Cafe 109 Digital Campaign

Page 7

Therefore, our SMART objective was: “Create a Twitter account Cafe 109 has access to and follow customers as well as competitors to engage in social conversation surrounding our campaign and ultimately create a 100% increase in followers by the day of our event, Dec. 9, 2013.” In order to best market our partnership and ensure adequate attendance at our shoe box sendoff, we created a content calendar.

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Twitter Facebook: Tomorrow at (time), (band) will be playing worship music! What is your favorite hymn?

Facebook (1:00): National Drop of Week starts today! Twitter (3:00): National Drop of Week starts today!

Twitter (1:00) Facebook (3:15) Drink recomme ndation of the week: (include a pic of it)

Twitter Twitter (3p.m.) and (5:00 p.m.) Facebook Did you (5:00): know Café Tonight 109 is a from @Samarit 7p-11p is ansPurse our Operation student Christmas discount night! Stop Child drop by to off receive location? 10% off What’s in your your box? purchase Facebook with a (10:00 student I.D.

Twitter (11:00): This week is National Drop Off Week!

a.m.): Did you know Cafe 109 is a Samaritan s Purse

Twitter (1:00) Drink recomme ndation of the week:

Facebook (10:00 a.m.):Are you looking for your #OrangeCo unty Operation Christmas Child Drop off location? Bring it by Cafe 109! Twitter (10:00 a.m.): Are you looking for your #OrangeCo unty Operation Christmas Child Drop 7


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