Portfolio Leonor Maliszewski
Lionfish Awareness
Lionfish Public Awareness Campaign aims to teach Americans about the threat lionfish pose in coral reefs. Lionfish have no natural predators beyond the Indo-Pacific Ocean, making them an invasive species in other parts of the world. The campaign teaches viewers about the harm lionfish bring to marine ecosystems in the Carribean, also promoting people to eat lionfish. The campaign consists of a series of print advertisements using appetizing imagery of lionfish with a fact of how they are an invasive species, an infographic, an interactive touch screen kiosk, and a series of social media posts. Every element has the same call to action to go to the website of NOAA’s National Marine Sanctuaries to learn more about lionfish. The goal is to encourage people to learn about the issue before it gets any worse.
Advertisement Campaign
Print Ads
These ads can be found in several different types of print medias such as a magazine, like National Geographic.
Infographic
Looking at an infographic requieres more time, so the posters will be located in public areas where people can read slowly, like a bus station.
Touch Kiosk Screen
These can be found at secure public places that attracts a wide range of people. The goal is to make as many people aware of the issue, so museums and malls are the ideal places for the kiosk.
Vida Salud
Vida Salud is an app created through using a HCD (human centered design) approach, which ensures a smooth interactive user experience. The users for the app are young adults who want to have a balanced lifestyle and need help finding information. Rather than spending hours surfing the internet searching for healthy recipes and exercise videos, users can use the app to decrease time spent looking for these healthy options. The app also provides an app blocker to decrease time spent on their phone. Making healthier choices shouldn’t require one to feel overwhelmed or lost. To attract the target demographic the app’s brand has a zen-feel to it to show visually that the app is a helpful tool to have a balanced lifestyle. The type consists of sans serif fonts to emphasize the clean look of the brand. The use of white space on the screen ensures that the information provided does not come across as cluttered. The app’s icon consists of a pile of pebbles balanced one on top of another and where the top pebble is in the shape of a heart. The heart in the icon helps emphasize the app’s health centered theme. The name of the app is in Spanish to help differentiate it from other competitors, like other popular health apps. The digital app prototype and commercial showcases what this app is all about including its HCD foundation and a visual of how to interact with it.
App
Digital Prototype
Advertisement
Link to digital prototype: invis.io/6CUDGA1JGAM Link to advertisement: youtu.be/Mt0i0YbrKOo
Pompano Beach Wreck Sites
Shipwreck Park Pompano Beach is a non-profit organization dedicated to the creation of the park that establishes artificial reefs. They have 17 wrecks total that are covered with marine life and are engaging attractions that divers can visit. The infographic shows all the wreck sites on a map and information about each open water and advance dive site as well as an explanation of the types of dives one can go on (drift or anchor). The infographic will have a mysterious and adventurous tone to add to the excitement of going on these dives. The color scheme is mostly blue, which is the main color wreck divers can see when diving below. The animated video will serve as a commercial but consists of the same information and design style as the infographic although animated. This will be a great way to attract anyone, especially the older demographic because the type will be presented much larger, which will be easier for them to read. Their website provides the same information just more simplified plus the animated video.
Infographic Pompano
Anchor Downtown
Beach
Type of Dive
Drift
“down line”
“free descent”
Guides divers to a specific spot
Divers move with the current
S A1A
Terra M
S Ocean Blvd
ar
Pompano
SS Compenhagen
N Ocean Blvd
Pier
N A1A
“Valet Diving”
Open Water
35- 70 ft
Also known as drift diving
Okinawa is a 107’ x 26’ 6” Army Tug. The propeller is 8’ in diameter and weighs over 2,000 lbs. The bow points to the south and and is sitting perfectly upright in 69’.
SS Copenhagen is one of many wreck sites at Pompano Beach located just outside the Hillsboro Inlet. With the warm Gulf Stream current flowing parallel to the shoreline, the linear reef tract creates perfect conditions for drift diving.
60- 80 ft
Okinawa
80- 110 ft
15- 30 ft SS Copenhagen is a steamer 325’ long with a beam of 47’. The wreck is broken up along the eastern side of the Pompano Drop Off.
Advance
Captain Dan is a 175’ long Coast Guard Tender. The bow points south, the ship is standing at attention upright at 110’, and the top of the wheelhouse is around 80’.
Quallman Tugs Open Water
Lady Luck Advance
Union Express
Advance
RSB-1
Captain Dan Guy Harvey
This site has two old pusher tugs (32’L), dredge pipe pontoons, fiberglass yacht hulls, and 2 steel sailboat hulls.
Advance
Advance
Mariner II Barge
Rodeo 25
Advance
Advance
Technical
Lowrance
Mary St. Philip
Technical
Technical
Renegade
Technical 100- 144 ft Guy Harvey is 185’ long and 30ft wide. The ship sits upright with the bow pointing south. This is a deep dive and borderlines a technical dive.
Wreck Sites Mysterious, poignant & sometimes haunting, sunken ships have compelled
humankind since we first figured out a way to breathe underwater.
Miller Lite Technical
Open Water
Caircos Express
80- 108 ft RSB-1 is a 160’ long tender. The bow is pointing to north and the ship is upright.
Sucre
RBJ & Chris Corey
Technical
Technical
117- 126 ft The barge is 110’ long and 40’ wide, upright, bow pointing south and surrounded sand and coral rubble.
60- 130 ft Lady Luck is 324 ft. long, 50 ft wide tanker that rises to nearly to 60 from the surface at her mast.
