FEATURE
INTERACTIVE AIS PREVIEW
Independently inspired
Toy Treasure
GP FLAIR/JUST PLAY
CHARACTER OPTIONS
020 8643 0320 www.flairplc.co.uk
0161 633 9800 www.character-online.com Treasure X is the ultimate surprisereveal collectable and is soon to be joined by two further quests for kids. Named Action Figure of the Year at the Australian Toy Fair, Treasure X Aliens is a throwback to the ‘alien autopsy’ craze, inviting kids to dissect the alien to save the Treasure Hunter within. Each alien stomach contains a bag of slimy ooze, which hides treasure and a critter inside! The next quest is a challenge to excavate the king’s gold. Kids can smash through the wood and use the tool to uncover the hunter hiding inside the magic rock. Then find the treasure chest and use the key to unlock and discover either the trap or gold-dipped treasure. The Treasure Tomb playset comes with a whopping 30 levels of adventure. The Boxy Girls Mini Dolls series is a pocket money option, with each including one of six Mini Boxy Girls Dolls, plus three mini accessory boxes inside. Perfect for AIS members is the Boxy Girls UnboxMe blind box series. With 36 dolls to find, this new series will be highly collectable. Also, don’t miss out on the ultimate Boxy Girls gift – the Jumbo Crate.
Flair and Just Play have a host of sought-after brands that are perfect for the independent sector – the popular Hairdorables, sweet offerings from Pikmi Pops and a new nurturing baby doll brand. Just Play’s Hairdorables has just introduced its new Series 2 dolls! The girl squad with its ‘Big Hair Don’t Care’ attitude has 26 new dolls to collect with all-new styles and a new colour reveal accessory. Also new for spring are the Hairdorables Pets. There are 24 pets to collect. At New York Toy Fair, Just Play unveiled the bombshells set to hit shelves this Autumn. The next chapter will include Series 3 dolls, their little sisters, the Shortcuts, and the introduction of DUDES to the Hairdorables tribe! The love affair with Pikmi Pops is set to continue with the recent launch of Pikmi Pops Bubble Drops.
Va-va-voom
Walk on the wild side
HTI 01253 775544 www.htigroup.co.uk
SCHLEICH
Visit the HTI Group for more information at The Independent Toy & Gift Show on Stand 24. This year it will showcase its latest additions, including new car collectable series Micro Motorz. From Teamsterz, Micro Motorz series 1 is off to a flying start following its February launch with YouTuber Yianni Charalambous from UKTV’s Dave. Featuring six surprises, the product is supported with TV advertising, events, PR and influencer unboxing. Also at the show is HTI’s updated Peppa Pig role play range, including the Electronic Guitar, perfect for introducing mini musicians to sound, rhythm and hand-eye coordination. Plus, see HTI’s latest range of Baby Annabell prams with brand new colourways and updated features.
01279 870000 www.schleich-s.co.uk
3
Game on! UNIVERSITY GAMES/PAUL LAMOND GAMES 020 7254 0100 www.paul-lamond.com There will be plenty of new games and puzzles to see at the University Games/Paul Lamond Games stand. The Gangsta Granny Stash the Swag board game sees Granny and Ben planning the greatest jewel theft in history, but can they avoid the Queen, collect and stash all the jewels? The new, fun and educational Oi Frog! Matching Game comes packaged in a colourful embossed tin. This summer sees three fun games starring Roald Dahl characters including The BFG’s Whizzpopping Letters and Matilda’s Splendid Spelling.
Schleich provides the perfect portfolio of children’s figures and playsets, with multiple pocket money price-points and a quality and craftsmanship that parents trust. Central to the 2019 Horse Club range will be the new Rider Café Cups & Saddles. The set will be on the market in July and includes more than 60 pieces and two movable figures. It guarantees unlimited fun when reenacting scenes and imagining the most varied scenarios. Horse Club will also be supported with its first ever TV advertising from Q3 in the UK.
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