Nursery Today December 2021

Page 45

RETAIL MATTERS

Retail matters

This month Online4Baby’s Managing Director Christy Foster and her team are putting their best foot forward, rising to new challenges and getting creative with their marketing mix.

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I sat back in O4B’s boardroom and watched with pride as the creativity and talent of my new team bounced off the walls, I could tell we were going to end this calendar year with a bang!

s Black Friday comes to an end, we see Christmas and Boxing Day fast approaching. What a month it has been. We have seen five successful campaigns take place across the last month as I decided to utilise my brilliant new team to its full extent by highlighting their key strengths. We focused on delivering interactive and reactive campaigns, analysing all aspects of the market and customer journey to make sure we put our best foot forward and created some excitement and buzz around O4B and the current retail season. This stemmed from a mix of marketing strategies, lightbulb ideas and eureka moments. I sat back in O4B’s boardroom and watched with pride as the creativity and talent of my new team bounced off the walls, I could tell we were going to

end this calendar year with a bang! From paid social campaigns with beautiful design, punchy video content and strong messaging to a new and refined TikTok influencer strategy in order to reach a brand new demographic of consumers we had previously missed, we were off to a great start. It is clear to see that the Online4Baby brand is finally getting the recognition it deserves and is shining brighter than ever! Although our rebrand is drawing near, and many would wait on any big activity until after the launch date, we collectively refused to fall behind during the most important time period of the year. We set high targets and skyrocketed right past them with an 125% uplift in ad recall across our paid social channels, and we definitely did not fall behind this crucial November month. It does go to show, giving that extra bit of attention to brand activations and campaigns really does pay-off in the long-run, it is essential to invest in your brand to truly facilitate growth in your business. Keep an eye out this month and January for some brilliant campaigns on site, we are looking forward to giving our customers some well-deserved treats including exciting sale events and competitions. We will definitely be emanating new year, new brand in 2022 for Online4Baby, as everything we have been working and planning for takes shape, it is going to be a year of growth and innovation as the brand transforms and lifts the business to new heights. As forementioned, this will include a new website, a fresh rebrand and a very important new hire. All will be revealed in due course, but what I can say for now is, watch this space!

Online4Baby are delighted to become a Which? Recommended Provider for Baby & Child Retailer 2021!

Online4Baby are over-the-moon to have been awarded the Which? Best Child and Baby Retailer Award for 2021 and become a Which? Recommended Provider

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