TRE MARI BAKERY

This past Christmas, Tre Mari began offering their own panettone imported directly from a family-owned manufacturer in Italy! We sat down with Franco Deleo, marketing manager (and oldest brother) to talk about their custom panettone packaging journey with LeKAC.

would hit shelves. The focus for this project was to create something convenient and easy to assemble. Franco also sought packaging that would make for a great host gift!

The Result

At SIAL, our custom square tulip cake box caught Franco’s eye. The box style features a handle and requires no adhesives for construction, which spoke to the convenience factor Franco was looking for. After narrowing down the box style, it was time for design! We sent a dieline for the tulip box in the appropriate dimensions, and the bakery’s preferred graphic designer got to work. The result was a contemporary design that still matched with their branding and other custom box!

Like LeKAC, green is Tre Mari’s signature colour. Franco provided our team with the bakery’s brand guide to ensure that we got the perfect match. This was of great importance, since they wanted the new packaging to fit alongside the cannoli box they already had! We considered using Pantone colours in the printing process to ensure complete colour accuracy, but ultimately didn’t need to! Prior to mass production, we received a sample of the panettone box for Tre Mari’s team to compare with their cannoli box (spoiler alert: they were a perfect match!).

When we asked Franco what his favourite part of working with LeKAC was, he said it was our communication and our customer service!

I felt like there was such an honesty and genuine feeling of wanting to make us happy [and] i felt that the whole way through. It felt like “family business”–there was a care there that I felt.

Franco Deleo, Tre Mari Bakery

Ready to get started on your own custom packaging journey? Contact us today to learn how we can help!

What’s Next for Tre Mari Bakery

Now that the holidays are over, whats’s next for Tre Mari? Franco hopes to expand their custom packaging selections for other bakery items, as well as expanding the house and home section of their storefront. He also hopes to do more fun marketing campaigns to engage the community!

Be sure to follow Tre Mari on Instagram to keep up to date with their latest offerings, or visit them in person to snag a freshlymade treat!

TREMARI.CA

Instagram: @TREMARIBAKERY

416-654-8960

1311 St. Clair Ave W, Toronto, ON M6E 1C2