focus focus SLEEP TIME
All about the zzz’s!
Snüz believe that when it comes to a happy parent and child, it starts with a good night’s sleep.
This is the very reason why the team have spent hours meticulously designing the very best products to help families get ZZZ’s! They may well be side-lined by the iconic SnüzPod bedside crib, but the Snüz accessories are worth shouting about. Parents can create the dreamiest setting with SnüzC loud, with soft plush fabric, 4 soothing sounds and two light options; the cuddl y sleep aid will help comfort baby day and night. And for parents tackling the night time nappy change – they need a SnüzPouch. The award-winning baby sleeping bag has a genius nappy change zip to limit all disturbances for babies! Available in a range of stylish designs.
01789734022 | trade@snuz.co.uk | www.snuz
.co.uk
Sweat dreams
are made of these Sleeptime is an area that causes many anxieties for new parents. Fortunately manufacturers and suppliers keep this sector refreshed with great sleeptime solutions.
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Magic is where the rainbows are Dream of a land somewhere over the rainbow with Chicco’s new addition to its First Dream range of nightlights, the 2-in-1 Rainbow Sky Bed Arch. Combining a magical rainbow archway over the crib and a removable nightlight, the Rainbow Sky Bed Arch lights up the room with a beautiful pattern to help little one drift off to sleep. The fabric rainbow arch is joined together by a star nightlight module, providing soothing light show as well as classic melodies, with two volume level, each that run for either 15 or 30 minutes. After six months, once the arch element is removed, the star module continues to shine brightly and can be used independently as a portable bedside nightlight. The Rainbow Sky Bed Arch can be easily attached to little one’s crib, and is compatible with the Chicco Next2Me range as well as most wooden beds and cribs.
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nursery today
leep is probably one of the most important things (aside from eating) that a baby does, however this is also an area that can create huge anxieties for many parents which is perhaps why we experience a great uptake on all related products from bedside cribs, mattresses, monitors through to bedding. Newborns can sleep for up to 18 hours in a 24 hour cycle, three to six month olds on average eight hours or longer at night and six to 12 month olds up to 12 hours at night (of course during the night sleep can be disturbed as infants may wake for nighttime feeds or due to disturbance in sleep times patterns). However, that’s a lot of time spent in a crib, cot or toddler bed. Due to the level of parental anxiety and with so much information readily available online, parents will research products in this category or turn to social media for advice and will be comforted by products that might have endorsement by way of, for example, The Lullaby Trust, award accolades on packaging, fabrics that have breathability or are Oeko-Tex certified. Bedside cribs have seen a huge uptake in interest and is a continual growing category with many brands now embracing this as a staple within their product ranges. This is perhaps one of the largest innovation sectors seen over the years within sleeptime solutions and one that hasn’t stood still, with many great new product launches to satisfy the growing consumer demand. Social media has definitely enabled this product category to evolve and draw awareness not only in assisting driving the message about the dangers of co-sleeping but has highlighted the benefits that bedside cribs offer. Mattresses are a another area which have seen changes over the years and have kept inline with consumer trends, with more brands recognising the need to address the type of materials used with ‘breathability’ and ‘anti allergy’ properties being perhaps at the core of R&D. With consumer magazines and online publications/advice websites regularly publishing articles on safer sleeping and lists of ‘do’s and don’ts’ when it comes to sleeptime, this gives information hungry parents a higher level of information of higher grade mattresses and their benefits rather than a simple piece of covered foam for their baby to sleep on. We highlight some great sleeptime products over the following pages that are all ready and available to order now.
