Lena Oliver Writing Sample Mock Press Conference and Event for PRL 214 Fall 2016 S.I. Newhouse School of Public Communications, Syracuse University  
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1100 Church Lane Easton, Pennsylvania 18044-0431 Phone: (610) 253-6271 | crayola.com FOR MORE INFORMATION, CONTACT: Lena Oliver, director of public relations Phone: 714-595-4066 Email: lmoliver@syr.edu FOR IMMEDIATE RELEASE CRAYOLA ANNOUNCES COLOR OUTSIDE THE LINES PARTNERSHIP WITH INNER-CITY ARTS LOS ANGELES, Oct. 11, 2016 – Today, Crayola announced with Inner-City Arts, a first-of-itskind art festival designed to raise money to support after-school art programs for Los Angeles District schools. Inner-City Arts is a nonprofit that provides after-school art programs for innercity Los Angeles schools. This art festival will help alleviate the pressure to pay for art supplies that children need in these programs. Color Outside the Lines is a one-day, free art festival that will raise money to provide art supplies and to support after-school art programs across Los Angeles. The art festival will take place on Saturday, July 15, 2017, at 12:30 p.m. to 7:30 p.m. at the Los Angeles County Museum of Art. The first phase will be a daytime festival geared towards families with craft stations, an open-air gallery to display art made by students who have participated in the Inner-City Arts after-school programs, live music and food trucks. This festival is a time for the Los Angeles community to come together and to appreciate art in a variety of mediums. We encourage families to come picnic in the park and to experience the immense creativity that surrounds Los Angeles. The second phase will be an evening festival starting at 7:30 p.m., and will be geared towards adults. The event is a black-tie event held inside the museum and will host a four-course meal and will be followed by a silent auction hosted by Lin-Manuel Miranda. “This is really exciting for us as an organization to give more children the opportunity to express themselves through art. We could not be happier to be partnering with Inner-City Arts to help give children a brighter future,” said Chuck Linden, executive vice president, global business -moredevelopment & digital strategy, Crayola.
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Miranda is an award-winning composer and writer best known for creating and starring in the Broadway musicals, “Hamilton” and “In the Heights.” In addition to these various accomplishments, Miranda is a patron of the arts with a special focus on supporting art programs for children. "That's what I love most about art. There's no mistake; there's no A. It's interpretive to the person. Inner-City Arts teaches that you can succeed at any level. We are all so excited to be partnering with Crayola to give more children the opportunity to experience the freedom art provides,” said Eric Schotz, Inner-City Arts board member. For more information regarding the event and to purchase tickets for the silent auction, please refer to ColorOutsidetheLines.org. Inner-City Arts Mission Statement Our mission is to engage young people in the creative process in order to shape a society of creative, confident and collaborative individuals. Crayola Mission Statement Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children’s creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit www.crayola.com or join the community at www.facebook.com/crayola. ###
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1100 Church Lane Easton, Pennsylvania 18044-0431 Phone: (610) 253-6271 | crayola.com
Smith Holland president and CEO Smith Holland, 46, has been president and CEO of Crayola for a little over a year but has been a part of the Crayola team since 2009. Holland was previously the company’s chief financial officer and executive vice president international. Prior to his role at Crayola, Holland was president of Hallmark Canada and he also held a variety of roles within Hallmark’s core business units, customer management teams and business development initiative. Hallmark is the parent company of Crayola. Before his work at Hallmark, Holland worked at GE and McKinsey & Co. Holland received a bachelor’s degree in business administration from the University of Kansas and an MBA from Northwestern University. Created: October 2016
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1100 Church Lane Easton, Pennsylvania 18044-0431 Phone: (610) 253-6271 | crayola.com | eamerklinger@crayola.com
! Erika Merklinger public relations manager Erika Merklinger is the public relations manager of Crayola. She is mainly responsible for driving inspiring and creative marketing communication strategies and lead multi-phased PR campaigns that continually increase brand visibility among consumers. Also, to ensure synchronization of brand positioning, objectives and brand or product initiatives to amplify brand engagement. Furthermore, she supervises the additional areas of communication, such as Content and Social Marketing, Digital Marketing, Shopper Marketing, Corporate Communications, Product Marketing, Licensing, to establish program integration and holistic marketing communications strategies. Merklinger received the undergraduate degree in communications from Muhlenberg College. Then, she incepted master degree in corporate and organizational communications from Fairleigh Dickinson University. Before joining Crayola, Merklinger gained variety experiences in several companies. She was a category management analyst of Lipton Foods (Unilever) in 1993 to 1997. Then, Merklinger joined Golden Books as strategic customer analyst. After that, she joined Crayola started as education marketing analyst, contract sales analyst and category management analyst from 2009.
