supplier snapshot This month we question some of the industry’s finest to find out more about current promotions/stock issues, new product launches and how some are currently managing rising costs within their business.
Holly Brewer MARKETING MANAGER, ERGOBABY UK
Are you currently offering any promotions/offers? Our new Metro+ stroller and our baby carriers are a dream team for parents on the go, and in order to celebrate this duo we are currently offering consumers up to £60 cashback with the purchase of a promotional baby carrier (Embrace, Adapt, Omni or Aerloom) in combination with the ultra-compact and comfortable Ergobaby Metro+ stroller. Do you envisage any particular stock issues on the horizon? We don’t envisage any stock issues at this present time although the ongoing COVID-19 issue around the world may lead to longer than usual lead-times. With the current increase in shipping costs, how are you managing these within your business?
Jonathan Feingold UK DIRECTOR, INGLESINA
Are you currently offering any promotions/offers? Yes, for August we are offering the following great deal: Order at least any two Aptica or Aptica XT’s systems during August AND at least one of the gold award winning Quid² strollers, and we will give you a Back Pack or Day Bag to match the systems of your selection, FREE OF CHARGE worth up to £94 eacg at retail. Do you envisage any particular stock issues on the horizon? We are perhaps very fortunate making our best selling items in our own factory in the north of Italy only 40mins from Venice and so we are on a two week delivery schedule from factory to store. Do you monitor RRP online or in-store to assist everyone to be able to operate on a level playing field? We believe all our retailers need the full 40% profit margin we offer so they can make money and not be faced with all that time and effort at great cost and then have to price match the internet at some uncompetitive near worthless margin. We strongly back our retailers with all our efforts to make the most use of the beautiful displays we provide free of charge. With the current increase in shipping costs, how are you managing these within your business? We had a new price level following the cost changes from leaving the EU in January this year and are so are pretty uniquely managing to hold our prices at that level. The issue is as in everything, in that we don’t know what is next! Have you any exciting product launches on the horizon? Wow! do we have something beautiful and extraordinary that we are launching at Harrogate on our stand Q2 . This is quite simply the answer to the impossible conundrum all new mums face. How can you have a beautiful full-size pram with all the features yet be extremely light weight and ultra compact when easily folded with one hand! So, I personally invite you all to come and see the brilliant new answer! Hum, better make an appointment as we have so many people coming!
www.inglesina.uk 48
nursery today
Increased shipping costs from the Far East and extra costs caused by Brexit are generating pressure which may lead to increases in cost and retail prices over time, but we will allow time for the market to settle before making any pricing decisions. Have you any exciting product launches on the horizon? Our brand new Aerloom carrier is made to fit to parents’ daily lives, empowering them to live active, on-the-go lifestyles with baby, while still feeling like themselves. Through its FormaKnit fabric and streamlined design, this carrier redefines the way consumers think of comfort through fit, lighter weight, and airflow. Formaknit is made with 87% post-consumer recycled polyester, the equivalent of about 26 water bottles (with cap) per carrier. Adjusting from newborn to toddler (7-35lbs / 3.2-15.9kg), Aerloom offers three carry positions. It is also one of the lightest structured carriers on the market, weighing less than 1.5lbs (0.68kg) and is incredibly well ventilated.
www.ergobaby.co.uk
