CREATING PACKAGING FOR DIGITAL NATIVES

Digital natives are individuals who have grown up surrounded by the internet. Those who fall into this demographic usually include members of Gen-Z and millennials who have had their lives shaped by access to the world wide web.

Use Nfcs And Qr Codes

In a previous blog post, we talk about using NFCs to create easy ways for your customers to connect to your business. Using NFCs in your packaging can help extend your customers’ experience even after they’ve left your stores. Holding the attention of a digital native is almost as important as the product itself! If you’re looking for a more cost-effective version of the NFC, try a QR code! This gives you the same connectivity without having to incorporate additional technological components in your packaging.

According to Nimrod Kaplan, the goal of creating connected packaging is “to create a meaningful user experience that extends beyond the product itself.”

Using NFCs and QR codes can add an extra layer of connectivity to your packaging that can help create a more meaningful user experience! These are also great vessels for linking to other experiences like augmented reality.

Packaging is often a static experience. Beyond its function and initial aesthetic impact, most packaging does not allow customers to interact with the product or brand. However, by using augmented reality (AR), companies can add a digital and interactive layer to the world for the customer to explore!

Using AR can also help with creating more precise targeted advertising! This can help your brand create more refined advertising for the future, and give you insights into your customers’ behaviour. Especially with virtual reality (VR) technology advancing to become more present in our day to day lives, the world as we know it increasingly has a digital layer that many businesses have yet to unlock for themselves. Using AR is a great way to dip your toe into the digital landscape and explore how it might benefit your business! Since AR only requires a smart device, it’s more accessible to a wider range of customers than VR is!

Create A Unique Unboxing Experience

Digital natives live so much of their lives online. From sharing on social media to shopping, it can all be done at the click of a few buttons. Especially since the pandemic, e-commerce traffic has been on the rise and for a digital native, the online marketplace is their main shopping domain. Creating a memorable unboxing experience for your e-commerce customers is a great way to connect with them even after they’ve left your website.

WHY SHOULD YOU CONSIDER DIGITAL NATIVES IN YOUR PACKAGING DESIGN?

Digital natives currently make up 64% of buyers globally. With technology becoming more deeply intertwined in our lives, future generations are also set to adopt the digital native lifestyle! Creating packaging that engages and connects with digital natives will be essential for attracting them as new customers.

Looking for catering or takeout packaging?

From size to printing, we can help design a box that meets your needs. Get in touch with our team to learn more about what we offer.