__MAIN_TEXT__

Page 68

BUSINESS ANALYSIS

There’s an extensive menu of nutrient drips and a new immunity package costs US$299

Next Health’s bright white, open plan interiors gives it a clinical med-spa feel

Next Health THE OFFERING

Just a half-mile along Sunset Boulevard is Next Health, an alternate version of modern wellness which bills itself as a ‘health optimisation and longevity centre’. Co-founded by surgeon and tech entrepreneur Darshan Shah and businessman Kevin Peake, the brand also has a second location in Century City (pictured) and two more in the pipeline, including a New York City unit scheduled to open in September. Next Health offers its members and a la carte visitors many of the same wellness elements that can be found at Remedy Place but with the addition of more medicallybased options such as COVID-19 testing and a one-visit immunity package costing US$299 (€251, £227) which includes a specialist IV drip, antioxidant glutathione and vitamin shots and a peptide injection. There’s an extensive menu of IV nutrient drips as well as food sensitivity and allergen testing, and also aesthetic medicine services like microneedling, laser treatments and injectables. It also looks very different. It’s mostly open plan and the bright white interiors with wood accents give it a clinical med-spa feel. Six seats for IV nutrition therapy abut a glass-walled dispensary and nursing station while selfadministered ‘Next Tech’ treatments – such as cryotherapy, infrared sauna and light therapy capsules and hyperbaric

68 spabusiness.com issue 3 2020

chambers – are aligned along one side. Private rooms are available for consults and aesthetic medicine treatments.

BUSINESS MODEL

Next Health offers a package purchase system, where 10 units costs US$350 (€296, £267), for a la carte (Optim) elements. One unit is required for a 10-minute cyrotherapy visit, for example, while five units are needed for a 60-minute hyperbaric chamber session. Monthly memberships start at US$199 (€169, £152), including a new Quarantine Relief option which provides two IV drips, a virtual health coaching session, 10 Optim units and other discounts. Most IV drips, such as Super Immune, Longevity and Energy Plus, cost US$189 (€160, £144) although NAD (nicotinamide adenine dinucleotide) costs $1,000 (£765, €849) – NAD is an amino acid that’s responsible for how quickly you age and it functions as a powerhouse for the body, keeping cells ‘charged’. Both Next Health and Remedy Place represent a new operating model in the wellness realm. Next Health is clearly more results-oriented and priced more accessibly, with some flexibility for members, while Remedy Place has more of a club feel with areas for hanging out. It will be noteworthy to see if traditional spas begin to incorporate some of the touchless technologies they offer in the near future, providing alternative revenue options in times of pandemics, or perhaps that just appeal more to a younger, tech-savvy generation. ●

Profile for Leisure Media

Spa Business issue 3 2020  

Spa Business issue 3 2020