Created: November 2016
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1100 Church Lane Easton, Pennsylvania 18044-0431 Phone: (610) 253-6271 | crayola.com
Lin-Manuel Miranda theater actor, songwriter and playwright Lin-Manuel Miranda is a native New Yorker and an award-winning actor, performer and writer known for his Broadway musicals ‘In the Heights’ and ‘Hamilton.’ Miranda is the son of Puerto Rican parents who exposed him to the music of Broadway at a young age. During his pre-teen and teenage years, Miranda performed in student stage productions in elementary and high school. He went on to major in theater studies at Wesleyan University. Upon graduation, he worked as a high school English teacher. While at Wesleyan, Miranda started developing the musical that would become In the Heights, a story set in Washington Heights, featuring Latin sounds interwoven with more standard show tune fare. The musical debuted in 2008, running for almost two years and winning four Tony Awards, including the prize for best musical. Miranda continued to be a force on Broadway, doing translation work for a 2009 revival of West Side Story and contributing music and lyrics to 2012’s Bring It On: The Musical. In 2015, he debuted the musical Hamilton, a musical about the historical figure, Alexander Hamilton. In April 2016, Hamilton won the Pulitzer Prize for drama, and in May, the musical set a new record when it was nominated for 16 Tony Awards, the most in Broadway history.
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As of 2016, Miranda has won one Pulitzer Prize, two Grammys, an Emmy, a MacArthur “Genius” Award, three Tony Awards. Miranda received a star on the Puerto Rico Walk of Fame in July of 2016. Miranda is married to Vanessa Adriana Nadal, and has a son Sebastian who was born in 2014. Created: November 2016
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720 Kohler St, Los Angeles, CA 90021 (213) 627-9621 | inner-cityarts.org
Bob Smiland president and CEO Bob Smiland was elected president and CEO at Inner-City Arts in July 2013 after serving in the organization for the over 30 years in a variety of positions, including board member and volunteers. Smiland has more than three decades of experience working as a CEO and board member for several public and private companies such as Smiland Paint Company, Zep Tepi Entertainment and Smiland Consultancy. A graduate of University California, Berkeley, Smiland began his career in the family business, Smiland Paint Company. Within 25 years, the business grew to have more than 400 employees and made $88 million in profits. Smiland served on the South Pasadena Board of Education for four years and is the youngest person to be elected to the board. He also served as vice president of the board of the Los Angeles Metropolitan YMCA. In addition to his charitable contributions, Smiland launched Extera Public Charter School in 2010 looking to service his childhood neighborhood. Created: October 2016
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720 Kohler St, Los Angeles, CA 90021 (213) 627-9621 | inner-cityarts.org
! Beth Tishler director of education & community initiatives Beth Tishler, 58, is an educator with over 35 years of experience teaching young students and the Los Angeles community the importance of arts education. Having a dance education rooted in her past, Tishler is widely recognized in public and private sectors for empowering the greater Los Angeles community to embrace different spheres of visual arts. Tishler continued to invest in arts education when she has completed her undergraduate degree from UC Berkely and earned two master degrees, one from UCLA and the second from Cal State University Dominguez Hillz. Deeply devoted to the Inner-City Arts program, Tishler has played a significant role in expanding the program’s reach, which has surpassed 10,000 participants within two decades. She spent nine years working as the executive director before committing full-time to the director of education and community Initiatives. After numerous years of dedicated service to Inner-City Arts, Tishler continues to surpass expectation in expanding the world Inner-City Arts does with the community. The Chicago native now resides full-time in Los Angeles with her husband, Tom. Created: November 2016 
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1100 Church Lane Easton, Pennsylvania 18044-0431 Phone: (610) 253-6271 | crayola.com FOR MORE INFORMATION, CONTACT: Lena Oliver, director of public relations Phone: 714-595-4066 Email: lmoliver@syr.edu
BACKGROUNDER: COLOR OUTSIDE THE LINES July 2017 Crayola Established in 1903 by Edwin Binney and C. Harold Smith, Crayola is known for being a manufacturer of art supplies.1 The family-run organization initially began as a color company that focused on providing colors for industrial use. The company was passed down to cousins Binney and Smith. The two partners went on to win a variety of awards, including a gold medal at the 1904 St. Louis World Exposition for their revolution of chemical colorants. In the early 1900s, the pair created the first school pencils and then they introduced in 1903 Crayola’s bestknown product which was a box of crayons. The duo introduced the name “Crayola” which is derived from the French “crai” meaning chalk and “ola” meaning oily. In fact, it was Binney’s wife, Alice, who was responsible for coining the name “Crayola.” In 1984, Crayola transitioned and became a subsidy of Hallmark Cards. The company is headquartered in Pennsylvania and has maintained headquarters there since the early 1900s, as the company believes that the site holds great meaning for the company. In 2007, the company’s name was changed from Binney & Smith to the name that reflects their most popular product, Crayola. Since its inception, Crayola has developed a number of different products from erasable crayons to coloring books and most recently introduced a new coloring line for teens. Crayola has always put great emphasis on its philanthropic pursuits. In 1984, the organization launched an education program called “Crayola DREAM-MAKERS” which helped fund art -more-
