customer profile G E O G R A P H I C:
Religion: Any City Size: Any Population Density: Suburban Climate: Temperate
D E M O G R A P H I C S:
Age: 35-50 Sex: Female Family Life Cycle: Single, Married with/without children Income: $100,000 + Education: Bachelor’s, Master’s, PhD. Occupation: Professional Ethnic Background: Any
P S Y C H O G R A P H I C S:
Social Class: Upper Middle Class Personality: Sociable, educated, well mannered, ambitious, career oriented, respectful, fashion conscious, and cultural.
C U S T O M E R B E H A V I O R:
Benefits Desired: flattering fit, long lasting quality, timeless aesthetic/design, stylish, an investment piece that can be passed down Usage Rate: Light - Medium
about
our
client
Natalia Ivanivova was born on August 23, 1975 in St. Petersburg, Russia. She moved to New York with her parents when she was three years old. Her father worked for a law firm and her mother was a professional writer. Natalia attended Saint Martin’s in London to obtain a Bachelor’s in Costume Design. In addition in majoring in Costume Design, Natalia took extensive courses in costume design history, art history, philosophy, British literature, and many foreign language courses in Russian, French, Italian, and German. Natalia currently lives in Los Angeles, California and works as a wardrobe/costume designer for television, movies, and theatre projects. In order to be able to afford her luxurious two bedroom/two bathroom apartment Natalia currently shares the space and rent with an old friend from her high school. In regards to her dating life, Natalia has been dating the same man for the past two years. They met after graduating college through mutual friends at a friend’s birthday party. He is an Accountant and works for Wallace & Associates in California. Natalia is an extremely ambitious and driven individual and her list of goals reflects that. Natalia wants to rise above her current financial restrictions, pay off her student loans, and become a profound and well respected costume designer within the Hollywood circles. Her dream is to dress actors and the extras in appropriate clothing for various productions, including plays, dance productions, operas, television shows, commercials, music videos and concerts. Wherever the clothing worn by the players needs to project a certain mood, era, or cultural influence, Natalia wants to have a hand in the project. Her passion in this profession is reflected by the amount of different projects she constantly takes on.