MAVAM | 3. Messaging services (Special topic)
3.1. SMS The 90% of respondents used the text messaging service (SMS) during the last three months. There seems to be a reduction in the number of people who use SMS compared to previous MAVAM editions; however, the samples are not accurately comparable, as in this edition, there is a higher percentage of Smartphones, because it is aimed at analyzing the Smartphone user segment in particular.
Graph 3.1
Test message users (SMS)
Sample: total sample (825 cases- 1Q 2013)
SMS: Feature Phone Users vs. Smartphone Users Graph 3.2
Sample: Feature Phones 141 cases, Smartphones 684 cases (1Q 2013)
3.1.1. SMS frequency of use According to Cofetel (Comisi贸n Federal de Telecomunicaciones) between 2012 and 2011 SMS traffic grew 15%. But in the first quarter of 2013 the forecasted growth compared with the same period of 2012 was only 1%. SMS sent by mobile subscriber drops 6% from an average of 82 SMS per month during the first quarter of 2012 to an average of 78 SMS per month during the first quarter of 2013. However some operators agreed that the SMS business would remain stable regarding users and revenue in the short term.
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