1
Crayola Company History
Color 1! 1 programs in elementary schools.2 Crayola has also taken particular interest to schools in areas surrounding Lehigh Valley, Pennsylvania as this is the site where Crayola was first founded. The company supports causes that place emphasis on furthering children’s education in the arts. As part of this philanthropic commitment, Crayola also gives grants to both private and public elementary and middle schools to further education in the visual arts. Crayola today employs over 1,500 people throughout the United States and Mexico.3 The organization saw a change in leadership when Smith Holland, the former CFO and executive vice president of international business, was promoted to company CEO back in September 2015. The former CEO, Mike Perry, moved on to run Hallmark Greetings, a segment of Crayola’s parent company. Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children’s creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit www.crayola.com or join the community at www.facebook.com/crayola. Inner-City Arts Inner-City Arts began in the 1970s when Bob Bates and Irwin Jaeger began to notice a decline in the budget appropriations to Los Angeles public schools. Bates was then an artist and teacher, and Jaeger was an entrepreneur determined to help children in need. The relationship with Los Angeles schools began in 1989 when Inner-City Arts formed a partnership with the Ninth Street Elementary School, to bring students from the school to the Inner-City Arts studio located in the heart of Los Angeles to receive after-school art lessons. In its first year serving the Los Angeles Unified Schools District, Inner-City Arts was able to support 60 students in after-school art programs.4 With the organization’s mounting popularity, more schools began to seek out partnerships. In the early 1990’s, the classes offered were expanded to include dance, music and theater along with visual arts. In 1992, Inner-City Arts received not only a grant from the U.S. Department of Education; the foundation also received a large donation that enabled them to set up a permanent studio that could accommodate more students in a variety of artistic pursuits. -more2
Ibid.
3
Ibid.
4
Inner-City Arts History
Color 1! 2 Within 10 years of its inception, Inner-City Arts had partnerships with 11 different schools in the Los Angeles area and was able to the server over 400 students. In 1995, Inner-City Arts began a partnership with UCLA’s Graduate School of Education and Information Studies to research the correlation between involvement in the arts to overall success in education. The study found that students who participated in after-school or weekend art programs were much more likely to do better in school. These study results were instrumental in furthering the objectives of the foundation as they received considerable attention from other prestigious universities such as Harvard. Inner-City Arts experienced tremendous success through its partnerships with collegiate institutions, production companies and teachers. The organization continues to work with UCLA to provide training to teachers who plan to work in school districts with high poverty rates. The university has continued to use this nonprofit organization for studies and has also been a continuing benefactor to several major art studios inside the Inner-City Arts Building. Dream Works Animation also has a partnership with the nonprofit and has provided not only a state-ofthe-art animation studio, but also provides courses taught by Dream Works animators themselves. This program has provided tremendous opportunity for students to experience technology that is very expensive and not typically available to low-income school districts. In 2009, Inner-City Arts celebrated its 20th Anniversary. Since 1989, the program has served over 200,000 children and 10,000 teachers in the Los Angeles Area. Inner-City Arts continues to help advance art education and continues to look for new opportunity to use technology to provide more children the ability to experience art. Our mission is to engage young people in the creative process to shape a society of creative, confident and collaborative individuals. Color Outside the Lines Crayola will sponsor “Color Outside the Lines,” a family-centered art festival with Inner-City Arts, on Saturday, July 15, 2017, from 12:30 p.m. to 7:30 p.m. The event will take place at The Los Angeles County Museum in Los Angeles, California. The festival will include live music from a variety of bands and also include a talent presentation by the Inner-City Arts dance performance groups. Also, there will be an art display featuring a variety of work by students who have participated in the Inner-City Arts program. Scattered around the park will be art tables where children can make crafts that they will be able to bring home. Food trucks will line the edge of the block surrounding the park and will provide a wide variety of food options at varying prices. A portion of the proceeds from those food trucks will be donated to the “Color Outside the Lines” program. The goal of this event is to make the day a warm and inviting appreciation of art. Families are welcome to come, picnic and simply enjoy the sunshine while viewing a variety of art that will be on display at the festival. Admission for this family festival is free. -more-
