TECHNIQUE 17
SMASHING PHOTOSHOP CS5
17
TECHNIQUE
OPTIMIZING TO SIZE WHEN YOU’RE CREATING graphics for the Web, one of the main concerns is how to retain quality at a lower resolution. Whereas graphics meant for print have a 300 ppi, Web graphics typically only need 72 ppi. In addition to creating compelling images, banners, and Websites, Web designers are also often tasked with ensuring that the file size of these optimized graphics falls
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within a specified range. For example, the IAB (iab.net) recommends that a 300Ă—250 px Medium Rectangle banner ad has a maximum initial download file weight of 40 KB or less. Even so, your particular project may have even tighter file size requirements, such as a banner that must be 10 KB or less.
8/26/10 12:21 AM8/26/10 12:21 AM