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PARENTS INSIGHTS
The Insights People launches Parents Insights into 13 countries Jenny Kieras Chief Operating Officer Experienced in product development and both B2B and B2C marketing, Jenny’s focus at Parents Insights is expanding the products offered by the business. Jenny is responsible for the commercial team, coordinating all areas of sales, marketing and account management. Previously, Jenny has worked for brands and with buyers and retailers in this industry, so also knows it is more important than ever before to be able to stay ahead of trends and back product decisions with data and insight.
About Parents Insights Parent Insights has been totally refreshed for 2021 and now surveys parents of children between the ages of 1 and 16 in 13 countries (Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Russia, Spain, UK and US). Parents Insights will now survey more than 2,600 parents every week totalling more than 130,000 per year, providing real-time data on the attitudes, behaviour and consumption patterns. Our real-time portal is continually updated to allow our clients to spot the latest trends before their competitors do. For more information on Parents Insights, and to download their Future Forecast report visit www.parentsinsights.com/ futureforecast or call 0330 159 6631.
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nursery today
This month, Jenny Kieras talks about the exciting roll out of the enhanced and improved Parents Insights, which now surveys 130,000 parents of children aged between 1 and 16 in 13 countries every year.
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he Insights People, global leader in kids, parents and family marketing intelligence, is delighted to announce the launch Parents Insights, which went live on the 1 January 2021. The new service will survey more than 2,600 parents of children aged 1-16 every week, totalling more than 130,000 parents per year. Parents Insights will provide the most comprehensive and dynamic understanding of parents and families attitudes, behaviour and consumption across Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Russia, Spain, UK and US. Jenny Kieras, COO of The Insights People comments: “Since launching our original Parents Insights service in the UK in 2018, we have had increased feedback from clients to gain more insights on families and parents of older children not just in the UK, but globally. As a result, over the last few months our expert team of researchers, strategists and developers have been working on this and from the 1 January we started collecting data of parents in all the 13 countries we currently operate in. “In addition to the launch of the
improved survey and reports, our data science team have also added significant third-party data to our portal to provide the most dynamic and comprehensive insights into kids, parents and family attitudes, behaviour and consumption. “This means 2021 is shaping up to a very exciting year for our business, but more importantly we are best positioned to help our clients understand the changing landscape and maximise their ROI across their businesses.” To mark the launch of Parents Insights, we have produced our first ever Parents Insights Future Forecast
report, which makes 10 predictions for the parents and family sector in 2021. Research and Trends Director at The Insights People, Sarah Riding adds: “Our expert team of researchers have made 10 predictions for 2021, one of the key themes is how brands really need to embrace sustainability into all parts of their operations. The report also predicts how the Covid pandemic has made families reconnect with one another in virtual worlds, and how in many ways’ families are more connected than before - and suggests that maybe brands should be more conscious of the extended family buying power and influence.”
Other key themes from the Parents Insights Future Forecast Report include: ■ The automation of parenting, with smart devices becoming more and more popular within the household. ■ The growth of the connected family, which has accelerated through social media creating a unique environment for parents and families to interact. ■ To download the full complimentary Parents Insights Future Forecast 2021 report, please visit: www.parentsinsights.com/futureforecast