Color 1! 3 At 7:30 p.m., the event will transition into a silent auction hosted by award-winning writer and producer Lin-Manuel Miranda. Miranda is the creator and star of the Broadway hits, “In the Heights” and “Hamilton.” Tickets for the silent auction are on sale at www.coloroutsidethelines.org for $100 per seat. The silent auction in the evening will be a fully catered, formal event. All the proceeds from this event will go towards providing school supplies to art programs in some of the most budget-deprived public schools around Los Angeles. The goal of the event is to raise money to provide basic supplies like crayons or coloring pencils to help save these programs in the schools. For more information regarding the festival, the silent auction tickets or parking, please visit www.coloroutsidethelines.org.
Funding Art Programs Studies have shown that students participating in art programs are four times more likely to achieve academically. Unfortunately, art programs tend to be the first programs to suffer from budget cuts. For example, in 1999, 20 percent of schools offered arts courses either in the concentration of dance or musical theater. 5 In 2009, the number dropped dramatically to only four percent of schools providing these programs. 6 Art education is considered mandatory in countries with highly ranked education systems like Japan and the Netherlands.7 Schools in foreign countries recognize a correlation between higher test scores and the incorporation of classical art into the education system. The “No Children Left Behind” bill now mandates art education as a core academic subject yet this bill also puts so much emphasis on the core subjects that it has dramatically taken attention and resources away from the arts.8 Art classes, particularly those that are reliant on studio materials have been hurt the most. Even though the bill mandates that arts be a core subject, the law places no regulation on provision of workshop materials. Schools receive funding based on test scores and achievement. As schools continue to hurt for funding, it is seen as a necessary sacrifice to eliminate art programs in order to continue to receive grants. It is also true that national level budgets for art programs took the biggest hits and that minority students in low income areas have suffered the most from budget. In 2008, a study done by Americans for the Arts indicated that Africans American and Hispanics students were less likely -more5Art 6
is the Root (Why Arts in School Matters)
Ibid.
"Lessons from PISA for the United States, Strong Performers and Successful Reformers in Education", OECD Publishing, 2011. 7
8
U.S. Department of Education, "No Child Left Behind, A Toolkit for Teachers."
Color 1! 4 to receive art education than their white peers.9 This funding has continued to decline over time. In 1992, the study showed that 50.9 percent of African Americans received an art education.10 In 2008, which the same demographic being surveyed, it was found that only 26.2 percent of the group had art education. 11 In the United States, art and humanities received $250 million in funding while the National Science Foundation received $5 billion in funding. 12 Though arts education is specified to be a core curriculum, the difference in federal funding between arts and sciences is substantial. The lack of funding is particularly acute in California where the classroom sizes are on average 50 percent larger than the rest of the country.13 Arts funding reflects this same neglect especially in the Los Angeles area. The poorest areas of Los Angeles arts programs suffer greatly because of the lack of funding and thus students are never able to reap the benefits of arts education. Though it has been determined that music programs improve skills in both math and reading comprehension, art programs are considered a luxury.14 Students who have participated in arts programs are seen to score 91 points higher of the SATs than their peers. Extracurricular activities help lower dropout rates in schools in addition to helping students engaged in their work. Especially in the inner-city of Los Angeles, there is a large focus on gang violence prevention. After school activities are a way to minimize gang activity. and art gives students a sense of focus and belonging. Another characteristic of art programs is that they act as an economic equalizer. In certain neighborhoods in Los Angeles, the average salary sits at $29,000 a year for a family of four. 15 This salary is a reflection of the neighborhoods and the funding of schools in those areas. It is important to look at art as a way to improve society. It provides a sense of structure that students might not be able to find in their homes, a safe haven from the reality of their economic situation. ###
9 Americans
for the Arts, “Decline of Arts Education in Underserved Populations”
10
Ibid.
