MARKETING: ALL DAY BAKERY CAMPAIGN

MATERIALS: ALL OPEN FILES ON ALLDAYBAKERYGUIDE.COM

• July 2022 Test wave I Antwerp

• Oct 2022 Test wave II Antwerp

• Feb 2023 Wave I London

• March 2022 National Belgium

Who’s next? Do you want to brief your agency and let them use all materials published? Please let the master franchise team know.

The marketing team will help you translate and prepare your local materials, the master franchise will ensure Alain’s travel schedule fits in with your launch

Importance Of Brand Alignment

A message from Annick, Martin and Joost

Consumers are willing to pay higher prices for brands versus private labels because they trust brands. Brands earn consumer trust by consistently delivering on the value promise to consumers on product service and less tangible brand promises.

The most important brands can do to earn that trust is to be consistent. While we all align around the same values and brand standards, not all designers, marketing agencies and communication experts understand all small nuances of our brand DNA.

In order to help you keep your communication on brand, consistent and in line with standards, we are asking you to submit your brand materials. On the below pages you find where exactly to submit the materials on the corporate sharepoint.