PROFILE
Pranksmas unwrapped
Last month saw the return of the popular Christmas pranking tradition when Elves Behavin’ Badly dolls visit homes up and down the country to play practical jokes on children in the run-up to Christmas
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n November, Elves Behavin’ Badly announced that reality TV star Sam Thompson had been appointed Chief Prankster for their 2021 Christmas campaign. Known for his banter and continuous pranking on long-suffering girlfriend Zara McDermott, practical joker Sam joined the Elf Dolls - Elfie and Elvie - in a Pranksmas campaign to inspire the nation to get pranking. His first instructional video, Pranksmas 101, proved popular with his followers, with more than 140,000 views on Instagram. In it, Sam and the Elves Behavin’ Badly duo covered a bathroom in festive wrapping paper, naughtily ate all the chocolates from an advent calendar on the first day, filled a kitchen cupboard to bursting with cereal, and played a risky game of
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We saw our Elves appear in the new Home Alone movie, as well as all the fun playful family moments shared by our followers on social media using #pranksmas
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Chilli Roulette with Zara, which did not go down well! Other famous faces joined Sam along the way, including fellow Made in Chelsea star Binky Felstead and former cast member of The Only Way Is Essex Ferne McCann, to encourage people to get pranking and embrace a little mayhem, by sharing their antics on social media using #pranksmas. In the week running up to Christmas, the Elves got their own back on Sam by luring him into a Christmas grotto, before tying him up in fairy lights, covering him in tinsel and leaving him as a present under the tree. Paul Beverley, a director PMS International - the worldwide distributor for the Elves Behavin’ Badly dolls - said: “Christmas is always the best time of year and our
Elves have grown in popularity over the years. We saw our Elves appear in the new Home Alone movie, as well as all the fun playful family moments shared by our followers on social media using #pranksmas.” He added that Sam and his celebrity friends have upped the ante for the next Christmas campaign. “Seeing the lengths that Sam goes to when pranking Zara and our Elves is nothing short of inspirational though I wonder how long he’ll be on Santa’s naughty list after all this?” he said. As for 2022, “we will just have to wait and see if Santa allows Elfie and Elvie to come back!” To look back at the 2021 Pranksmas campaign, visit instagram.com/ elvesbehavinbadly and www. elvesbehavinbadly.com
PMS International 01268 505050 | www.elvesbehavinbadly.com toysnplaythings.media