11
Ibid.
12
Rebaudengo, Giuseppe. "Saving the Arts in our Nation's Schools."
13
Art is the Root (Why Arts in School Matters)
14
School Art Programs: Should They Be Saved?
15
Los Angeles Time, Median Income Map
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1100 Church Lane Easton, Pennsylvania 18044-0431 Phone: (610) 253-6271 | crayola.com FOR MORE INFORMATION, CONTACT: Lena Oliver, director of public relations Phone: 714-595-4066 Email: lmoliver@syr.edu FACT SHEET: COLOR OUTSIDE THE LINES July 2017 Crayola Facts 1 • Established in 1903 by Edwin Binney and C. Harold Smith • 1984 became a subsidy of Hallmark Cards • 1,500 employees in 2016 • Crayola Officers • Smith Holland, president and CEO • Pete Ruggiero, executive vice president, global operations & information solutions • Chuck Linden, executive vice president, global business development & digital strategy • Headquarters in Lehigh Valley, Pennsylvania • Mission Statement: Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children’s creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Funding Art Programs 3 • Students who have art programs are four times more likely to achieve academically • Art education is mandatory in countries with highly ranked education systems (Japan and the Netherlands) • No Children Left Behind mandates art education as a core academic subject • Art and humanities receives $250 million in funding where the National Science Foundation receives $5 billion in funding • Music improves skills in math as well as reading • Extracurricular activities help lower dropout rates in school
Inner-City Arts Facts 2 • Founded in 1989 • Served 200,000 students and 10,000 teachers in LA area • Mission Statement: “Our mission is to engage young people in the creative process in order to shape a society of creative, confident and collaborative individuals.” • Partnered with Los Angeles Unified School District • Team Members • Bob Smiland, president and CEO • Rebecca Swish, director of development • Partnered last year with Disney for $1 million creativity grant
Color Outside the Lines Facts • July 15, 2017, Los Angeles, California, Los Angeles County Museum (LACMA) • Family art festival opens at 12:30 p.m. -7:30 p.m. • Crafts workshops, food trucks, children art exhibition, and live music • Craft tables will be hosted with Crayola products and colorful design • Formal event in the evening $100 per ticket for meal, formal dancing, and silent auction hosted by • Lin-Manual Miranda • All proceeds for Color Outside the Lines fund Inner-City Arts Classes for schools across LA area
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1100 Church Lane Easton, Pennsylvania 18044-0431 Phone: (610) 253-6271 | crayola.com FOR MORE INFORMATION, CONTACT: Lena Oliver, director of public relations Phone: 714-595-4066 Email: lmoliver@syr.edu
MEDIA ALERT FOR IMMEDIATE RELEASE CRAYOLA PRESS CONFERENCE TO ANNOUNCES PARTNERSHIP WITH INNER-CITY ARTS SYRACUSE, N.Y., Nov. 28, 2016 — Crayola will be hosting a free one-day arts festival with Inner-City Arts, a Los Angeles based non-profit. What: A news conference to announce a one day free art festival sponsored by Crayola, designed to raise money to support after-school arts programs for Los Angeles District schools through Inner-City Arts Foundation. Who: Smith Holland, president and CEO, Crayola; Erika Merklinger public relations manager, Crayola; Lin-Manuel Miranda, theater actor, songwriter and playwright; Bob Smiland, president and CEO, Inner-City Arts; Beth Tishler, director of education & community initiatives, InnerCity Arts. When: Wednesday, December 7, 2016; 2:15 p.m. Where: Syracuse University, Newhouse School of Public Communications, I-3 Center For more information regarding the event and to purchase tickets for the silent auction, please refer to ColorOutsidetheLines.org. Crayola Mission Statement Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children’s creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use
Color 1! 7 color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit www.crayola.com or join the community at www.facebook.com/crayola. Inner-City Arts Mission Statement Our mission is to engage young people in the creative process in order to shape a society of creative, confident and collaborative individuals. ###
