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Analiza los instrumentos de investigación que se aplicarán para obtener información.
Detalla los errores más comunes en la recolección de datos. ________________________________________________________________________________________________ ________________________________________________________________________________________________ ________________________________________________________________________________________________ ________________________________________________________________________________________________ ________________________________________________________________________________________________ ________________________________________________________________________________________________ ________________________________________________________________________________________________ ________________________________________________________________________________________________
Amplía tus conocimientos 1. Ejemplifica los siguientes conceptos de investigación de mercados. • Elabora una hipótesis a cerca de un emprendimiento que tengas proyectado realizar. ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________________
• ¿Qué tipo de variables deberías considerar para comprobar tu hipótesis? ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________________
2. Investiga la importancia de establecer un margen de error al momento de hacer el muestreo. ______________________________________________________________________________________________ ______________________________________________________________________________________________ ______________________________________________________________________________________________ ______________________________________________________________________________________________ ______________________________________________________________________________________________ ______________________________________________________________________________________________ ______________________________________________________________________________________________ ______________________________________________________________________________________________ ______________________________________________________________________________________________ ______________________________________________________________________________________________ ______________________________________________________________________________________________
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