Spa Business issue 1 2021

Page 11

PHOTO: SONEVA JANI

A wellness centre, alongside an existing spa, is planned at Soneva Jani

How has spa changed? Spa culture caught on globally as a result of growing affluence among the urban rich, however, people are sharing similar experiences – whether it’s food, retail, style of houses, offices or cars – so overall, there’s a greater demand for space, privacy and genuine, authentic experiences. I think that this has led to a greater interest in alternative healing. Our visiting practitioner programme sees guests returning for learning experiences which have a unique and positive impact on their lives.

PHOTO: @DANSU92

PHOTO: @DANIELLE NOWAK/NOMADIC REVERIE

27 new villas will be added and the price of them will include unlimited spa treatments

PHOTO: SONEVA JANI

What can we expect from Chapter Two at Soneva Jani? We’re adding 27 luxe over-water villas, on top of the existing 24, plus three new dining experiences. By Q2 2021 there’ll be a 1,742sq m wellness centre on the picturesque South Beach to join our 471sq m Soneva Spa. The idea is to set the standard in holistic wellness by combining ayurvedic techniques with cuttingedge therapies – the centre will have a dedicated ayurvedic clinic, as well as a consultation room for visiting specialists, two indoor therapy rooms and three open-air treatment spaces. We’ll refresh our menu but continue to work with Sodashi. Guests will have access to a cross-functional fitness area, open-air yoga pavilion and a retail space selling sustainable apparel and wellness products. As part of the update, we’ll offer the Soneva Unlimited package where unlimited spa treatments are included in the price of a new villa.

Have you always had spas at your resorts? Yes – in fact, Soneva Fushi had the first spa in the Maldives. Eva’s sister, Amie, created it as she was involved in this business. Today, it would be deemed crazy if a resort didn’t include one, but it was unusual 25 years ago. Because it was uncommon, many of our guests didn’t make use of the spa – especially the men – so we offered a free treatment to all guests. Many who hadn’t had a massage in their lives before were blown away by how nice it was and we soon filled it up with repeat business.

PHOTO: SONEVA JANI

Senses. Eva and I contemplated selling its management business back in 2005/2006, but we found it difficult to let go because it was successful. By holding on for five years longer than we should have, we did not achieve its true value.

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