9 STEPS FOR FACEBOOK SUCCESS
9 STEPS FOR FACEBOOK SUCCESS
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CREATE A FACEBOOK PAGE Your Facebook Page should be the “hub” of your Facebook Marketing presence. With a Facebook Page, users can become a Fan of your product or company; when that happens, your name and logo will appear on their profile page and your name will appear in their newsfeed. In turn, more users will be able to discover your business through their friends’ profiles and Facebook searches, growing your page virally. Facebook Fan Pages rank very high in Google search results, thus boosting your SEO rankings.
CREATE FACEBOOK EVENTS FOR PROMOTIONS AND SPECIAL OCCASIONS
Once you’ve created a Facebook Page, create regular Facebook Events for promotions you are running. For example, a local restaurant might want to create a Facebook Event each week for Happy Hour ! Larger businesses might target them around major campaign target events. When you create a Facebook Events, they are automatically promoted on your Facebook Page. When Facebook users RSVP to your event, their friends see the update on their news feed.
PROMOTE YOUR BUSINESS WITH HIGHLY TARGETED SOCIAL ADS
Facebook’s Social Ads platform makes it very easy to target your Ads to a very specific age, gender and geographic audience. (You can even target base interests they’ve put on their profiles.) Purchasing Social Ads throws fuel on the flames of the “natural” viral distribution you’re already getting from Facebook’s feed system and you only pay for performance. *Note: This is purchased directly from Facebook.
ADD CONTESTS & VOTING ON YOUR PAGE TO GIVE CUSTOMERS A VOICE
People love fun ways of engaging and feeling like they are contributing to your direction and decisions. Why not create a poll and let your users vote on the next menu item addition or the name of a specific part or Tag yourself in this Photo, etc.
9 STEPS FOR FACEBOOK SUCCESS
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TAKE ADVANTAGE OF POPULAR FACEBOOK APPLICATIONS
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INTEGRATE FACEBOOK CONNECT ON YOUR WEBSITE
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Utilizing Facebook applications popular with your target audience offers rich opportunities for deeper engagement. Not only can you have a Mini-Website as an App, Facebook has a Free App called “Deals”. Deals gives businesses the opportunity to reward customers who check in through a smartphone on Facebook. Deals connects businesses with people and helps them become an even larger part of their customers conversations. Apps for Facebook generate awareness, encourage in-store traffic and build customer loyalty.
Facebook Connect can help you amplify engagement you’re achieving on your website by spreading updates about your visitors activity with their friends. With Facebook Connect, you can publish updates like “Jonathan just ordered Pizza from Roberto’s Pizzeria on 31st St” to your customers’ Facebook profiles, where they are seen by thousands of friends.
ADD FACEBOOK “LIKE” BUTTONS TO YOUR WEBSITE Does your website make it easy for your customers to share and like information about your business with their friends? Adding a Facebook “Like” or “Send” button is the simplest step you should take to get your URL floating around Facebook.
9 STEPS FOR FACEBOOK SUCCESS
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PUBLISH FRESH PHOTOS, VIDEOS AND UPDATE TO YOUR FACEBOOK PAGE Facebook pages are not “set it and forget it”. They require regular updates with new content that feels authentic and community generated – not “from the marketing guy who doesn’t get it” – Which leads us to the last and most important point.
TALK TO YOUR CUSTOMERS
Facebook is made up of people and people want to talk to you about your products and services or about local happenings. The discussion is what drives traffic back to your website. If you don’t enter the conversation they invite you in to, they’ll stop paying you much attention. When you start a Facebok presence, youll need to “man the wheel” by ensuring the company is participating in discussions on your Page and responding to concerns. When customers discover that there are actually real people there, their appreciation for you will grow – as will their willingness to let other know too !!
What Will Make your Facebook Fan Page Stand Out Above the Competition Customized Fan Page with Graphics & Specific Calls to Action Join the Conversation Make Changes & Add Features your Fans are asking for Engaging Content (Photos, Notes, Videos, Events, etc) Applications Facebook Ads