Toys n Playthings January 2022

Page 31

COMPANY PROFILE EDX EDUCATION

Learning

through play Edx Education toys allow a child to explore and experiment with many different learning concepts through play. International brand manager Heather Welch talks about the company’s new ranges, which have been designed to develop key early skills, focusing on the main areas of STEAM education

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022 is going to be an exciting year for Edx Education, with the introduction of many new educational toys to the range. We will be increasing our STEAM offering with new construction sets, extending the award-winning Rainbow Pebbles collections, and bringing the Junior Geostix ranges to life with more retail choices. Importantly, there will be a big focus on new sustainable options, including using recycled plastics, certified sustainable packaging and so much more. Green-n-Play and Green-n-Learn is the beginning of our journey to becoming fully sustainable at Edx Education. The Green-n-Play range is made from recycled plastics and comes in sustainably resourced packaging (FSC certified). Decreasing waste, using greener materials, and embracing circular economy practices is the future outlook for Edx Education. We value and are continuously improving our eco-friendly practices through our commitment to sustainability. One of our favourites is the whale counters story set, which tell the stories of the ocean and the whale’s life through story puzzles in the activity cards. One of the many exciting additions to our product line is the new My Gears collection, which has been inspired by our play philosophy: Play, Learn, Create. The My Gears construction kits provide hours of engaging hands-on learning, and are

“willThere be a big focus on new sustainable options

JANUARY 2022

perfect for developing early engineering skills, encouraging creative thinking, curiosity and problem solving, while also developing fine motor skills. As with all our collections, the new ranges have been designed to support both classroom and home learning play. The new Monster Counters activity sets are perfect for teaching essential maths basics and are great for little hands to learn to count, while also learning about addition, subtraction, sorting, patterning, matching, and measuring. Our award-winning extensive home learning ranges aim to support parents and caregivers in all aspects of play-based learning and development. From early years active play to maths, the ranges are built for children to be creative, learn, and have fun with interactive counters,

outdoor play collections, award-winning Rainbow Pebbles, construction sets and STEAM sets. Our home learning sets are packed with activities to keep children engaged, encouraging creative play, problem solving, the development of fine motor skills and critical thinking. We now provide expert advice on our play blog and podcast, with advice from educational experts and downloadable resources for the extension of our educational toys, including activities for parents, caregivers, and teachers. Head over to edxeducation.com and sign up for our monthly newsletter for all the latest news, advice, and information on Edx Education’s educational toy collections. Let’s work together to create lifelong learners. We would love to share all the new educational toy ranges with you; contact us for a virtual appointment.

CONTACT: Edx education | 020 7097 5173 | www.edxeducation.com 31


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Articles inside

Don’t Miss - a sneak peek at unmissable products for buyers

32min
pages 125-139

Retail Interview - with Kate Hateley, group toy buyer of British Garden Centres

1min
page 124

Toy Fair New York 2022 - Kimberly Carcone at the U.S. Toy Association discusses what’s planned for the Big Apple show

4min
pages 122-123

Retail Interview - with Peter Dobson, CEO of Geek Retreat

3min
page 121

Retail Interview - with Cynthia Compton, owner of 4 Kids Books & Toys in the US state of Indiana

4min
page 120

Trade Talk - Toy Fair exhibitors reveal what they are hoping to achieve at the show

15min
pages 41-45

Company Profile - Padgett Bros

1min
page 119

The Big Interview - with Malcolm Ottley, VP of sales EMEA at Funko

6min
pages 48-49

Cover Story - with MV Sports joint managing director Phil Ratcliffe

5min
pages 46-47

London Toy Fair 2022 - Majen Immink, director of fairs and special events at BTHA, gives the low down on the UK’s premier toy industry event

5min
pages 34-35

Retail Interview - with George at Asda senior sustainability manager Jade Snart

3min
page 33

Company Profile - Elves Behavin’ Badly

2min
page 32

Company Profile - Edx Education

2min
page 31

Company Profile - Premier Decorations

1min
page 30

What’s New - fresh launches that you need to get your hands on

5min
pages 24-25

Indie Opinion - Diary of a Toy Shop by Amanda Alexander, owner of Giddy Goat Toys

4min
pages 22-23

Retail Interview - with Fred Prego, digital and marketing director of Menkind

10min
pages 26-29

Ambassadors - our tiny testers put three Wilton Bradley products through their paces

5min
pages 20-21

Trends Column - the U.S. Toy Association puts safety first at Toy Fair New York

8min
pages 11-12

Retail Opinion - John Ryan pays a visit to US toy retailer Camp

5min
page 18

Consumer Insight - The Insights Family explores the rise in popularity of 3D printing

3min
page 19

Leader - with Clare Turner

3min
page 5

People News - all the movers and shakers

8min
pages 14-15

Media Analysis - Generation Media looks at the viewing landscape in Germany

3min
page 17

Media News - the multimedia rundown

4min
page 16

Retail News - what’s happening across the retail landscape

3min
page 13
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