TRADE
OPINION
Trade talk
STEVE ASBEY UK Sales Manager Cheatwell Games
Which products are you most excited about launching at Toy Fair? As many readers will know, we have gone from having a moderate profile in the games category to becoming a major supplier in just a few years. Many of our games are now top-selling items around the globe, and we believe our new game launches for 2022 will only enhance that growing reputation “We for quality and full innovation.
inventor will be demonstrating. As a psychotherapist, the demonstrator will guide players in a group discussion about their dreams via large myriorama cards, culminating in a decision about which player is genuinely insane. Our other demonstrator at the show will be playing the brilliant new children’s card game Snap Fit, so please don’t get the two muddled up…
have big boxes of captivating content, and the most important ingredient: fun”
Our new titles include Sleuth, Zensu, Brain Ache and the brilliantly named PyschoBabble: a game of dreams, paranoia and insanity, which the
Calling all suppliers and distributors! We’d love to hear your views. Get in touch with Clare@lemapublishing.co.uk to have your say!
What are you hoping to achieve at the show?
Apart from trying not to be too hung over, we would like to engage more hitherto reluctant buyers and show them that we have something for everyone, while proving to our existing customers that they are partnering with an innovative growing supplier. We have kids’ games, family games, party games, card games and puzzles… we have big boxes full of captivating content, and the most important ingredient: fun.
KERRIE CORRIGAN General Manager, Coiledspring Games
Which products are you most excited about showcasing at Toy Fair?
JO DRAGE Sales Director Thames & Kosmos
Which product are you most excited about launching at Toy Fair? We always launch our new catalogue at Toy Fair, and so it’s the general unveiling of what we will be releasing over the course of the whole year. We have a new robotic glove that launches missiles, which I’m very keen to show.
What are you hoping to achieve at the show? I’m really looking forward to seeing our existing customers and meeting some new ones, but we are also looking for some good reviewers for our science kits. 42
We’re proud to carry an exclusive portfolio of games, puzzles and jigsaws from key partners including IELLO, Blue Orange, MindWare, NSV and more. The Coiledspring Heroes range will be front and centre at Toy Fair. These are fantastic lead titles that represent a snippet of our range. Wrebbit3D, which produces the sturdiest 3D puzzles “We missed on the market will be celebrating its 30th birthday in 2022, and our stand will be jam packed with display not being models including the popular Harry Potter collection, able to with a new launch for 2022 in the Diagon Alley exhibit in Collection: Gringotts Bank. 2021 and are From Schmidt Spiele, the leading German puzzle delighted to manufacturer, we have an extensive portfolio of be back” premium, six-star quality jigsaws that we are proud to be showcasing. Coming in 2022, we’ll be expanding our Schmidt Thomas Kinkade Disney range with two new puzzles, as well as adding exciting new licences such as Star Wars!
What are you hoping to achieve at the show? We are looking forward to connecting with our retailers and industry colleagues. We missed not being able to exhibit in 2021 and are delighted to be back showcasing our products and talking customers through our range face-to-face. We traditionally launch our catalogue at Toy Fair, and we will be exhibiting on a brandnew, eye-catching stand that complements our brand and range of board games, jigsaws and puzzles. We’re looking forward to seeing you all there!
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