IETW FAIR V Y E O R P NDON
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s r a t s e m Sli RO B M A S 380 8739 .uk 0845 ro.co b .sam w w w
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Sambro returns to London Toy Fair with significant launches that will further cement its position as one of the major players in the toy and licensing industry. The licensed product specialist, which recently expanded the company with a Southern office, has a longstanding partnership with Nickelodeon, winning Licensee of the Year twice. Strengthening this relationship further, Sambro will launch its extensive new Nickelodeon Slime range, set to be one of the hottest properties of 2018. The deal grants Sambro Master Toy rights globally, excluding North America, and will see the licensee introduce a huge array of Nickelodeon Slime products from SS 2018. 2017 saw demand for Slime reach
fever pitch and 2018 is set to be the year of Nickelodeon Slime. Nickelodeon has been synonymous with slime since the network’s launch in the UK back in 1982 and Slime is the ultimate symbol of freespirited mess and the physical embodiment of Nickelodeon’s unconventional spirit. Sambro’s range will embody this spirit, allowing kids to get creative with Nickelodeon Slime in their own homes. The hero product from
Fact: The popularity of JoJo Siwa continues to soar, as does JoJo’s dog Bow Bow who is becoming just as popular as her famous owner and has joined the range to extend Sambro’s Jo Jo collection even further. The JoJo Siwa Styling head is another new addition and lets fans recreate the unique hair styles synonymous with JoJo.
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Sambro’s Nickelodeon Slime range is undoubtedly the Nickelodeon Slime Hyper Blaster – the ultimate sliming tool! Prepare for everyone to be slimed as the pump-action blaster projects the infamous green liquid up to seven metres! Each Hyper Blaster comes with 10 packs of instant slime that comes in two colours so kids are always ready to slime into action. The Nickelodeon Slime Hyper Blaster Accessory pack will allow kids to pimp up their blaster with a cool holster for rapid reload – nobody will escape the slime. As with all of Sambro’s products, the Nickelodeon Slime range will also allow children to get creative with a Make your Own range as well as tubs of cool Slime at impulse prices including Glow in the Dark and Glitter slime. Hatchimals Glittering Garden is the newest hatch batch straight out of Hatchtopia and Sambro’s collection of arts and crafts products as well as bags will extend the play possibilities and the all-important collectability factor.
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