tions and trends’ Essentials What: Spielwarenmesse 2022 (Nuremberg Toy Fair) When: Wednesday February 2 to Sunday February 6 Where: Nuremberg Exhibition Centre be largely arranged as they have been previously. After this long break, they will therefore still find things consistent with what they have come to expect from previous years. What are you expecting in terms of exhibitor and visitor numbers? On the exhibitor side, we’ve had a really good response: at the moment more than 1,800 companies from 64 countries have registered for the coming Spielwarenmesse. These include all the key players in the industry. We’re also getting positive feedback from retail, where a survey of our trade visitors has shown that 77% want to come to Nuremberg. This gives us enormous confidence and underlines the terrific reputation that the Spielwarenmesse enjoys in the sector internationally as a networking and ordering platform. How important is sustainability at the show? Sustainability is a major theme of Spielwarenmesse 2022. Our Toys go Green megatrend will contribute to this. It has so many facets and it’s here for the long term, I’m sure of that. In Hall 3A, buyers can experience relevant products on four topic islands: ‘Made by Nature’, ‘Inspired by Nature’ and ‘Recycle & Create’ each focus on specific materials, while in ‘Discover Sustainability’ the topics of environment and climate are
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present situation. That’s why we’ve created Spielwarenmesse Digital. For the live event, our sound and workable safety and hygiene policy is what’s most important.
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portrayed through toys We’re aware - so this one is all about the value of play. that not all those The trend will be who would like complemented by to visit or exhibit daily Toys go Green presentations in the will be able to Toy Business Forum. do so, given the In parallel we have present situation. commissioned an That’s why international consumer study on the topic of we’ve created sustainability from Spielwarenmesse the Spanish market Digital research agency AIJU. The findings of ‘Toys and Sustainability’ will be presented for the first time at the main press conference on January 27. Last but not least, sustainability is also a new category in the ToyAwards - our prizes for new products - which will now be awarded in six categories.
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How will you make it accessible for those who can’t travel due to Covid or travel restrictions? With the mix of familiar and new themes, our aim is to make sure all participants have a good experience at the fair again, after such a long time. The steps we are taking that I’ve just outlined should help with that. What drives us is the desire to have a successful trade fair but we’re also aware that regrettably not all those who would like to visit or exhibit will be able to do so, given the
Will the Toy Cocktail competition return this year? In the past, the Toy Cocktail competition has always been held in advance of the Spielwarenmesse. In 2022 we’re integrating it for the first time as a live event into the PressPreview: the show for new introductions, which takes place the day before the fair. Local bars will have the opportunity to create the 2022 Toy Cocktail, which will be judged by a jury of three experts. We’re excited to see all the creative ideas - and, of course, the winning entry.
