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“We’ll be advertising through TV, print and digital platforms, as well as an extensive programme of blogging and unboxing videos to make sure everyone knows about Tiddlytubbies toys.”
pERFECTLY TiDDLY Retailers are readying themselves for the July launch of Character Options’ latest Teletubbies range — Tiddlytubbies. Tiddlytubbies made their first appearance in the new Teletubbies series, created by DHX Media, in November 2015, and have since become firm favourites with their pre-school audience. Charlotte Hill, Senior Global Brand Manager at DHX Brands, said: “2017 is a momentous year for the Teletubbies as the brand turns 20, making it a really exciting time for the launch of the new Tiddlytubbies toys!”
mark Hunt, marketing manager, Character options
sweet smell of success MGA Entertainment’s collectable brand Num Noms has doubled its number of licensing partners around the world. The mix, match and stack novelty line has attracted 40 new licensees, bringing the total number of crosscategory partners to 80. Among the latest to sign up to the programme are Sakar, for electronics in the US, UK and France; Amscan for partyware in select European territories, Australia and New Zealand; Winning Moves for toys and games in the UK and Italy; and DC Thomson and Kennedy Publishing, which are both on board for publishing in the UK. “From the first Num Noms licensed products — apparel, sleepwear and select accessories — to hit retail in fourth quarter 2016, through today, the brand continues to exceed our expectations, appealing to a wide consumer base of young girls, collectors and others with a keen appreciation of whimsy,” said Juli Boylan, Global Head of Licensing, MGAE, who announced the new partnerships.
mattel scoops Warner award Mattel has been named Licensee of the Year by Warner Bros Consumer Products EMEA. The company honoured its best-in-class licensees at a recent summit in London. Mattel scooped top prize in recognition of its dedication to creating retail specific consumer offerings across a range of properties, including Batman v Superman: Dawn of Justice and DC Super Hero Girls, and its role in developing a joint framework that has ensured commercial growth and the positive extension of the long-standing partnership with WBCP. For the second year running Primark was named WBCP EMEA’s Retailer of the Year.
“All of our partners play a vital role in delivering our world-class brand licensing programmes.” Julian moon, senior Vice president, Warner Bros. Consumer products EmEa
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Vroom, vroom! A Disney Pixar Cars 3 range has been added to DKL Marketing’s Scentco line – and its available for pre-order now! David Allan, Sales and Marketing Director at DKL, says: “Scentco Scented Stationery did amazing throughout 2016 with record high sales. Launching the Cars 3 license is very exciting as we have already had a huge interest from trade. We are working on other Disney licences to keep the momentum going.” Cars 3 scents include Blackberry, Pineapple, Cherry and Cola. Hama Beads will also be releasing a range of Cars 3 licensed products which will be officially announced soon.