80- 108 ft Union Express is a 170’ long Dutch Coastal Freighter. The ship is laying on the port side, broken in 2 pieces, facing north
50- 70 ft Mary St. Philip is a steel tug 80’ long in 110’. The tug is sitting upright south of the Mariner II Barge.
www.shipwreckparkpompano.org
Landing Page
Advertisement
Link to landing page: www.leonormski.com/pompanobeach-portfolio/ Link to advertisement: youtu.be/ZbvQF03Ovv8
Pirate Mike
Pirate Mike is an edutainment app created to teach kids about geography. The app is pirate themed, thus users go and explore the world by sailing with Pirate Mike and must identify oceans, continents, and countries on a map in order to earn treasures. Pirate Mike is the brand character who takes the user on adventures around the world filled with learning and geography. The brand tone is fun and adventurous because the goal is to make something educational attractive to both boys and girls. Along the app, there is an app demo of Pirate Mike taking the viewer on one of his adventures. Through the app demo, one can see how entertaining the game is with the help of animations and Pirate Mike’s enthusiasm. The app demo will be published on social media, which will then lead people to download the app.
App
Digital Prototype
Advertisement
Link to advertisement: youtu.be/ZbvQF03Ovv8 Link to digital prototype: share.proto.io/8N3IML/
Lake Lanier Market
Lake Lanier Market is a fictional company that is located on Lake Lanier. Lake Lanier is an hour north of Atlanta, Georgia that attracts over 7.5 million people a year. Lake Lanier Market is a moving grocery store on a houseboat that travels all over the lake directly to its customer’s dock. Their mission is to help make vacationers experience the most relaxing vacation by providing food as well as other lake necessities without making its customers travel. Their branding consists of an elegant, nautical theme as well as set brand guidelines about logo use, imagery, and advertising applications that can all be found in their branding manual. The website provides information about the company’s mission, ways to contact them, and a catalog of what all is sold on the Lake Lanier Market houseboat. All advertisements and website follow Lake Lanier Market’s branding manual.
Branding Manual
Print Advertisements Stay out on the dock
L AU G HI N G
Give us a call at (404)-123-4567 or email us at contact@llmarket.com to schedule a time you want us to come. Our boat has everything you need: food, beverage, and lake necessities.
Stay out on the dock
RELAXING
Give us a call at (404)-123-4567 or email us at contact@llmarket.com to schedule a time you want us to come. Our boat has everything you need: food, beverage, and lake necessities.
One Page Website
Link to landing page: leomal4.freehostia.com/Mamba/
Painting Holiday Box
Painting Holiday is a seven day organized trip to Nerja, Spain. This week long trip includes a painting course taught by world class artist and instructor, Beatriz Ramos- Rivera. Participants are able to combine art, holiday, and travel on this unique trip. People on the trip have the opportunity to purchase a Painting Holiday Box. The box is reusable packaging designed to aid anyone on the trip interested in sketching en plein air. It contains a sketchbook with Beatriz’s contact information, an english to spanish book with a euro currency identification and QR code that goes to the website of euro to US dollar converter, a set of charcoal pencils, and a sunscreen stick. The design of the box is a drawer meant to be used as a surface to lean there sketchbook on wherever they please. The design of each product and of the box all use a pattern inspired by typical Andalusian tiles. The colors are yellow, orange, navy blue, and light blue these colors are associated with summer and very much present throughout the South of Spain. Arte Ole rigid box structure was created specifically for Painting Holiday, but users are encouraged to reuse the box whenever they wish to sketch anywhere.
Packaging
The Creative Push
The Creative Push campaign consists of the brand Converse promoting art education. Converse is known for its creative, customizable aspects which are recognized by many generations. Today, 72% of business leaders say that creativity is the number one skill they are seeking when hiring. The issue is schools tend to first cut down the budget for art education, thus The Creative Push campaign focuses on the experience of making art by conducting a contest that revolves around encouraging chikdren to be creative for a chance to win a year’s worth of art supplies for one’s entire school. In order to provide resources for the contest there will be a series of pop-up art events where children will get to explore making art and are able to take home a free art supply kit. The contest will also show parents the importance of art education, which will in return get parents to support and vote for art education.
Advertisement Campagin Logo
Event Poster
Pop-up Art Event
For the pop-up art event, Converse will provide all promotional materials for the various locations as well as all the different art supplies for students to explore. Converse understands that many students are unable to express their creativity because of lack of resources. These events will be held in public places such as the mall or public park.
Art Supply Kit
After the pop-up art event students will get to take home their very own art supply kit. This will serve as an incentive to get kids interested in exploring their creativity as well as providing the materials for them to be able to enter their art for the campaign’s contest. For parents the art supplies will aid to show how art and creativity are beneficial for their child’s education. The goal is to get as kids wanting to participate in art, so then parents will be more likely to support art education.
Landing Page
Following the pop-up art event, students will submit their art for the contest on the campaign’s landing page. The landing page also provides more information about the importance of art education as well as a description of The Creative Push campaign.
Link to landing page: www.leonormski.com/thecreativepush/
Miss. Loaf’s Treats
Miss. Loaf’s Treats makes the balanced, nutritional cat food, specifically for indoor cats. Indoor cats need to be just as active as an outdoor cat. Providing them with nutritional food is the best way to keep them as healthy as possible. The brand is unique to competitors because of its bread themed language and imagery. The three flavors of treats are turkey stuffing, chicken biscuit, and tuna sandwich. It is themed bread because many cat owners compare their cat to looking like a loaf of bread. Their branding is playful and cute because the target audience is cat owners who love their cat and love to spoil them. The branding is vibrant and fun, but still able to reflect the importance of keeping one’s cat active and healthy by emphasizing the natural ingredients used in the products.
Packaging
Point of Purchase Display
Advertisement
Link to advertisement: youtu.be/E7xE5RW7uxc