time registration is easy. You can also ask Charleston Newspapers cannot edit PDF files. In the event your sales representative to assist you in setting up of copy changes, advertiser should change the file and this functionality. (Due to the high volume of junk resubmit. emails and problems inherent to email in general, we PDF should be distilled with 4.0 compatibility. Charleston do not recommend email as a means for electronic ad submission.) Newspapers cannot guarantee PDF files made with alternate PDF generation programs will reproduce to the We also receive electronic ads through: customer’s satisfaction. •AP AdSend You can download Acrobat preference settings for PC and •AdDirect by Fast Channel •Ad Transit MAC at http://ads.cnpapers.com (no www).

Electronic Ad Delivery

Other PDF requirements: •No registration black •All colors must be in CMYK •Include all fonts (Charleston Newspapers cannot guarantee we can match fonts not included in the PDF) •Single page PDF’s only •One ad per PDF Images should be submitted as: •HiRes Only (200 DPI or Higher) (Bitmap 600 DPI or Higher) •TIFF •JPEG •EPS Ad layouts should be completed with these preferred programs: •Quark Express •InDesign (PC) •Adobe Photoshop •Adobe Acrobat (4.0 Compatibility) •Adobe Illustrator •Multi-Ad Creator •PageMaker

Mechanicals for Ad Sizes CLASSIFIEDS 1 col. 1.2” 2 col. 2.55” 3 col. 3.89” 4 col. 5.25” 5 col. 6.601” 6 col. 7.95” 7 col. 9.3” 8 col. 10.649” 9 col. 12”

RETAIL 1 col. 1.78 2 col. 3.899” 3 col. 5.925” 4 col. 7.95” 5 col. 9.967” 6 col. 12”

Scotch Double Width 8 col. 14.375” 9 col. 16” 10 col. 18.425” 11 col. 20.45” 12 col. 22.475”

Double Truck 13 col. 21.75

Scotch Double & Double Truck

Programs not compatible: Tabloids •Power Point •Publisher Tab (5 col.) •Paint 1 col. 2.024” •Word Perfect We recommend that the text in an ad remain in text format 2 col. 4.175” with an embedded font. It is also acceptable to convert text 3 col. 6.325” to paths, if your software supports this. Text as part of an image, especially smaller text, tends to reproduce poorly in 5 col. 10.625” the newspaper.

14


CONTACTS

Management

Preprint Packaging Manager

Publisher - The Charleston Gazette

Elizabeth Chilton

Publisher - Charleston Daily Mail

Nanya Friend

General Manager

Craig Selby

Vice President/Advertising Director

Larry Levak

Director of Internet Services

Joel Armstrong

Classified Advertising Manager

Jennifer Starsick

Credit Manager

Beth Canterbury

Chief Financial Officer

Norman Shumate

Controller

Mary Prillaman

Advertising Personnel Advertising Director Office Larry Levak 304-348-4895

Mobile

e-mail

304-395-1101 larryl@cnpapers.com

Classified Advertising Manager Jennifer Starsick 304-348-7930 304-415-4472

jennifer@cnpapers.com

Retail Advertising Sales Executives Office

Mobile

e-mail

Steve Burgess

304-348-7916

304-395-1201

Art Department Office

e-mail

Kathy Baker, manager 304-348-3001

kathybaker@cnpapers.com

Melissa Dickerson

304-348-1759

melissa@cnpapers.com

Tammy Gygi

304-348-3007

tammy.gygi@cnpapers.com

Classified Advertising Personnel Classified Advertising Supervisor Jamie Ritchie

304-348-4853

jamie@cnpapers.com

Inside Sales Staff Terry Boswell 304-348-4857

terryb@cnpapers.com

Nancy Buster

304-348-4896

nancy.buster@cnpapers.com

Ruth Caldwell

304-348-1222

ruthie@cnpapers.com

Tonia Dempsey

304-348-1711

toniad@cnpapers.com

Ann Marie Harless

304-348-4856

aharless@cnpapers.com

Connie Pedro

304-348-4851

conniep@cnpapers.com

Employment Advertising Marcia Thomas 304-348-4858

mthomas@cnpapers.com

Natalie Anderson

304-348-3014 304-395-1151 natalie@cnpapers.com

Joyce Dunbar

304-348-5171 304-395-1113

jdunbar@cnpapers.com

Nikki Hudnall

304-348-4816 304-395-1112

nhudnall@cnpapers.com

Ron Hughes

304-348-4864 304-395-1111

rhughes@cnpapers.com

Jackie Johnson

304-348-3003 304-395-5032 j.johnson@cnpapers.com

Mike Morris

304-348-7937 304-395-1119

mikemorris@cnpapers.com

Ashley Nichols

304-348-4899 304-395-1115

anichols@cnpapers.com

Lynn Peery

304-348-4897 304-395-1114

lpeery@cnpapers.com

Legal Clerk Sheryl Thomas

304-348-4844

Rob Smith

304-348-1737 304-395-1118

rsmith@cnpapers.com

Legal Advertising Fax

304-348-5133

Circulation

304-348-4800

Telemarketing Sales Staff Cheryl Myers

304-348-1253

cherylm@cnpapers.com

Celebrations/Weddings/Birth Announcements Ann Marie Harless 304-348-4856 aharless@cnpapers.com legals@cnpapers.com

Automotive Advertising Executive Lee Williams

304-348-7907 304-395-1116 williams@cnpapers.com

Major and National Accounts John McGucken

304-348-4849

john.mcgucken@ cnpapers.com

Lisa Skeens

304-348-5105 304-395-1109 lrowan@cnpapers.com

Commercial Printing and Tab-ons

Park Chapman 304-348-4826 304-395-1107 park@cnpapers.com

Internet Advertising Ron Foreman

304-348-4859 304-437-1128 rforeman@cnpapers.com

Tyler Evert

304-348-1710 304-395-5029 tyler.evert@cnpapers.com

Obituaries TOLL FREE Retail Advertising Retail Advertising Fax Classified Advertising Classified Advertising Fax National Advertising National Advertising Fax

Real Estate Advertising Ashley Pennington

304-348-5182 800-982-6397 304-348-4860 304-348-5118 304-348-4848 304-348-5133 304-348-5105 304-348-5118

304-348-4878 304-395-1103 ashley.pennington@ cnpapers.com

Retail Clerical

Office

E-mail

Linda Jarrett

304-348-5137 ljarrett@cnpapers.com

Michael Parsons

304-348-4860 mparsons@cnpapers.com

1-800-WVA-NEWS www.cnpapers.com

15



Retail Rate Cards