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As spas expand their online capabilities, e-commerce options will become a must
We’ve seen an increase in quantity of sales online, as well as in the overall revenue average per gift card sold MYLISA HENDERSON, SCANDINAVE SPA BLUE MOUNTAIN spa treatments, activities and dining reservations while enjoying a simple, intuitive and quick online booking process using a single electronic payment. This not only allows guests to easily book their entire experience in real-time, but also enables spas to generate revenue 24/7. Our solutions allow spas to showcase everything their property has to offer in ways that are easily accessible and engaging to the modern generation.” Premier’s Wileman agrees with this sentiment: “Core by Premier Software has been developed as the complete business software solution and includes multiple functions to enable spas to boost their revenues 24/7.” She adds: “Online is our most advanced sales tool as it enables spas to sell spa days, packages and memberships, among
Scandinave Spa Blue Mountain, Canada, uses ResortSuite software
other offers. One of our large independent spas witnessed a 20 per cent rise in spa bookings in its first month of installing Online, and this is steadily increasing.”
GIFT FOR ALL Being able to explore and easily book and buy everything a spa has to offer in one place using a single online transaction is key to e-commerce says Pitsikalis, adding that gift cards and certificates are a great revenue stream. Mylisa Henderson’s use of ResortSuite WEB to sell gift cards online has proved highly successful. The director of sales and marketing at Scandinave Spa Blue Mountain in Ontario, Canada, says: “The purchaser receives their gift card email immediately, regardless of whether
the purchase was made during or after operating hours and they also receive a separate receipt email. We’ve seen an increase in quantity of sales online, as well as in the overall revenue average per gift card sold. It’s also reduced our phone calls to order gift cards together with our postage and delivery costs. The online store also gives international customers a one-stop solution regardless of time zone.” Jeff Dickerson, CEO of DaySmart Software, makers of Orchid Medical Spa Software, says there are a number of ways spa operators can derive more revenue from customers: “One of our most commonly used methods is the ability to sell and manage spa gift cards. By integrating our software with our payments partner, CardConnect, spas can securely store clients’ credit card details on file.” spabusiness.com issue 4 2019 99