COMPANY PROFILE EDX EDUCATION
Learning
through play Edx Education toys allow a child to explore and experiment with many different learning concepts through play. International brand manager Heather Welch talks about the company’s new ranges, which have been designed to develop key early skills, focusing on the main areas of STEAM education
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022 is going to be an exciting year for Edx Education, with the introduction of many new educational toys to the range. We will be increasing our STEAM offering with new construction sets, extending the award-winning Rainbow Pebbles collections, and bringing the Junior Geostix ranges to life with more retail choices. Importantly, there will be a big focus on new sustainable options, including using recycled plastics, certified sustainable packaging and so much more. Green-n-Play and Green-n-Learn is the beginning of our journey to becoming fully sustainable at Edx Education. The Green-n-Play range is made from recycled plastics and comes in sustainably resourced packaging (FSC certified). Decreasing waste, using greener materials, and embracing circular economy practices is the future outlook for Edx Education. We value and are continuously improving our eco-friendly practices through our commitment to sustainability. One of our favourites is the whale counters story set, which tell the stories of the ocean and the whale’s life through story puzzles in the activity cards. One of the many exciting additions to our product line is the new My Gears collection, which has been inspired by our play philosophy: Play, Learn, Create. The My Gears construction kits provide hours of engaging hands-on learning, and are
“willThere be a big focus on new sustainable options
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JANUARY 2022
perfect for developing early engineering skills, encouraging creative thinking, curiosity and problem solving, while also developing fine motor skills. As with all our collections, the new ranges have been designed to support both classroom and home learning play. The new Monster Counters activity sets are perfect for teaching essential maths basics and are great for little hands to learn to count, while also learning about addition, subtraction, sorting, patterning, matching, and measuring. Our award-winning extensive home learning ranges aim to support parents and caregivers in all aspects of play-based learning and development. From early years active play to maths, the ranges are built for children to be creative, learn, and have fun with interactive counters,
outdoor play collections, award-winning Rainbow Pebbles, construction sets and STEAM sets. Our home learning sets are packed with activities to keep children engaged, encouraging creative play, problem solving, the development of fine motor skills and critical thinking. We now provide expert advice on our play blog and podcast, with advice from educational experts and downloadable resources for the extension of our educational toys, including activities for parents, caregivers, and teachers. Head over to edxeducation.com and sign up for our monthly newsletter for all the latest news, advice, and information on Edx Education’s educational toy collections. Let’s work together to create lifelong learners. We would love to share all the new educational toy ranges with you; contact us for a virtual appointment.
CONTACT: Edx education | 020 7097 5173 | www.edxeducation.com 31
