CONTENTS
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Regular 5 Leader – with Mark Naish 6 News – the latest toy industry headlines
2020 mber Septe No. 8 Vol. 39
9 Coffee Break – Marketing Manager Paul Dearlove talks Schleich at 85 10 Exhibition News – the latest from the industry events calendar 11 People News – industry movers and shakers
Chairman Malcolm Naish malcolm@lemapublishing.co.uk
Managing Director Mark Naish mark@lemapublishing.co.uk
12 Licensing News – the latest on licensed products 14 Media News – the multimedia rundown 18 Retail News – the latest from the retail landscape 24 Toy Talk – retailers let us know what is selling well 26 TnP Ambassadors – our tiny testers try out products
Editor
34 What’s New – new products that you need to get your hands on
Georgie Dobie georgie@lemapublishing.co.uk
70 Step Back in Time – a slice of toy history from the industry’s longest running magazine
Advertisement Manager Athee Waran athee@lemapublishing.co.uk
Sales Simon Davis simon@lemapublishing.co.uk
Writer Naomi MacKay naomi@lemapublishing.co.uk
Digital Publisher Mirella Anstey mirella@ltw.media
Digital Editor Rhys Thomas rhys@ltw.media
Production Director Paul Naish paul@lemapublishing.co.uk
Circulation Manager Robert Thomas robert@lemapublishing.co.uk
Lema Publishing Ltd
PUBLISHING
1 Churchgates, The Wilderness, Berkhamsted, Herts, HP4 2UB Telephone: 01442 289930
At the heart of retail
A member of the Audit Bureau of Circulation
Independently audited ABC circulation of 4,768
1 July 2018 to 30 June 2019
71 Don’t Miss – unmissable products for all buyers and retailers
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Features 36 Games and Puzzles – a steadfast and reliable category gets a boost over lockdown – and looks on for another winning quarter in the run up to Christmas 58 Q4 Campaigns – late-year advertising got off to a flying start as early as August, in what will be an exciting year for Christmas toy advertising 66 Festival of Licensing – Anna Knight shares more about the virtual BLE replacement event, and exhibitors share why taking part is so important
Special Report
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17 Cover Story – Bandai takes us down the catwalk with the latest from its en vogue arts and crafts line, Harumika 20 Retail Interview – You Garden plants new roots in the toy trade 12 Toys as therapy tools – Dr Maryhan Baker opines evangelises the true power of toys and play in overcoming children’s social anxiety
Columnists 15 Media Analysis – Insight from Generation Media 16 Retail Opinion – John Ryan feels a road trip coming on 22 The Independent/Secret Supplier – Our dynamic duo talk getting back to it 57 Gaining Insight – Kids Insights looks at how social media stars are driving merch
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