Ele vat e 9-10 MAY 2018 | EXCEL | LONDON
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ELEVATE 2018 PREVIEW: Get ready for the UK’s largest physical activity trade event Now in its third year, Elevate returns to ExCel London on 9-10 May 2018. This year’s show will also run alongside COPA Series and the Elite Sports Performance and Rehabilitation Expo; attracting an audience of over 8,000 purchasers, specifiers and potential partners
W
ith growing support from the
programme continues to develop, and this
industry, organisers of Elevate
year will include four streams focusing
stream, speakers will examine how the
have invested this year in creating
on: physical activity for health and
physical activity industry and its wider
an inaugural Elevate Conference. Thought
wellbeing; strategies for an active nation;
stakeholders can reach and influence
leaders will present on subjects from social
the business of physical activity; and,
the inactive, exploring how to create
prescribing and active urban design through
performance: maximising potential.
opportunities for people to be active in
to digital disruption and community-wide
In total, the programme includes 40 free-
In the strategies for an active nation
ways that fit with their everyday lives
behaviour change initiatives – with a goal
to-attend seminar sessions with over 230
and interests. Kate Dale, strategic lead
to facilitate bigger picture thinking that
leading speakers, representing organisations
– campaigns, Sport England will chair a
can unleash the full power of the physical
including: Department of Health, GLL, World
session exploring two examples of how
activity sector as a force for good in society.
Health Organisation, NHS England, Sport
traditional sports have been redesigned
England, ukactive, Virgin Active, Park Run,
to attract and target new audiences
Seminars
DCMS, MacMillan Cancer Research, David
and re-engage those who may not have
In addition to the new two-day
Lloyd Clubs, England Athletics, Places for
participated for some time.
conference, this year’s seminar
People, ECB and British Gas.
Kate comments: “I’m really excited to be chairing this session. Those of us who work in the sport sector understand the physical, mental and social benefits that getting active can bring, and hopefully get to experience them first hand. If we want to make sport and physical activity relevant and appealing to those who ‘don’t see it as something for people like them’, we need to try new approaches. Elevate is a great platform for us to have those discussions – learning from others’ mistakes and successes.” Another session in the strategies for an active nation stream, chaired by Huw Edwards, public affairs director at ukactive,
The Elevate event includes live group fitness demonstrations
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will consider ways of improving inclusivity and driving participation amongst disabled
sportsmanagement.co.uk