Color 1! 8 Color Outside the Lines Works Cited Bio 1: About the Team. Bob Smiland; http://www.inner-cityarts.org/people/robert-smiland/ ; http://www.ladowntownnews.com/news/why-inner-city-arts-head-bob-smiland-is-the-happiest/ article_70019146-57ac-11e3-9a96-0019bb2963f4.html ; https://www.linkedin.com/in/bobsmiland-8624656a Bio 2: Crayola Selects New President and CEO http://www.mcall.com/business/mc-crayolapresident-smith-holland-20150916-story.html Fact Sheet: 1 Crayola Facts Company Information, Press Center, crayola.com , Accessed October 17, 2016 2 Inner-City Arts Facts Team, Mission, History; inner-cityarts.org, Accessed October 17, 2016 3 Funding Art Programs National Endowment for the Arts, the National Endowment for the Humanities and the Institute of Museum and Library Services, "Re-Investing in Arts Education: Winning America’s Future Through Creative Schools." The President’s Committee on the Arts and Humanities. Accessed October 17, 2016. "Lessons from PISA for the United States, Strong Performers and Successful Reformers in Education", OECD Publishing, 2011. Web Accessed October 17, 2016. U.S. Department of Education, "No Child Left Behind, A Toolkit for Teachers." Accessed October 17, 2016. Rebaudengo, Giuseppe. "Saving the Arts in our Nation's Schools." Thinking in Public. Accessed October 17, 2016. Weinberger, Norman M.. "The Music in Our Minds." Center for the Neurobiology of Learning and Memory, University of California. Accessed October 17, 2016, http:// nmw.bio.uci.edu/publications/Weinberger,%201998e.pdf. Deasy, Richard J.. "Critical Links: Learning in the Arts and Student Academic and Social Development.." United States Government Printing Office. Accessed October 17, 2016, http:// www.gpo.gov/fdsys/pkg/ERIC-ED466413/pdf/ERIC-ED466413.pdf. -more-
Color 1! 9 Backgrounder: 1 Crayola Facts Company Information, Accessed crayola.com , Accessed October 17, 2016 2 Inner-City Arts Facts Team, Mission, History, inner-cityarts.org , Accessed October 17, 2016 3 Funding Art Programs National Endowment for the Arts, the National Endowment for the Humanities and the Institute of Museum and Library Services, "Re-Investing in Arts Education: Winning America’s Future Through Creative Schools." The President’s Committee on the Arts and Humanities. Accessed October 17, 2016. "Lessons from PISA for the United States, Strong Performers and Successful Reformers in Education", OECD Publishing, 2011. Web Accessed October 17, 2016. U.S. Department of Education, "No Child Left Behind, A Toolkit for Teachers." Accessed October 17, 2016. Rebaudengo, Giuseppe. "Saving the Arts in our Nation's Schools." Thinking in Public. Accessed October 17, 2016. Weinberger, Norman M.. "The Music in Our Minds." Center for the Neurobiology of Learning and Memory, University of California. Accessed October 17, 2016, http:// nmw.bio.uci.edu/publications/Weinberger,%201998e.pdf. Deasy, Richard J.. "Critical Links: Learning in the Arts and Student Academic and Social Development.." United States Government Printing Office. Accessed October 17, 2016, http:// www.gpo.gov/fdsys/pkg/ERIC-ED466413/pdf/ERIC-ED466413.pdf. Art is the Root (Why Arts in School Matters) Sept. 10, 2014 https://www.youtube.com/ watch?time_continue=410&v=CRkusFzVVAU Accessed October 26, 2016 Americans for the Arts, “Decline of Arts Education in Underserved Populations” http:// www.americansforthearts.org/sites/default/files/pdf/2015/by_program/reports_and_data/ research_studies_and_publications/ArtsEd_UnderservedPops_2015.pdf Accessed October 26, 2016 Mapping Los Angeles http://maps.latimes.com/neighborhoods/income/median/ neighborhood/list/ Law Street, School Art Programs: Should They Be Saved? http://lawstreetmedia.com/ issues/education/cutting-art-programs-schools-solution-part-problem/ Infographic: Art is the Root (Why Arts in School Matters) Sept. 10, 2014 https://www.youtube.com/ watch?time_continue=410&v=CRkusFzVVAU Accessed October 26, 2016 Law Street, School Art Programs: Should They Be Saved? http://lawstreetmedia.com/ issues/education/cutting-art-programs-schools-solution-part-problem/ Student education infographic, https://www.pinterest.com/pin/429741989418449812/ ###